Consumer Behavior Patterns Research Articles

ФАКТОРИ ЕФЕКТИВНОСТІ ТАРГЕТОВАНОЇ РЕКЛАМИ В РІЗНИХ ГАЛУЗЯХ ЕКОНОМІКИ

In the current volatile business environment, competing for customers is a critical task for companies. A pivotal tool in this regard is targeted advertising. The purpose of this article is to examine the effectiveness of targeted advertising across various business sectors and to analyze the factors influencing the success of advertising campaigns, considering the specific characteristics of different industries. The paper explores the strategic value and effectiveness of targeted advertising within the digital marketing framework, with a particular focus on the precision of communication with the target audience through an extensive toolkit that includes behavioral analysis, geotargeting, and demographic targeting. It is noted that targeted advertising directs messages to consumers with a high level of engagement, thereby effectively reducing costs and enhancing conversion rates. An industry-specific analysis of the effectiveness of targeted advertising in the retail, financial services, healthcare, and automotive industries is presented. The effectiveness of targeted advertising is highly dependent on understanding consumer behavior patterns unique to each sector. Moreover, the integration of advanced data analytics and machine learning algorithms can significantly enhance targeting precision. Companies must also navigate the ethical considerations of data usage to maintain consumer trust. The adaptability to rapidly evolving technological landscapes is crucial for sustaining the effectiveness of targeted advertising. Emphasizing a data-driven approach can lead to more personalized and impactful marketing strategies. The importance of balancing the personalization of targeted advertising with data privacy protection is emphasized, highlighting the necessity of continuous monitoring and adaptation to legislative changes, technological innovations, and shifts in consumer preferences to ensure a successful and ethical targeted advertising strategy. The presented research may be beneficial for professional researchers, marketing analysts, businesses, and industry associations. Future studies will focus on exploring the peculiarities of applying targeted advertising in various industries, taking into account the factor of artificial intelligence.

The Impact of social media On Consumer Behavior

With the increasing popularity and use of social media, more and more people are shopping online and relying more on online reviews and recommendations. This trend not only changes the consumer behavior pattern, but also has a huge impact on the traditional retail industry. This article delves into the complex relationship between social media and consumer behavior. With the rapid development of digital technology, social media has become an integral part of our daily lives and has a huge impact on the purchasing decisions we make. The report explores this impact in a number of ways, including social impact, personalization, the role of advertising, and the rise of social commerce. To sum up, this paper delves into the complex relationship between social media and consumer behavior. While social media has a positive impact on providing a platform for information and interaction, there are also some negatives that we should be wary of. At the same time, we should recognize that online consumerism is rapidly evolving and adapt to the challenges and opportunities presented by this emerging field

Global consumers before and during the COVID-19 pandemic: What aspects characterize digital consumer behavior?

Purpose: Our work assessed patterns of intra and inter-regional e-commerce behavior ex-ante and during the COVID-19 pandemic. Design/methodology/approach: The research was conducted under a quantitative approach, using a non-experimental longitudinal design focusing on the evolution of groups. Initially, relevant variables were selected from the Passport Euromonitor International Lifestyle survey database for the 2019–2021 period, in a sample of forty countries, for which a cluster analysis and the subsequent parametric and non-parametric tests of comparison between groups were performed, considering socioeconomic, demographic, cultural and e-commerce related variables. Findings: The patterns of digital consumer behavior in the countries under analysis showed changes during the pandemic, moving from characteristics of greater heterogeneity before COVID-19 to a more homogeneous scenario among consumers in different countries. Theoretical and methodological implications: This work delve into digital consumer patterns during the COVID-19 pandemic. Additionally, the methodological contribution of the research highlights the use of data clustering techniques for behavioural segmentation, being a replicable example for other researchers. Originality/value: There is a new term proposed to specific characteristics of the e-commerce consumer where socioeconomic, demographic, and cultural variables are added as a complement to the characterization of the Level of Sophistication by the Digital Consumer.

