Abstract
Investment, appertained to as the conception of remitted consumption, which might correspond to copping an asset, rendering a loan, keeping the saved finances in a bank account similar that it might induce profitable returns in the future. The deployment of financial resources is undertaken with the objective of achieving fresh income or an increase in value. SIP has played a significant part in the Indian fiscal market. It gives openings to small investors to invest their small quantum and to take return of the fiscal market with minimal threat. SIPs are a mode of investment. It's the stylish option for those looking to invest a fixed quantum in collective fund schemes at regular intervals. Given its nature of investing, SIP helps conduct fiscal discipline and inculcates regular saving habits. The growth in financial literacy within the general population has spurred the proliferation of investments in these fund houses. A survey was undertaken among retail investors in Noida, comprising 143 respondents. The factors influencing investors towards systematic investment plan include Liquidity, Rupee cost averaging, Professional Management and diversification. Key Words: Mutual Fund, Systematic Investment Plan, Investors inclination, Returns
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