Outsourcing Service Providers Research Articles

Enhancing FM digitalization strategies for shopping complexes amidst post-COVID-19: a case study analysis and improvement insights

PurposeThis study aims to improve the use of digitalization in facilities management (FM) for shopping complex facilities in the post-COVID-19 era. The resumption of economic activities, especially in shopping complexes, poses challenges for FM with throngs of shoppers. To tackle these challenges, enhanced and innovative FM practices are necessary.Design/methodology/approachThe study used a qualitative research approach, incorporating case studies, interviews, observations and documentation. It focused on super-regional shopping complexes in the Klang Valley, Malaysia, selecting two complexes for qualitative data collection. Supplementary data were gathered from various sources, including government policy publications, websites, books, journal papers and archival records.FindingsThe research provides valuable insights into FM innovations and the application of FM digitalization in shopping complexes after the COVID-19 pandemic. It also addresses challenges faced by FM teams during this period. Recommendations for implementing FM digitalization in super-regional shopping complexes post-COVID-19 include developing skilled personnel, defining appropriate work scopes, strategies and policies, using cost-effective software, and increasing occupant awareness. The involvement of outsourced service providers is advised, emphasizing their understanding of the organization’s business model and innovative approaches.Originality/valueThe findings offer new perspectives on the characteristics of FM digitalization in the commercial sector during business disruptions caused by the pandemic. The proposed strategies are grounded in real industry implementations, aiming to enhance the FM digitalization approach for improved business performance.

Outsourced Facility Management (OFM) Services to Creating Global Competitiveness

In a time of increasing globalization and fierce competition in the market, being competitive has become essential for companies in a variety of sectors. Providers of Outsourced Facilities Management (OFM) services, which include everything from space management to security and maintenance, are essential in helping businesses streamline their operations and concentrate on their core business. The strategic value of outsourcing Facilities Management services is gaining more attention and adaption as the business landscape gets complicated and complex. This increased adoption of the OFM services creates opportunities thus resulting in the presence of both local and global players in this industry. Local outsourced facilities management service providers are encountering a progressively competitive market in today’s business scene. To assess and improve the competitiveness of local OFM service providers fighting to gain market shares against global industry giants, this study explores the idea of critical success factors (CSFs). CSFs stand for those critical areas in which a company must succeed to meet its objectives and beat out rivals. CSFs are essential for comprehending the unique factors that allow local OFM service providers to not only endure but also prosper in a complex network of markets. Additionally, local outsourced facilities management services providers must evaluate their abilities, performance, and competitiveness in comparison to well-established global facilities management leaders that are present in the country. By comparing with these industry giants, local suppliers can establish a baseline and initiate research to gain useful insights, direction, and positioning. This will help them improve their global competitiveness and survival at least at the local industry level. This study examines the rationale for comparing a local supplier against the industry’s critical success factors (CSF) with global companies and emphasizes the potential advantages gained from conducting such a comparison. Keywords: competitiveness, outsourced facility management, property management, critical success factors, integrated facility management

Does Outsourcing Service Reduce the Excessive Use of Chemical Fertilizers in Rural China? The Moderating Effects of Farm Size and Plot Size

The excessive use of chemical fertilizers (OCF) is one of China’s main sources of agricultural nonpoint source pollution. It is debatable whether outsourcing service adoption (FOS) reduces OCF. This article argues that farm size and plot size can moderate the effectiveness of FOS in reducing OCF. Particularly, organizations earn more profits when they provide outsourcing services to large-sized farms and plots, thereby preventing their opportunistic behavior and reducing the OCF. Based on the survey data of wheat growers from six major grain-producing counties in Anhui Province, China, the Cobb–Douglas production function is used to measure the OCF, and ordinary least squares (OLS) estimation is used as a benchmark. In addition, propensity score matching (PSM) is used to eliminate the selection bias, and two-stage least squares estimation (IV-2sls) is used to eliminate endogeneity. The results indicate that approximately 90% of the sampled households used excessive fertilizers, signifying that the excessive use of chemical fertilizers in China’s agricultural production remains a serious problem. FOS reduces the OCF on large farms and plots. However, the effectiveness of FOS in reducing OCF disappeared when it was provided to small farms and plots. Extending FOS and organizing efficient land transfers should receive equal consideration from policymakers.

