Audience Preferences Research Articles

Demand for TV content in a national language: The case of Kazakhstan

This study examines preferences in selecting television content, using a national television channel as a case study. The Russian language put a lot of pressure on the Kazakh language during the communist regime. Post-Kazakhstan’s independence, linguistic dynamics shifted as authorities began responding to the demands of the Kazakh-speaking population. The aim is to test the hypothesis regarding the increasing demand for native language content, supported by the analysis of TV program ratings. For hypothesis testing, we employed empirical data obtained through an investigation into the preferences of the Kazakh-speaking audience. A total of 300 residents in Astana, aged 20-70, were interviewed. The survey results elucidate the correlation between public events and the television audience’s preferences. Historical, complex, and comparative analyses were employed, utilizing empirical data derived from a television audience preference study. The examination of television projects and their scripts revealed that language format substantially influences content informativeness and viewership ratings. Findings highlight a correlation between major events and television audience preferences. Programs in the Kazakh language elicit a positive response from the country’s television audience, particularly when discussing engaging topics. Based on research, recommendations are offered for enhancing editorial policies on television channels, with an emphasis on incorporating more Kazakh-language projects to better cater to the growing demand.

Theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema

The purpose of the article is to highlight the theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema. The research methodology is based on theoretical analysis, synthesis and generalization of scientific sources on the research topic, and the comparative method. The novelty of the research lies in the fact that the author highlights the theoretical foundations of the methodology of criteria and variables for assessing the success and demand of modern films as a foundation for testing and developing a questionnaire to identify audience preferences. As a conclusion, the authors states that there is a need to pay attention to the phenomena of audience choice (for example, the "certainty effect", etc.); "flow experience" within the stage of watching a movie for its emotional perception by the audience. Considering the issues of statistics, assessment of the potential commercial success of a film production and the complex of factors affecting it, it is advisable to cite D. Kahneman's position. This researcher provides an argument for the value of simple formulas for forecasting, operating with a low number of basic criteria. Thus, this author emphasizes the importance of formulas that provide equal weight for each predictive factor, which is due to their indifference to the randomness associated with the organization of the sample. In the context of the statistics of the film business sector, the corresponding hypothesis will look like this: a model for evaluating the future success of projects in certain genres is able to provide a higher level of reliability compared to models that ignore genre originality. Thus, in the study of methods for predicting the commercial success of films, carried out by A.S. Tatarnikov, the great reliability of the predictive model using information on paintings of certain genres of entertainment (in particular, adventure films, comedies, etc.) was confirmed.

Divergence and convergence: The implications of shifting media consumption habits on the field of minority language media studies

This commentary assesses what impact the generational divergence of audience preferences alongside the platform convergence of content creators will have for minority language media outlets and researchers working in this subdiscipline. An overview of the history of minority language media studies depicts this in two waves – first with ‘traditional’ media forms, followed by a second wave with the emergence of social media as a mass form of speakers’ consumption and participation habits. The commentary then outlines the stark generational divergence of social media consumption which has bought TikTok and Instagram to the fore at the expense of Facebook and Twitter, followed by demonstrating institutional actors’ adoption of creating short-form audio-visual content directly for such emerging channels. The conclusions suggest a third wave of minority language media literature will face different challenges as a result, potentially leading to a possible switch towards qualitative over quantitative methods due to less publicly accessible data.

Genre and stylistic features of Ukrainian fiction cinematography of the period of independence

The article is devoted the definition of genre and stylistic features of fiction films produced in Ukraine from 1991 to 2022. Using the analysis of theoretical works on film studies, genre theory, semiology and film history, it is proposed to define the concept of “genre” as a set of repetitive syntactic and semantic structures, the main connections of the genre with the socio-cultural and historical context are outlined. In particular, after analyzing 949 audiovisual projects from the «Base of National Films of Ukraine», which have been created during the period of Independence, it was found that the largest number of produced audiovisual works belongs to the fiction type of cinema. The presence of syntactic and semantic structures of 46 genres has been identified according to the genre and thematic direction of fiction cinematography. It is proved that the most popular genre in production is drama – 25 % of the total number of feature films. This percentage is a significant advantage over the presence of other genres. Analysis of data from the box office of cinema distribution in Ukraine for 2020 has revealed discrepancies between the number of produced films of a certain genre and thematic direction and the preferences of Ukrainian viewers. In this way, the assumption that the predominance of certain genres in the production of Ukrainian audiovisual art reflects the cultural needs of Ukrainians has been refuted. Such a comparison also disproved the claim that the absence of certain genres in the Ukrainian media space testifies to the foreignness of the narrative structure of such films to the cultural characteristics of Ukrainians, because the top five audience preferences include, for example, the horror genre, which is minimally present in Ukrainian production. The results of the study have theoretical and practical significance for film production in Ukraine, and also form a research field for further study of the development of each individual genre present in Ukrainian audiovisual art of the period of Independence.

