Perspective Of Eco-Translatology Research Articles

A Study on the Subtitle Translation of Moon Man from the Perspective of Eco-Translatology

With the deepening of cultural exchanges among countries, film subtitle translation plays an increasingly important role in cultural exchanges. The quality of subtitle translation will also directly affect the speed of international transmission of Chinese films. The science fiction comedy, Moon Man, contains many humorous language, superb sets and stunning effects to make the film stand out. This paper intends to study Moon Man's subtitle from the perspective of Eco-Translatology, analyze the ecological environment of film translation, and illustrate how the translator adapts and selects translation to adapt to the translation ecological environment from the perspective of three-dimensional transformation, and achieve the maximum multi-dimensional selective adaptation and adaptive selection.

A Research of Subtitle Translation and International Communication of Chinese Cultural Documentary from the Perspective of Eco-Translatology

A Research of Subtitle Translation and International Communication of Chinese Cultural Documentary from the Perspective of Eco-Translatology

Matrix-Network Modeling of Translation Communication from Perspective of Eco-Translatology

The article presents the results of a search study conducted based on ecosystemic and network approaches in translation studies within the framework of the concept of “human — network environment”. The relevance is determined by the importance of considering the socio-communicative aspect in translation activities and viewing the translator as a functionally integrated element of the network environment. Communicative-network interaction of participants in a translation project is described. The research methodology is based on the potential of matrix and network modeling methods for processing and visualizing data of translation communication. The analysis is carried out using two models: a responsibility distribution matrix and an undirected graph compiled using a social network visualizer program as a hypothetical projection of a more complex model, verified in practice. Examples of analyzing project interaction between written and oral translations based on a protocol of pilot interviews with English language translators about their experience working in a translation department at an industrial enterprise in the Chelyabinsk region are used as materials. The comprehensive methodology of matrix-network modeling allows for explicitating the specifics of work in a translation project at an enterprise, identifying control-network nodes that accumulate the main communicative load, and determining strategies to enhance communication efficiency.

The Translation Strategies of Chinese-characteristic Vocabulary from the Perspective of Eco-translatology—Taking the 2023 Chinese Government Work Report as an Example

The English translation of the Chinese government Work Report every year is of great international significance and function. It provides other governments and the public with access to key information about China’s policy direction, governance measures, and social progress. It is also an important means for China to showcase its national image, promote economic development and strengthen its global partnerships. This paper attempts to interpret and analyze the English version of the government work report from the perspective of Eco-translatology, and sort out the translation strategies of a large number of words with Chinese characteristics so as to provide new ideas and perspectives for the translation and dissemination of Chinese excellent culture.

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

A Study of Subtitle Translation of the Film Coco From the Perspective of Eco-translatology

A Study of Subtitle Translation of the Film Coco From the Perspective of Eco-translatology

Enhancing the International Communication Effectiveness of "The Spirit of Lei Feng" in Anshan: A Study of the External Propaganda Strategy of "Guo Mingyi's Story" from the Perspective of Eco-translatology

As an important part of the fine traditional culture of the Chinese nation, the "spirit of Lei Feng" has always been an important content of domestic propaganda. With the continuous deepening of globalization, how to effectively spread this cultural phenomenon with Chinese characteristics to the international community has become an urgent problem to be solved. The Story of Guo Mingyi is a typical work that demonstrates the "spirit of Lei Feng". By applying the theoretical framework of ecological translation to its external publicity strategy research, exploring its translation strategies in terms of language, culture, and communication, and proposing targeted suggestions and measures, we can not only enrich and develop the theoretical system of ecological translation, but also enhance the international communication effectiveness of the "spirit of Lei Feng" in Anshan, promote the international dissemination of Chinese culture, and provide useful reference and enlightenment for the international dissemination of other cultural phenomena.

On the Translation of Culture-loaded Words in The Lane from the Perspective of Eco-translatology

With the increasing cultural exchanges between China and foreign countries, the translation and dissemination of literary works become increasingly important. In this paper, the source text is Ke Ling’s prose The Lane, and the translation is from Selected Modern Chinese Essays, written by Zhang Peiji. In this paper, some culture-loaded words are selected to show the translator’s adaptation to the ecological environment of translation and his choice of the target text under the guidance of Eco-translatology. The adaptive transformation in linguistic, cultural and communicative dimensions is also analyzed. Eco-translatology shows great importance in translation, and provides some enlightenment for other Chinese literature translation.

