The era occupied by the COVID-19 is coming to an end, but the loss it has brought to the world is immeasurable. Tourism, as a key industry or even a pillar industry in many countries, how to revive tourism as soon as possible has become a major concern of all countries in the post-epidemic era. This paper studied the status quo of tourism industry in 20 Chinese cities after the epidemic, divided them into groups by whether to issue consumption vouchers or not, and studied the factors which can influence tourism income increment. The study found that the policy of coupon distribution did not play an important role in promoting tourism. Meanwhile, the local GDP and education level also played a positive role in the recovery of tourism. This study is able to provide some reference value for the government and tourism departments in formulating policies to promote consumption in this industry.
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