A Study on digital Marketing and its Components

Digital marketing is the part of marketing that uses digital based technology i.e. desktop, mobile phone, mobile apps and other digital media. Digital marketing is also known as online marketing and internet marketing. Digital marketing platforms promote product and services. Digital marketing effectively started in 1990 when the Archie Search engine was established. In the 1990s, the term digital marketing was introduced. With the development of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in marketing technology. In the 2000s, with increasing numbers of Internet users and the birth of the iPhone, customers began searching for products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers still needed to register their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development. In the 2000s, development of social media such as You tube, LinkedIn, face book and twitter, consumers are highly dependent on social media. Digital marketing entitles businesses to reach the right people with the right message. Through digital marketing, companies can understand their audience's preferences, behavior, and demographics. This study has mainly focused on digital marketing and its components. Digital marketing includes online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing etc. Keyword: Digital Marketing, Components, Internet Marketing,

The Role of Culture Power: Examining the Influence of Popular Culture in Shaping Global Power Dynamics

Establishing a causal link between popular culture and global power dynamics is challenging as it does not produce tangible outcomes. There is a lack of academic consensus on whether cultural power equates to soft power despite the growing influence of the media and entertainment industry. Considering popular culture a soft power in cultural diplomacy, this article examines the changing paradigms of content moderation and regional lockout in the global power dynamics through case studies of the Korean wave, American Pop culture, and Japanese Manga and Anime. It uses the Saunders Research Onion method with an interpretive approach to subjectively explore the aspects of cultural influence. Similarly, it analyses the evolution of recurring themes in the case studies. Data collection employs a longitudinal approach to study the impact of technology and changing audience preferences. The primary data sources include expert interviews, supplemented by secondary sources such as relevant literature, reports, and media contents. The findings highlight that cultural diplomacy as a softpower approach effectively contributes to the nation-branding concept that now incorporates new demands, actions, and goals.

Peminat Radio dan Podcast Kalangan Generasi Z Saat Berkendara

This research explores the change in interest in listening to Radio rather than Podcasts and assesses what factors support the change in interest in listening. The research was conducted to understand how technological developments such as digital audio platforms, and the integration of social media platforms affect the distribution of audio content such as podcasts. The researchers analyzed how these platforms affect audience, user engagement and monetization of audio content. Explored consumer behavior, listening habits, and audience preferences especially within Generation Z in relation to radio and podcasts. Researchers studied how factors such as content type, delivery style, and speed of access influence interest in listening to podcasts and online radio stations. Explore the extent to which the availability of digital audio content such as podcasts and online radio affects listener satisfaction. Researchers studied the factors that influence content selection, suitability to audience interests and listeners' response to the content presented. The trend of commodities with different purposes coming together to produce a single, multipurpose good or service is known as technological convergence, and it is a growing phenomenon that is changing the commercial landscape. Recent technological advancements have come to the attention of all human beings. The pursuit of convergence is accelerating market transformation and the creation of innovative products and services for increasingly perceptive and discerning customers. It is from this Media Convergence that research was conducted to investigate the impact of recent technologies such as on-demand audio, streaming platforms, and podcast monetization on the radio and podcast industry as a whole.

ONLINE READING PREFERENCE AND MEDIA CONTENT IN MALAYSIA: A CASE STUDY ON THE MALAYSIA SIN CHEW DAILY FACEBOOK PAGE

Online reading preferences encompass the reading materials that readers favor, invest considerable effort and time into, and thoroughly enjoy. Within this context, readers have the autonomy to make their own decisions and the complete freedom to select content that most captivates their interest. Understanding the online reading preferences of audiences is crucial for media organizations and content creators. It enables them to craft content that not only attracts more readers but also retains their attention and engagement. By catering to readers' interests, media outlets can enhance their online presence, reach a broader audience, and potentially increase revenue through increased viewership and advertisement opportunities. In Malaysia, numerous online newspaper Facebook pages cater to diverse content types such as news, entertainment, sports, feature writing, and more, aiming to cultivate readers' interest. This study focuses on the Malaysia Sin Chew Daily Facebook Page as a case study, as it represents the most popular newspaper among readers in Malaysia. The objective is to investigate the online reading preferences of the readers. To accomplish this, a quantitative survey involving 130 respondents was conducted, utilizing content analysis to observe the "likes" and "shares" of the content. The results indicated a positive correlation between online reading preferences and media content. This research holds significant value as it can serve as a reference for organizations seeking to enhance their content to better cater to readers' preferences.