Quality assuring an outsourced ambulatory electrocardiogram pathway

Abstract Funding Acknowledgements Type of funding sources: None. Introduction The rising demand for arrhythmia care has led to the use of outsourced ambulatory electrocardiogram (ECG) pathways to maintain timely service delivery and meet diagnostic targets. Since COVID-19, our ambulatory ECG service operates primarily through external third-party providers, using the remote (postal) model, where monitors are dispatched to patients for self-application. This pathway was activated to comply with social distancing restrictions and has now been integrated into our diagnostic model of care. A quality assurance (QA) process was introduced to ensure compliance with our internal ECG reporting practice and escalation protocols. Purpose To quality assure our outsourced ambulatory ECG reports and pathways against internal practices and protocols. Methods We audited our QA records on outsourced services from 1st January 2022 - 31st December 2022. During this period, a total of 4317 patients were provided with an ambulatory ECG monitor via the remote service. We conducted regular (~every 2-3 months) retrospective random sampling of ambulatory ECG reports (~10%) for inclusion in QA. Our QA framework consists of a series of quality and consistency checks related to clinical information, report content, and adherence to escalation protocols (table 1). QA reports are fed back to our providers at quarterly meetings to ensure improved service quality. To obtain the requisite data, a variety of sources were cross-referenced. These included our QA reports, outsourced databases, third-party provider platforms, and our patient information system. Results Over a 12-month period, a total of 459 reports were quality assured. Ambulatory ECG reports were checked for clinical information, report content, supporting ECG evidence and amendment requests (table 1). A compliance rate of 99% was achieved. There were few cases (1%) where a request was made to the provider to amend the report or include additional information, namely ECG strips to clarify the findings. We also quality checked compliance to our escalation protocols: appropriate RAG (red, amber, green) rating and action, timely notification to clinicians, and adequate documentation. The reviewed ambulatory ECG reports were RAG rated as: Red 23 (5%), Amber 189 (40%), Green-Amber 142 (30%), Green 117 (25%). These were carried out with 99% accuracy. Activation of the appropriate escalation protocols and timely clinician notification achieved 100% compliance, including 23 red-flagged reports requiring immediate action. Conclusion The outsourced ambulatory ECG pathway had a very high rate of compliance with internal ECG reporting practice and escalation protocols. Our QA framework ensures we work in collaboration with our external partners to continually provide high-quality ECG diagnostics. We believe undertaking internal quality checks is a vital part of using outsourced service providers.

Accounting outsourcing as a modern effective tool of enterprise management

The relevance of the following article is determined by the need to elaborate on the economic benefits of using accounting outsourcing for agro-industrial enterprises. The purpose of the study is to analyze the main advantages of delegating enterprise`s accounting functions to a specialized company, as well as to prove the economic feasibility of outsourcing. The basis for the methodological approach includes: data analysis regarding the level of outsourcing, method of average values, comparison method, graphic method, generalization method. The article reveals the essence, types, main advantages and disadvantages of outsourcing, and compares the features of workplace organization and pay for full-time employees, freelance workers and outsourcing companies. Drawing from the previous experiences of the USA, Germany and Poland, the ways to apply accounting outsourcing in Ukraine were singled out, namely: enshrining in legislation the procedure for providing outsourcing services; transparency in regards of their clients from the outsourcing companies` side; determining the approximate amount of financial costs for maintaining a full-time employee performing the accountant duties. In the course of the research, the volumes of expenses for maintaining the accounting department of the enterprise and for payment for the services of an outsourcing company were compared, and the amount of economic benefit from the use of accounting outsourcing was determined, the dynamics of administrative costs of agricultural enterprises before and after the transfer of accounting functions to outsourcing were analyzed, and the expediency of using accounting outsourcing at agrarian enterprises as a way of reducing administrative costs and increasing the efficiency of accounting functions at the enterprise is substantiated. The results of the study provide recommendations on expanding the practice of using accounting outsourcing, in particular by increasing the trust of enterprises in outsourcing companies, and have a practical value for agricultural enterprises in regards of organizing the performance of accounting functions and outsourcing companies, for example, while developing a marketing policy for the promotion of services

