Perspective Of Eco-Translatology Research Articles

Research on Publicity Translation of International Sports Events Based on Eco-Translatology—A Case Study of Hangzhou Asian Games

The paper takes the perspective of Eco-translatology and focuses on the translation of publicity materials in international sports events. The official website of the 19th Asian Games in Hangzhou was selected as the research object and “three-dimensional transformations” were adopted as the research methods. The study analyses the causes of the strategies used in the translation and provides corresponding translation methods such as combination, transliteration, recreation and omission based on the linguistic, cultural and communicative dimensions. The research aims to provide references and reflections for the future publicity translation of international sports events when telling Chinese stories and promoting Chinese culture going abroad.

Translation of Hmong Folklore Terms in Hmong Oral Epic “Creating Heaven and Earth” From the Perspective of Eco-Translatology

The Hmong, a Chinese ethnic minority, possess a rich cultural heritage. Due to their unique history of exile and migration, the Hmong have scant documentation of their vanishing cultural heritage. The Hmong oral epic constitutes a vital component of documenting Hmong culture. Thus, this paper delves into the translation of the Hmong Oral Epic 'Creating Heaven and Earth', focusing on folklore terms as fundamental units for analyzing Hmong culture. Eco-Translatology has the great importance in protecting the languages of Chinese ethnic minorities and enhancing the dissemination of their literature (Li, 2017). Hence, this paper examines the translation of Hmong folklore terms in the Hmong Oral Epic 'Creating Heaven and Earth' from the perspective of Eco-Translatology. The study reveals 53 translations of Hmong folklore terms, encompassing material, social, and spiritual aspects, within the Hmong oral epic 'Creating Heaven and Earth'. For Hmong material folklore terms, translators predominantly employ the 'target contextualization' strategy, along with 'extending substitution' and 'vitalization' methods. For Hmong social folklore terms, translators favor the 'source contextualization' strategy, supplemented by 'adaptive addition' and 'vitalization' methods. For Hmong spiritual folklore terms, translators predominantly utilize the 'source contextualization' strategy, in addition to 'extending substitution' and 'naturalization' methods.

Reflections on Interpretation Training from an Ecological Perspective in the Context of “Internet Plus”

A scientific interpretation training model is the foundation of interpretation teaching. This article examines interpretation training research in the context of “Internet plus” from the perspective of eco-translatology, focusing on the guiding role of ecological translation theory in current interpretation training research, and attempts to construct an ecological interpretation teaching model from four dimensions, namely, “Learning with Purpose”, “Translating with Intent”, “Researching with Impact”, and “Evaluating with Purpose”, according to the unique interdisciplinary nature, multiple dynamics, and sustainability of ecological translatology, in order to achieve the scientific and diversified teaching of interpreting in China. By embracing both virtual and physical environments, interpretation training can adapt to the evolving landscape of the digital age while preserving the essence of effective communication.

A Comparative Study on the English Translation of The Travel Dairies of Xu Xiake from the Perspective of Eco-translatology

Chinese classics are one of the representatives of traditional Chinese culture, and translating excellent classics is a way to inherit and spread brilliant Chinese culture. The Travel Dairies of Xu Xiake is of great value, and its two latest English translations, namely The Travels of Xu Xiake translated by Lu Changhuai and Jia Xiuhai and The Travel Dairies of Xu Xiake by Li Weirong et al. (i.e. the version of “Library of Chinese Classics”), are selected. The two translations of its first diary entitled “A Visit to the Tiantai Mountain” and “Tiantai SHAN” respectively are selected as main research objects. Based on the three-dimensional transformations of eco-translatology, the two translations are compared and analyzed in linguistic, cultural and communicative dimensions, and the reasons why the latter is superior to the former are concluded in hopes of providing certain references for the translation of similar Chinese classics, helping more Chinese classics enter the world, and further promoting the improvement of Chinese cultural soft power.

On the English translation of health and wellness tourism publicity texts in Panzhihua city from the perspective of eco-translatology

On the English translation of health and wellness tourism publicity texts in Panzhihua city from the perspective of eco-translatology

A Study on the Subtitle Translation of Moon Man from the Perspective of Eco-Translatology

With the deepening of cultural exchanges among countries, film subtitle translation plays an increasingly important role in cultural exchanges. The quality of subtitle translation will also directly affect the speed of international transmission of Chinese films. The science fiction comedy, Moon Man, contains many humorous language, superb sets and stunning effects to make the film stand out. This paper intends to study Moon Man's subtitle from the perspective of Eco-Translatology, analyze the ecological environment of film translation, and illustrate how the translator adapts and selects translation to adapt to the translation ecological environment from the perspective of three-dimensional transformation, and achieve the maximum multi-dimensional selective adaptation and adaptive selection.

