Political Linguistics Research Articles

О КОНЦЕПЦИИ «СЛОВАРЯ СОВРЕМЕННЫХ ПОЛИТИЧЕСКИХ ЯРЛЫКОВ»

The article aims to describe the conception of the Modern Political Labels Dictionary being developed at the Siberian Federal University. The creation of such a dictionary is relevant owing to the development of political lexicography which allows revealing the state and features of modern political language development. It is also noted that political labels remain largely unstudied despite their wide and quite long-term use in media. The authors of both the dictionary and the article believe that it can be useful not only for specialists focused on conducting linguistic examinations of conflictogenic texts, but also for those who are interested in politics. The Modern Political Labels Dictionary makers see the main purpose of its creation in characterizing modern political discourse verbal labels used as a tool of information-psychological confrontation as completely as possible. The concept of the dictionary is based on the following definition of the term “political verbal label”: it is a nominative ideologeme (word and phrase) tending to stereotypization. It is a linear negative myth used to discredit socially and politically significant objects. A political verbal label is characterized by exaggerated pejorative connotations and weakened denotative components. The dictionary being developed is explanatory and illustrative. It also includes derivations and (optional) philological commentaries. The selection of speech samples for the dictionary was mainly based on a linguo-ideological analysis following the methodology proposed by N.A. Kupina that assumes the identification of key ideologeme labels in a text and analysis of their com-patibility to reveal semantic, axiological, and aesthetic additives that reflect an author’s point of view on certain political events. The article also characterizes the dictionary structure including a theoretical introduction, dictionary entries, a glossary, and a list of abbreviations; examples of dictionary entries are provided. The words and phrases se-lected for the glossary passed verification procedure acting as Yandex, Google and Russian Language National Corpus search query to confirm their non-unity (usability): the existence of at least 3 to 5 contexts from different sources in which the selected unit is used with the same meaning was considered sufficient. It is noted in the description of a dictionary entry that it contains both mandatory (head unit; interpretation of its semantics in compliance with the principle of unification of interpretation models; speech samples from texts of various styles and genres created in post-Soviet and modern periods) and optional (commentaries on the functioning specifics of a political label: its origin, use periods, productivity and role in text; variations; synonyms and derivatives) components. It is concluded that the work on the dictionary made it possible to clarify the definition of the political labels phenomenon; identify the most common political labels, and expand the notion of their paradigmatic (synonymous, opposing) connec-tions, word-formation capabilities, functioning specifics in modern public speech; and present the meta-reactions of society to their use. The above-mentioned makes it possible to fill the current gap in the theory of political linguistics.

Political Coloring of Adjectives in German Political Discourse

The article analyzes the functional potential of basic adjective color-coding in modern German political discourse, illustrating cases of its political connotation. Using a variety of linguistic research methods, the authors examine functional peculiarities of color adjectives such as rot, orange, gelb, grün, blau, and violett in German-language texts related to politics. Specific examples show that all these adjectives are politically colored, demonstrating the realization of both traditional and contemporary meanings that reflect modern realities of German socio-political life. The research also reveals the frequency of conveying specific values through the usage of color adjectives in the German political discourse. It is established, for instance, that the most frequent is the color adjective grün, used in non-fiction political texts to designate the political party Die Grünen and shedding some light on its style of governing and the political position of its electorate. Within the political discourse of modern Germany this color designation is also a verbal marker of ecological and environmental concerns as well as the color of hope. The authors also discuss such additional meanings of grün as “extracted from natural sources, renewable” in the phrase grüne Energie and “misleading in terms of environmental effects or environmental influence something causes” in the phrase grün waschen. The second most frequently used basic color meaning in German political dis-course is the color designation rot, traditionally symbolizing blood, terror, revolution, and war, as well as struggle, protest movements, mass demonstrations, and campaigns. It also denotes a specific form of a country’s political system and remains the main color of left-wing parties, expressing adherence to certain political parties and the style of their government. In addition, this color code serves as a strong warning in situations of grave danger and, in texts on political topics, often symbolizes the Russian Federation and everything related to it. The least frequent is the color designation violett, which can express membership in the political party Die Violetten. It is the color of the German public association Aktionsbündnis Amoklauf Winnenden and retains vital importance as a sign of warning in emergency situations (such as natural disasters, etc.). The results of the study contribute new information on the semantic space of color codes to the field of political linguistics and modern German studies, illustrating political connotations of basic color codes in German.