THE MEDIATING EFFECT OF SOFTWARE SOLUTION IN LOGISTICS SERVICE

This study aims to investigate the role of software solutions and outsourced logistics service providers in the logistics industry in India. The logistics industry in India is a significant contributor to the country's economy, and with the growth of e-commerce and the increasing demand for timely and efficient delivery of goods, the industry has seen significant transformations in recent years. This case study will provide an overview of the Indian logistics industry and the challenges faced by logistics companies in the country. It will then examine the role of software solutions such as transportation management systems (TMS), warehouse management systems (WMS), and supply chain management (SCM) systems in streamlining logistics processes and reducing costs. The study will also analyze the role of outsourced logistics service providers in offering a range of services, including transportation, warehousing, inventory management, and order fulfillment, to businesses operating in the logistics industry in India. The case study will provide examples of companies that have successfully implemented software solutions and outsourced logistics services to improve their logistics operations and gain a competitive advantage in the market. The study aims to demonstrate the benefits of adopting software solutions and outsourcing logistics services for businesses operating in the logistics industry in India. The findings of the case study can provide valuable insights into the role of software solutions and outsourced logistics service providers in the Indian logistics industry and their impact on the industry's growth and competitiveness.

THE MEDIATING EFFECT OF SOFTWARE SOLUTION IN LOGISTICS SERVICE

This study aims to investigate the role of software solutions and outsourced logistics service providers in the logistics industry in India. The logistics industry in India is a significant contributor to the country's economy, and with the growth of e-commerce and the increasing demand for timely and efficient delivery of goods, the industry has seen significant transformations in recent years. This case study will provide an overview of the Indian logistics industry and the challenges faced by logistics companies in the country. It will then examine the role of software solutions such as transportation management systems (TMS), warehouse management systems (WMS), and supply chain management (SCM) systems in streamlining logistics processes and reducing costs. The study will also analyze the role of outsourced logistics service providers in offering a range of services, including transportation, warehousing, inventory management, and order fulfillment, to businesses operating in the logistics industry in India. The case study will provide examples of companies that have successfully implemented software solutions and outsourced logistics services to improve their logistics operations and gain a competitive advantage in the market. The study aims to demonstrate the benefits of adopting software solutions and outsourcing logistics services for businesses operating in the logistics industry in India. The findings of the case study can provide valuable insights into the role of software solutions and outsourced logistics service providers in the Indian logistics industry and their impact on the industry's growth and competitiveness.

Outsourcing Performance Evaluation and Development of Strategic Objectives for Enhancing the Competitiveness of Entrepreneurial Entities

The priority issues in evaluating the effectiveness of outsourcing and elaborating strategic approaches to increase the competitiveness of entrepreneurial entities in the context of the development and complexity of the economic relationship of various types of enterprises are studied. We carried out a structural analysis of the main stages of determining an outsourcing service provider, criteria for economic evaluation of the profitability of an outsourcing service provider and calculation of the economic effect of outsourcing practice. According to the model of B.A. Anikin, I.L. Rudaya, the key trends in the development of outsourcing of management functions are determined and a set of methods for analyzing the effective evaluation of outsourcing is deliniated, allowing the company to determine the effectiveness of implementation of this business process management tool. Outsourcing is contemplated as a business model that involves the conclusion of long-term, periodically possible short-term contracts, and during the process the economy can manage to experience several cycles. According to the cycles and milestones of the economic activity of the enterprise, the customer's business priorities alter, which can be suitable for the outsourcing concept in terms of increasing the business value.

