Organic Cosmetics Research Articles

Analysis of Fluoride-Free Content on Twitter: Topic Modeling Study.

Although social media has the potential to spread misinformation, it can also be a valuable tool for elucidating the social factors that contribute to the onset of negative beliefs. As a result, data mining has become a widely used technique in infodemiology and infoveillance research to combat misinformation effects. On the other hand, there is a lack of studies that specifically aim to investigate misinformation about fluoride on Twitter. Web-based individual concerns on the side effects of fluoridated oral care products and tap water stimulate the emergence and propagation of convictions that boost antifluoridation activism. In this sense, a previous content analysis-driven study demonstrated that the term fluoride-free was frequently associated with antifluoridation interests. This study aimed to analyze "fluoride-free" tweets regarding their topics and frequency of publication over time. A total of 21,169 tweets published in English between May 2016 and May 2022 that included the keyword "fluoride-free" were retrieved by the Twitter application programming interface. Latent Dirichlet allocation (LDA) topic modeling was applied to identify the salient terms and topics. The similarity between topics was calculated through an intertopic distance map. Moreover, an investigator manually assessed a sample of tweets depicting each of the most representative word groups that determined specific issues. Lastly, additional data visualization was performed regarding the total count of each topic of fluoride-free record and its relevance over time, using Elastic Stack software. We identified 3 issues by applying the LDA topic modeling: "healthy lifestyle" (topic 1), "consumption of natural/organic oral care products" (topic 2), and "recommendations for using fluoride-free products/measures" (topic 3). Topic 1 was related to users' concerns about leading a healthier lifestyle and the potential impacts of fluoride consumption, including its hypothetical toxicity. Complementarily, topic 2 was associated with users' personal interests and perceptions of consuming natural and organic fluoride-free oral care products, whereas topic 3 was linked to users' recommendations for using fluoride-free products (eg, switching from fluoridated toothpaste to fluoride-free alternatives) and measures (eg, consuming unfluoridated bottled water instead of fluoridated tap water), comprising the propaganda of dental products. Additionally, the count of tweets on fluoride-free content decreased between 2016 and 2019 but increased again from 2020 onward. Public concerns toward a healthy lifestyle, including the adoption of natural and organic cosmetics, seem to be the main motivation of the recent increase of "fluoride-free" tweets, which can be boosted by the propagation of fluoride falsehoods on the web. Therefore, public health authorities, health professionals, and legislators should be aware of the spread of fluoride-free content on social media to create and implement strategies against their potential health damage for the population.

Assessment of Some Tree Species in Semi-Arid Region of Nigeria with Potential of Enriching Organic Cosmetic Production

The interest of consumers around the world is presently increasing toward the use of organic cosmetics. Forest tree extracts play a major role in organic cosmetic productions. This study evaluates forest tree species within semi-arid region of Nigeria with potential to enrich cosmetic industry. Extracts of six (6) common forest tree species found within semi-arid region of Nigeria were collected and incorporated into soap and cream productions. The forest tree species were Acacia nilotica, Adansonia digitata, Azadirachta indica, Eucalyptus camadulensis, Moringa oleifera, and Salix babylonica. A comparative analysis before and after using the soaps and creams for ten (10) months by eight (8) volunteered individuals were carried out to determine the efficacy of the products. The result shows a complete disappearance of all the skin issues of those with skin conditions such as skin blemishes, acne, pimples, skin discoloration, wrinkles, fine lines, body odor, and sores after ten months of usage. Skin glowing, smoothness, and even toned complexion were observed from those without skin conditions. Therefore, the development of cosmetic ingredients from various species of forest tree extracts can be an interesting option. It will encourage the cosmetic industries to go into large planting of different forest tree species needed for their cosmetic production and as a result the environmental pollution and degradation will be reduced.

