A South African view of youth entrepreneurship in the epoch of digital transformation. A review of the book “Practical tools for youth entrepreneurs” (Palgrave Macmillan, 2024)

Abstract

The importance of youth entrepreneurship in the context of digital transformation makes it relevant to study its development. The article is a review of a new book on the promotion and support of young and aspiring entrepreneurs in the South African Republic. The book is characterized by novelty of views and considerable informative content. It is organized into three main parts comprising 9 chapters. Issues related to the conceptual vision of youth entrepreneurship and a large-scale initiative that was specifically designed and then piloted in the South African Republic to stimulate related activities have been addressed. The author of the peer-reviewed book emphasizes the importance of the university environment and the mechanisms formed in it, on the one hand, and entrepreneurs’ personal development, on the other. Recommendations on finding sources of funding and working with potential consumers of innovative products and services have been given. The book is written in lucid language, which is characteristic rather for educational literature, and is well illustrated. It is found to contain various references to digital transformation, and governance is considered in relation to both entrepreneurial firms created by entrepreneurs and youth entrepreneurship incentive schemes in general. The book contains interesting (including pedagogical) information that will also be useful to consider when establishing cooperation among the BRICS countries.