Abstract
In recent years, the global focus on environmental protection and sustainable development has led to the rapid growth of the electric vehicle (EV) industry, with Tesla emerging as a global leader. Particularly in China, the world’s largest automotive market, Tesla’s performance has been remarkable. This study focuses on Tesla’s development in the Chinese market, exploring its strategic decisions, challenges, and competitive environment. Through a combination of policy analysis, market research, and competitive benchmarking, this study examines Tesla’s market entry strategies, the impact of government support for new energy vehicles (NEVs), and the challenges posed by local competitors and regulatory constraints. The study concludes that Tesla’s success in China is largely attributed to its brand strength, technological innovation, and localized production through the Shanghai Gigafactory. However, it faces significant challenges, including competition from domestic NEV manufacturers, regulatory complexities, and geopolitical tensions. To maintain its competitive advantage, Tesla must continue to innovate, localize its products, and adapt to an evolving political and market environment.
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