Study on the C-E Translation of Government Work Reports from 2019 to 2023 from the Perspective of Eco-Translatology

Eco-translatology is a translation theory integrated with ecology. Publicity translation has a vital impact on making Chinese voices go global. Taking the C-E translation of Government Work Reports from 2019 to 2023 as an example, this paper analyzes their translation methods from the perspective of "three-dimensional" transformation, including linguistic dimension, cultural dimension and communicative dimension. At present, eco-translatology seldom focuses on the translation of publicity texts. According to the "three-dimensional" transformation, this paper aims to explore the translation rules of publicity texts with Government Work Reports as an example from the perspective of eco-translatology. Guided by eco-translatology, the translation of Government Work Reports can be further developed in the future.

Study of Political Document Translation from the Perspective of Eco-translatology: Taking the Report on the Work of the Government from 2019 to 2023 as an Example

In recent years, China has made many breakthrough achievements in all aspects and gradually moved towards the center of the world stage. At the same time, it is particularly important to do a good job in publicity so that more people can clearly understand China’s political stance and characteristic culture. In China, the Report on the Work of the Government is an important way for us to carry out international publicity work, and its English version plays an irreplaceable role in international publicity work. Based on the theory of eco-translatology, this study takes the Chinese and English versions of the Government Work Report from 2019 to 2023 as an example to explore how to show self-confidence in the translation of international publicity represented by political documents and achieve the purpose of cross-cultural communication. It is found that translators often choose translation strategies such as free translation, omitted translation, combined translation and annotation to realize the adaptive choice of translation in three dimensions: language, culture and communication, so as to promote the full communication between the source culture and the target culture and construct a foreign discourse system with Chinese characteristics. This paper aims to enrich the study of political documents from the perspective of the eco-translatology theory, with a view to providing reference for the localization of political documents.

English Translation of Political Documents with Chinese Characteristics from the Perspective of Eco-Translatology

In today’s increasingly globalized world, foreign publicity is particularly important in the exchanges and cooperation between nations, among which the translation of political documents serves as a crucial channel. The Report on the Work of the Government summarizes China’s work over the past year and outlines the prospects for the coming year. Its English translation is often highly concerned both domestically and internationally, making it an important text for foreign publicity. Based on the theory of Eco-translatology, this study takes the English version of the Report on the Work of the Government (2023) as an example to explore how to highlight cultural confidence and achieve communicative purposes in the translation of foreign publicity represented by political documents. It is found that translators often employ translation strategies, such as free translation, addition, omission, combination and annotation to realize the adaptive selection of translation in linguistic, culture and communication, facilitating full interaction between the source and target cultures, thereby enhancing the international influence and dissemination power of Chinese discourse.

Comparative Study of English Translations of Tang Poetry "Shu Xiang" from the Perspective of Eco-Translatology: Illustrated with the Versions by Xu Yuanchong and Stephen Owen

As one of the valuable literary legacies of China, Tang poetry contains rich linguistic and cultural knowledge. Translating it into English not only helps spread the excellent traditional culture of China to the outside world, but also promotes people to delve into and re-experience its profound meaning, thus making it last forever. This study explores the two English translations of "Shu Xiang" from the perspective of Eco-Translatology, evaluating the advantages and disadvantages of each translation in terms of "three-dimensional" transformation. Feeling the uniqueness of language through comparison and understanding the profoundness of culture through analysis, thereby enhancing cultural confidence. It provides reference for the translation of Chinese literary classics into English, and promotes the research on relevant models for the internationalization of Chinese literature and culture. The research results indicate that Xu Yuanchong's translation has the highest degree of integrated adaptive selection. The study also demonstrates that the theory of Eco-Translatology can be used to analyze English translations of poetry and provide a new perspective for the translation of poetry.

