Original Concept Research Articles

Адаптивний підхід до масштабування діяльності підприємства

In the conditions of the modern market economy, which is constantly transforming and changing, it becomes obvious for any enterprise to maintain its position in the market, ensure the proper level of competitiveness, its own economic potential, and expand the scope of its activities. The production and economic activities of enterprises should be constantly adjusted in accordance with the requirements of the external environment. This need is mainly due to the fact that changes in environmental factors will lead to a certain disproportion and imbalance between the enterprise and its operating environment. In order to minimize the negative impact of environmental factors and ensure positive dynamics of growth vectors, the enterprise, regardless of its current state, must adapt to the requirements of the existing market conditions and timely implement necessary structural changes in its activities. The aim of the article is to disclose and substantiate the essence of the adaptive system for managing the development of enterprise activities. For a timely response to changes in the external and internal environment, the measures taken by the enterprise in order to preserve the system of production and economic management, ensure the appropriate level of competitiveness, its own economic potential and expand the scope of activity in the market are to be determined. The factors of minimizing the occurrence of changes unfavorable for the current activities of the enterprise be identified. The formation of the enterprise’s own scale of activity, taking into account the components of the adaptive management system, is a complex and multi-level process. The scale of activity is a synthetic characteristic of the enterprise’s activity, therefore, in order to understand the deep essence of the relevant economic category, it is expedient to consider the components of the formation of the scale of activity by enterprises, which are also elements of the system of adaptive management at the enterprise. Prospect for further research in this direction is the development of a conceptual approach to the formation of the scale of enterprise activity, taking into account the components of the adaptive management system, which is due to the development of the main vectors and priority areas of economic activity of enterprise, the introduction of original innovative product conceptions, non-standard operational managerial decisions.

СТАНДАРТ ОРИГІНАЛЬНОСТІ В АВТОРСЬКОМУ ПРАВІ ЄС ТА УКРАЇНИ: ПОРІВНЯЛЬНИЙ АСПЕКТ

Background. In the article, a comparative study of the criterion of the originality of the author's work according to the copyright legislation of the EU and Ukraine is carried out in the context of the harmonization of Ukrainian legislation with EU law in this area. Relevance of the study is determined by the active process of harmonization of copyright legislation of Ukraine with EU copyright law, as a result of which the determination of the criterion of originality of the work and its compliance with the provisions of EU copyright law deserves special attention. Purpose of the article is a comprehensive comparative study of the criterion of originality of the work according to the copyright legislation of Ukraine and EU law in this area. Methods. During the work on the research, a number of general scientific and special research methods were used. In particular, the concept of originality of the work was defined using the method of dialectics. Approaches to understanding the concept of "originality of a work" under Ukrainian copyright law and EU law in this area were analyzed on the basis of methods of analysis and synthesis. Approaches to understanding the concept of "originality of a work" in copyright legislation of Ukraine and EU law were compared using the comparison method. Based on the method of generalization, conclusions and proposals were formulated based on the conducted research. Results. Based on the results of the research, the conceptual proximity of the provisions of the current copyright legislation of Ukraine and the EU law regarding the definition of the originality criterion was established, and the specificity of each of the outlined approaches was also noted. In addition, the national judicial practice and the practice of the EU Court were analyzed regarding the definition of the criterion of originality of the work and the granting of copyright protection to the latter. Conclusions. Thus, one cannot speak of complete identity in the understanding of the standard of originality of a work in the copyright legislation of Ukraine and EU law, because there are certain nuances that indicate the uniqueness of each of the approaches. However, in general, the legislative consolidation of the criterion of the originality of the work in the copyright legislation of Ukraine is a noticeable step on the way to the harmonization of Ukrainian legislation in the field of copyright and related rights with EU law in this area. Thus, EU and Ukraine certainly share a common conceptual framework in their approaches to understanding it.