A Critical Assessment of the Distribution Strategies Employed in the Marketing of Petroleum Products

The distribution of petroleum products holds significant importance within the global energy sector, carrying extensive ramifications for both corporate entities and end-users. The objective of this study is to conduct a thorough assessment of the distribution tactics utilized in the marketing of petroleum products. The research involves several phases of the distribution process, ranging from the supply chain to the ultimate customer. The petroleum sector is characterized by a multitude of intricacies, including aspects such as fluctuating pricing, geopolitical considerations, environmental apprehensions, and the escalating need for sustainable alternatives. Therefore, it is imperative for petroleum businesses to develop and modify their distribution methods to maintain competitiveness and satisfy the changing demands of consumers. This study explores the many strategies employed in the dissemination of petroleum products, encompassing conventional systems involving pipelines, refineries, and gasoline stations, as well as contemporary ways that integrate digital technology, alternative fuels, and ecologically sustainable measures. The key findings of the study suggest that the efficient distribution of petroleum products is contingent upon several elements, including geographical location, infrastructural availability, regulatory frameworks, and consumer behavior patterns. It is apparent that a standardized method is not feasible, and organizations must customize their distribution tactics to accommodate the distinct requirements and limitations of individual markets. This study also investigates the impact of digital technologies, such as data analytics, Internet of Things (IoT), and automation, on the optimization of distribution networks. Moreover, it highlights the growing significance of sustainability and environmental accountability in distribution tactics, namely in response to customer preferences for cleaner and more environmentally friendly fuel alternatives. In summary, this study emphasizes the fluidity of distribution techniques within the petroleum sector. It is imperative for companies to maintain adaptability, ingenuity, and receptiveness towards market fluctuations, while concurrently striving to incorporate technology and sustainability into their distribution procedures. A comprehensive comprehension of the intricacies of distribution within the petroleum industry is vital for enterprises seeking to prosper in an always developing energy milieu.

The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption

This study identifies a consumption model and consumer behavior patterns in the collaborative economy paradigm. The authors assessed the demand for technical innovation in the online commerce market in EU member states through monitoring, and used a moving average method to highlight the trend of the overall economic effect concerning national conditions. They also analyzed the main sectors of the collaborative economy for 2020–2022 and large online platforms subject to the legal landscape for studying European consumer behavior, establishing a consumption model and characteristic purchasing patterns within the collaborative economy. It has been discovered that collaborative consumption practices in European society are still expanding despite changes in global economic trends. It has been determined that the physical goods sector is the collaborative economy’s priority. It is demonstrated that online platforms of the collaborative economy primarily contribute to the redistribution of consumption centered on the following behavior patterns: economic value quality, social responsibility, and rational consumption. The study’s findings deepen our comprehension of collaborative consumption while also furnishing decision-makers and business leaders with information that can be put into practice to encourage responsible and sustainable consumption behaviors within the collaborative economy.

Pola Perilaku Konsumen terhadap Keputusan Mengikuti Event K-Pop

The present Korean wave has become a worldwide phenomenon, even in Indonesia. Consumer behaviour changes toward numerous activities, including K-Pop events, have been noticed. Participation of fans in various K-Pop events and the purchase of things as a form of social identity associated with K-Pop provide not only economic value but also satisfaction and greater self-confidence for K-Pop lovers. As a result, the purpose of this research is to better understand the consumer behaviour patterns around the decision to attend BTS K-Pop events in Surabaya. Through interviews and observations, the research uses a qualitative descriptive method. According to the survey, K-Pop events are more than just a form of entertainment; they also represent huge commercial potential. The passion of K-Pop fanbases is critical not only in changing behavioural patterns in attending various K-Pop events but also in driving social changes and fostering enhanced self-confidence in network development.
 

Phytochemicals and bioactive constituents in food packaging - A systematic review

