Abstract
Labor productivity is one of the main indicators of personnel marketing, which is the basis of labor management. The factors of increase of labor productivity are considered, the attention is focused on models of measurement of labor productivity: multifactor, normative and multicriteria. Thus, the multifactor model is mostly based on reporting data and uses only coefficients and indices to measure performance. The normative method is a process in which employees determine the meters (or their substitutes), coefficients and/or performance indices, and then develop a system for measuring, evaluating, monitoring and improving them. Having a list of performance measures of normative and multifactor methods, we can use the multicriteria method at the following stages of work: determination of performance evaluation criteria; assessment of the relative importance of the criteria; combining performance graphs with the significance of criteria. Advantages and disadvantages of each method were given. The peculiarities of such methods as motivation and nudging were looked through and the magnitude of their impact on the productivity of specialists in the field of information technology are considered. The “Humu Company” has developed a product based on nudge theory, which is actively used by IT companies. Using artificial intelligence and team performance data, “Humu” identifies areas to focus on and then facilitates steps for teams to increase their morale, engagement and efficiency. The activity of the world's leading IT companies is analyzed. They are engaged in software production and provide outsourcing services. Development of servers, platforms and applications are one of the most common areas of activity of companies with the highest revenue in 2020. Regarding the availability of information, productivity was analyzed as the amount of income they bring per employee. An attempt to develop a mechanism to increase productivity in international IT companies through a system of regular feedback is made. Research shows that feedback reduces stress, helps build trust in the team and performs well.
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Schedule a callMore From: Scientific Notes of Taurida National V.I. Vernadsky University. Series: Economy and Management
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