Ability Of Organizations Research Articles

Assessing the pre-implementation context for financial navigation in rural and non-rural oncology clinics.

Financial navigation (FN) is an evidence-based intervention designed to address financial toxicity for cancer patients. FN's success depends on organizations' readiness to implement and other factors that may hinder or support implementation. Tailored implementation strategies can support practice change but must be matched to the implementation context. We assessed perceptions of readiness and perceived barriers and facilitators to successful implementation among staff at nine cancer care organizations (5 rural, 4 non-rural) recruited to participate in the scale-up of a FN intervention. To understand differences in the pre-implementation context and inform modifications to implementation strategies, we compared findings between rural and non-rural organizations. We conducted surveys (n = 78) and in-depth interviews (n = 73) with staff at each organization. We assessed perceptions of readiness using the Organizational Readiness for Implementing Change (ORIC) scale. In-depth interviews elicited perceived barriers and facilitators to implementing FN in each context. We used descriptive statistics to analyze ORIC results and deductive thematic analysis, employing a codebook guided by the Consolidated Framework for Implementation Research (CFIR), to synthesize themes in barriers and facilitators across sites, and by rurality. Results from the ORIC scale indicated strong perceptions of organizational readiness across all sites. Staff from rural areas reported greater confidence in their ability to manage the politics of change (87% rural, 76% non-rural) and in their organization's ability to support staff adjusting to the change (96% rural, 75% non-rural). Staff at both rural and non-rural sites highlighted factors reflective of the Intervention Characteristics (relative advantage) and Implementation Climate (compatibility and tension for change) domains as facilitators. Although few barriers to implementation were reported, differences arose between rural and non-rural sites in these perceived barriers, with non-rural staff more often raising concerns about resistance to change and compatibility with existing work processes and rural staff more often raising concerns about competing time demands and limited resources. Staff across both rural and non-rural settings identified few, but different, barriers to implementing a novel FN intervention that they perceived as important and responsive to patients' needs. These findings can inform how strategies are tailored to support FN in diverse oncology practices.

Unpacking resilience of project organizations: A capability-based conceptualization and measurement of project resilience

Characterized by involvement of multiple stakeholders and temporary nature, projects can be risky and coupled with unexpected events and uncertain situations. Projects, as a common form of temporary organizations, require resilience capabilities that enable them to cope with unexpected events, recover from disruptions and crises, and adapt to external environments for effective project delivery. However, there is little consensus about what project resilience means and how it is composed. This study aims to unpack the concepts of project resilience capabilities and explore core dimensions and indicators to measure it. Drawing upon a capability-based view, project resilience capabilities are conceptualized as the abilities of project organizations to organize under a variety of scenarios, including disruptions in the form of shocks and stressors and adapt in a changing environment. Three main aspects of project resilience capabilities were identified inspired by a dynamic process-based thinking, anticipation, coping, and adaptation capabilities. A total number of 21 dimension with 74 indicators are then developed to formulate a measurement tool. Based on the conceptualization of project resilience capabilities in the project organizing domain, this study is considered as an important step to extend the idea of organizational resilience capabilities and add knowledge towards the project resilience literature.

Self-Efficacy Memediasi Transformational Leadership Terhadap Kinerja Pegawai

The amount to which the leadership function is performed will have a significant impact on the organization's ability to achieve the company goals that have been established by the corporation. Looking into employees' creative self-efficacy is one thing that leaders need to do in order to boost employee performance. State-owned PT Pos Indonesia has the greatest service network that is dispersed over the entire nation. PT Pos Indonesia (Persero) is now undergoing changes related to its operations, human resources, subsidiaries, and product development. However, PT Pos Indonesia also competes fiercely with other businesses of a similar nature, such JNE, J&T, Tiki, Sicepat, etc. The purpose of this study is to examine and ascertain the impact of transformational leadership on employee performance at PT. Pos Indonesia Bandung through creative self-efficacy. The research methodology makes use of questionnaire-based data collecting, descriptive and verification methodologies, and the SmartPLS 3.3.3 analysis tool. The sampling technique combines convenience sampling with nonprobability sampling. The findings of this study demonstrate that transformational leadership significantly and favorably impacts employee performance. Transformational leadership has a favorable and considerable impact on creative self-efficacy. Employee performance is positively and significantly impacted by creative self-efficacy. Then, through creative self-efficacy, transformational leadership has a substantial impact on staff performance.