Evaluation factors in semantic mechanisms of manipulation (in italian)

The aim of the article is to analyze the manipulative potential of the modern Italian-speaking media space in terms of creating a negative image of Russia as an international player. The sources of language material for the analysis are two authoritative Italian publications − Internazionale newspaper and Formiche.net Internet portal − characterized by the exclusively analytical content of articles and expert comments in the field of international relations and geopolitics, the authors of which are able to significantly influence the readership. The methodological apparatus includes a descriptive method and a method of semantic and syntactic analysis of linguistic units with a manipulative potential. From a pragmatic point of view, examples of evaluation predicates used by the Italian mass media to inform the reader about the actions of the Russian Federation are given. The article may be of interest to linguistic researchers dealing with romance studies, political linguistics, as well as to political scientists interested in Russian-Italian relations.

Culture-bound words as a method of speech strategies in german political discourse

The article is devoted to the study of culture-bound words as a method of verbal strategies of political discourse, aimed at both maintaining a positive image and verbal attacks against opponents and competing political parties. The relevance of research is due to insufficient knowledge of the lexical units with a national-cultural component from the standpoint of political linguistics. The material for the study included the speeches of the ruling parties’ leaders in Germany: Angela Merkel (Christian Democratic Union) and Horst Seehofer (Christian Social Union) in the context of the “Political Ash Wednesday” 2017. Politicians’ statements containing culture-bound words were selected by continuous sampling method. The analysis revealed that the speakers deliberately used culture-bound words in order to implement their communicative intentions. Such units illustrate non-linguistic reality; they are directly related to the values of society and influence the recipient in communication. Using the statements of A. Merkel and H. Seehofer, the author identified five speech strategies (self-presentation and discredit strategies, informationinterpretation, manipulative and agitation strategies), and also established their relationship with the use of culture-bound words.

English immigration discourse in the scientific paradigm of critical research: review of the monograph by M.S. Matytsina

The reviewed work is the monograph written by M.S. Matytsina, the Associate Professor of Foreign Languages Department, Lipetsk State Technical University. In the book the author describes the development trends of the English immigration discourse in the scientific paradigm of critical research. The author focuses on establishing the relationship between discourse and society, and the connecting link in this interaction is cognitive structures, which are a subjective mental construct of participants in the communicative situation. The aim of the study is to analyze and systematize the existing knowledge about the problem of immigration in dynamically developing societies of Great Britain and the USA, assess the state of development of language processes that occur as a result of observed trends, and also identify the place and role of the language content of the discourse in social relations building. The study broadens and deepens the existing knowledge about various techniques of modern political rhetoric and discursive phenomena. The monograph is addressed to specialists in the field of discursive analysis, language theory, political linguistics, doctoral students, graduate students, applicants, teachers and students of institutes and departments of foreign languages.

POLITICAL DISCOURSE AS AN ACADEMIC DISCIPLINE IN PROFESSIONAL TRAINING

The article argues the relevance of such aca-demic subject as Political Discourse within the framework of philological disciplines of the main educational programs for some bachelor’s degrees. The object of study was Political Dis-course as an area of research in political linguis-tics. The subject of study was the communica-tive components of political discourse, which, if mastered, can contribute to the formation of necessary competencies for the confident navi-gation of the communicative environment. Analysis, synthesis, and historical approach were the main theoretical research methods that helped study different approaches to the study of political discourse and its functions. To de-velop the methodological part (the academic program of the proposed discipline), we used structural analysis, which makes it possible to study the structure of elements constituting po-litical discourse; discourse analysis, which al-lows focusing on both the individual character-istics of the addressant and the contextual analysis; comparative analysis, which com-pares various examples of political discourse, identifies their similarities and differences; modeling, to develop the training program of the Political Discourse discipline. The result of the study was training program ‘Fundamentals of Political Discourse,’ recommended for the Journalism major in institutions of higher edu-cation.

The features of the learning of political linguistics at higher education institutions

The article is devoted to the problem of political-linguistics education at universities of Ukraine. The place of political linguistics is defined as a new interdisciplinary branch of scientific knowledge. The necessary of learning this discipline is argued at higher education institutions, especially at the postgraduate studies (PhD’s level). The paper touches upon the problem of political discourse determination as the main subject of the political linguistics. Although it is comparatively the young discipline and the definitions of its main categories aren’t universal enough, but the learning of political linguistics and its general components comes actively into educational and scientific syllabuses of Ukrainian higher education. The aim of the article is defining of the main specific principle and features of political linguistics learning at higher educational institutions in Ukraine. Such principles and features depend directly on specific peculiarities of political discourse and the interdisciplinary character of political linguistics. The author analyzes the problem of political discourse understanding as the subject of political linguistics study and the features of its categories representations in different syllabuses. She explores the researches about the learning methodology of political linguistics and of some tangent disciplines at universities of Ukraine.