Uncertainty decomposed: Understanding levels of contingency to enable effective decision-making

Background: Uncertainty is a common challenge in managerial decision-making, especially when it comes to predicting future states, establishing cause-effect relationships, and having knowledge about relevant variables. However, it is difficult to deliberately address different types of uncertainty by applying specific decision-making strategies and hence enable reduction of uncertainty due to overlapping definitions and conflicting operationalization of the uncertainty construct. Purpose: The paper aims to delineate types of uncertainty along their epistemological configurations in terms of specific knowledge contexts to enable choices of suitable strategies for specific decision-making situations. Study design/methodology/approach: A literature review revises and discusses concepts of (un)certainty based on (im)perfect information and objectively/subjectively available assemblages of knowledge. Findings/conclusions: The paper provides a framework that encompasses and differentiates configurations of available information and knowledge applicable to decision-making situations. In order to achieve construct clarity and to free the original concept of uncertainty from conflicting definitions and heterogeneous operationalizations, the umbrella term contingency is introduced. It encompasses all states of (im)perfect information and variations in their epistemological configurations. Finally, the presented epistemological framework delineates levels of contingency along specific qualities of available information. The identified and discussed levels of contingency are certainty, risk, uncertainty in the narrow sense (i.n.s.), complexity, ambiguity/equivocality, and isotropy/radical uncertainty. The delineated levels of contingency help to tailor decision-making situation to specific epistemological configurations and hence may serve as a starting point for concluding and developing appropriate strategies to reduce contingency. Limitations/future research: A holistic understanding how to deal with and solve contingency requires further research focusing on aligning levels of contingency with strategies for decision-making (algorithms, causation, effectuation, bricolage, improvisation, trial & error) by taking types of knowledge (structural, procedural, conceptual) and contextual factors (e. g. time, [origin of] resources) into account.

Advancing brand origin concept through the reverse country of origin effect

Product origin dispersion around the world in today's globalized market has aroused interest in depicting brand origin in more detail, the latter being considered a more distinctive cue of product origin. Due to the fact that the impact of product origin location on product evaluation has already been established many times, the purpose of this paper is to offer new insights into the less researched, reverse country of origin effect. More specifically, this paper deals with the impact of product attitude on the evaluation of brand origin, latter being viewed through the brand's country image and cultural background. Since this research is an exploratory one by nature, the PLS-SEM methodology was utilized, while the data collection was done through a questionnaire, through which 154 students from two Croatian universities belonging to generation Z completed the questionnaire successfully. The results point that brand attitude mediates the impact of product attitude on brand origin, implying that brand managers have to pay even more attention to product development strategies today, since favorable consumers’ product and brand attitudes can have a spillover effect on the image of an entire country. The results of this research point to several practical implications for brand managers. The first is the fact that each product in a brand's portfolio must be optimal, as respondents showed that product attitudes influences brand attitudes directly. Brand managers need to keep in mind that consumers' product attitudes can be a whole set of triggers for thinking about the origin of a particular brand and forming attitudes toward the origin of that brand based on their own experiences or product perceptions. Finally, the results suggest not only that product attitude influences the components of brand origin, but also that products that reflect the values of their origin help to build a favourable image of brand origin. This paper gives a broader perspective to the country of origin effect studies, but also contributes to further brand origin conceptualization by observing the brand origin framework through both country and culture of brand origin.

Что бы сделал Роберт Мёртон, если бы у него был ChatGPT?

In 2023, ChatGPT became the subject of many discussions, particularly about the potential negative impact of generative model usage practices on scientific creativity. This article explores the assumption that such alarming concerns are not related to the technology itself, but to how it reveals and makes noticeable the implicit cultural and value aspects of culture. The concept of R. Merton's scientific ethos is proposed as a theoretical basis for studying hidden value mechanisms in science. However, unlike the original concept, the author assumes that value orientations vary depending on whether they manifest in formal or informal discussions, whether they come from the scientists themselves during their professional practice or from other participants influencing their practice. The study is based on comparing two sets of information about how the use of ChatGPT reflects the values of modern science: formal and official sources describing the activities of scientists from a third-person perspective (“they, scientists”), and informal messages discussed and commented on in online communities of academic workers (“I, scientist / we, scientists”). It was found that the description of the problem situation changes depending on the chosen perspective. Pessimistic and anxious forecasts about the “loss of human contribution” are not characteristic of the “first-person” perspective, where through ChatGPT there is a need for discussion on a specialized topic and a desire to focus on the content of scientific activity, saving time on formal tasks (grammar, punctuation, translation into a foreign language). This leads to the conclusion that the ethos of the scientific community is not singular, as the scientific community itself does not consist solely of scientists, and alarming fears arise as a reaction to changes in trust mechanisms between such sub-ethoses. The author declares no conflict of interests.