The Development and Teaching Application of Japanese Peripheral Language Phenomenon Based on Big Data Corpus

Since the introduction of the concept of big data corpus into language analysis, many scholars have conducted research on Japanese big data corpus, especially the subject, from different language views and perspectives, and have drawn many valuable conclusions. However, due to scholars' different theories and different thinking modes, their understanding of the Japanese big data corpus is still quite different. The seminar teaching method, as a teaching mode for the cultivation of innovative talents in Japanese peripheral languages, has distinctive features such as interactivity, democracy, motivation, and extension. It has been widely used in postgraduate and undergraduate courses at home and abroad and applied to A wide range of disciplines. Especially in Japan, each university has Seminar courses. Because of its strong practicality, it is conducive to cultivating students' independent learning ability, organization and coordination ability, and communication ability, so whether it can be applied and promoted in the teaching of Japanese peripheral languages, this research is carried out. Although experts have always been committed to the innovation of Japanese teaching, the advancement of teaching materials, and the continuous innovation of design, they also need the teaching practice and experimentation of front-line teachers. After years of practice in basic Japanese teaching by generations of teachers, we still encounter this problem: students cannot use the language fluently, they can only memorize words, grammar, and the usage of some fixed terms by rote; Some students with strong writing ability are not strong in conversation and expression. According to these problems in teaching, the author found that students could not use language well, probably because they did not have the awareness and desire to communicate. Sometimes the single teaching method and the boring teaching content make students uninterested in learning Japanese, and the large number of pseudonyms, Chinese characters, and complex grammatical structures make students dazzled. The experimental results show that the new teaching method proposed by the experimental model is suitable for the learning of Japanese peripheral languages, which improves the student's learning and thinking ability, which proves that the optimized NN-SLVM model is good.

A - 178 Development and Psychometric Properties of an Abbreviated Version of the Identi-Fi: a Test of Visual Organization and Recognition.

There is a growing demand for efficient neuropsychological screening instruments to better triage referrals for more specialized evaluations. In particular, visuospatial problems tend to appear fairly early in Alzheimer's dementia. The Identi-Fi: A Test of Visual Organization and Recognition is a reliable and valid measure of visual organization ability. Administration and scoring take 15minutes, which precludes its use as a screening instrument. The current study aimed to create a brief version of the test for use in a standard screening battery. The normative sample participants (n = 901) and dementia clinical sample participants (n = 25) were administered the Identi-Fi. Item statistics were examined to develop short versions of the Visual Matching and Visual Recognition subtests with the goal of efficiently differentiating between the normative and dementia groups. Results yielded an 11-item VM (scores ranged from 0-11) and 11-item VR (scores ranged from 0-11) abbreviated subtest. Scores were then used in subsequent ROC curve analyses to determine appropriate cutoff scores with an intent to maximally balance sensitivity and specificity. ROC curve analyses were favorable for both subtests (i.e., AUC ≥ 0.85), with cut scores at ≤7 for VM and ≤ 8 for VR. Sensitivity values ranged from 0.76 to 0.80 and specificity values ranged from.79 to.83 for the measure. Results provide preliminary evidence of an abbreviated version of the Identi-Fi to assist in dementia screening.

A - 94 A Case of New Onset Refractory Status Epilepticus (NORSE) Associated with COVID-19.

