Graphite felt is widely utilized as a porous carbon electrode in aqueous redox flow batteries (RFBs). However, its inherent hydrophobic nature and limited electrochemical activity present challenges. While the correlation between RFB performance and electrode properties has been extensively studied for vanadium chemistry and other inorganic redox active materials, it remains scarce in literature for organic systems. In this study, we employ air plasma treatment, known for its controllability, solvent-free nature, and short treatment duration, to modify commercially available graphite felt for RFB applications. A comprehensive analysis is conducted to establish correlations between plasma treatment, physical properties, electrochemical characteristics, and overall cell performance in aqueous RFBs. Comparative evaluation reveals a significant enhancement, with treated graphite felt exhibiting an 85% increase in capacity at 140 mA cm−2 compared to its pristine counterpart. By intentionally utilizing authentic RFB electrodes and employing state-of-the-art ferrocyanide posolyte, this study underscores the crucial role of the interface, even for rapid (reversible) redox-active materials utilized in AORFBs.