Antimicrobial Potential of Catfish (Clarias batrachus) and Snakehead Fish (Chana striata) Mucus on Bacterial Coliform Growth and its Application as the Organic Face Mask and Lipstick

Mucus from snakehead fish (Chana striata) and catfish (Clarias batrachus) has the potential to be employed in organic cosmetics and wound healing. The aim of this study is to create antimicrobials from Clarias batrachus and Chana striata mucus that may inhibit the growth of coliform bacteria. It also seeks to establish the minimum inhibitory concentration of Clarias batrachus and Chana striata mucus extracts against the growth of Escherichia coli when cocoa extract is added as an internal ingredient for making face masks and organic lipstick. The content of anthocyanin in cocoa beans used as a natural colouring agent that can replace synthetic dyes. The pooled fish mucus was extracted with succeeding centrifugation and filtration. The acidic mucus extracts were tested for antimicrobial-inhibitory effects and minimum inhibitory concentration (MIC) by agar-overlay diffusion and plate dilution method, respectively. The results showed that all fish mucus extracts exhibited antimicrobial effects against tested pathogens with catfish exhibiting the highest inhibitory effects against the bacteria sample as compared to the broad-spectrum antibiotic control. Interestingly, their mucus revealed inhibitory effects against bacteria at the lowest concentration (1:4 dilution). The present findings revealed the potential antimicrobial use of freshwater fish mucus against medically-important pathogens

A STUDY ON THE FORMULATION AND EVALUATION OF HERBAL HAIR OILS

The traditional medicine of India, Ayurveda, discusses the use of herbals for beauty, which is based on conventional wisdom. An effective and powerful technology in the cosmetics field is herbal cosmetics. There is nothing more ancient than humanity and civilization than the concept of beauty and cosmetics. Therefore, many of them use beauty products which contain herb that order to keep their beauty and youth. Nowadays, organic cosmetics are becoming more accessible to the common people since they are expected to have fewer side effects, as well as an increased level of safety and security. We aim in this study to develop a general-use herbal oil in which a variety of herbs that are readily available to us are utilized and evaluation of the herbal oil formulation was conducted by determining various parameters, such as viscosity, saponification value, pH, etc.

Cosméticos Orgânicos e o Uso de Apelos Emocionais

ABSTRACT Objective: to analyze the influence of emotional appeals on behavioral intention regarding organic products for personal care. Theoretical framework: this article uses the literature of emotional appeals, specifically the appeals of guilt, fear, authentic pride, and hubristic pride, to identify their effects on consumers’ behavioral intention in the context of organic personal care products. Emotional appeals of guilt, fear, authentic pride, and hubristic pride were examined. Methodology: four sequential experiments were conducted in real advertisement settings using a within-subjects and between-subjects experimental design. Data were analyzed using ANOVA. Results: the appeal of authentic pride was associated with a heightened value of joy and increased likelihood of consumer donation. The appeal of hubristic pride stimulated an effect of authentic pride. This way, the findings indicate that pride is a one-dimensional emotion in the national context of organic cosmetics consumers. Additionally, the appeal of one-dimensional pride aroused a more positive attitude and purchase intention regarding the advertised product compared to the emotions guilt, fear, and joy. Conclusion: these findings reposition the discussion on pride from a one-dimensional perspective because authentic pride stimulates joy. Further, positive appeals were more effective than negative appeals at increasing the consumers’ behavioral intention toward organic cosmetics. Contrary to the findings of previous surveys, pride was associated with more positive consumer attitudes toward the advertised product. Therefore, the use of pride appeal should be encouraged to promote consumer awareness.

Organic Cosmetics and the Use of Emotional Appeals

RESUMO Objetivo: analisar a influência de apelos emocionais na intenção comportamental com relação a produtos orgânicos para cuidados pessoais. Marco teórico: utilizou-se a literatura dos apelos emocionais, em específico os apelos de culpa, medo, orgulho autêntico e orgulho hubrístico, para identificar seus efeitos na intenção comportamental no contexto dos produtos orgânicos para cuidados pessoais. Desta forma, utilizaram-se os apelos de culpa, medo, orgulho autêntico e orgulho hubrístico. Metodologia: quatro experimentos sequenciais em configurações de anúncios reais, com desenho experimental (within-subjects e between-subjects), foram realizados. Os dados foram analisados mediante ANOVA. Resultados: o apelo de orgulho autêntico estimulou maior valor de alegria, além de aumentar a probabilidade de os consumidores doarem, enquanto o apelo de orgulho hubrístico estimulou maior efeito de orgulho autêntico. Desta forma, foi evidenciado que o orgulho é uma emoção unidimensional no contexto nacional do consumidor de cosméticos orgânicos. Em seguida, descobriu-se que o apelo de orgulho unidimensional despertou uma maior atitude favorável e intenção de compra do produto anunciado em comparação às emoções culpa, medo e alegria. Conclusão: os achados reposicionam a discussão sobre o orgulho sob uma perspectiva unidimensional, pois o orgulho autêntico estimulou alegria. Ademais, os apelos positivos são mais eficazes para aumentar a intenção comportamental de cosméticos orgânicos. Em divergência com pesquisas anteriores, o orgulho provoca maiores atitudes favoráveis em relação ao produto anunciado. Portanto, para a conscientização do consumidor deve-se incentivar o uso de apelo de orgulho.