POJAM LIČNOSTI; SVETI OCI, ZIZJULAS I HAJDEGER

In this paper, we will try to show, relying on the works of Jovan Zizioulas and the Orthodox spiritual tradition, that the concept of personality is an original Christian concept of the early Church, according to which the Personal Triune God is assumed as a necessary condition for the existence of a human personality. We will try to determine what is a personality understood in this way, is it a being or a way of existence? We will give an answer to this question by indicating the constitution of its ontological structure, especially in relation to the concepts of freedom, love and community. In an effort to articulate the concept of personality as adequately as possible, we will show that the application of some of Heidegger’s ontological concepts and results from Being and Time is very fruitful for the performance of such a task. Finally, we will show what kind of theological and pre-philosophical notions this original concept of personality presupposes, and what consequences it entails in terms of designing human life.

Культура безопасности в контексте современного научного дискурса

The article provides a theoretical analysis of the category «safety culture». The author notes that this category has entered the scientific discourse recently and is associated with such concepts as «culture of life safety», «culture of safe behavior» and others derived from the original concepts of «safety» and «culture». Depending on the specifics of the subject field of science, referring to the category of «safety culture», it acquires a different interpretation. In general, the safety culture is understood by the author as a set of values, knowledge, competencies and ways of expedient and rational human activity in the field of security.

The role of "Hail" by M.I. Glinka in the music of the parades of the second half of the XX – beginning of the XXI century

The article is devoted to the study of the problems of adapting the works of the academic tradition to the conditions of military practice of the XX century. The creation of adapted versions of famous works of classical music by domestic and foreign composers intended for performance in conditions of military ceremonies, parade grounds concerts, festivals and competitions has significantly expanded the scope of the sphere of academic musical culture. The article focuses on the academic music of Russian composers in the repertoire of military orchestras. The subject of the work is E. P. Makarov's arrangement of the final chorus "Hail" from M. I. Glinka's opera "Life for the Tsar" ("Ivan Susanin"). The purpose of the work is to study the changes Makarov made to Glinka's work and their impact on the perception of "Glory" in the context of the 1945 Victory Day Parade. The study of the arrangements of the "Glory" choir, adapted to performance by military orchestras, required the use of general scientific and special methods. To study the materials related to the activities of Russian military musicians, the methods of source studies and textual criticism, cultural-historical and comparative were used. The scientific novelty of the work is determined by the fact that for the first time it provides a detailed comparative analysis of Glinka's scores and Makarov's processing, which made it possible to identify the principles of adapting works of academic music for performance in conditions of military rituals. The study of the issues raised in the study allows us to develop an original concept of the formation and development of the arranging activities of military conductors, considered in the context of the change of cultural paradigms of the XIX – early XXI century. In conclusion, the author notes that a comparative analysis of the scores of Glinka and Makarov showed that Makarov not only shortened the work, but also rethought it, creating a new musical form corresponding to the military ritual. As a result of these changes, "Hail" turned into a concise and dynamic march that became a symbol of patriotism and the strength of the Russian people.

Two-faced Janus of early French romanticism: Pierre Simon Ballanche as an esthetician and writer

The subject of the study is the fundamental philosophical and aesthetic problems in the aesthetics of Pierre Simon Ballanche, who stood at the origins of French romanticism. Two layers of his creativity - explicit and implicit - have been identified and analyzed. It is shown that his ideas about the art of romanticism are verbalized in a strict academic style. The implicit layer, is associated with Ballanche’s artistic prose. It includes philosophical and aesthetic poems, testifying the originality of his aesthetic position. Unlike most French romantics, who distance themselves from ancient culture as pagan in favor of Christianity and medieval art, Ballanche, in his talented paraphrases of mythological stories, romanticizes Antiquity, finding in it the beginnings of future Christian ideas of sublime love, mercy, sacrifice, beauty and goodness. The main conclusion of the study is the conclusion that art, according to Ballanche, plays a leading civilizational role in the cosmogonic-historical process. The core of Ballanche's implicit philosophical aesthetics is revealed - the original concept of palingenesis, interpreted by the author as a radical degeneration of the world for the sake of its future revival; it is precisely this stage of cultural and historical development that, in his opinion, marks romanticism. The author's special contribution lies in introducing into domestic scientific circulation, translated into Russian for the first time and analyzed the philosophical and aesthetic poems “Antigone”, “The Man with No Name”, “The Experience of Social Palingenesis. Orpheus".