A Research of Subtitle Translation and International Communication of Chinese Cultural Documentary from the Perspective of Eco-Translatology

A Research of Subtitle Translation and International Communication of Chinese Cultural Documentary from the Perspective of Eco-Translatology

Matrix-Network Modeling of Translation Communication from Perspective of Eco-Translatology

The article presents the results of a search study conducted based on ecosystemic and network approaches in translation studies within the framework of the concept of “human — network environment”. The relevance is determined by the importance of considering the socio-communicative aspect in translation activities and viewing the translator as a functionally integrated element of the network environment. Communicative-network interaction of participants in a translation project is described. The research methodology is based on the potential of matrix and network modeling methods for processing and visualizing data of translation communication. The analysis is carried out using two models: a responsibility distribution matrix and an undirected graph compiled using a social network visualizer program as a hypothetical projection of a more complex model, verified in practice. Examples of analyzing project interaction between written and oral translations based on a protocol of pilot interviews with English language translators about their experience working in a translation department at an industrial enterprise in the Chelyabinsk region are used as materials. The comprehensive methodology of matrix-network modeling allows for explicitating the specifics of work in a translation project at an enterprise, identifying control-network nodes that accumulate the main communicative load, and determining strategies to enhance communication efficiency.

The Translation Strategies of Chinese-characteristic Vocabulary from the Perspective of Eco-translatology—Taking the 2023 Chinese Government Work Report as an Example

The English translation of the Chinese government Work Report every year is of great international significance and function. It provides other governments and the public with access to key information about China’s policy direction, governance measures, and social progress. It is also an important means for China to showcase its national image, promote economic development and strengthen its global partnerships. This paper attempts to interpret and analyze the English version of the government work report from the perspective of Eco-translatology, and sort out the translation strategies of a large number of words with Chinese characteristics so as to provide new ideas and perspectives for the translation and dissemination of Chinese excellent culture.

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

A Study of English Translation Strategies of Subtitles of the Domestic Animated Film Chang’an from the Perspective of Eco-translatology

A Study of Subtitle Translation of the Film Coco From the Perspective of Eco-translatology

A Study of Subtitle Translation of the Film Coco From the Perspective of Eco-translatology

Enhancing the International Communication Effectiveness of "The Spirit of Lei Feng" in Anshan: A Study of the External Propaganda Strategy of "Guo Mingyi's Story" from the Perspective of Eco-translatology

As an important part of the fine traditional culture of the Chinese nation, the "spirit of Lei Feng" has always been an important content of domestic propaganda. With the continuous deepening of globalization, how to effectively spread this cultural phenomenon with Chinese characteristics to the international community has become an urgent problem to be solved. The Story of Guo Mingyi is a typical work that demonstrates the "spirit of Lei Feng". By applying the theoretical framework of ecological translation to its external publicity strategy research, exploring its translation strategies in terms of language, culture, and communication, and proposing targeted suggestions and measures, we can not only enrich and develop the theoretical system of ecological translation, but also enhance the international communication effectiveness of the "spirit of Lei Feng" in Anshan, promote the international dissemination of Chinese culture, and provide useful reference and enlightenment for the international dissemination of other cultural phenomena.

On the Translation of Culture-loaded Words in The Lane from the Perspective of Eco-translatology

With the increasing cultural exchanges between China and foreign countries, the translation and dissemination of literary works become increasingly important. In this paper, the source text is Ke Ling’s prose The Lane, and the translation is from Selected Modern Chinese Essays, written by Zhang Peiji. In this paper, some culture-loaded words are selected to show the translator’s adaptation to the ecological environment of translation and his choice of the target text under the guidance of Eco-translatology. The adaptive transformation in linguistic, cultural and communicative dimensions is also analyzed. Eco-translatology shows great importance in translation, and provides some enlightenment for other Chinese literature translation.

Study on the C-E Translation of Government Work Reports from 2019 to 2023 from the Perspective of Eco-Translatology

Eco-translatology is a translation theory integrated with ecology. Publicity translation has a vital impact on making Chinese voices go global. Taking the C-E translation of Government Work Reports from 2019 to 2023 as an example, this paper analyzes their translation methods from the perspective of "three-dimensional" transformation, including linguistic dimension, cultural dimension and communicative dimension. At present, eco-translatology seldom focuses on the translation of publicity texts. According to the "three-dimensional" transformation, this paper aims to explore the translation rules of publicity texts with Government Work Reports as an example from the perspective of eco-translatology. Guided by eco-translatology, the translation of Government Work Reports can be further developed in the future.