Sourcing New Ingredients for Organic Cosmetics: Phytochemicals of Filipendula vulgaris Flower Extracts

Plant extracts are well known for their beneficial cosmetic properties based on bioactive phytochemicals with highly demonstrated antimicrobial and antioxidant capacities as phenolic compounds. This work presents the polyphenolic characterization of different extracts from organically grown Filipendula vulgaris. An ultrasound-assisted extraction procedure is proposed for obtaining ethanolic extracts at the laboratory level, both from dried and fresh plants, to be compared with those obtained by classical flower processing techniques for cosmetic purposes. The individual quantification of target phenolic compounds was carried out using liquid chromatography-mass spectrometry (LC-MS/MS). The results revealed the presence of 24 phenolic compounds in the analyzed samples, ranging in concentrations from 0.1 to 71.64 µg g−1. The total phenolic content (TPC) ranging from 1163 to 6114 mg GAE L−1, and the antioxidant activity (AA), from 6 to 52 mmol TRE L−1, were also evaluated. The differences were established between the plant material and extraction technique.

Online Impulse Buying Behaviour towards Organic Cosmetics among Malaysian Consumers: A Conceptual Paper

Impulse buying has been a phenomenon, especially with the growth of e-commerce. Research has shown that 40% - 60% of purchases are among impulse buyers. This shows the importance of impulse buying among consumers and among sellers. Cosmetics brands are starting to have their own websites and promote their products online. As this industry is booming, with the rapid changes in technology, it is essential to see the factors that trigger impulse buying tendencies. However, there is still lacks of literature addressing the interaction between impulse buying tendency towards organic cosmetic among Malaysian consumers, especially during online purchase. Therefore, this paper is discussing the factors effecting impulse buying tendency for organic cosmetics. Factors that are discussed in this paper include website product display, promotional activities, impulsive traits, and consumer mood/feeling while buying.

Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy

This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional economic growth model based on marketing performance with brand image and mediated by brand trust in startup businesses. The test evidence shows that: 1. directly brand trust has a positive and significant effect on brand image and marketing performance (2) the direct effect of Brand trust on brand image is greater than the effect on marketing performance. (3) The indirect effect shows that brand trust in marketing performance through brand image is significantly positive. (4) brand image partially mediates between brand trust and marketing performance for new local product businesses as a strengthening of sustainable regional economic growth.

Future perspective safe cosmetics: Focused on associated with ISO natural organic index.

As we enter the era of long COVID, recent studies on the relationship between coronavirus disease-19 (COVID-19) and skin are being conducted from various angles. Awareness of the safety of healthy skin is increasing. Therefore, in this study, we empirically analyzed safe cosmetics, natural cosmetics, and organic cosmetics, which have recently become a critical issue. Keywords such as 'long COVID', 'COVID-19 Skin', 'ISO Natural Organic Index', 'edible', 'safe cosmetics', 'natural cosmetics', and 'organic cosmetics' were searched and created. This study was conducted using PubMed, Google Scholar, Riss, Scopus, and ResearchGate. Accordingly, a total of 689 papers were studied. This paper was successfully completed using a total of 41 references in this study using PRISMA flow diagram. In the long COVID era, customers in the beauty and cosmetics market will have to apply ISO natural organic ingredients to the cosmetics and beauty industry, reflecting consumer demand for edible ingredients for safety issues. Therefore, it will be able to provide new strategy and implications for a safer cosmetic market that values health and beauty. Therefore, in this literature review, interest in skin has increased due to the long corona, and it was determined that changes in the cosmetic market would be necessary by using the ISO natural organic index for the consumer's desire for healthy skin. Therefore, in this article, in the future development of eco-friendly organic cosmetics, in line with the natural and environment-friendly changes reminiscent of the efficacy or ingredients of products, it is necessary to develop cosmetics using the ISO natural organic index that meets the needs of consumers and a differentiated strategy.

Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?

With the increased focus on environmental preservation and consumer well-being, the sale of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy exists due to the nascent stage of the organic cosmetic market. The current study investigates the role of external attribution in increasing pessimistic consumers’ organic purchase behaviour and subjective well-being. It also examines how consumers’ purchase behaviour of organic cosmetics mediates the hypothesised relationships. The proposed conceptual model is grounded in the Conservation of Resources (COR) theory and tested through data from 613 consumers from Amazon MTurk. We found that pessimistic consumers do not purchase organic cosmetics, which, in turn, reduces their subjective well-being. However, external attribution significantly and positively moderates the negative influence of consumers’ pessimism on their purchase behaviour of organic cosmetics and their subjective well-being. In addition, we discovered that pessimistic consumers could conserve their psychological resources through external attribution, helping them reduce their scepticism towards organic cosmetics and adopt such products. Furthermore, the study’s findings highlight the need for managers to develop effective marketing strategies that increase pessimistic consumers’ well-being. Particularly, marketing strategies that emphasise the environmental and health benefits of using organic cosmetics over conventional cosmetics should be devised.

대용차 개발을 위한 착색된 배(Pyrus serotina)열매로부터 항산화 화합물의 분리 동정

For alternative tea development, 2 kg of dried stained Pyrus serotina was extracted with 70 % MeOH aqueous solution, and the extract was solvent-fractionated with EtOAc, n-BuOH and Water. Two types of bioactive compounds were separated from the EtOAc fraction, by purification with silica gel and octadecyle silica gel (ODS) column chromatography. The chemical structure of the compounds were identified as quercetin (1) and geniposide (2) by analyzing spectral data with NMR, MS and IR. For the evaluation of antioxidant activity, DPPH inhibitory efficacy test and ROS production inhibitory efficacy test were performed. First, as a result of measuring the DPPH inhibitory efficacy of two samples up to the highest concentration of 50 ppm in the DPPH inhibition efficacy test, the IC50 values of NICS-1 and NICS-2 were measured to be 25.554 ppm and 22.943 ppm, respectively. In ROS production inhibitory efficacy test, the ROS production was reduced in a concentration-dependent manner in both samples, and statistically significantly inhibited ROS production compared to the UV irradiation group. According to recent reports, this study is expected to develop eco-friendly sustainable health drinks using pears and cheese and functional raw materials using pears and teeth through organic cosmetics.

Biological and Cosmetical Importance of Fermented Raw Materials: An Overview.

The cosmetics industry is currently looking for innovative ingredients with higher bioactivity and bioavailability for the masses of natural and organic cosmetics. Bioferments are innovative ingredients extracted from natural raw materials by carrying out a fermentation process with appropriate strains of microorganisms. The review was conducted using the SciFinder database with the keywords “fermented plant”, “cosmetics”, and “fermentation”. Mainly bioferments are made from plant-based raw materials. The review covers a wide range of fermented raw materials, from waste materials (whey with beet pulp) to plant oils (F-Shiunko, F-Artemisia, F-Glycyrrhiza). The spectrum of applications for bioferments is broad and includes properties such as skin whitening, antioxidant properties (blackberry, soybean, goji berry), anti-aging (red ginseng, black ginseng, Citrus unshiu peel), hydrating, and anti-allergic (aloe vera, skimmed milk). Fermentation increases the biochemical and physiological activity of the substrate by converting high-molecular compounds into low-molecular structures, making fermented raw materials more compatible compared to unfermented raw materials.

