Development of regional television: Problems and solutions

Abstract

Relevance. The relevance of the study lies in the fact that the implementation of sustainable development of television at the local level depends on the understanding of territorial intelligence, which is not limited to the production of scientific or regulatory information. Purpose. The purpose of the research is to consider the problems of development of regional television, as well as ways of their solution in the modern world. Methodology. The research article utilized three main methodological approaches: empirical, deductive, and structural. Results. The results of the research article highlight the significant role of regional television media in shaping mass culture and affecting individuals and communities in various aspects of life, such as intellectual, emotional, and social spheres. Television elements serve various social functions, impacting cultural development, promoting new tendencies, and stimulating individual imagination on a wide societal scale. Conclusions. The conclusion underscores the importance of local television's evolution in parallel with digital terrestrial television advancements to catch up with past delays and adapt to modern viewing trends. While facing challenges like declining viewership and changing audience preferences, local television's resilience lies in community engagement, innovative content creation, and embracing digital transformations to ensure its continued relevance and impact within the regional media landscape. The development of television, particularly in education and upbringing, emphasizes the need for universal media education to address the strong influence of mass media on shaping values and attitudes. Keywords: information; mass media; Internet; digital TV; channels