New Onset Refractory Status Epilepticus (NORSE) is a rare condition of prolonged medication-refractory seizures potentially due to elevated inflammatory molecules in the brain. NORSE can be triggered by a viral infection and is a documented neurologic consequence of COVID-19. A 74-year-old, left-handed, Hispanic male was in his usual state of health until experiencing 1-2weeks of speech decline, which culminated in an episode of altered mental status (disorientation and mumbling speech). He presented to the Emergency Department with drowsiness and complaints of a "funny feeling" on the left side of his head. Upon arrival, he was found to be COVID-19 positive and hyperglycemic with normal CT, MRI, lumbar puncture, and bloodwork. An EEG showed "focal temporal activity" and he was diagnosed with non-convulsant status epilepticus. Hospitalization and medical sedation lasted 2months followed by 8months of inpatient rehabilitation. The patient was discharged shortly before presenting for neuropsychological evaluation. Neuropsychological evaluation showed weaknesses in learning and free recall, visuospatial skills (due to disorganization and poor attention to details), processing speed, and executive functioning. The patient reported elevated anxiety symptoms. Collateral report indicated severe declines in executive organizational abilities, as well as mild memory and divided attention declines. Results suggest frontal cortical and subcortical impairments affecting multiple areas of cognition and functional decline consistent with a diagnosis of major neurocognitive disorder. Similar to the literature, status epilepticus was attributed to inflammatory meningoencephalitis triggered by the prior COVID-19 infection. Interdisciplinary care was an integral factor in this case.

Existence as a web of problem-solving systems

PurposeProblem-solving, systems thinking and design thinking are disciplines practiced by all human beings and is also innate in other living objects with limited use of symbolic structures. They are necessary to achieve the goals and survive. Interpretation of problem-solving as a change in equilibrium makes it applicable throughout the inanimate world. The aim is to describe the proposed empirical systems theory that integrates problem-solving and systems thinking through design thinking.Design/methodology/approachA brief historical background describes why comprehensive empirical systems theory has not been attempted before except as a restricted version in engineering systems. The methodology of the general theory follows that of conventional science, but with systemic content. Interference by required mental or physical product/systems changes states which is subject to discussion, creativity, innovation and inspiration accomplished by iteration as necessary.FindingsA problem-solving structure has been created, which is implemented in a methodical way to aid the innate ability of individuals and organisations, and is open to modifications and the use of quantitative methods. Processed natural language allows for implementation at the operational level.Originality/valueThe proposed systems theory is an empirical theory that uses the structural properties of parts of the world. The integration makes “systems” the driver of change of state and offers fundamental concepts. The implementation shown in Figure 2 is methodical and can be applied by individuals and organisations subject to peer review and development. The method clarifies the roles of product/artifact and systems designers.

Impact of the spatial structure of alkyl chains on properties of thiophene-substituted diketopyrrolopyrroles: Part I – Langmuir layer study

Slight changes in the dye structures may cause significant differences in molecular organization and aggregation ability of the dyes that determine their properties and usefulness for particular applications. The objects of our study were the dyes from the oligothiophene-substituted diketopyrrolopyrrole (DPP) group with alkyl chains in the terminal and side positions. The subject of our interest was to check the effect of the spatial structure (straight or branched) of DPP’s side alkyl chains on the dyes’ behavior in two-dimensional systems, the process of creating Langmuir layers at the air-water interface and the properties of Langmuir-Schaefer layers on a solid substrate. The course of isotherms of the dyes recorded during the compression process of Langmuir layers showed notable differences, and for the dye with a branched side alkyl chain, an isotherm inflection below 10 mN/m was observed. The process of layer formation was also thoroughly investigated using a Brewster angle microscope and measurements of changes in surface potential. Analysis of isotherms supported by density functional theory calculations suggests that the layers formed at the air-water interface are not monomolecular, consisting of monomers, but are built of aggregated (dimeric or tetrameric) dye forms. More stable layers were formed for the straight than branched alkyl side chains attached to the dyes. Morphologies of Langmuir-Schaefer layers transferred onto quartz were studied using confocal microscopy. The results confirmed that even a slight change in the spatial structure of the side alkyl chains of the investigated dyes determines their thermodynamic properties and organization of the thin film. Finally, a model of the arrangement of DPP dye molecules in thin layers was proposed.

