Innovative Products Research Articles

Tesla’s Strategic Growth and Challenges in the Chinese Electric Vehicle Market

In recent years, the global focus on environmental protection and sustainable development has led to the rapid growth of the electric vehicle (EV) industry, with Tesla emerging as a global leader. Particularly in China, the world’s largest automotive market, Tesla’s performance has been remarkable. This study focuses on Tesla’s development in the Chinese market, exploring its strategic decisions, challenges, and competitive environment. Through a combination of policy analysis, market research, and competitive benchmarking, this study examines Tesla’s market entry strategies, the impact of government support for new energy vehicles (NEVs), and the challenges posed by local competitors and regulatory constraints. The study concludes that Tesla’s success in China is largely attributed to its brand strength, technological innovation, and localized production through the Shanghai Gigafactory. However, it faces significant challenges, including competition from domestic NEV manufacturers, regulatory complexities, and geopolitical tensions. To maintain its competitive advantage, Tesla must continue to innovate, localize its products, and adapt to an evolving political and market environment.

Research on the Fit between the Co-Branding Approach and the Content of Advertisements

The rise of co-branded products has led many brands to collaborate with other brands, intellectual properties (IPs), and celebrities to launch innovative products. Effective publicity is crucial to achieving successful co-branding. Co-branding advertisements have emerged as a key strategy for promoting these products. This study examines the content of co-branded advertisements in the contexts of brand-to-brand and brand-to-IP collaborations. It identifies two primary advertisement content presentation methods: feature type and story type. For brand and IP co-branding, story-type advertisements tend to be more engaging for audiences with diverse interests, as they provide a narrative that resonates on a deeper level. In contrast, for brand-celebrity collaborations, two distinct methods are highlighted: advertisements featuring direct celebrity appearances and those utilizing suspenseful content. Each approach can yield different results, offering brands the flexibility to choose based on their specific objectives. Interviews and surveys conducted in this study reveal that story-driven advertisements are particularly effective for brand-to-brand and brand-to-IP co-branding. Meanwhile, suspenseful advertisements and those featuring celebrities directly can achieve varying outcomes, making them suitable for different campaign goals. By selecting the appropriate advertisement type, brands can maximize the impact of their co-branding efforts, ensuring they reach and engage their target audiences effectively.

Research on the Influencing Factors of Consumption Intention of Psychological Tourism Products and Marketing Strategies

In response to the growing mental health challenges faced by individuals in modern society, psychological tourism products have emerged as a significant area of interest. This paper aims to define the concept of psychological tourism products, highlighting their critical importance in the contemporary market. It explores the factors influencing consumer purchase intentions regarding these products, focusing on cognitive aspects, pricing strategies, precise customer identification, and innovative product design. Additionally, the paper delves into the corresponding marketing strategies that can effectively enhance consumer engagement and satisfaction. By examining these factors, the study offers valuable insights for the tourism industry, providing targeted directions for marketing optimization. The goal is to facilitate the successful positioning and promotion of psychological tourism products in a competitive market. This paper holds both theoretical and practical significance, contributing to the ongoing innovation and development of marketing strategies within the tourism sector. By addressing the nuanced needs of consumers seeking psychological benefits from their travel experiences, it aims to foster a deeper understanding and better implementation of effective marketing approaches. The findings can ultimately support the industry in creating meaningful and impactful tourism products that resonate with consumers’ psychological well-being.

Effect of technological culture and knowledge sharing on organizational performance: The mediating role of digital innovation and self-efficacy as moderation

In the era of IR4.0, environmental dynamism and satisfying customer needs through digital innovations have evolved across IT industries. This article attempts to examine the effect of technological culture (TC) and knowledge sharing (KS) on digital innovation (DI), organizational performance (OP), and the moderating effect of self-efficacy (SE) on the link between TC, KS, and DI. This study evaluates a novel conceptual framework utilizing survey data from 270 samples of IT firms’ employees in Bangladesh and analyzing it employing the PLS-SEM approach. The findings indicate that knowledge sharing and technological culture have a significant impact on DI and DI also significantly mediates the relationship between operational, financial, and employee performance. The findings suggest businesses recognize the chance of developing digital technologies and the digitalization trend in IT sectors by being devoted to embracing new technological cultures and upgrading their knowledge exchange to become innovation leaders and increase OP. This study describes how new digital technologies and knowledge sharing may be exploited to produce innovative digital creative digital solutions’ innovative products and services which ultimately increase their OP, where the managers of the IT organizations can apply this knowledge in respected fields.