Solution exemplars and sales performance arising in online outsourcing: the moderating role of expertise

PurposeService providers on highly competitive online outsourcing platforms employ various signals to entice buyers to make online purchases. One such signal—the solution exemplars—attracts attention through depictions of exemplary prior work completed by the service providers. Unfortunately, it is not known the extent to which solution exemplar characteristics affect sales performance nor is it clear how such signals perform in the presence of complementary signals such as service provider expertise. This paper explores these issues.Design/methodology/approachExtending signaling theory, the authors develop a model to explore the effects of solution exemplar characteristics (i.e. exemplar quantity, exemplar diversity and exemplar popularity) on sales performance under the moderating impact of service provider expertise. The authors test the model using proprietary data from ZBJ.com, a leading online outsourcing platform in China.FindingsExemplar quantity and exemplar popularity positively affect sales performance; exemplar diversity has no significant impact on sales performance and service provider expertise positively moderates the relationships between exemplar quantity, exemplar popularity and sales performance.Originality/valueThis work makes several significant contributions. First, the authors enrich the research on signals in online outsourcing by exploring the impact of solution exemplar characteristics on sales performance. Second, the authors analyze three solution exemplar characteristics: exemplar quantity, exemplar diversity and exemplar popularity. Third, this work shows that service provider expertise moderates the relationship between solution exemplar characteristics and sales performance. Important practical implications for both online outsourcing platforms and service providers are discussed.

Analysis of outsourcing development in Russia: problems and prospects

In the scientific work, the author analyzes the state of outsourcing in Russia and the ways of its development. There is, according to the author, an increase in the total costs of attracting outside services and a change in the share of certain types in them. Thus, there is an increase in the popularity of audit services, recruitment services and security activities. Other indicators remain practically unchanged or decrease, which may be due to an increase in the supply of these services and, accordingly, a decrease in their prices. The author notes that outsourcing in Russia is developing, but not as intensively as abroad. Russian entrepreneurs have come to the realization that outsourcing increases efficiency and reduces costs, that its use is beneficial, but there are a number of constraints that prevent its active development. The author notes that there are a number of problems associated with insufficient awareness of entrepreneurs about the goals and benefits of outsourcing, as well as with the psychological characteristics of Russians. To improve the Russian outsourcing system, it is necessary to take measures that, in addition to creating the legal framework for the use of outsourcing, should include increasing entrepreneurial literacy, training qualified specialists in outsourcing management, as well as creating a single information space for firms providing outsourcing services and firms in need of them., to ensure effective communications. Carrying out these activities will give impetus to the further development of outsourcing in Russia, which will lead to GDP growth, improve the quality of products, as well as to strengthen Russia's integration into the global economic system and qualitative economic growth.

АНАЛІЗ РОЗВИТКУ ГЛОБАЛЬНОГО РИНКУ АУТСОРСИНГУ В ІТ-БІЗНЕСІ

This article provides a comprehensive analysis of the global IT outsourcing market, highlighting its historical roots, current state and future prospects. The paper examines key moments and transformations in the industry, from the early days of outsourcing to its current scale. Particular attention is paid to the impact of technological innovations such as cloud computing, artificial intelligence, and blockchain on market dynamics. The article analyses how outsourcing affects countries' economies, labour markets, and social structures, with a particular focus on changes in the global distribution of jobs and economic growth. The article also includes forecasts of future market trends, taking into account current technological changes and global economic factors. In the context of rapid globalisation, the IT services market is experiencing significant growth. Global outsourcing, as a tool for business expansion and cost optimisation, is becoming a key success factor for many companies. Outsourcing allows companies to reduce costs and focus on their core competencies, which is especially important in the highly competitive IT sector. Given the rapid development of the IT sector in Ukraine, it is important to study the country's role in the global outsourcing market to assess the potential and capabilities of local professionals and companies. Thus, this topic is highly relevant, given its impact on the international economy, technology development and business strategies. Its study opens up broad prospects for analysing IT outsourcing, taking into account both global and local contexts. An important part of the article is the recommendations for various stakeholders, including outsourcing companies, service providers, policy makers and researchers. These recommendations are aimed at optimising the use of outsourcing in the IT industry, ensuring balanced and sustainable growth of the industry. The article uses data from a variety of sources, including market research, analytical reports and expert interviews, making it a valuable resource for anyone interested in the development of the global outsourcing market in the IT business.