Prinudna trudnoća u međunarodnom krivičnom pravu

The main purpose of this paper is to examine the crime of forced pregnancy within the framework of the International Criminal Law (ICL). The author notes that acts of sexual violence, including forced pregnancy, have long been neglected in the system of international criminal justice. The crime of forced pregnancy has particularly been one of the most controversial issues during the negotiations regarding the text of the Rome Statute of the International Criminal Court (ICC). Delegations from several states that prohibit abortion were concerned that the adoption of the crime will expose their nationals to the criminal prosecution for forced pregnancy. A solution was a compromise which moved the crime of forced pregnancy away from the original concept of its proponents - an emphasis of the crime, as it stands in the Rome Statute, is not on the denial of the abortion for women which have been forcibly made pregnant, but rather on the (physical) confinement of such women. Also, the result is a definition that is too complex to be of significant practical value, a demonstration of which is the fact that the ICC has just recently made its first judgement regarding the crime of forced pregnancy, even though this crime has been in the Rome Statute for more than twenty years. Having that in mind, the author argues that the crime of forced pregnancy is a classic example of the "overextension" of the ICL. Namely, the ICC should be responsible for prosecuting only the most serious international crimes which are of concern for the international community. Clearly, as it has been demonstrated in the Rome Conference, various states have very different opinions on this issue. Besides these topics, the author has also pointed out that the crime of forced pregnancy, within a framework of crimes against humanity and war crimes, is a distinct crime in relation to the crime of genocide. The main difference between those two crimes is in their material element.

Extensive Clarity in Baumgarten’s Poetics and Aesthetics

Anglophone philosophers have shown a surprising interest in Alexander Gottlieb Baumgarten’s aesthetics in recent years. At the same time, new approaches to aesthetics have been proposed that come very close to the original conception of aesthetics that Baumgarten introduced in the middle of the eighteenth century. In light of these developments, this article undertakes a critical examination of a central concept in Baumgarten’s poetics and aesthetics—extensive clarity. It argues that historians of philosophy and contemporary aestheticians should be wary of this concept for two reasons. First, in Baumgarten’s poetics, the extensive clarity of sensible representations constitutes a dubious standard with which to determine whether those representations are “poetic.” Second, in aesthetics, using extensive clarity as an alternative standard with which to determine the perfection of sensible cognition undermines the “marriage of reason and experience” that characterized the Leibnizian-Wolffian philosophy and raises the specter of dualism that Kant tried, with questionable success, to address in the ‘Schematism’ chapter of the Critique of Pure Reason. The article concludes that historians of philosophy should acknowledge the philosophical shortcomings of Baumgarten’s conception of extensive clarity and contemporary aesthetics should not reproduce them.

Minimalna zarada - pravilo umesto izuzetka na tržištu rada

The issue of the minimum wage has been attracting attention for many years, not only from experts, but also from the general public. Determining the minimum wage in every country, including Serbia, aims to establish minimum standards for personal income and combat poverty. The basic feature of the minimum wage is that it is a temporary measure, lasting up to 6 months, as a response to an employer's poor financial performance, and as such it represents an extraordinary measure, which should be abolished upon returning to the normal economic conditions. Upon resuming normal business operations, the employer is required to compensate employees for the shortfall, ensuring they receive their contracted salary in full. However, instead of the minimum wage being an exception, used only in extraordinary circumstances, it has now become commonplace in the labor market, challenging the original concept of the minimum wage and raising questions about its effectiveness. This paper aims to examine the concept of wage and minimum wage in Serbia, along with its practical implications in the domestic labor market.

Uzasadnienie sektorowego modelu izb gospodarczych – perspektywa polska

The authors of the conceptual article took up the topic of the sectoral model of chambers of commerce (of trade, of industry and commerce, etc.). This proposal complements the taxonomy of chambers present in the literature, based on three main models: continental, Anglo-Saxon and mixed. A comparative worldwide analysis of chambers of commerce indicates their significant diversity, but also the significant impact of historical and social conditions on their organization, position and effectiveness. Therefore, their system should be designed adequately to the needs of a given country, rather than directly transferring foreign or historical solutions into the domestic context. Present Polish chambers of commerce function as voluntary organizations associating entrepreneurs at various levels: sectoral, national, regional, local and bilateral (as Polish-foreign chambers). However, this solution does not provide effective communication between entrepreneurs and public authorities. Polish studies propose the creation of chambers of commerce in the continental model, which is based on the 19th-century regional structure. The authors argue that this concept is outdated in the era of global economic interconnections. The concentration of knowledge and competences needed today can be more effectively provided by the sectoral model. Sectoral chambers of commerce enable expert specialization appropriate to the needs of entrepreneurs and public authorities. They are also an effective platform for the decentralization of public administration. This model is an original concept of the authors in the discussion about possible evolution of chambers of commerce in the Polish context. Its implementation requires, i.a., proper definition of chambers’ tasks and the inclusion of entrepreneurs in the process of their creation. The discussion in the national press and industry magazines shows that these inquiries are valuable not only for science, but also for entrepreneurs and people responsible for the legislative process. Therefore, the aim of the conducted research was to justify the implementation of the sectoral model in the context of the current Polish practice and the increasing role of expert knowledge.

