Abstract
In recent years, the increasingly complex economic environment has led to a clear trend of consumption downgrading, profoundly affecting the retail market landscape. The factors causing consumption downgrading are diverse, including slower economic growth, increased income uncertainty, and rising living costs. Consumers now prioritize cost-effectiveness and practicality in their purchasing decisions. Therefore, the retail market must keep pace with societal trends and actively adjust strategies to meet changing consumer needs. This analysis is from the perspective of product strategy, where retailers clearly measure the balance between practicality and cost-effectiveness, targeting product line optimization to ensure that products meet market development needs. Additionally, enhancing service quality will be a focus of future efforts, including improving pre-sale, in-sale, and after-sale services, raising staff service awareness and overall quality, and providing the best shopping experience for consumers. Moreover, effective brand marketing is crucial, using various means to enhance brand image and visibility, helping the retail market adapt better to changes and achieve sustainable development.
Published Version
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