Designing and manufacturing functional bioactive ingredients and pharmaceuticals have grown worldwide. Consumers demand for safe ingredients and concerns over harmful synthetic additives have prompted food manufacturers to seek safer and sustainable alternative solutions. In recent years the preference by consumers to natural bioactive agents over synthetic compounds increased exponentially, and consequently, naturally derived phytochemicals and bioactive compounds, with antimicrobial and antioxidant properties, becoming essential in food packaging field. In response to societal needs, packaging needs to be developed based on sustainable manufacturing practices, marketing strategies, consumer behaviour, environmental concerns, and the emergence of new technologies, particularly bio- and nanotechnology. This critical systematic review assessed the role of antioxidant and antimicrobial compounds from natural resources in food packaging and consumer behaviour patterns in relation to phytochemical and biologically active substances used in the development of food packaging. The use of phytochemicals and bioactive compounds inside packaging materials used in food industry could generate unpleasant odours derived from the diffusion of the most volatile compounds from the packaging material to the food and food environment. These consumer concerns must be addressed to understand minimum concentrations that will not affect consumer sensory and aroma negative perceptions. The research articles were carefully chosen and selected by following the Preferred Reporting Items for Systematic Reviews (PRISMA) guidelines.

Analyzing post modern consumer behavior and beef consumption patterns: Insights from Sicilian market

In current events, consumers are subject to various stimuli (advertising campaigns, popular magazines, social) that affect their marginal consumption propensity. However, as Economic Theory teaches us, the marginal propensity to consume does not necessarily translate into consumer spending. This is strongly affected by consumers' eating habits and other variables that determine where the consumption phenomenon occurs. The study aims to analyze post-modern consumer behavior toward beef consumption. An online questionnaire was administered to 535 Sicilian participants to achieve this goal. Statistical analyses were performed by R statistical software, using two-tailed P-values, and setting statistical significance at P ≤ 0.05. The results show that consumption choices are influenced by beef meat's impact on health. In addition, consumers consider the origin and certifications of the raw material to be extremely crucial.

Pay Later Risk Management: A Review of FMECA and Potential Customer Prediction Frameworks Through the Application of Machine Learning

The development of technology continues to develop and gradually change the way people buy such as on online shopping sites. The increase in internet use, especially in the use of E Commerce, has given birth to great potential in the market, especially in Indonesia. These changes prompted the birth of various payment methods. One of them is Pay Later. 27% of the 3560 samples decided to use Pay Later with all the conveniences offered. However, the development of Pay Later is not synchronized with good risk management. The use of Pay Later, which is not targeted at the right consumers, causes PT. XYZ suffered losses due to 22.37% of users defaulting on Pay Later installments. The purpose of this study is to reduce Pay Later default users by answering what factors cause consumers to default. To support this study, the authors used FMECA, Cause Effect Diagrams and conducted tests using Machine Learning to improve company efficiency. Through critical matrix analysis, the author gets 3 priority failure modes, Users default, users disappear, and users experience payment delays. In solving the problems in this study, the authors provide recommendations in the form of a new framework in the form of analyzing the best Pay Later offers by analyzing consumer behavior patterns in an E Commerce by utilizing Machine Learning. However, future research will need to be conducted correlation analysis and static testing in testing attribute correlation before testing algorithms when building machine learning models. The authors also suggested comparing using other methods to improve risk management in this study.

The Agency of Consumer Value and Behavioral Reasoning Patterns in Shaping Webrooming Behaviors in Omnichannel Retail Environments

With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic and utilitarian) value expectations and behavioral reasoning patterns as key antecedents of the maturing of their webrooming intentions in omnichannel environments. Performing PLS-based structural equation modeling on survey data obtained from 470 consumers, it has been found that both the (perceived) value and behavioral reasoning patterns of the consumers exhibit significant direct and indirect effects on building favorable attitudes toward webrooming that eventually lead to the culmination of pro-webrooming intentions. Besides expanding our understanding of the phenomena of interest, this study offers useful insights to marketers/retailers on how to boost pro-webrooming attitudes, intentions, and behaviors by ensuring a superior alignment with (utilitarian and hedonic) value perceptions and pro- and counter-webrooming reasoning patterns of the consumers.