Development of a costume with decor elements ornaized with ethno prints

The article discusses the process of artistic and compositional creation of a print and the method of its printing in order to obtain material in the national color. The work discusses the features of the Kazakh national ornament and the possibility of using stylized elements in modern costume design. The practical significance of the work is that original design concepts for ornamented prints are created based on the application of scientific methods of costume design with the possibility of expanding the wardrobe. The presented decorative items – «basque» in ethnic style are a stylish element of the costume, distinguished by their coloristic design and creative design solution.

SUBSTANTIVE-GENETIC PRINCIPLES OF SOIL CLASSIFICATION AND DIAGNOSTICS IN THE SCIENTIFIC HERITAGE OF NABOKIKH O.G.

Problem Statement and Purpose. Alexander Nabokikh (1874–1920), who criticized the model of soil classification and diagnostics by V. Dokuchaev and M. Sibirtsev, formulated the original water-mode concept of soil formation. This concept provided for the quantitative assessment of individual soil formation factors, as well as the classification and diagnosis of soils according to their characteristics and properties. Nabokikh ideas and methods were rejected by V. Dokuchaev’s students and have not been improved throughout the history of genetic soil science, but today they are clearly reflected in the «newest» substantive principles of soil diagnosis and classification. The methodological innovations of O. Nabokikh are far-sighted and relevant to this day and require a thorough study. Data & Methods. General scientific and historical methods were used. The research materials are the scientific works of O. Nabokikh, as well as archival materials of the Soil Museum of Odesa State Agrarian University. The maps of «selected major soil properties» of 1914–1916 were analyzed – detailed plans of organic matter content in the soils of the southern region of Ukraine. Results. O. G. Nabokikh proposed the Three-phase soil survey, which was based on methods of soil diagnostics by their properties, as well as the method of mapping the so-called “selected major soil properties”. Nabokikh foresaw the importance of detailed maps of the distribution of soil properties for soil monitoring. A comparative analysis of the data on organic matter content in the early twentieth century and in the early twenty-first century along two (n=94) of O. Nabokikh’s routes in the Odesa region revealed a decrease in organic matter in the surface layer of soils by an average of 0.6%. Nabokikh O. G. remained a supporter of the factor concept of soil formation, but modified it by identifying the “dominant factor” (an inseparable pair of precipitation and relief). In the matter of soil diagnostics and classification, he prefers the substantive principle. When identifying “variants of chernozems,” he cites the following substantive “main features of chernozems and the main modifications of these features”: uniformity of distribution of silicate minerals; accumulation of humus; illuvium of hydrates of one and a half oxides; illuvium of calcium carbonate salts; relict features. Determination of the main features of soils became the basis of the deep-profile method of soil research used by Nabokikh O. G.

An attempt to characterize the availability of the elements of a chain of action

The paper presents a survey and analysis of the selected basic theses of some operational sciences and praxiology. This project is related to the ongoing research and development works on the description of the reliability of action. These works refer to the concept of such a description presented by Józef Konieczny within the framework of systems of action engineering (and formal praxiology). The original concept is universal and can be useful in reliability engineering, but its analysis, development and application require prior research on its foundations. For this reason, the aim of this work is to formulate observations and conclusions regarding the description of the state of availability of the individual elements of a chain of action – which is one of the many stages of the mentioned research and development works.

The concept of development of non-financial reporting by Belarusian business entities using graph theory

Subject. This article deals with the development of a concept of development of non-financial reporting by Belarusian business entities using graph theory. Objectives. The article aims to determine the areas of development of non-financial reporting by Belarusian business entities and develop an original concept of this reporting using graph theory. Methods. For the study, I used an integrated approach based on retrospective, systems, functional and structural analyses, observation, classification, grouping, sampling, comparison, generalization, and evolutionary analysis. Results. The article substantiates the need for Belarusian business entities to form non-financial reporting. In the Republic of Belarus, there is not a single regulatory legal act that regulates the process of introducing sustainable development reporting and integrated reporting (public non-financial reporting) into the practice of business entities. The article presents the author-designed concept for the development of non-financial reporting by Belarusian business entities using graph theory. For the first time, the Problem Tree has been developed, which is expedient to rebuild into an integrated target programme. Conclusions. The article concludes that the use of an integrated target programme in practice will undoubtedly contribute to increasing the competitiveness of Belarusian producers. It is expedient to extend these approaches to other EurAsEC member States.