Marketing Communications Strategy In The Process Of Commercialization Of Innovative Products Start-Up Company "Mobilmantan.id”

The start-up company mobilmantan.id’s marketing communications strategy for bringing innovative products to market is the subject of this study. The company wants to effectively engage investors, and customers, and conduct market research by utilizing channels like crowdsourcing, pitching, networking, and social media. The research employs a literature review method with a qualitative approach to explore the complexities of innovation commercialization, which involves transforming innovations into marketable products through substantial financial investment and risk. Drawing from a comprehensive analysis of 194 articles across 62 journals, a framework outlining the innovation commercialization process has been developed, highlighting three main phases: discovery, development, and implementation. Analyzing the company's approach to marketing communications and its effect on the commercialization process were the initial methods. According to the findings, using digital channels and third-party collaborations significantly increased sales and customer engagement. Throughout the process, difficulties like establishing credibility, acquiring patents, and running out of funds were identified and addressed. The study concludes that during the commercialization process, effective marketing communications are crucial in increasing product awareness and sales. While impediments in example size and generalizability exist, the exploration offers important bits of knowledge for new businesses exploring the intricacies of development commercialization.

Recycling of Surface-Functionalized Nanoparticles—A Short Review

The present manuscript provides a comprehensive overview and partial analysis of both advanced and innovative recycling techniques for functionalized nanoparticles. Such methods are sieving techniques including filtration in different forms (e.g., ultrafiltration, diafiltration), centrifugation, and chromatography. Further microfluidics, solvent extraction, and evaporation as well as magnetic and electric field-assisted methods are presented followed by more conventional methods such as precipitation, coagulation, and ζ-potential changes. To facilitate future progress in nanotechnology recycling, it is necessary to provide improved and innovative production techniques across the whole life cycle of nanotechnology. This is analogous to any other methodology that is conceptualized during the initial phases. Furthermore, a diverse array of preparation methods for functionalized nanoparticles may be developed and implemented using various approaches depending on the evident use of the material. Further, the investigation of waste products containing nanoparticles is not yet possible to achieve an in-depth knowledge of this subject. Moreover, advanced technologies have the capacity to enable a more substantial future implementation of NM recycling for commercial use.

R&D Expenditures and Their Impact on Innovation in the Digital Era: A Kazakhstan Perspective

The article aims to assess the relationship between research and development costs and the level of innovation activity of enterprises in Kazakhstan. The research methodology involves correlation analysis, applying quantitative methods to analyze the collected data from official statistical yearbooks from 2007 to 2022. Correlation analysis with five variables on innovation activity and the impact of research and development costs on that, using Excel and Smart PLS 4 programs were used. According to the results of research, there was a positive impact of R&D expenditure on the level of innovation activity of enterprises mostly, secondly on the ratio of innovative product to gross domestic product, volume of innovative products (goods, services), and showing not so strong correlation on costs of product and process innovations. Digital hubs perform as an ecosystem with a network approach, including organizations in a region to undergo digital transformation in the era of the digital economy and digital technologies. The results of current research might be helpful to academicians and public administration. The originality of the study consists in assessing the impact of R&D expenditure on innovation management in a particular level of innovation activity, the share of innovative products about GDP, costs of product and process innovations, the volume of innovative products (goods, services) to a proper subsequent further contribution. As a result, it is recommended that policy measures focus on enhancing digital infrastructure and supporting R&D investments to ensure sustained innovation performance and economic development.

A Financial Analysis and Valuation of Apple, Inc.

Abstract: This paper will take an in-depth look at Apple's financial performance and provide a detailed comparative analysis with its main competitors. Apple, as the world's leading technology giant, has always been known for its innovative products and strong market influence. However, in an increasingly competitive tech industry, continued financial health is key to its success. This paper first compares the performance of Apple and its competitors in key financial indicators such as liquidity, debt repayment ability and profitability. This comparison not only reveals Apple's financial position in the industry, but also helps us understand its robustness in responding to market movements. Next, this paper analyzes Apple's financial report of the latest year in detail, and deeply discusses the change trend of its revenue, expenditure, profit and other key financial data. This analysis is able to capture Apple's financial performance and strategy in the face of global economic fluctuations and changes in market demand. Finally, this paper will discuss Apple's business strategy and the business risks it faces. This includes its product innovation strategy, market expansion plans and potential risks due to factors such as technological change, market competition and global policy changes. Through a comprehensive analysis of Apple's business model and go-to-market strategy, this paper aims to provide a comprehensive perspective on how Apple can maintain its leadership position in a dynamic market.