PENGARUH LITERASI EKONOMI DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI PENDIDIKAN EKONOMI

The rise in public consumption is one of the effects of globalization, but an economy dependent on it will deteriorate if left unchecked for an extended period of time. The purpose of this study is to determine how Economic literacy and self-control affect consumer behavior among STKIP Persada Khatulistiwa economic education study program participants. Correlational study employing quantitative techniques is the methodology used. In this study, 73 respondents from the classes of 2020, 2021, and 2022 made up the sample. A questionnaire was utilized to obtain the data. The SPSS version 25 application is used for data analysis along with the t test, f test, normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, and analysis of the coefficient of determination. The study's findings indicate that self-control and Economic literacy both have an impact on consumer behavior, with a combined effect on consumption behavior of 46.5%, with the remaining 53.5% being explained by other factors. Self-control also has an impact on consumer behavior patterns

E-Commerce and Digital Transformation: Trends, Challenges, and Implications

In the dynamic landscape of modern commerce, the symbiotic relationship between e-commerce and digital transformation has become a cornerstone of business evolution. E-commerce, facilitated by the internet, has revolutionized the buying and selling of goods and services, transcending geographical boundaries and reshaping traditional business models. Simultaneously, digital transformation represents a strategic response to the digital age, encompassing the integration of digital technologies into all aspects of business operations. This paper rigorously examines the interconnected domains of e-commerce and digital transformation, uncovering evolving trends, persistent challenges, and far-reaching implications. Examining consumer behaviour patterns in the context of digital transformation, we highlight the shift towards Omni-channel experiences and personalized interactions. Through industry case studies, we showcase successful transformation instances and their outcomes. The fusion of e-commerce and digital transformation has redefined modern commerce. E-commerce's evolution and digital transformation's strategic integration of technology have reshaped business paradigms. Ultimately, this research enhances our understanding of e-commerce and digital transformation's profound implications for businesses and society, guiding stakeholders in harnessing technology's potential while navigating a dynamically evolving business environment. Our findings underscore the benefits of digital transformation, including enhanced operational efficiency, broader market reach, and enriched consumer experiences. Practical recommendations for businesses navigating this landscape are provided.

ZERO WASTE AND CONSUMERS: A THEMATIC ANALYSIS OF REDDIT R/ZEROWASTE COMMUNITY POSTS

Purpose- Environmental concern is a key issue for today's society, and consumer behavior is one of the reflection areas of environmental concern in today's marketing. Understanding the behavior patterns of consumers acting with the awareness of protecting the environment, evaluating their practices, and examining their opinions will be beneficial for marketing research. This paper aims to explore an online community discussing the Zero Waste concept and evaluate the themes in the discussion content. With an exploratory aim, this study examines the posts on an online community on a social media platform (Reddit/ZeroWaste) to evaluate community discussion for the Zero Waste concept. Methodology- Data collected from Reddit community of ZeroWaste with the filter of “top posts” and “all time” is used for the sample of the study. Consistent with the exploratory purpose of the study, thematic analysis methodology is employed on community posts. Content is evaluated in two dimensions -post type and content categories- and four post types and thirteen content categories are concluded in the study. Findings- Post types include information, instruction, personal experience, and discussion with community. Content categories include zero waste cases, showcase of zerowaste lifestyle and applications, upcycling, repurposing, reusable items/reusing, recycling, food waste, do it yourself, news sharing, product instruction, discussion about responsibility, environmental awareness, and memes/humor. Conclusion- Post types can signal how the discussion is shaped in the community, while content categories are reflecting the different type of themes in the content. "Zero Waste cases" theme expresses the industrial applications, therefore companies can use this theme to benchmark themselves and understand the applications. "Showcase of Zerowaste Lifestyle and Applications" theme can signal the consumers’ behaviors about the topic. Other themes such as "Upcycling, Repurposing, Reusable items / Reusing, Recycling" also shows the different types of zero waste applications. Evaluation of the post types and content categories included in the conversation of Zero Waste community can help managerial decision-making process about sustainable marketing practises and consumer behavior. Keywords: Zero waste, sustainable consumption, consumer behavior, reddit JEL Codes: M31, Q56

A Study on Consumer Behavior on Consumer Electronics and Home Appliances of Panasonic Products at Panasonic Brand Store, Naga Appliances, Bengaluru

Consumer Electronics and Home Appliances have become integral parts of contemporary living, shaping the way we interact with our surroundings and enhancing the quality of our daily lives. With the advent of smart technologies and sustainability concerns, the consumer electronics and home appliance market are witnessing dynamic shifts in consumer preferences, making it imperative to explore the underlying consumer behavior patterns. This paper delves into the intricate dynamics of consumer behavior within the distinct retail environment of the Panasonic Brand Store located at Naga Appliances in Bengaluru, seeking to unravel the myriad factors that shape consumers' choices, preferences, and purchasing decisions. Through an exploration of demographics, lifestyle choices, cultural influences, and technological trends, this research endeavors to provide valuable insights into how store visitors perceive the Panasonic brand, assess product quality, evaluate pricing, and consider after-sales services. It aims to assess the influence of demographic factors on purchase intentions, understand consumers' choices between Panasonic and other brands, analyze buying behavior across consumer segments, compare purchasing patterns with other brands, and evaluate consumer satisfaction within different socioeconomic groups.

