The article examines the interaction between humans and complex digital technology; the relationship between humans and modern technologies. The peculiarity of the approach is that technical devices are taken not at the stage of their development, production or sale but as an element of the man-made environment surrounding a person (“technohabitus”, sharedspace of the “smart” environment of a modern person). Neutral technical characteristics of the device are manifested in the system of specific human needs, lifestyle, social and professional factors - in the user's existence. Optimal interaction of a technical device with a user presupposes the removal of a specific alienation between man and technology. Technical characteristics are reduced to specific ways of entering the device into the digital environment of human existence. On the other hand, the reduction of the living mind to countable, algorithmic schemes is inevitable. It is not about the degradation of reason, but about its hybrid connection with the logic of engineering devices and objects. The physical substrate (das Gestell) of consciousness expands beyond the human body, uniting with the dense “technohabitus” that surrounds the individual as his personal noosphere. This issue unfolds in the article towards the philosophical and methodological problems of the highest forms of digital devices - cobots, chatbots, service robots (Robo-Helfer), cyborgs, etc. The author's particular attention is drawn to the methodology of "field research" of such a technique. Gradually, the possibility of a single hybrid phenomenon arises - a localized rational sphere extending from the habitat of the individual and his social chronotope to the free movement of semantic flows on the Internet.
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