WHO AM I: STRATEGY OR ACCIDENT? : COMPUTER BASED CONTENTS ANALYSIS OF CARTOONS AND MEMES OF V. ZELENSKY

The rapid development of social media in recent years has led to the emergence of new forms of political communication, in particular visual communication, represented by the genres “cartoons” and “memes”. These genres are the subject of many different disciplines: cultural studies, communication/media studies, media linguistics, political science, political linguistics, cognitive linguistics, semiotics. The paper deals with analysis of more than 600 political cartoons and memes of President Zelensky. Methodology includes computer based content analysis (MAXQDA 2018) and multimodal discourse analysis. The combination of quantitative and qualitative methods for the analysis of multimodal genres not only expands the methodological tools of researchers of humorous discourse, but also ensures the reliability of the results. The caricatures and memes included in the research corpus come from Ukrainian and foreign open sources: (https://www.facebook.com/ PerecRepublic/), (https://www.facebook.com/ProtsyshynOfficial), (https:// www.facebook.com/babaandkit), (https://www.facebook.com/gonimem), (h tt ps: // www.f ac ebo ok .co m/ per sh pri va tn ame ma rny a),(h tt ps :/ / www.radiosvoboda.org/z/752), інтернет-галереї https://janson- karikatur.de/, https://www.cagle.com/, https://www.gocomics.com/comics/ political. A code system consists of formal and semantic codes. Formal codes include “cartoon / meme type” with subcodes “with text”, “without text”, “individual”, “group”, “impersonal” and “hybrid”. The semantic codes in include “humorous techniques” and “levels of communication”, as caricatures and memes are a genre of humorous discourse and at the same time a multimodal text in which verbal and nonverbal components are combined and interact. Any multimodal text of humorous discourse functions in a specific social context, which has been analyzed on the basis of the code “chronotope”, which included the following subcodes: “election campaign and elections”, “inauguration”, “100 days”, “domestic policy”, “foreign policy”, “year in power”. As results of quantitative analysis the individual cartoon/meme type dominates (335 documents), which is 54% of the total number of analyzed documents. Quantitative analysis of humorous techniques showed that the most frequent are satire (62,4 %), association (49,7%), parody (39,2 %) and contradiction (31,3 %). The analysis of political caricatures and memes, which cover certain aspects of Volodymyr Zelensky’s activity as president, showed that his activity was and is the object of rather sharp criticism, which finds its expression in humorous genres.

Country Image in Advertising Discourse: Between Commercial and Social Components

The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article. This type of advertising is considered as a multimodal complex, however, special attention is paid to the analysis of linguistic means that provide such advertising with a “reputation” base - it fulfills not only commercial, but also social tasks. The specificity of creating an image of the country in nationally oriented advertising by demonstrating the geographical and ethnographic features of “one’s own”, native, or “foreign” country and mythologizing “one’s own” or “foreign” national character is revealed. It is shown that the positive image of “own” country performs not only the function of promoting goods on the market, but also the function of persuasion and education. It has been established that the image of a “foreign” country ensures positioning in the domestic market of the producing country or the country with which the production tradition of the advertised product is associated. The conclusions and results of the study allow one to gain a more complete picture of the peculiarities of ethnomarketing, ways of manipulating a potential audience by appealing to national values and stereotypes, and contribute to advertology, political linguistics and linguoimagelogy.