Religiosity's Influence on Money Attitude, Self-Control, and Income in Shaping Consumptive Behavior: A Quantitative Analysis

This study employs a quantitative approach to investigate the impact of money attitude, self-control, and income level on consumptive behavior, with religiosity as a moderating variable. Using Likert scale data collection and Partial Least Squares (PLS) analysis, our findings reveal that money attitude and self-control positively influence consumptive behavior, while income level has a significant effect. Notably, religiosity moderates the relationship between self-control and consumptive behavior. These results shed light on the intricate interplay between individual financial attitudes, self-control, religiosity, and income level, providing valuable insights for researchers and policymakers seeking to understand and mitigate consumer behavior patterns.
 Highlights:
 
 Money Attitude and Self-Control Influence Consumption: Money attitude and self-control are significant factors shaping consumer behavior.
 Religiosity as a Moderator: Religiosity plays a moderating role in the relationship between self-control and consumptive behavior.
 Implications for Policy and Research: These findings offer insights for policymakers and researchers studying financial behavior and its societal implications.
 
 Keywords: Consumptive Behavior, Money Attitude, Religiosity, Self-Control, Income Level

Consumer behavior patterns of carbon neutral label using the unified theory of acceptance and use of technology

China has paid considerable attention to developing and implementing a carbon labeling system in response to increasing environmental issues such as global warming. This paper aims to provide a theoretical basis for formulating and implementing a carbon labeling system in China through a study of consumer acceptance behavior and its influencing factors. This paper constructed an extended model of consumers’ acceptance behavior of carbon neutral labels based on the theories and methods of Unified Theory of Acceptance and Use of Technology (UTAUT) and analyzed the effects of five factors (carbon label cognition, performance expectancy, effort expectancy, social influence, and facilitating factors) on consumer carbon neutral label acceptance and adoption. The structural equation model analysis revealed that carbon label cognition, performance expectancy, social influence, and facilitating factors significantly, and positively impact consumers’ acceptance of carbon neutral labels. Moreover, carbon label cognition, performance expectancy, and facilitating factors significantly, and positively affect consumers’ carbon neutral label adoption behavior. Meanwhile, carbon label cognition, and effort expectancy have no significant impact on consumers’ willingness to accept carbon neutral labels, which in turn significantly impacts consumers’ carbon neutral label adoption behavior. According to the research findings, increasing the promotion of carbon labeling and improving the practical strategies and management recommendations for carbon label design are proposed.

Contradictory Narratives on Drivers and Barriers of Online Shopping Intentions for Apparel among Customers in Kerala

Apparels are the frills of social embellishment and the medium for defining one’s personality. The rapid advancement in information technology, online banking, and smartphone accessibility has resulted in exponential growth in online apparel shopping in developing countries, with India ranking second in market potential. A spectrum of internal and external factors influences people’s intentions to buy online, with customers’ attitudes shaped by perceptions being the most influential one. The descriptive study using first-hand data investigates the perceptions regarding drivers and barriers of online shopping intentions for apparel among online and offline preferring customers in Kerala. There are diverging arguments for and against online apparel shopping, labelled as drivers and barriers. The discussions hint that, for customers who prefer to shop online, the perceived impact of drivers outweighs the barriers. However, customers who prefer offline overweigh the impact of barriers on online shopping intentions rather than what drivers could exert. The study concludes that people’s perceptions of how drivers and barriers impact their online apparel shopping intentions serve as the foundation for their preferences of being online or offline. The contradictory narratives of the perceived impact of drivers and barriers on customers’ online shopping intentions have classified strategic implications for businessmen in understanding consumer behaviour patterns and effectively enrooting their products.