From Recruitment to HR to Manufacturing Outsourcing: A Narrative Research

Though the outsourcing concept and industry is a couple of decades old, the emergence of human resource outsourcing to a principal employer is a fairly recent phenomenon. In this case, human resources are provided by a third party vendor for various requirements. Earlier, non-essential services were in scope but hiring contractual employees for business critical functions such as manufacturing, quality, and others have started emerging. The functional split has created opportunity for outsourcing service providers. Various literature have argued about the pros and cons of such a practice from short and long term perspectives and mostly from the principal employers point of view. Research is inadequate from the point of view of outsourcing service provider. Through this narrative research we understand the entrepreneurial and operational perspectives of outsourcing service provider. The mismatch between the demand for skilled employees and availability creates opportunity for this sector. However, benefits to the principal employer, service provider, and employees remains a mismatch. Presence of contractual and permanent employees, salary and compensation, career progression and competency building, productivity and morale of employees are likely to become complex to manage. We call for additional research to understand the changed organisational dynamics due to this emergent practice. Entrepreneurs in this sector also need to configure their value proposition from various services and complexities involved.

The Challenges of Sustainable Development on Facilities Management Outsourcing Services: An Investigation in Educational Facilities

(1) Background: Generally, firms are reluctant to report outsourcing failures, no matter what industry they operate within. To eliminate poor performance of outsourced service providers, it is necessary to establish a specific outsourcing relationship model for facilities management (FM). The purpose of this paper is to study the concept of outsourcing relationships in relation to FM and to investigate the design of the critical success factors on sustainable outsourcing strategies through a discussion of four dimensions (ownership of FM assets, control of FM assets, competitive position and long-term plan). (2) Methods: Based on two questionnaire surveys, data were collected from 38 clients and 34 service providers. The study evaluated the FM outsourcing strategies from critical success factors in educational facilities in Hong Kong. (3) Results: This study explains the impact of FM outsourcing strategies on Hong Kong’s four commonly outsourced FM contracts including building maintenance, security, cleaning and catering from the clients’ and service providers’ point of view. (4) Conclusions: This is the outsourcing way forward in order to create a better working environment conducive for all the parties that would result in better sustainability of FM’s future and thus impact the economic objectives of sustainable development, in parallel with adding social and environmental value.

Legal Aspects of “White-Label” Banking in the European, Polish and German Law

Offering “White-label” products and services is a well-developed business sector in the European market. At present, this market concept is also increasingly being applied to financial services, as part of a bank–FinTech cooperation. A question arises, however, as to the proper place for such models within the complex system of European financial law. This article reviews the “White-label” frameworks currently operating in the banking sector and the corresponding regulations of the European Union law, based on their application in German and Polish legal system. Purposive, grammatical, and comparative law methods were used to study the content of legal acts. As a result, the principles of two primary models of White-label banking were established. The first model is based on a bank acting only as an outsourcing service provider. In the second model, a bank also operates on the basis of a license it was granted. Both models have a common legal origin in European Union law, but local variations exist depending on the legal system of a given Member State.