INTERNATIONAL PROJECT “ONE BELT, ONE ROAD”: SEMANTIC AND PRAGMATIC ANALYSIS OF THE CONCEPT

The purpose of the research is to carry out a semantic and pragmatic analysis of the concept “One Belt, One Road”. Methodology. The work integrates a complex of modern approaches and methods, the main of them are the ideas and principles of the traditional cultural-historical method, which provided an analysis of the etymology of the concept and the features of the translation “One Belt, One Road”. Linguistic analysis of hieroglyphs, word usage and interpretation of words made it possible to analyze the structural elements of the concept “One Belt, One Road”. Main results. It was determined that the project presented by the PRC mythologizes the former Silk Road, since a priori it defines its belonging exclusively to the Chinese civilization. This project semantically incorporates all the previous Silk Roads, in fact, polemicizing with the Western worldview and returning to the sinocentric model of worldview. As a result of the study, it is shown that “One Belt, One Road” is the Chinese way of thinking about creating an all-encompassing road, at the same time mythologizing and globalizing the ancient Silk Road in order to solve the current problems of the PRC. Application of the study. The materials and conclusions of the research can be used in university courses in political linguistics, in special courses and special seminars in Sinology, when writing coursework, qualification and dissertation papers. The scientific novelty of the research lies in the fact that the analysis of the concept “One Belt, One Road” was first carried out in the context of semantics and pragmatics. Such a study provides not only an opportunity to once again analyze the concept of “One Belt, One Road”, but also to trace the influence of the Chinese ethnic mentality on its political and economic processes in the world.

Theoretical-Practical And Epistemological Review Of Political Linguistics

Political text and discourse is a combination of perceiving the life in terms of conceptual-discourse methods, standards of scientific researches and activities. The primary form of analyzing a text identifies hidden factors of its political and ideological objectives as they reflect socio-political changes turning to setting the target for investigating, evaluating and selecting. This can help clearly define epistemic-linguistic problems and the frame of the tasks in developing national idea. Currently, the prosperity of Uzbekistan has its reflection on the development of the Uzbek language and its application in people’s lives. Language is the basis of political life, hence, political thinking remains unchanged unless national language develops. In this view, it’s essential to investigate argumentative issues of the essence of political linguistics, the interrelation, the main idea that determines the notion of political discourse in terms of political-philosophical aspects. For this reason, the article mainly focuses on political language and its peculiar features. Political language constitutes different spheres of a culture, interpretation of the lexis delivered during propaganda and political events within various strata of population, as well as timeliness to strengthen the link with population. Political linguistics

Katyń Anniversaries in 1990–2010. The Position and Functions of Political Ritual in the Polish Culture of Remembrance. Research Report

The main goal of the research is to show the functional dimension of the political rituals associated with the celebrations of the Katyń massacre anniversaries in 1990-2010. Using the method of political linguistics, the study makes it possible to identify ten topoi organizing the Katyń anniversary discourse. They include the topos of “an innocent victim”, “violated justice”, “compensation”, “fair Russians”, “friends Muscovites”, “elite”, as well as the topos of “a shared field of remembrance, reconciliation” (“from foes to friends”), the topos of mutual forgiveness and the anniversary as a special occasion, or the topos of “inhuman land”. The pragmatic-semantic analysis of the contents of media reports accompanying the Katyń celebrations allows the author to show a number of functions that the Katyń ritual performed in the Polish culture of remembrance in 1990–2010. The study of functions proceeds from emotional, through normative, legitimization, integration and educational functions, to the performative function.

NATIONAL-CULTURAL AND LINGUISTIC FEATURES OF POLITICAL DISCOURSE (ON THE EXAMPLE OF SPEECHES BY THE FORMER PRESIDENT OF ARGENTINA CRISTINA FERNANDEZ DE KIRCHNER)

The article provides examples of cultural and linguistic features that a speaker uses in his/her speeches, and analyzes how they perform the function of persuasiveness, and, in particular, what strategies and tactics of speech manipulation are implemented due to these features. The material for the study was the speeches of the former president of Argentina, Cristina Fernandez de Kirchner, during the period from 2011 to 2017. In this article, special attention is paid to the linguistic features of the Spanish language of Argentina, the cultural and historical aspects of this country. The relevance of this work is determined by the need to study the mechanisms of speech manipulation, insufficiently developed on the material of the Spanish language. The results of the analysis presented in the article can be interesting for researchers in the field of political linguistics, the Spanish language of Argentina, the theory of discourse, cognitive linguistics, etc.

ЭВФЕМИЗАЦИЯ В СОВРЕМЕННЫХ СМИ (НА МАТЕРИАЛЕ ГАЗЕТНЫХ ЗАГОЛОВКОВ)