Cultural distance perceived by Chinese audiences in the Korean film Silenced: a study of cross-cultural receptions in film content elements

IntroductionIn the realm of cross-cultural film dissemination, cultural distance emerges as a pivotal factor influencing the reception of domestic audiences to foreign cinematic productions. Despite Korea's thriving film industry and China's vast film market, the cultural distance experienced by Korean films in China remains largely unexplored. This study focuses on the Korean film Silenced, renowned as a classic that champions justice in Korea.MethodBy employing qualitative survey and thematic analysis, this study investigates the cultural distance perceived by forty-four Chinese audiences when watching Silenced.ResultsThe findings revealed that various content elements, such as the film's setting, translation of verbal expression, non-verbal expression of film characters, and visuals/non-diegetic music did not exhibit cultural distance among Chinese audiences. Nevertheless, the plots of morally compromised characters with positive identities, theme exploration of societal darkness and human darkness, and tragic ending introduced a palpable sense of cultural distance perceived by Chinese audiences.DiscussionThis study scrutinizes the outcomes through the lenses of Korean film and Chinese audiences. While certain aspects of Korean cinema and Chinese audience preferences exhibit cultural proximity, mitigating barriers to appreciation in select content domains, Silenced adeptly employs the plots, themes, and ending to delve into the darkness of human nature and societal dynamics. However, under the influence of China's official propaganda and film censorship, Chinese participants evinced a constrained appreciation for cinematic portrayals of human and societal darkness. Concurrently, Chinese participants manifested expectations for films to provide a source of relaxation, a notion incongruent with the oppressive ambiance evoked by Silenced.

Impact of Niche Marketing in the Current Market

The impact of niche marketing in the current business scenario is profound and multifaceted. Niche marketing involves targeting a specific, well-defined segment of the market, allowing businesses to tailor their products or services to the unique needs and preferences of a particular audience. This approach has several implications. Keywords: Digital Marketing, Targeted Focus, Long-Term Sustainability, Niche.

Political Public Relations and Image Management

Purpose: The general objective of the study was to explore political public relations and image management.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to political public relations. Preliminary empirical review revealed crucial insights into the multifaceted nature of political communication and its influence on public perceptions and reputations. It emphasizes the significance of strategic communication in effectively managing image and reputation, highlighting the benefits of proactive strategies like media relations, crisis management, and message framing. Additionally, authenticity and transparency emerge as pivotal factors in political image management, fostering trust and credibility among constituents. Furthermore, the study stresses the importance of adapting communication strategies to evolving media landscapes and audience preferences, advocating for innovation and audience-centric approaches. Lastly, ethical and responsible communication practices are deemed essential for maintaining trust and legitimacy, emphasizing the need for honesty, transparency, and respect for diverse perspectives. Overall, by understanding the complexities of political communication dynamics and embracing ethical and audience-centric approaches, political entities can successfully navigate image management challenges and cultivate positive relationships with stakeholders.
 Unique Contribution to Theory, Practice and Policy: The Agenda Setting theory, Attribution theory and Social Identity theory may be used to anchor future studies on political public relations and image management. The recommendations for political actors in managing their image encompass adopting a strategic communication approach that aligns with organizational goals and values, prioritizing transparency and authenticity to build trust among constituents, establishing a crisis communication plan to address crises effectively, integrating social media strategies responsibly to engage with followers and counter negative narratives, investing in personal branding efforts to connect with voters on a personal level, and prioritizing stakeholder engagement to demonstrate responsiveness and inclusivity. These recommendations underscore the significance of strategic planning, transparent communication, crisis preparedness, social media engagement, personal branding, and stakeholder collaboration in political public relations and image management, ultimately aiming to enhance communication effectiveness and cultivate a positive public image.

