Perspective Of Eco-Translatology Research Articles

The English Translation of Public Signs in Qingdao—From the Perspective of Eco-translatology

The success of 2014 Qingdao International Horticultural Exposition has drawn many visitors’ attention of the world and has also greatly improved China’s image in the global arena. Under this circumstance, the English public signs are increasingly important. However, there has been inadequate attention to the importance of C-E translation of public signs. The present situation of its usage is far from satisfaction. With regard to the above facts, the paper attempts to explore the translation of public signs in Qingdao from the perspective of Eco-translatology. After introducing the core concepts of Eco-translatology and translation principles of public signs, the author analyzes problems and causes of the translated public signs with different kinds of examples. In the end, the author puts forward several corresponding C—E translation strategies of public signs under the guidance of eco-translatology.

Eco-translatology and Translation Teaching

Eco-translatology, a new translation theory, was developed on “translation theory of adaptation and selection”. It focuses on the integrity of translational ecosystem and adheres to the “theory of translator-centeredness”. From the perspective of eco-translatology, this paper attempts to explore new translation teaching mode, translation teaching eco-environment, as well as students’ and teachers’ roles in the entire translation teaching eco-environment, thereby promoting translation teaching reform and improving the quality of translation talents.