Study of Political Document Translation from the Perspective of Eco-translatology: Taking the Report on the Work of the Government from 2019 to 2023 as an Example

In recent years, China has made many breakthrough achievements in all aspects and gradually moved towards the center of the world stage. At the same time, it is particularly important to do a good job in publicity so that more people can clearly understand China’s political stance and characteristic culture. In China, the Report on the Work of the Government is an important way for us to carry out international publicity work, and its English version plays an irreplaceable role in international publicity work. Based on the theory of eco-translatology, this study takes the Chinese and English versions of the Government Work Report from 2019 to 2023 as an example to explore how to show self-confidence in the translation of international publicity represented by political documents and achieve the purpose of cross-cultural communication. It is found that translators often choose translation strategies such as free translation, omitted translation, combined translation and annotation to realize the adaptive choice of translation in three dimensions: language, culture and communication, so as to promote the full communication between the source culture and the target culture and construct a foreign discourse system with Chinese characteristics. This paper aims to enrich the study of political documents from the perspective of the eco-translatology theory, with a view to providing reference for the localization of political documents.

English Translation of Political Documents with Chinese Characteristics from the Perspective of Eco-Translatology

In today’s increasingly globalized world, foreign publicity is particularly important in the exchanges and cooperation between nations, among which the translation of political documents serves as a crucial channel. The Report on the Work of the Government summarizes China’s work over the past year and outlines the prospects for the coming year. Its English translation is often highly concerned both domestically and internationally, making it an important text for foreign publicity. Based on the theory of Eco-translatology, this study takes the English version of the Report on the Work of the Government (2023) as an example to explore how to highlight cultural confidence and achieve communicative purposes in the translation of foreign publicity represented by political documents. It is found that translators often employ translation strategies, such as free translation, addition, omission, combination and annotation to realize the adaptive selection of translation in linguistic, culture and communication, facilitating full interaction between the source and target cultures, thereby enhancing the international influence and dissemination power of Chinese discourse.

Comparative Study of English Translations of Tang Poetry "Shu Xiang" from the Perspective of Eco-Translatology: Illustrated with the Versions by Xu Yuanchong and Stephen Owen

As one of the valuable literary legacies of China, Tang poetry contains rich linguistic and cultural knowledge. Translating it into English not only helps spread the excellent traditional culture of China to the outside world, but also promotes people to delve into and re-experience its profound meaning, thus making it last forever. This study explores the two English translations of "Shu Xiang" from the perspective of Eco-Translatology, evaluating the advantages and disadvantages of each translation in terms of "three-dimensional" transformation. Feeling the uniqueness of language through comparison and understanding the profoundness of culture through analysis, thereby enhancing cultural confidence. It provides reference for the translation of Chinese literary classics into English, and promotes the research on relevant models for the internationalization of Chinese literature and culture. The research results indicate that Xu Yuanchong's translation has the highest degree of integrated adaptive selection. The study also demonstrates that the theory of Eco-Translatology can be used to analyze English translations of poetry and provide a new perspective for the translation of poetry.

Interpreting the English Translation of Plant Images in The Songs of Chu from the Perspective of Eco-translatology— Taking Xu Yuanchong's Translation as an Example

Xu Yuanchong's translation of The Songs of Chu into English is acclaimed for its nuanced adaptation. Xu Yuanchong has adopted a flexible translation strategy in the English version based on the balance of "faithfulness, expressiveness and elegance", so as to meet the reading habits of English readers and develop the outstanding traditional culture. This paper explores Xu Yuanchong's multi-dimensional adaption and translator-centeredness, particularly for the rich plant imagery in the text, through the lens of eco-translatology. By examining how Xu Yuanchong maintains the original's spirit and cultural essence, the analysis reveals the translator's role in facilitating cross-cultural understanding. This paper contributes to the discourse on translation by illustrating the preservation of Eastern wisdom in English renderings, enhancing global appreciation of ancient Chinese literature.

A Study on Subtitle Translation from the Perspective of Eco-Translatology: A Case Study of Empresses in the Palace

A Study on Subtitle Translation from the Perspective of Eco-Translatology: A Case Study of Empresses in the Palace

生态翻译学视角下中国特色话语翻译策略研究——以党的二十大报告为例

生态翻译学视角下中国特色话语翻译策略研究——以党的二十大报告为例