The aim of the article is to study the intentional horizon in the process of euphemizing public speech by means of a linguistic analysis of Russian and English headlines in print media. Such phenomena are considered in studies by B.A. Larina, A.M. Katseva, and A.D. Vasilyev. They consider the features of the use of euphemisms in public speech. The headings of articles published in modern Russian and English newspapers, such as Nezavisimaya Gazeta, Vedomosti, Kommersant, Rossiyskaya Gazeta, Guardian, Workers’ Vanguard, Telegraph, Washington Post were used as materials for analysis of data for 2012-2019. As a result of the study, the main features of the use of euphemisms in modern print media have been identified, a priority topic has been highlighted, which is most often euphemized and dictates the emergence of new antiphrasis expressions, the most common way of euphemism formation is indicated, and the results of a quantitative analysis on the prevalence of the used probable intentions are presented. In conclusion, it is argued that the intensive use of euphemism units in the print media leads to their popularization and penetration into widespread use, and therefore to changes in the active vocabulary of native speakers and a possible correction of public opinion. It is indicated that the number and frequency of euphemisms is directly related to the level of culture in a society, as well as to the active functioning of vocabulary in a particular language for a certain period of time. The results of the study can be used in the process of teaching such disciplines as lexicology, political linguistics, journalism, intercultural communication at universities and Russian language lessons in the sections Lexicology and Stylistics for high school students.

Исследования в области политической лингвистики (по материалам журнала «Политическая лингвистика» за 2006–2017 гг.)

Political linguistics in Russia is characterized by a large number of directions and topics varieties, especially political metaphor and discourse-analysis, which serves as the main method of linguocognitive interpretation of the text as a whole and the word separately. We analyze the scientific results presented on the pages of the journal “Political Linguistics” for 2006–2017 (edi-tor-in-chief A.P. Chudinov). During this period, 46 published issues, distributed in 33 countries, highlight the main directions (theory of political linguistics, fundamental linguistics, rhetoric, so-ciolinguistics, cultural linguistics, cognitive linguistics, semiotics, semantics, pragmatics, corpus linguistics and intercultural communication) that stimulate research in the field of political com-munication and the language of politics. We establish that more than 90% of all directions are in-tercultural communication, which focuses on the study of communication strategies and language manipulation. We justify that the context of the 12-year development of Russian political linguis-tics reflects the expansion of political discourse and contributes to the activation of the critical dis-course analysis as a direction. We substantiate that in Russian political linguistics, there are direc-tions that are just emerging: polylinguistic forecasting, polylinguistic personality, political self-presentation, comparative studies of political texts.

Лингвополитическая персонология (метафорический ракурс исследования)

The article was accomplished at the intersection of such relevant areas of modern linguistics as political linguistics, linguistic personology and linguistic metaphorology. The purpose of the article is to provide an overview of the work of foreign and domestic linguists for 2009-2019, devoted to the analysis of metaphorical models in the idiolics of politicians, to identify the main trends in research of this kind. The analysis showed that linguistic-personal research on metaphorics in political communication is carried out in a cognitive, pragmatic, stylistic, rhetorical, semiotic, psycholinguistic perspectives. It was revealed that according to the criterion “object of analysis” they can be characterized in territorial, status, ideological, gender, chronological, temporal and comparative aspects. The analytical review presented in the article demonstrates that there is a research asymmetry in modern linguistic-political personology: the work on federal politicians predominates over the work on regional politicians, the work on representatives of the political elite over the work on political opposition, the work on male politicians over the work on politicians - women, work on existing politicians - on work on the great politicians of the past. The authors believe that due to the indicated asymmetry in the objects of research, the task of linguopolitical personology should be to fill in the existing gaps.

POLITICAL MEDIA EVENT INTERPRETATION MODELS IN PROFESSIONAL AND EVERYDAY MEDIA DISCOURSE

The article raises the problem of interpretation of political media events, the solution of which specifies the degree of the influence on the mass consciousness of native speakers. The article carries out a comparative analysis of models of interpretation of political media events in professional and everyday media discourse. The comparative analysis of media event interpretation in a media text and in an everyday text will help reveal their common and distinct features and the determinability of everyday interpretation by the information field of the media event. The study is performed on the borderline between political linguistics, media linguistics and interpretive linguistics. The interpretation model is considered as an invariant scenario of development of the media event in discourse, in which case discourse is defined as a polytext formation represented by a set of texts devoted to the same event. The political media event Crash of the Ukrainian Boeing in Tehran is chosen as a unit of analysis. The study has revealed that the professional media discourse actualizes a propositional - frame model of interpretation, which structures the media event in the linguistic consciousness of native speakers with certain slots representing certain propositional meanings, significant for the event coverage in the media. And the everyday media discourse actualizes the propositional model of the media event interpretation, which objectifies the propositional meanings, significant for the native speakers. The author draws the following conclusion: despite the identity of the mechanisms of the interpretation process aimed at actualization of the political media event in the professional and everyday media discourse, the perlocutionary effect of the media text is not determined by its illocutionary constituent; their correlation can be described as a relationship between two independent interpretation models. The research outcomes may be used in media linguistics, cultural linguistics, and mediology.

