A Study on Consumer Behavior on Consumer Electronics and Home Appliances of Panasonic Products at Panasonic Brand Store, Naga Appliances, Bengaluru

Abstract

Consumer Electronics and Home Appliances have become integral parts of contemporary living, shaping the way we interact with our surroundings and enhancing the quality of our daily lives. With the advent of smart technologies and sustainability concerns, the consumer electronics and home appliance market are witnessing dynamic shifts in consumer preferences, making it imperative to explore the underlying consumer behavior patterns. This paper delves into the intricate dynamics of consumer behavior within the distinct retail environment of the Panasonic Brand Store located at Naga Appliances in Bengaluru, seeking to unravel the myriad factors that shape consumers' choices, preferences, and purchasing decisions. Through an exploration of demographics, lifestyle choices, cultural influences, and technological trends, this research endeavors to provide valuable insights into how store visitors perceive the Panasonic brand, assess product quality, evaluate pricing, and consider after-sales services. It aims to assess the influence of demographic factors on purchase intentions, understand consumers' choices between Panasonic and other brands, analyze buying behavior across consumer segments, compare purchasing patterns with other brands, and evaluate consumer satisfaction within different socioeconomic groups.