Agile Organisations - The Need for Agility

An organisation's ability to evolve for them to remain current in today's ever changing technological marketplace is paramount to the sustainability and viability of an organisation. Agility is perceived as a key attribute that aids an organisation in this endeavour. The concept of agile and agility has been around for a couple of decades now. Initially coming into existence through the Agile Manifesto, starting out as a predominantly technology focused paradigm. It has slowly but steadily moved into a mindset shift within projects and now more recently within organisations. The ability of an organisation to embrace agility and an agile mindset has been one of the core factors impacting the viability of an organisation and its place in the globalised marketplace.

Immersive Theatricalization: Art-Pedagogical Technology in Professional Education

The article examines new opportunities and risks in modern professional education associated with digitalization, as well as the variability of the introduction of immersive theatricalization as part of art-pedagogical activity and its potential from the point of view of preserving the humanistic orientation of education. Immersiveness is presented in the article as an independent technology that includes elements of theatricalization, play and reflection, and provides interactivity in the learning process. The advantages of using immersive theatricalization in professional education are considered: activity in an educational and professional environment as close as possible to the real activity of a future specialist, increased motivation and development of professional and personal capabilities, in particular pedagogical artistry, communicative qualities and organizational abilities. Promising directions for the introduction of immersive theatricalization are identified: special training of teachers, correlations objective competence and subjective assessment of students’ achievements, development of psychophysiological, emotional and cognitive capabilities of future specialists.

The Impact of Green Innovation Strategy on the Performance of New Venture, Mediating of Organizational Learning Ability

This paper focuses on green innovation strategy. From the two perspectives of "why" and "how", it conducts research around the theme of "the impact of green innovation strategy on the performance of new ventures", trying to answer whether green innovation strategy can have an impact on the performance of new ventures. Positive impact on business performance? How can we realize the transformation of green innovation strategy into the performance of new ventures? Does environmental uncertainty have a certain regulating effect? In order to further explore the above issues, based on the situation that manufacturing enterprises urgently need to achieve green transformation and innovative development, this paper chooses new manufacturing enterprises as the research object and carries out the green innovation strategy of new enterprises. The impact of green innovation strategies on the performance of new enterprises Research on the mechanism of action. This study is based on the basic view of natural resources, follows the research logic of "strategy-behavior-performance", introduces organizational learning capabilities as the intermediary explanation mechanism in the path of "green innovation strategy-new venture performance", and uses green technology turbulence as a contingency factor. 384 sample data were used for empirical testing. This study draws the following conclusions. First of all, green innovation strategy, as a proactive environmental strategy, has a significant positive impact on the performance improvement of new ventures. Organizational learning capability mediates the positive relationship between green innovation strategy and new venture performance and its dimensions; secondly, environmental uncertainty plays a significant moderating role in green innovation strategy and new venture performance. This paper deeply explores the mechanism of green innovation strategy on the performance of new ventures. The research is of great significance and has certain reference value in driving my country's new ventures to choose green innovation strategies, improve corporate performance, and promote the green transformation of the economy and society.

Impact of Shared Leadership and Entrepreneurial Orientation on Organizational Learning in Banking Industry

This study aims to explore the impact of shared leadership on entrepreneurial orientation in Dubai commercial banks, and whether organizational learning ability intercedes the impact of shared leadership on entrepreneurial orientation. Embracing a quantitative research structure, information was gathered by methods for a poll based study of workers in Dubai commercial banks. In view of 330 usable reactions, the outcomes uncovered the critical impact of shared leadership and two of its measurements (uplifting inspiration and scholarly incitement) on entrepreneurial orientation. Two other measurements (admired impact and individualized thought) didn't add to entrepreneurial orientation. Moreover, the outcomes demonstrated that shared leadership significantly affects organizational learning ability, and that organizational learning capacity thus influences entrepreneurial orientation. The discoveries affirm that organizational learning capacity completely intervenes the impact of shared leadership on entrepreneurial orientation. Various suggestions are propelled, the generally significant of which is that banks ought to improve and build up administrators' shared traits by preparing them on the best way to manage workers so as to expand their entrepreneurial orientation. Banks ought to additionally think about improving their learning ability, as this assumes a huge role in upgrading and supporting the impact of shared leadership characteristics on entrepreneurial orientation.

