Analysis of the Status Quo of Food Marketing in Social Networks under Brand Empowerment: Recommendation, Interaction and Feedback

Abstract

In light of the rapid advancements in information technology and the widespread accessibility of the Internet, the landscape of media, communication modalities, and audience preferences have been subject to profound transformations. Against this dynamic backdrop, this paper embarks on an exploratory journey into the realm of the food industry across various major social platforms. Leveraging the potent tool of content analysis, this study meticulously collects and scrutinizes pertinent statistical data obtained through interactive digital channels, thereby elucidating the current landscape of food marketing in the realm of social media.This research endeavors to discern the predominant trajectories within food marketing, particularly focusing on the paradigm of brand empowerment. It engages with the intricate processes of content creation, audience interaction, and feedback loops, offering profound insights into how brands empower themselves within this digital realm. The outcomes of this analysis will pave the way for valuable recommendations aimed at both individual content creators and collaborative teams operating within the realm of new media. In essence, this study seeks to enrich our comprehension of brand empowerment dynamics, opening up new horizons for food exhibition on social networks. By shedding light on the prevailing trends and opportunities, it endeavors to chart a visionary path for brand communication in the dynamic arena of the digital food industry.