Ben Tre province is located at the downstream of the Mekong river system where there are three ecosystems: saline, brackish and freshwater, which create favorable conditions for the development of the horticultural economy and the marine economy. Faced with the impact of climate change and market demand, agricultural planning has been adjusted to land use planning. In which, the rice land area was adjusted to decrease to suit the actual situation. This study applies Remote Sensing and Geographic Information Systems (GIS) to assess the change process in the rice land area of Ben Tre province over 6-time points 2000, 2005, 2010, 2015, 2020, and 2023. Through land cover classification results from Landsat and Sentinel-2 satellite image data, the study analyzes the process of converting rice land to other land types. From there, the study evaluates the effectiveness of converting agricultural land use purposes. The research results contribute to connecting the master plan for socio-economic development with land use planning in the future.