Эмоциональный интеллект, успешность и психологическая адаптивность к среде как факторы обеспечения эффективности социального управления

Abstract: The problems of emotional intelligence (emotional quotient, EQ), success and psychological adaptability to the environment in the complex and systemic integrity are important factors in ensuring the effectiveness of social administration. The modern form of social administration involves the factors of emotional leadership and emotion management, including the ability to connect with people, inspire and encourage them, keep them highly motivated and achieve the development and prosperity of the social organisation as a whole. The concept of «emotional intelligence» is closely related to the categories of «social success» and «psychological adaptability to the environment». The latter two factors should be interpreted as a consequence of sufficient development of emotional intelligence of a fully developed person. People due to objective reasons have different levels of EQ. Following this, they are differentiated as either socially successful or not socially successful, adaptive or not susceptible to the mechanisms of psychological adaptation to the environment. This differentiation is partly a genetic predisposition of a person to manifest organisational abilities and leadership qualities, but no less important are the purposeful and organised efforts of people to learn, develop and self-improve their emotional and intellectual qualities. In social management it is of particular importance, because it significantly affects the effectiveness of interaction between objects and subjects of administration, thus creating a favourable emotional climate in the team or, on the contrary, contributing to the rise of negative, pessimistic and emotionally unstable moods in the managed community.
 Research methods. When studying the problems of emotional intelligence, success and psychological adaptability to the environment, the author used a wide range of methods of cognition, which are developed and tested by modern socio-psychological science. Among them there are analysis and synthesis, induction and deduction, observation, survey, method of analysing documents and results of social activity.
 Results. As a result, the author proposes a number of theoretical and methodological constructs and practical guidelines for social managers, which enable them to take into account the emotional content of administratively significant information, to maintain a proper sensual atmosphere of communication, to minimise socio-psychological conflictogens and to suppress unconstructive interaction between people.

Alexander Georgievich Egorov was the rector of Leningrad Chemical-Pharmaceutical Institute from 1958 to 1972

Based on unpublished sources from the Central State Archive of Historical and Political Documents of St. Petersburg, as well as from the Central State Archive of St. Petersburg, the biography of Alexander Georgievich Egorov, the rector of the Leningrad Chemical-Pharmaceutical Institute, has been reconstructed. His career in education was extraordinarily successful, which was explained on the one hand by his personal merits, and on the other hand, by his simultaneous rise up the political ladder, which was a tribute to the times and characterized the Soviet system as a whole. The authors consider Alexander Georgievichs contribution to the improvement of the structure and personnel of the Leningrad Chemical-Pharmaceutical Institute, the development of scientific work, and the modernization of the institutes material and technical base. Thanks in large part to the organizational qualities and leadership abilities of Rector A. G. Egorov, during his 12-year leadership, the Leningrad Chemical-Pharmaceutical Institute became known and was the only higher educational institution of its kind, where specialists in the field of pharmacy were trained not only for pharmacies, but also for pharmaceutical factories

An Empirical Study of New Rural Collective Economic Organization in Alleviating Relative Poverty among Farmers