The Current Status of Digital Currency Development in China

Abstract: Digital currencies, as innovative products in the field of financial technology, are characterized by their decentralized structure and strong encryption based on blockchain and other technologies. Although your mention of relying on local area networks may be a bit of a misnomer in the broad sense, as the operation of digital currencies relies more broadly on the Internet rather than a single local area network, the concepts of digital encryption and decentralization it emphasizes are accurate. Legal digital currencies, such as the Digital Currency Electronic Payment (DCEP) issued by the People's Bank of China, represent a milestone in this field. They not only integrate the security and transparency of blockchain technology but also achieve a perfect combination of controllable anonymity and legal tender status through the deep integration of the generalized account system with the banking system. The issuance of DCEP marks an important step forward for China in the field of digital currencies and is expected to have a profound impact on the financial market, promoting the modernization and upgrading of the payment system, enhancing transaction efficiency and security, and at the same time, providing the public with more convenient and secure payment options, further integrating into and changing people's daily lifestyles.

Comparison of Biohydrogen Production by Tetraselmis subcordiformis During Cultivation Using Soil-Less Agricultural Wastewater and Effluent from Microbial Fuel Cells

The development and implementation of innovative production technologies have a direct influence on the creation of new sources of pollution and types of waste. An example of this is the wastewater from soil-less agriculture and the effluent from microbial fuel cells. An important topic is the development and application of methods for their neutralisation that take into account the assumptions of global environmental policy. The aim of the present study was to determine the possibilities of utilising this type of pollution in the process of autotrophic cultivation of the biohydrogen-producing microalgae Tetraselmis subcordiformis. The highest biomass concentration of 3030 ± 183 mgVS/L and 67.9 ± 3.5 mg chl-a/L was observed when the culture medium was wastewater from soil-less agriculture. The growth rate in the logarithmic growth phase was 270 ± 16 mgVS/L-day and 5.95 ± 0.24 mg chl-a/L-day. In the same scenario, the highest total H2 production of 161 ± 8 mL was also achieved, with an observed H2 production rate of 4.67 ± 0.23 mL/h. Significantly lower effects in terms of biomass production of T. subcordiformis and H2 yield were observed when fermented dairy wastewater from the anode chamber of the microbial fuel cell was added to the culture medium.

A South African view of youth entrepreneurship in the epoch of digital transformation. A review of the book “Practical tools for youth entrepreneurs” (Palgrave Macmillan, 2024)

The importance of youth entrepreneurship in the context of digital transformation makes it relevant to study its development. The article is a review of a new book on the promotion and support of young and aspiring entrepreneurs in the South African Republic. The book is characterized by novelty of views and considerable informative content. It is organized into three main parts comprising 9 chapters. Issues related to the conceptual vision of youth entrepreneurship and a large-scale initiative that was specifically designed and then piloted in the South African Republic to stimulate related activities have been addressed. The author of the peer-reviewed book emphasizes the importance of the university environment and the mechanisms formed in it, on the one hand, and entrepreneurs’ personal development, on the other. Recommendations on finding sources of funding and working with potential consumers of innovative products and services have been given. The book is written in lucid language, which is characteristic rather for educational literature, and is well illustrated. It is found to contain various references to digital transformation, and governance is considered in relation to both entrepreneurial firms created by entrepreneurs and youth entrepreneurship incentive schemes in general. The book contains interesting (including pedagogical) information that will also be useful to consider when establishing cooperation among the BRICS countries.