Analysis of the main trends of the market of organic cosmetic products based on argan oil

Aim. To analyze the main trends in the development of the market segment of organic cosmetics containing argan oil.
 Materials and methods. Data from Internet sources on specific topics, information from the official websites of cosmetic manufacturers, as well as methods of systems analysis, historical, retrospective, analytical and logical methods were used in the work.
 Results. Due to the growing popularity of organic beauty, the global organic cosmetic market demonstrates an annual growth rate of 8-10 % (it is predicted that by 2022 its volume will be $ 2024 million). The article examines approaches to the collection of the raw material, the production and sale of environmentally friendly cosmetic products containing argan oil. To obtain 1-1.5 liters of pure oil, it is necessary to process 100 kg of seeds or 3 kg of kernels, its shelf life without preservatives is 2 years, therefore, the question of the composition of cosmetics produced by world brands remains open. The fact that it is practically absent in ordinary stores is also associated with negative factors that hinder the development of organic cosmetics with argan oil in different countries, including Ukraine. According to the marketing company Reportsbuzz, 17 key players from 10 countries producing these cosmetic products have been identified, the leaders among them are the Kingdom of Morocco (5 companies, which is 29,4 % of the total).
 Conclusions. The analysis of the composition of cosmetics sold on the sites kasta.ua, prom.ua, shafa.ua, allows us to conclude that most of the products are manufactured in Israel and the United States (although declared as Moroccan); the main component is silicones. Cosmetics with Spinosa oil (Argan) Kernel Oil is in the sixth place. In Ukraine, cosmetics with argan oil can be purchased through the official distributor – “Nectarome Ukraine”, on its website 6 products are presented with prices that start from $ 4 per 20 ml (Sérum huileux Neroli – Argane – Figues de barbarie) to $ 119.66 per 1 liter (Huile d’ Argane pressée à froid Certifiée Biologique) as of 23.06.2021.

Current status and applications of biosurfactants

Surface active agents or surfactants are the compounds that lower the surface tension between two phases, like between two liquids, a gas and a liquid, or a liquid and a solid. Most of these compounds are chemically synthesized and potentially cause environmental and toxicity problems. To overcome these pitfalls the biosurfatants are used widely nowadays due to their unique properties like specificity, low toxicity and relative ease of preparation. They are derived from microorganisms, possessing both hydrophilic and hydrophobic ends. Due to their unique functional properties, they are used in several industries including organic chemicals, petroleum, petrochemicals, mining, metallurgy (mainly bioleaching), agrochemicals, fertilizers, foods, beverages, cosmetics, pharmaceuticals and many others. They can be used as emulsifiers as well as demulsifiers, wetting agents, foaming agents, spreading agents, functional food ingredients and detergents. In this review, we highlight the classification of biosurfactants, recent important relevant applications, and potential future applications for biosurfactants in pharmaceutical industries.

ДОСВІД ЄВРОПЕЙСЬКИХ КРАЇН У ВПРОВАДЖЕННІЕКОЛОГІЧНИХ ІННОВАЦІЙ В ГОТЕЛЬНОМУ БІЗНЕСІ

The article is devoted to the study of the experience to develop the ecological hotel business in European countries on the possibilities of its use in Ukraine. The formation of ecological hotels concept is aimed at a quality system of comfortable living in harmony with the environment and allows to outline the features of the ecological hotel. These features include: a system for saving resources; use of alternative energy sources; minimization of chemical reagents used; application of bactericidal methods that decompose dirt and waste; reducing or preventing the use of allergens; high-quality utilization of waste and garbage; use of completely closed systems for water and air regeneration; catering with certified products and purified water. The interior design of ecological hotels, which is based on the use of "natural" colors and recycled materials, is no exception for eco-hotels. A unique approach is to adhere to the philosophy of abandonment of electronic devices. The availability of eco-labels in ecological hotels increases its attractiveness to potential customers, and the use of ecological certification includes the coverage area and objects of certification. The international program of voluntary environmental certification of hotel business enterprises "Green Key" and the activities of the association BIO HOTELS, whose experience is appropriate to use in the hotel and restaurant business of Ukraine, are analyzed. The advantages of the latter are determined: construction biology and use of natural building materials; regionality and seasonality of organic products; availability of certified organic and natural cosmetics and hygiene products only; complete waste recycling; exclusion of plastic use; environmental electricity; availability of electronic charging stations for electric vehicles. To support environmentally sound operation, the independent experts carry out the inspection and draw up a climate balance sheet, in which the company's own CO2 emissions are recorded. The association aims to define its climate-positive activities, combined with common goals and ideas. Promoting the idea of environmentally friendly organic origin and living in accordance with this goal distinguishes BIO HOTELS among other associations that exist in Europe. The environmental field covers all spheres of life and business in Europe, and trends in this development are rapidly supported by Ukrainian hospitality enterprises. The creation of hotel enterprises' associations and the possibility of creating such associations in Ukraine are considered. Keywords: ecological hotel business, ecological hotels, eco-labeling, ecological certification, climate balance, association of hotel enterprises.