Features of implementation of internet marketing in the activities of agricultural enterprises

In the conditions of the digital economy, mass consumption and satisfaction of basic needs, rapid technological changes, rapid development of global markets, fundamental changes in consumer behavior patterns, and oversaturation of the market with differentiated product offers have caused a decrease in the effectiveness of traditional marketing tools. Informatization, globalization, and the emergence of new technological systems have created new opportunities for the development of enterprises. The work analyzes the essence and content of Internet marketing, which provides for the possibility of interactive communications with consumers using electronic channels, such as e-mail, the Internet, smartphones and tablets, and mobile applications. Its main differences from traditional marketing are considered. Digital marketing is a more controlled and accountable phenomenon than traditional marketing. It is focused on achieving results, while traditional marketing is focused on initiating interaction with consumers. Countries. It is emphasized that the most essential prerequisite for developing Internet marketing is the fact that it has a very high return on investment. The concept of "Marketing 4.0" is considered, which is based on an approach that most effectively combines the synergy of the traditional and digital worlds of companies and customers. The key factors that contributed to the formation and development of Internet marketing were analyzed. It is noted that companies in the agrarian sector of the economy should apply a full range of marketing measures in order to direct Internet traffic using social networks to their website. Critical statistical data on the development of social networks are analyzed. It is indicated that the most critical types of Internet marketing are electronic marketing (e-mail marketing), search engine optimization (SEO), influencer marketing, content marketing, and marketing in social networks (SMM marketing). Internet marketing has evolved from measuring the results of the consumer's response to involving him in marketing activities. Keywords: Internet marketing, digitalization of the economy, information technologies, brand, digital marketing, traditional marketing, marketing information.

Analysis of Consumer Buying Behavior at the East Bekasi Regional Pharmacy

This research is motivated by consumer behavior patterns in purchasing medicine at pharmacies. The variables used in this study include price, service quality, purchase decisions, and consumer trust as a mediator. The purpose of this research is to understand and analyze consumer purchasing behavior of medicine at pharmacies in the East Bekasi area. The methodology employed in this study is quantitative research with causal explanation. Data collection techniques involve distributing questionnaires. Meanwhile, the sampling technique utilizes a non-probability sampling design with purposive sampling. Data processing involves Structural Equation Modeling (SEM) using the SmartPLS software version 3.3.7 and includes 138 respondents. Based on the testing and analysis results, it can be concluded that consumer trust mediates price and service quality, consequently exerting a positive and significant influence on the purchase decisions of medicine at East Bekasi Pharmacy. The implications of this research are expected to contribute as information for entrepreneurs and managerial implications that can be practically applied within companies, particularly in determining marketing strategies by managing internal and external factors to enhance sales. Moreover, it also holds theoretical implications in the academic field with the hope of generating new theories.

Fried Chicken Consumer’s Preference and Purchase Decision Analysis During Covid 19 Pandemic Era

This study aims to observe the decision-making process on fried chicken purchases, and identify the most considered attribute, and combination of attributes based on consumer preference in the Covid-19 pandemic era. The pandemic has altered consumer behavior and consumption patterns, leading to changes in the food industry. Understanding how consumer preferences have shifted can help businesses adapt their strategies to better serve their customers. The data were collected using the questionnaire method through the Google Form platform with respondent criteria being fried chicken consumers who had purchased fried chicken at least twice in the last six months with the number of respondents being 135. The questionnaire consisted of two parts, the first part is about the consumer's purchase decision-making process and the second one is about the consumer's preference for fried chicken. Price, serving, purchase state, and packaging are the attributes chosen to identify consumer preferences using the conjoint analysis method. This study shows consumer habits in the decision-making process of buying fried chicken and consumers’ preferences toward the price, serving, purchase state, and packaging of fried chicken. Product attributes were the most considered based on importance level Price (40.73%), Purchase state (33.57%), Serving (16.99%), and Packaging (8.70%). The combination of fried chicken product attributes that are preferred by consumers according to the utility value of each level attribute is less than 15.000 IDR of price, served with rice/fried chicken and vegetables, purchased in ready-to-eat (takeaway/delivery) form and using paper box packaging.