A Study on Subtitle Translation from the Perspective of Eco-Translatology: A Case Study of Empresses in the Palace

A Study on Subtitle Translation from the Perspective of Eco-Translatology: A Case Study of Empresses in the Palace

Study on the Translation of Culture-loaded Words in The File No.113

All nations in the world have generated many culture-loaded words full of cultural origin and emotional attachment in the evolution of social life. Due to the huge differences between Chinese and Western cultures, it is difficult for translators to find the equivalent expression when translating culture-loaded words. Chen Hongbi is an outstanding female translator in modern times, and her translation of the English detective novel Le Dossier No.113 was very popular in the late Qing Dynasty. From the perspective of eco-translatology, this study takes Chen Hongbi's The File No.113(《第一百十三案》) as an example and analyzes the translation of culture-loaded words in the text. In the late Qing Dynasty, the social demand for female intellectuals, the academic demand for detective novels and the interest demand of publishing houses formed a sound ecological environment for Chen's translation of foreign detective novels. Chen adapted himself to this ecological environment with his translation ability and love for detective novels, thus choosing to translate Le Dossier No.113. In the process of translation, Chen reaches the adaptation and transformation of culture-loaded words from three dimensions linguistic dimension, cultural dimension and communicative dimension. This study describes how Chen Hongbi accurately conveys the meaning of culture-loaded words to the target readers based on the ecological environment of translation through the mechanism of "selection" and "adaptation", which is helpful to understand and explain the choices made by the translators in order to realize the communicative intention and adapt to the context of the late Qing Dynasty. By analyzing Chen's successful translation of the detective novel, this study hopes to make readers realize the value of her translation as well as her adaptation and selection in translation so as to provide references for future translators to consider deep adaptation and selection when translating culture-loaded words.

A Comparative Study on the Translation of the Song Blowing in the Wind from the Perspective of Eco-translatology

A Comparative Study on the Translation of the Song Blowing in the Wind from the Perspective of Eco-translatology

From the Perspective of Eco-Translatology to Analyze the Cultural Reflections on the English Translation of the Qiang Minority Shibi-Drama

From the Perspective of Eco-Translatology to Analyze the Cultural Reflections on the English Translation of the Qiang Minority Shibi-Drama

Research on the C-E Translation of Public Signs in Universities from the Perspective of Eco-translatology—A Case Study of Hainan Pacesetting Island for International-oriented Education

Research on the C-E Translation of Public Signs in Universities from the Perspective of Eco-translatology—A Case Study of Hainan Pacesetting Island for International-oriented Education

On the Translation of Online Product Promotions from the Perspective of Eco-translatology

After the rapid development of cross-border e-commerce, its development focus has shifted from scale to quality. It is urgent to improve the quality of translation for the cross-border e-commerce industry when the translation demand is soaring. Commodities are exposed and introduced to foreign buyers through online promotions on cross-border e-commerce platforms, since their translation can affect click-through rates, sales and images of Chinese sellers. Eco-translatology, which combines ecology and translation, provides a theoretical basis for many disciplines and fields. Taking footwear as an example, this study analyzes problems in current translation through the comparative analysis of commodity promotions on Amazon in the United States and AliExpress in China, two major cross-border e-commerce platforms. Then it studies the English translation of online product promotions from the three-dimensional transformation in terms of language, culture and communication under the guidance of Eco-translatology to put forward some suggestions for the online product promotions translation. It aims to provide references for Chinese sellers to engage in cross-border e-commerce and help enterprises and commodities go global successfully.

Translation Studies on Public Signs from the Perspective of Eco-translatology

With the growing influence of China internationally, the English translation of public signs, as a widely seen communication tool in daily life, has become increasingly important. This paper aims to analyze the application of Eco-translatology in the translation of public signs between English and Chinese, as well as explore how to better utilize the theories of Eco-translatology to enhance the effectiveness of public signs, providing insights for future translations of public signs.

Research on the English Translation of Political Texts from the Perspective of Eco-translatology: A Case Study of Government Work Report in 2023

As China’s economy and society develop and its international influence continues to grow, foreign governments and people are paying more attention to China. In this context, foreign publicity work is of great significance for the world to "understand China". As an effective carrier of external publicity work, the political texts translation covers China's current development status, major policies, and strategic plans. Therefore, its importance is self-evident. Based on the ecological translation theory, this study takes the English translation of the 2023 Government Work Report as an example to explore how to interpret China's path and demonstrate cultural confidence in political texts translation, thereby achieving communicative purposes. The study found that translators often use translation strategies such as conversion of parts of speech, extension, and omission to achieve adaptive selection in the three dimensions of language, culture, and communication in order to achieve an ecological balance between the source and the target language culture, thereby enhancing the appeal and credibility of China's discourse in foreign publicity work.