Research on Competitive Strategy of G Automobile Company based on SWOT Analysis

Abstract

Since the end of 2019, a new coronavirus epidemic has swept the world, and has had a certain degree of impact on the economies of countries around the world. In the post-epidemic period, the domestic and international environment faced by enterprises has undergone major changes, and enterprises should make timely strategic adjustments in order to adapt to changes in the external environment and improve their competitiveness. The automobile industry is a pillar industry of a country's economy, and G Automobile Company is a leader in China's independent automobile brands. Based on SWOT analysis method, this paper analyzes the internal and external environment of G Automobile Company, summarizes four competitive factors, namely opportunities, threats, strengths and weaknesses, facing G Automobile company at the present stage, and puts forward the company's development strategy plan: starting from car products, gradually enrich MPV, SUV and other series and luxury brand passenger cars; Traditional fuel vehicles and new energy vehicles develop simultaneously, and constantly improve the brand image; On the basis of the existing strategy, continue to implement the strategy of industrial merger and cooperation, enter the international platform, obtain the relevant core technologies in the industry, and establish their own competitive advantages; At the same time to adopt and strengthen the export marketing strategy, while increasing the investment in advertising, improve brand awareness, so as to further improve the core competitiveness of enterprises.