In the context of achieving common prosperity, this article explores the implementation path of the new rural collective economic organization designed to alleviate relative poverty by improving the livelihood strategies of farmers from the perspectives of the development level, operational capability, and governance ability of collective economic organizations. The article provides empirical evidence for how the new rural collective economic organizations can optimize governance and connect with the livelihood strategies of farmers to alleviate relative poverty. The data in this article are from the “China Family Database” of Zhejiang University and the “China Family Finance Survey” of Southwest University of Finance and Economics in 2017. Based on theoretical hypotheses, the HLM model is used to empirically test the mechanism of the new rural collective economic organization in alleviating relative poverty among farmers. The results indicate that, from the perspective of the direct action path, the development level, operational capability, and governance ability of the new rural collective economic organization have a significant direct impact on alleviating relative poverty. In addition, from the perspective of cross-layer interaction paths, the development level of new rural collective economic organizations can significantly strengthen the role of family operational income in suppressing relative poverty. Operational and governance capabilities can significantly enhance the role of household transfer income in inhibiting relative poverty. Therefore, the new rural collective economic organizations should adapt to local conditions, vigorously develop advantageous industries that can provide more non-agricultural employment opportunities to increase the operational income of farmers, introduce highly educated managers, and establish a sound financial management system to ensure the expected benefits for farmers as well as increase their long-term benefits.

Impact of business and personal characteristics chief nurse for team microclimate

To create a favorable socio-psychological climate in the team of paramedical workers, which contributes to the multiplication and realization of the creative potential of each specialist, the head of the nursing service needs knowledge of psychology, the ability to assess the individual psychological characteristics of employees, master the art of interpersonal communication and understand the motives of the behavior of interlocutors. Target. Determination of the degree of influence of the communicative and organizational abilities of the head of the nursing service on the formation and maintenance of a comfortable socio-psychological climate in the nursing team. Results. The socio-psychological climate in the nursing team was studied, the level of coherence and compatibility in the process of joint activities of the head of the nursing service and nursing specialists was analyzed, the nature of the influence of the communicative and organizational abilities of the head of the nursing service on the socio-psychological climate of the team of nurses was revealed. Conclusion. The study of the influence of the communicative and organizational abilities of the head of the nursing service on the socio-psychological climate of the nursing team showed that certain individual psychological characteristics in the structure of the personality of the head sister, the style of her activity, the level of her communicative and organizational abilities have a direct impact on the formation and maintenance of a comfortable social environment. -psychological climate in the nursing team.

Factors that Trigger the Organizational Citizenship Behavior of Millennial Generation Employees

The millennial generation is often referred to as Generation Y. Researchers are still debating the year they were born, but most estimate that this generation was born in the last 22-40 years. This generation has now reached maturity, their talents have colored the world of work, especially in the business sector. Generation Y grew up with technological developments, making it easier to find information, faster to learn, aggressive, creative, and innovative than the previous generation. They are seen as having unique characteristics, expectations, priorities, and work ethic so they are not afraid of change. This unique character is very important for organizations to manifest Organizational Citizenship Behavior. This is important to support organizational performance, namely increasing the organizational ability to adapt to environmental changes such as and improve quality in a sustainable manner. The purpose of this study is to analyze the factors that can trigger the emergence of Organizational Citizenship Behavior. The research object is focused on employees who are included in the millennial generation. The sample is determined purposively from the population with certain criteria. Data collection was carried out using a questionnaire via Google Forms. Data analysis used multiple regression analysis techniques. The research findings conclude that the Adversity Quotient has no effect on Organizational Citizenship Behavior, but Transformational Leadership, Organizational Commitment, and Job Satisfaction are stated to have a significant positive effect on Organizational Citizenship Behavior.

