Abstract
Offering “White-label” products and services is a well-developed business sector in the European market. At present, this market concept is also increasingly being applied to financial services, as part of a bank–FinTech cooperation. A question arises, however, as to the proper place for such models within the complex system of European financial law. This article reviews the “White-label” frameworks currently operating in the banking sector and the corresponding regulations of the European Union law, based on their application in German and Polish legal system. Purposive, grammatical, and comparative law methods were used to study the content of legal acts. As a result, the principles of two primary models of White-label banking were established. The first model is based on a bank acting only as an outsourcing service provider. In the second model, a bank also operates on the basis of a license it was granted. Both models have a common legal origin in European Union law, but local variations exist depending on the legal system of a given Member State.
Highlights
The concept of White-label services originates from retailers selling goods or services with their own branding and logo while the products are manufactured by third parties (Tardi 2021)
An attractive feature of this solution is the possibility for a FinTech to acquire a standardized package of banking services that can be adjusted according to its needs
The methodology of the article seeks to examine some of the existing models of Whitelabel banking functioning across the European Union and determine their embedding within the existing Europe—according to Directive (EU) regulations
Summary
The concept of White-label services originates from retailers selling goods or services with their own branding and logo while the products are manufactured by third parties (Tardi 2021). This concept was applied to less complicated solutions, with the passage of time it became commonplace in relation to electronic economy solutions. It found its application within the development of financial services. An attractive feature of this solution is the possibility for a FinTech to acquire a standardized package of banking services that can be adjusted according to its needs
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