Developing the Interprofessional MyTeam Model with Clients and Professionals in Social and Health Care Services

Background: Clients with complex life situations and increased health problems are often bounced between different services because they need services which are provided by different organizations and professionals (Manning & Gagnon 2017, Blumenthal et al 2016). The client-oriented approach means that professionals are combining their competencies and working together based on clients’ needs. To strengthen the interprofessional co-operation it is necessary to develop practical model for professionals. Health and social service reform in Finland also aims to improve multi-sectoral cooperation for better quality of care, equality, and lower costs (Health and Social Services Reform 2022).
 Aim and implementation of the project: The aim of this project is to further develop a practical model for interprofessional cooperation to meet clients´ complex needs. The origin of this model is from geriatric health care. The project aimed to expand the original concept to wider customer groups.
 The phases of the project were following: 
 A.Four working groups were formed which were led by the project manager.
 B.Education and workshops were offered for professionals and service managers to gain understanding about the interprofessional cooperation with clients and systemic approach in teamwork.
 C.Recruiting clients to pilot-test and evaluate the new model.
 D.Modify the model based on the experience from pilot-testing. 
 The phases were overlapping, and the model was developed in all phases.
 Results: The clients who participated to test the model experienced that their situation and problems were taken more seriously, and they got more comprehensive assistance and support in their life. The professionals were relieved because the responsibility of complex clients’ situations became shared between professionals. The service plan was written in every meeting with clients and professionals. The customer-oriented, systemic MyTeam-practical model for interprofessional cooperation was established, as well as instructions for documenting the clients´ service planning, quality monitoring guide for MyTeam-practical model and material for clients.
 
 
 Conclusions: To promote fluent working between different professionals for the clients best, requires agreed working methods in client orientation, competence in interaction and skillful management to lead interprofessional working groups (Timperi 2022). The clients´ and professionals´ experiences are valuable, when developing interprofessional work. With interprofessional teamwork it is possible to avoid overlapping and separate plans, which are not promoting but hindering clients´ complex life situations. In the future it is necessary to explore the effectiveness of MyTeam-practical model.

From heterotopia to alloútopia: more-than-human geographies of Singapore’s underwater Equarius Hotel

There are eight underwater hotels in the world. Drawing from our on-site observations and reflections, in this paper we discuss how one of them, Singapore’s Equarius Hotel, may at first be understood as a heterotopia – a concept coined by Michel Foucault to denote a fully realized utopia. However, we will argue that our original concept of alloútopia (from the Greek alloú, for elsewhere, and topia, for place) is better suited to make sense of the more-than-human dynamics shaping underwater hotel rooms and the human-animal encounters taking place therein. We develop our original concept by drawing from contemporary geographical literature on heterotopias, and more-than-human geographies of aquatic animal encounters. We further outline the usefulness of the concept for a variety of applications across tourist geographies and more-than-human geographies.

Minarchism as a Philosophical Basis for the Convergence of the Right and Liberal Segments of the Non-Systemic Opposition in Russia

The article examines the question of the convergence factors for the right and liberal segments of the non-systemic opposition in Russia on the basis of minarchism as the philosophical fundament. The methodology of the work is built on a combination of structural and comparative analysis. The authors reveal the relation between the classical variant of the minarchism philosophy and its form transformed by the public opinion leaders within the non-systemic opposition. The authors come to conclusion that minarchism plays the role of the basis for the ideological unification of the right and liberal segments of the non-systemic opposition now. At the same time the oppositionists mainly adopted not the orthodox form of minarchism, but its vulgarized version, within which the original concept was reworked in the key of elitism and social Darwinism. This variation of minarchism is actually a political myth, the functions of which is to stigmatize the loyalists and strengthen in-group favoritism of the current government’s opponents. The features of this myth make it possible to dehumanize supporters of the existing system and at the same time construct a positive image of the future which is based on consumer values and achieving false justice according to the principles of market agonism.