THE FUTURE OF THE MOVING IMAGE: VIRTUAL PRODUCTION TECHNOLOGY

The moving image production process has a structure that depends on the universal rules of physical science, is sensitive to technological innovations and focuses on the viewer experience. Digitalisation processes in the fields of series and films open the doors to many innovations, directing production companies to the field and aiming to bring the viewing experience to the highest level. Virtual production technology is also recognised as one of the groundbreaking innovations in moving image production. The concept of virtual production is used to encompass innovative production models such as the creation of virtual universes for the realisation of productions, the use of backgrounds consisting of LED screens, and the possibility of real-time rendering. Virtual production technology offers real-time rendering with the inclusion of game engines such as Unity and Unreal Engine in the moving image production process, blurring the boundaries between the production and post-production stages. In addition to the global developments in virtual production technology, production companies in Turkey are also making pioneering initiatives by focusing on this issue. In this study, the development process of virtual production in the world is explained, and the Prince TV series, which is one of the first productions in Turkey using this technology, is analysed technically by using the content analysis method. It has been concluded that the virtual production technology used in the series makes significant contributions to the production process in terms of actor management, image management, art management, removes time and space dependency, and maximises the actor experience. It is predicted that this technology will become accessible to independent producers in time and can be integrated into all stages of moving image production.

MARKETING DE NOVO PRODUTO - INOVAÇÃO PARA O PÚBLICO ACADÊMICO, UM ESTUDO DE CASO

The launching of new products on the market is a usual practice for some companies, being actions that guarantee their permanence and the creation of competitive values. The present work aims to present a case study of a company launching a distance education course for teacher education and training with a view to marketing planning. With methodology based on observation, bibliographic research in articles and books, document analysis and context analysis, linked to qualitative research. Thus, the viability of critical data collection for marketing planning is perceived. From the data, it is possible to extract scientific information from the actions taken showing the entire project and development of this innovative product, as well as the tactical and strategic planning for decision making. This work is orientative and serves as an instrument for entrepreneurs and academics in the development of new products and new research, respectively.

Emerging Trends in Sustainability Practices Within the FMCG Sector for A Better Future

The Fast-Moving Consumer Goods (FMCG) sector is undergoing a major transformation driven by increasing demands for sustainability. This article explores emerging sustainability trends, such as sustainable packaging, circular economy models, supply chain transparency, consumer engagement, and innovative product development. These practices not only mitigate environmental impact but also enhance business competitiveness and brand loyalty. By highlighting how leading FMCG companies are incorporating these trends, the article aims to inspire broader adoption of sustainable strategies that benefit both businesses and the environment.

Exploring consumers’ innovative products adoption process: based on technology readiness and value-based adoption

ABSTRACT This study seeks to empirically verify whether technology readiness composed of facilitating factor and inhibiting factor, affects consumer’s decision on innovation adoption. In addition, in an attempt to explore the mediation mechanism, the study sought to confirm whether technology readiness impacts consumers’ adoption decision through the dual paths, employing double sided perceptions with regards to perceived benefits and perceived sacrifices of the innovation. Finally, the study examines the moderating effect of psychological distance on the relationships between perceived benefits (and sacrifices) and adoption intention. Result of the study revealed that innovativeness affects the intention to adopt innovative products. Perceived benefits (and sacrifices) mediated the relationship between technology readiness and the intention to adopt innovative products. Finally, the study confirmed that the psychological distance moderates the relationship between perceived benefits (and sacrifices) and the intention to adopt innovative products.

Innovative Management Strategies and Competitive Advantage of Global System for Mobile Communication (GSM) Service Providers in Taraba State, Nigeria

This study investigates the effects of product, service, process, and technological innovations on the competitive advantage of GSM service providers in Jalingo, Taraba State, Nigeria. It aims to determine how these different types of innovations influence market positioning and operational efficiency within the regional telecommunications sector. The research is framed using Dynamic Capabilities Theory, which emphasizes the role of strategic adaptability and resource reconfiguration in achieving and sustaining competitive advantage in rapidly changing markets. Employing a mixed-methods approach, the study integrates quantitative data from structured questionnaires distributed to 115 staff across major telecom providers and qualitative insights from industry reports. A total of 102 responses were analyzed using regression analysis in SPSS to evaluate the effect of innovation types on competitive advantage. The findings reveal that all types of innovation—product, service, process, and technological—significantly enhance the competitive advantage of GSM providers in Jalingo. Service innovation showed the strongest effect, followed by technological, product, and process innovations. The study underscores the critical importance of a holistic innovation strategy that includes diverse forms of innovation to improve competitive advantage. GSM providers in Jalingo who embrace comprehensive innovation strategies are more likely to secure greater market share and achieve long-term profitability. The study recommends that GSM service providers should prioritize developing new service offerings and enhancing existing services. This could include investing in customer relationship management systems to personalize services, implementing loyalty programs, or introducing flexible pricing models that cater to different customer segments.

