Purpose
 The objective of this research study is to find out Impact of financial literacy in promoting financial investments among college students.
 Design/methodology/approach:
 The study approaches Qualitative research using descriptive research method.
 Findings:
 The most influencing variables on the investment planning are financial knowledge, financial risk perception, Cost of investment 
 Practical implications
 – The practical implications are about giving information about the financial curriculum framing for the college students which might have impact on financial investments
 Originality/value: After initiating primary data collection using questionnaire with measuring and ranking scales the variables such as financial knowledge, risk perception, cost of investment was found out.
 Paper type: Empirical Research Paper
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