Sign language experience has little effect on face and biomotion perception in bimodal bilinguals

Sensory and language experience can affect brain organization and domain-general abilities. For example, D/deaf individuals show superior visual perception compared to hearing controls in several domains, including the perception of faces and peripheral motion. While these enhancements may result from sensory loss and subsequent neural plasticity, they may also reflect experience using a visual-manual language, like American Sign Language (ASL), where signers must process moving hand signs and facial cues simultaneously. In an effort to disentangle these concurrent sensory experiences, we examined how learning sign language influences visual abilities by comparing bimodal bilinguals (i.e., sign language users with typical hearing) and hearing non-signers. Bimodal bilinguals and hearing non-signers completed online psychophysical measures of face matching and biological motion discrimination. No significant group differences were observed across these two tasks, suggesting that sign language experience is insufficient to induce perceptual advantages in typical-hearing adults. However, ASL proficiency (but not years of experience or age of acquisition) was found to predict performance on the motion perception task among bimodal bilinguals. Overall, the results presented here highlight a need for more nuanced study of how linguistic environments, sensory experience, and cognitive functions impact broad perceptual processes and underlying neural correlates.

What motivates users to adopt cybersecurity practices? A survey experiment assessing protection motivation theory

AbstractResearch SummaryA 2 × 2 × 3 fully crossed factorial experiment is used to examine the linkages between key dimensions of protection motivation theory (PMT; perceived severity of risk, vulnerability to risk, and response costs) and the intentions to adopt information technology (IT) cybersecurity recommendations after being informed of degrees of risk in the vignettes. Data in this study consist of a nationwide sample of 720 American adults. Results from a series of fractional logistic regressions indicate support for many of the core mechanisms within PMT. Seventy percent of respondents indicated they were likely to follow IT recommendations to mitigate a cyber threat. Self‐efficacy and response costs affected intentions to do so.Policy ImplicationsThe study's findings have important implications for improving cybersecurity and reducing vulnerabilities to cyber threats. Current training programs need more effective communication strategies and engagement tools. Perceptions of users as security threats rather than potential contributors hinder progress in the ability of organizations to improve cybersecurity. Collaborative, user‐centered approaches can enhance users’ self‐efficacy and improve cybersecurity by aligning user and IT professional needs and capabilities. Strategies like gamified simulations and tailored interventions can create a more security‐focused culture and encourage user participation in defending an organization. Recognizing individual differences among users and further examining personal characteristics that may impact user interactions with technology and cybersecurity interventions is crucial. Overall, more personalized, adaptable approaches to cybersecurity policies and technical solutions, accounting for diverse user needs and characteristics, should be a priority for improving cybersecurity practices.

THE IMPACT OF EMPLOYER BRANDING ON ORGANIZATIONAL PERFORMANCE: A COMPREHENSIVE ANALYSIS

This article investigates the relationship between employer branding and organisational performance, identifying the underlying mechanisms contributing to enhanced performance. Next, we analyse various aspects of employer branding, including its influence on talent attraction, employee engagement, retention, and overall productivity. Finally, we provide insights on how organisations can strengthen their employer brand to optimise performance.
 In the competitive labour market, employer branding plays a crucial role in an organisation's ability to attract and retain top talent, directly influencing organisational performance. This article examines the relationship between employer branding and organisational performance by exploring its effects on talent attraction, employee engagement, retention, and overall productivity. It also offers insights on strengthening an organisation's employer brand to optimise performance.
 Employer branding, an organisation's reputation as an employer, can provide a competitive advantage by creating a motivated, engaged, and productive workforce. A strong employer brand attracts high-quality candidates, reducing recruitment time and cost and ensuring a diverse and talented candidate pool. Organisational culture, work environment, compensation and benefits, growth opportunities, and corporate social responsibility contribute to developing a strong employer brand. Effective employer brand communication across multiple channels, such as corporate websites, social media, and job advertisements, is essential to attract top talent. Employer branding events and employee advocacy can further strengthen the brand. Assessing the employer brand's strength can help organisations identify areas of improvement and gauge their attractiveness in the job market.
 Employee engagement and satisfaction are closely linked to an organisation's employer brand. Factors such as leadership, job design, recognition and rewards, work environment, and opportunities for growth and development contribute to employee engagement and satisfaction. Assessing employee engagement and satisfaction can provide valuable insights into their perceptions of the organisation and commitment to its goals. Engaged and satisfied employees exhibit higher performance, productivity, and innovation levels, leading to improved organisational outcomes.