Парадигма жизни в науке: к 60-летию З.К. Темиргазиной

The work is dedicated to the anniversary of Professor Zifa Kakbaevna Temirgazina. Professor’s research activity is analyzed, that is connected to developing theoretical and applied questions of linguistics and its directions such as linguistic axiology, pragmalinguistics, linguistic gender studies, political linguistics, we show the scientist’s role in creating her own linguaxiological scientific school, we define her role in training scientific-pedagogical personnel for graduate school of Kazakhstan. Reviewing scientist’s works allows to demonstrate a new way to a category of assessment, that is developed in her research, the idea of it is to define syntactic method as the primary linguistic method of expression in this category – in evaluative statements. Based on the analysis of the scientist’s works that are dedicated to highly variegated language phenomena, we show multi-discipline characteristic of her scientific findings: language is viewed in immediate in-terdependence and correlation with cultural, historical, cognitional, psychological, communica-tional facts. The scientist’s research results became the foundation for emergence of linguaxiology and development of pragmalinguistics as modern scientific ways in linguistics of Kazakhstan and received further development in works of students of her scientific school.

POLITICAL COMMUNICATION STUDIES IN CHINA

Political linguistics is a branch of linguistics on the borderline between linguistics and politology, actively developed in China today. It studies the regularities and strategies of the use of language in the process of political communication. Political communication presupposes a process of communication between the participants of political activity. Investigation of the theory and practice of political communication is important for graduate and post - graduate students, because it can facilitate better understanding, analysis and production (specifically in the process of translation into other languages) of the corresponding texts. The article dwells on the definition of political communication and its typical features (ritual and informative character; institutionalism and special personal characteristics; correlation of esotericism and free access, reductionism and holisticity of information, neutrality and expressivity, dialogue and monologue, aggression and tolerance; peculiarities of evaluation expression), as well as on the current state of political communication research development in China. In the light of theoretical aspects of consideration of language and linguocultural peculiarities, the article discusses the approaches to teaching political communication in Chinese higher education institutions. The main methods within the methodology are: cognitive (focusing on the process of presentation, storage, processing, interpretation and production of knowledge; the most popular area - analysis of political metaphor); discursive (political text is analyzed in the context of the political situation in interconnection with other texts, taking into account the author’s purposes, political views and personality traits); linguoculturological (dealing with the national - cultural peculiarities of texts); rhetorical (with emphasis on the communication efficiency and the means of convincing and manipulation; the most popular area - creation of rhetorical portraits of politicians); semiotic (concentrates on the study of semiotically complicated texts and texts combining various semiotic codes).

Spin Doctoring in modern political discourse: linguistic aspect

In the article, the realization of verbal influence (also known as suggestion) phenomenon in political discourse is considered. This concept is defined as a whole combined image of the text itself and emotions of its recipient and addressee,including the peculiarities of perception, external and internal circumstances, its pragmatic and linguistic aspects, etc, and is aimed at a a political subject’s influencing a political object. Usually, political discourse and its immanent influential properties are researched from the standpoint of Psychology, Communicative Linguistics, Pragmalinguistics, Political Linguistics and other related sciences, but the author proposes to involve Neurolinguistic Programming as a modern science which deals with analyzing the peculiarities of perception, processing and generation of information and its transformations from deep thought structures to superficial speech; as well as Spin-Doctoring, an ultramodern complex discipline aimed at correcting the negative image of the event in the media after its has already happened or right before its manifestation, which is impossible without the involvement of language techniques to influence the recipient or a group of them. In order to fully research the political discourse, which in the network of this article is represented by the political speeches of the leaders of Ukraine, USA, France, Spain, Italy, Canada, Germany, the author involves both the basic Spin Doctoring techniques of political discourse correction ( negative information delay, ambiguous informing, focus switch, interspersing the artificial situations with elements of naturalness, and the technique of controlled information leaks and preparation for events expectations); and the NLP paradigm meta- and Milton-model analysis text having been utilized in order to isolate the actual linguistic influential patterns (markers of language metamodel processes, simple, complex and indirect inductions). The analysis details the available information on the peculiarities of implementing and enhancing the linguistic influence within the political discourse, as well as outlines the crucial next steps in the further researches on this topic, especially ones in the field of Ukraine’s state information security, which is a particularly important aspect of the state’s modern information during hybrid wars.