Decoding sentiment: A sentiment analysis model for movie reviews

Sentiment analysis of movie reviews can provide valuable insights into movie reactions and preferences. To this end, this study proposes the Convolutional Long Short-Term Memory (ConvLSTM) neural network for movie review sentiment analysis. ConvLSTM can efficiently capture sequential information due to its recurrent neural network characteristics. Specifically, the movie review data are first tokenized. Next, the ConvLSTM analysis model is constructed additionally by fine-tuning its parameters to optimize the performance. The ConvLSTM model consists of multiple storage units that retain contextual information, enabling the model to identify long-distance dependencies in the text. The network is trained using a combination of positive and negative movie reviews, and the training process involves adjusting the model weights to minimize the classification error. Experimental results demonstrate the effectiveness of the proposed method in accurately predicting movie review sentiment. It outperforms traditional machine learning methods in sentiment analysis tasks. The findings demonstrate the potential of LSTM-based sentiment analysis in various applications such as movie recommendation systems and market research. This study's findings help advance the development of sentiment analysis techniques and are of great relevance in understanding and catering to audience preferences in the movie industry.

Evaluasi Aktivitas Komunikasi Program MABIM AN

The purpose of this research is to determine communication that supports activities in the MABIM AN committee and communication that can facilitate the publication of MABIM AN activities. By using communication theory with qualitative methods, the results were obtained that communication can support activities in the MABIM AN committee from preparation to completion of MABIM AN activities. So communication evaluation is very important. Communication can also facilitate the publication of MABIM AN activities through the Public Relations Division. The communication process starts from the planning stage, which ensures that the visual aspects of the publication as the message to be conveyed are also closely related to trends and audience preferences.

Development of regional television: Problems and solutions

Relevance. The relevance of the study lies in the fact that the implementation of sustainable development of television at the local level depends on the understanding of territorial intelligence, which is not limited to the production of scientific or regulatory information. Purpose. The purpose of the research is to consider the problems of development of regional television, as well as ways of their solution in the modern world. Methodology. The research article utilized three main methodological approaches: empirical, deductive, and structural. Results. The results of the research article highlight the significant role of regional television media in shaping mass culture and affecting individuals and communities in various aspects of life, such as intellectual, emotional, and social spheres. Television elements serve various social functions, impacting cultural development, promoting new tendencies, and stimulating individual imagination on a wide societal scale. Conclusions. The conclusion underscores the importance of local television's evolution in parallel with digital terrestrial television advancements to catch up with past delays and adapt to modern viewing trends. While facing challenges like declining viewership and changing audience preferences, local television's resilience lies in community engagement, innovative content creation, and embracing digital transformations to ensure its continued relevance and impact within the regional media landscape. The development of television, particularly in education and upbringing, emphasizes the need for universal media education to address the strong influence of mass media on shaping values and attitudes. Keywords: information; mass media; Internet; digital TV; channels

Analysis of the Status Quo of Food Marketing in Social Networks under Brand Empowerment: Recommendation, Interaction and Feedback

In light of the rapid advancements in information technology and the widespread accessibility of the Internet, the landscape of media, communication modalities, and audience preferences have been subject to profound transformations. Against this dynamic backdrop, this paper embarks on an exploratory journey into the realm of the food industry across various major social platforms. Leveraging the potent tool of content analysis, this study meticulously collects and scrutinizes pertinent statistical data obtained through interactive digital channels, thereby elucidating the current landscape of food marketing in the realm of social media.This research endeavors to discern the predominant trajectories within food marketing, particularly focusing on the paradigm of brand empowerment. It engages with the intricate processes of content creation, audience interaction, and feedback loops, offering profound insights into how brands empower themselves within this digital realm. The outcomes of this analysis will pave the way for valuable recommendations aimed at both individual content creators and collaborative teams operating within the realm of new media. In essence, this study seeks to enrich our comprehension of brand empowerment dynamics, opening up new horizons for food exhibition on social networks. By shedding light on the prevailing trends and opportunities, it endeavors to chart a visionary path for brand communication in the dynamic arena of the digital food industry.