The Level of Outsourced Tasks in IT and its Dependence on Selected Explanatory Factors

Purpose: The main aim of this article is to determine the impact of selected factors on the level of activities outsourced in the organization to IT outsourcing (ITO). This goal was achieved by building a structural model where the modeled value was the level of outsourced IT activities. Next, it was indicated the factors that have a stimulating and limiting effect on the modeled quantity, and to determine the level of influence. The model was tested on data from economic practice (large Polish organizations). Design/Methodology/Approach: A critical study by review literature and descriptive analysis method, with empirical and formal methods. For the collection of data, the research tool used is a questionnaire, statistical methods were applied to construct the research model and test the hypotheses with structural equations methodology. Findings: The seven variables had an impact on the level of ITO. The stimulating effect had benefits of this service, reasons for using ITO (onshoring and offshoring), factors of a successful relationship with the service provider and factors determining the choice of an ITO service provider. The limiting effect had the risk factors of ITO (onshoring). The risk factors of ITO (offshoring) had a stimulating effect. Practical Implications: The model shows factors that have a stimulating and limiting effect on the level of ITO. This allows the management of an organization that uses ITO or has the intention to do so, and organizations that provide outsourcing services in the IT area, to pay attention to particularly important factors and to ignore factors that are not important. Originality/Value: Construction of the structural model of the level of outsourced IT activities. Identification of factors that stimulate and restrict the level of outsourced IT activities, and determination of the level of impact of these factors on the modeled variable.

Analysis of Recruitment System and Effective Selection for Front-Line Staff Outsource at Pt Garuda Indonesia (Persero) TBK

PT Garuda Indonesia (Persero) TBK is a state-owned company whose business focus is transportation services pax and cargo. In carrying out its business processes, the Garuda Indonesia Company has a cooperation with PT Perdana Perkasa Elastindo (Persaels) in providing outsourced labor for front-line staff. The performance evaluation data of the front-line outsource staff stationed at Garuda Indonesia Medan Branch for the last 3 years (2015, 2016 and 2017), it was found that around 40% of the total front-line staff did not show good performance according to the company's needs. The purpose of this research is to identify the factors exist in the dimensions of the recruitment and selection system that are constraints, and formulate an effective recruitment process design and selection for outsourced front-line staff by outsourced service providers. The requirements of front-line staff met with the company needs as outsourced service users. The data analysis used descriptive qualitative technique. The results of the research on several factors from the existing recruitment and selection dimensions indicate that the factors of Job description, Job Requirements, Sources of recruitment, interview process and consistency in the implementation of the selection test are factors that become obstacles in producing competent outsourced front-line staff according to the needs of the company PT Garuda Indonesia ( Persero) TBK. Keywords: Recruitment system, front-line staff outsource, PT Garuda Indonesia (Persero) TBK.

Efficiency and the scope of outsourced services: a client firm’s absorptive capacity perspective of knowledge-intensive services

PurposeStrategic literature has focused on how economies of scale in a firm offering outsourcing may generate incentives for clients to increase the outsourced services, but there has been limited research on how the clients’ features may influence the scope of services that they hire with an outsourcing provider. This study analyzes whether a client’s efficiency motivates it to increase ties with a specific provider of knowledge-intensive services in the context of business process outsourcing (BPO). We further explore whether industry conditions moderate the relationship.Design/methodology/approachA research framework is developed consisting of three main hypotheses. We combine industry data and proprietary and financial data from a longitudinal sample of 107 client firms of a multinational outsourcing service provider to test our hypotheses.FindingsWe find that more efficient firms hire more services from an outsourcing provider and that the munificence of the client firm’s industry positively moderates this relationship. Our results suggest that efficient clients can better keep transaction costs under control when accessing, assimilating, and exploiting the knowledge embedded in an expanded set of services provided by an outsourcing supplier.Originality/valueThis study extends the absorptive capacity perspective by showing that a client’s efficiency reinforces its opportunities to absorb knowledge-intensive services from a supplier when expanding the range of operations in the context of BPO.

