Abstract
The COVID-19 pandemic has led to a dramatic shift in how people consume entertainment, prompting a surge in remote activities and redefining traditional paradigms. As the world grapples with these rapid developments, a crucial and complex question remains at the forefront: can online live performances genuinely supplant the longstanding tradition of offline live concerts or shows? This paper delves deep into this evolving landscape, exploring the dynamic interplay between these formats while considering a multitude of factors. It considers audience preferences, highlighting how online concerts have proven financially lucrative but often lack the emotional depth of their offline counterparts, which, remarkably, continue to thrive and are even projected to surpass pre-pandemic revenue levels. Amidst these considerations, a new trend emerges with hybrid concerts, blending online and offline elements to cater to diverse preferences. In this transformative and ever-evolving environment, both formats coexist, offering artists and audiences a vibrant spectrum of options, ultimately reshaping the future of the entertainment industry.
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