Comparative Study of Marketing Strategies Between Starbucks and Luckin Coffee in China

This paper examines the marketing strategies of Starbucks and Luckin Coffee in Chinas booming coffee market. It analyzes their key approaches, promotional tactics, pricing models, and target customer segments. The study aims to understand how these strategies have influenced each companys brand positioning and market share. A comprehensive understanding of their strategies and effectiveness is achieved by utilizing multiple sources, such as scholarly articles, industry reports, and marketing campaigns. While Starbucks emphasizes a high-end experience and loyalty, Luckin Coffee focuses on accessibility and affordability. Both companies face the challenge of maintaining profitability in a highly competitive market. They prioritize digital platforms but employ different strategies to stand out. Starbucks cultivates an upscale coffee culture, while Luckin Coffee rapidly expands through cost-effective measures. This review highlights the importance of adapting marketing strategies based on local market dynamics and audience preferences. Future market entrants can learn valuable lessons from the successes and challenges these major players face in Chinas coffee industry.

The Future Landscape of Live Entertainment in the Post-Pandemic Era

The COVID-19 pandemic has led to a dramatic shift in how people consume entertainment, prompting a surge in remote activities and redefining traditional paradigms. As the world grapples with these rapid developments, a crucial and complex question remains at the forefront: can online live performances genuinely supplant the longstanding tradition of offline live concerts or shows? This paper delves deep into this evolving landscape, exploring the dynamic interplay between these formats while considering a multitude of factors. It considers audience preferences, highlighting how online concerts have proven financially lucrative but often lack the emotional depth of their offline counterparts, which, remarkably, continue to thrive and are even projected to surpass pre-pandemic revenue levels. Amidst these considerations, a new trend emerges with hybrid concerts, blending online and offline elements to cater to diverse preferences. In this transformative and ever-evolving environment, both formats coexist, offering artists and audiences a vibrant spectrum of options, ultimately reshaping the future of the entertainment industry.

Research on the Application of Northwest Traditional Patterns in Modern Design under the Background of Big Data

Abstract Northwest traditional patterns possess a rich history and a distinctive artistic style, offering immense potential for innovative design applications. This paper delves into the integration of these conventional motifs into contemporary design frameworks. Initially, we employ the semantic differential method to select vocabulary for the perceptual assessment of Northwest traditional patterns when incorporated into modern designs. We analyze the components of the design samples and utilize the partial least squares method to construct a correlation model between the perceptual assessment vocabulary and the design elements. This approach facilitates a detailed correlation analysis between the application of Northwest traditional motifs and their perceptual evaluation, leading to the formation of associative links between the imagery vocabulary and design features. Subsequently, we define theme, symbol, composition, and color as independent variables, with audience preference as the dependent variable, to conduct a multiple regression analysis. This analysis explores the impact of these dimensions on audience preference. The findings indicate that the significance levels of theme, symbolism, composition, and color are all below 0.05, demonstrating a positive influence on audience preferences. Notably, symbolism, with a regression coefficient of 0.356, exerts the most substantial impact on audience preference. The established correlations between design elements and perceptual evaluations, alongside the analysis of design dimensions’ influence on audience preferences, provide valuable insights for the application of Northwest traditional motifs in modern design contexts.

Analyzing Changing Trends in Ashes Test Cricket: A Machine Learning Perspective on Player Commitment, Negativity, and Audience Preferences

Analyzing Changing Trends in Ashes Test Cricket: A Machine Learning Perspective on Player Commitment, Negativity, and Audience Preferences

Narrative Realism in Ukrainian TV News Layout: Editorial Strategies and Viewer Engagement (2004-2020)

The main aim of this study was to investigate the strategic employment of narrative methods and presentational techniques in Ukrainian television news from 2004 to 2020. This study sought to evaluate their impact on the construction of narratives and public discourse. A mixed-methods approach was employed to analyze 531 news releases from three Ukrainian television channels: “1+1”, “Ukraina”, and “Inter”. The application of statistical methods for data processing was employed for the quantitative analysis, while the qualitative analysis comprised a rhetorical investigation of narratives and framing techniques. This approach enabled a comprehensive examination of how news narratives are structured, presented, and perceived, offering insights into the underlying mechanisms of news layouts and editorial strategies. The study’s findings demonstrated a significant reliance on conflict framing, economic consequence framing, and character-driven narratives to increase viewer engagement and comprehension. Hierarchical structuring and modular design were identified as key presentation methods that reflect adaptability to real-time broadcasting requirements and audience preferences. This investigation concludes that narrative strategies and presentation techniques play a crucial role in shaping public perception, thereby affecting the construction of media narratives and societal views. The study’s findings are significant for media practitioners and policymakers, as they emphasize the importance of narrative realism and ethical considerations in news production. The research results also offer a foundation for future studies on the effects of digital transformation on news narrative structures.