Tinjauan yuridis terhadap sistem alih daya (outsourcing) pada pekerja di Indonesia

The practice of outsourcing at this time is increasingly being carried out by both entrepreneurs and outsourcing service providers themselves. Along with the development of industrial labor relations with an outsourcing system, it creates many negative things for the development of workers / laborers. Many workers' rights are neglected by companies that use outsourcing services. The issues raised are how the regulation regarding the outsourcing system for workers in Indonesia and how legal protection for outsourcing workers in Indonesia. The results of this research are that the regulations regarding the outsourcing system in Indonesia are contained in Article 64 to Article 66 of the Manpower Act, where in 2020 after the issuance of Law Number 11 of 2020 concerning Job Creation there are changes regulated in Article 81 numbers 18 to 20. Legal protection for outsourced workers / laborers in the work copyright law is regulated in Article 81 point 20, however until now the implementing regulations of this article have not been issued by the Government. How to cite item: Suyoko., Ghufron AZ, M. (2020).Tinjauan yuridis terhadap sistem alih daya (outsourcing) pada pekerja di Indonesia. Jurnal Cakrawala Hukum , 12(1). 99-109.doi:10.26905/idjch.v12i1.5780.

Conflict Resolution in a Multi-level IT-enabled Outsourcing Network: A Structured Solution Approach

Using the case study of an Indian Technology and Outsourcing Service Provider, SmartKey (real but renamed company), a technology vendor to a global healthcare provider, this paper analyses offshore outsourcing issues using IT-enabled services to gain deeper insights needed to understand the core conflict and propose a well-reasoned solution approach. Reasoning, the conscious thought process leading to a well-justified decision, is an important managerial skill required for making dynamic decisions, resolving conflicts, and thereby developing human resources. This paper explores Goldratt’s Evaporating Clouds (ECs) as a systematic approach to reasoning in particular, and as a system for developing human resource in general. We show how Evaporating Clouds provided direction towards an acceptable solution to this case. We suggest that ECs can be used proactively as a springboard to ensure win/win solutions in various possible future interactions between the supply chain network partners. We conclude our paper by acknowledging the limitations of current research and provide future research directions.

ПІДВИЩЕННЯ ПРОДУКТИВНОСТІ ПРАЦІ В МІЖНАРОДНИХ ІТ-КОМПАНІЯХ У КОНЦЕПЦІЇ МАРКЕТИНГУ ПЕРСОНАЛУ

Labor productivity is one of the main indicators of personnel marketing, which is the basis of labor management. The factors of increase of labor productivity are considered, the attention is focused on models of measurement of labor productivity: multifactor, normative and multicriteria. Thus, the multifactor model is mostly based on reporting data and uses only coefficients and indices to measure performance. The normative method is a process in which employees determine the meters (or their substitutes), coefficients and/or performance indices, and then develop a system for measuring, evaluating, monitoring and improving them. Having a list of performance measures of normative and multifactor methods, we can use the multicriteria method at the following stages of work: determination of performance evaluation criteria; assessment of the relative importance of the criteria; combining performance graphs with the significance of criteria. Advantages and disadvantages of each method were given. The peculiarities of such methods as motivation and nudging were looked through and the magnitude of their impact on the productivity of specialists in the field of information technology are considered. The “Humu Company” has developed a product based on nudge theory, which is actively used by IT companies. Using artificial intelligence and team performance data, “Humu” identifies areas to focus on and then facilitates steps for teams to increase their morale, engagement and efficiency. The activity of the world's leading IT companies is analyzed. They are engaged in software production and provide outsourcing services. Development of servers, platforms and applications are one of the most common areas of activity of companies with the highest revenue in 2020. Regarding the availability of information, productivity was analyzed as the amount of income they bring per employee. An attempt to develop a mechanism to increase productivity in international IT companies through a system of regular feedback is made. Research shows that feedback reduces stress, helps build trust in the team and performs well.