The Role of Technology in Promoting Green Finance: A Systematic Literature Survey and the Development of a Framework

Green finance, defined as channeling money into sustainable development activities, is still far lower than needed to achieve net-zero emissions objectives. In this paper, we discuss the role of technologies in developing green finance. We identify that green finance faces three major challenges, including the risk management of green projects, the scarcity of innovative green financing products, and compliance with the regulations. Then, in the context of the existing literature, we explore recent technologies, including blockchain, artificial intelligence (AI), machine learning (ML), data analytics, Internet of Things (IoT), and robotics that are helping to deal with the challenges in green finance. We show that data-driven approaches utilizing AI and ML help in the risk assessment of green projects; FinTech-based crowdfunding platforms provide innovative green financial products and regulatory technologies (RegTech) support in compliance with regulations. We also identify that the environmental footprint of cryptocurrencies is an emerging area in the technologies and green finance domain. Our framework could be helpful to further extend the debate on the role of technology in green finance.

Passiflora By-Products: Chemical Profile and Potential Use as Cosmetic Ingredients

The cosmetics industry is constantly growing and occupies an important place in South American countries’ economies. Formulations increasingly incorporate ingredients from natural sources to promote sustainable and innovative productions, as well as to gain greater consumer acceptance. According to FAO, waste from post-harvest and food processing in developing countries exceeds 40%, generating significant environmental impacts and stimulating interest in adding value to these wastes, particularly in the fruit and vegetable sector in South American countries, thus contributing to the achievement of the UN Sustainable Development Goals (SDGs). By-products from harvesting and fruit processing of Passiflora species such as leaves, stems, peel, and seeds are a source of bioactive compounds; however, most of them are wasted. This study aims to compile reports on the chemical composition of cultivated Passiflora species, find evidence of the cosmetic activity of their extracts, and estimate their potential for inclusion in cosmetic formulations.

Unpacking the relation between learning orientation and product innovation: Does strategic flexibility matter?

Abstract Learning orientation emphasizes the importance of learning from any experience. It is grounded on commitment to learn, shared vision, open‐mindedness, and knowledge sharing. Organizational knowledge management literature based on social complexity theory posits that learning orientation makes companies generate new knowledge through spontaneous multi-level iterations and self-organization. Challenges related to the current business environment requires companies to constantly adjust to remain competitive. Still, the mechanisms making learning-oriented companies more capable to develop innovative product have been scantly explored. Pertinent literature actually conjectures this relationship as spontaneous, directed, and unmediated. Moreover, Small and Medium Enterprises (SMEs)rarely represent the context of analysis of research on this topic. Frequently lacking resources to systematically pursue product innovation, SMEs rely on solutions deriving from the combination of internal knowledge and external sources; thus, these companies depend on learning orientation principles to remain innovative. In this vein, the research aims to understand how learning orientation allows product innovation in SMEs through the achievement of strategic flexibility. Structural equation modelling was used to analyse data from 300 British SMEs. The results demonstrate the mediating role of strategic flexibility in the relationships between learning orientation and product innovation. The importance of innovation culture also emerged.

The Impact of the Digital Transformation of Chinese Cultural Products on Marketing and Communication Strategies

In an era defined by globalization and rapid technological advancement, Chinas cultural industry is undergoing a significant transformation. This study investigates the profound effects of digital transformation on Chinas cultural industry, focusing on digital cultural innovation products such as digital art, virtual reality experiences, and online cultural creations. As globalization and technological advancements reshape cultural production, dissemination, and consumption, Chinas digital cultural sector has emerged as a significant global player. This research systematically reviews literature, industry reports, and case studies to analyze how Chinese digital cultural products are influencing marketing and communication strategies. The findings reveal that advancements in virtual reality, augmented reality, and artificial intelligence are leading to the creation of immersive and diverse cultural experiences, significantly enhancing consumer engagement and market reach. The study also highlights the transformative role of digital tools in marketing, including dynamic content creation and interactive experiences, while addressing challenges such as market saturation and the need for balanced engagement strategies. Future research should incorporate quantitative and qualitative data to further explore these dynamics.