DAMPAK ENVIROMENTAL CONCERN, ADVERTISEMENT DAN ELECTRONIC WORD OF MOUTH PADA GREEN PURCHASE BEHAVIOR

The movement to save the environment is increasingly widespread when it is known that the earth's temperature is increasing along with global warming which is difficult to stop. Consumers are increasingly aware of the importance of caring for the environment by buying green products and services, in addition to caring for the surrounding environment as well as to maintain a healthy body. For example, hand-drawn batik with natural dyes, cloth sanitary napkins, clody (baby diapers), plastic that can be recycled and is easily biodegradable, agricultural products and organic cosmetics and other green products (Lukiarti, 2019). This study discusses the impact of three independent variables, namely environmental concern, advertisement and electronic word of mouth on the dependent variable, namely green purchase behavior. The objects in this study are consumers of green products in Indonesia. This study uses the SPSS analysis tool, by calculating the relationship of the independent variables partially and simultaneously to the dependent variable and calculating the weight of the influence of the independent variable on the dependent variable with a determination test. From the results of the reliability and validity test, it is known that the statements on the questionnaire are reliable and valid. The partial test results state that environmental concerns, advertisements and E-WOM partially have a positive and significant impact on green purchase behavior. Simultaneous test results show that environmental concerns, advertisements and E-WOM simultaneously have a positive and significant impact on green purchase behavior.

ORGANIC PERSONAL CARE COSMETICS: BEHAVIOR OF CHOICE AND CONSUMPTION

Background. The researchers have shown that even small doses of some chemical substances in cosmetics, when absorbing and accumulating in the body, can damage the skin and provoke various diseases. Therefore, the choice of organic cosmetics with certified ingredients can contribute to human health and nature conservation.
 The survey aimed to determine behavior of choice and consumption of organic cosmetic products according to the consumers’ socio-demographic characteristics.
 Methods. A quantitative survey was performed, a validated questionnaire and data collection method – a written survey were used. Survey sample – 335 people (38.5 ± 4.07 years old). Data analysis using SPSS 26.0 was performed, calculated percentage frequencies, mean, Pearson’s Chi-Square test to detect statistically significant differences, and Spearman’s correlation was used.
 Results. The study found that more than half of women used organic cosmetics. A significant difference (p <0.05) was found with age, which showed that organic products were used significantly more often by 26–35-year-old individuals and between the sexes (p = 0.05). It was found that facial skincare, body care, and hair care products are the most commonly used, while pregnancy skincare products are the least commonly used. Consumers indicated the reasons for choosing these products: health benefits, natural composition, non-polluting environment during production, and recyclability of packaging. Most often, respondents do not use such cosmetics due to unclear labeling and the higher prices of these products. Sufficient and complete information on the label, a reliable and well-known producer are considered to be the most important identification criteria. In contrast, a special point of sale, clear and attractive promotional/visual information being the least important.

Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development

Orienting consumers toward organic eco-friendly beauty products is a societal challenge that resonates with growing environmental concerns following COP 21, when entrepreneurs in the cosmetic industry initiated ambitious plans to increase the proportion of natural components in their products. This study examines how green factors impact customers’ intention to purchase premium organic beauty products. We explore the mediating roles of trust and attitude on this purchase intention, using the SOR paradigm and the dual factor theory, an original approach.Data was collected from 398 respondents using convenience sampling and analysed using the IBM SPSS 22 version and AMOS 22 version package applying structural equation modelling. We show that the mediating role of trust and attitude is of the utmost importance to ensure a sustainable orientation of customers toward organic products. The findings suggest (a) green ads, green brand image and perceived consumer effectiveness positively influence consumers' attitude toward luxury organic beauty products; (b) LOHAS consumption tendency does not impact consumers' attitudes; (c) trust has a significantly negative impact on the consumer's attitude; and (d) likewise, consumers' attitude mediate the intention to purchase luxury organic beauty products. The research has significant implications for understanding India's premium organic beauty goods market and for companies to develop new strategies to market their organic cosmetics. The study also encourages policymakers to provide necessary subsidies to new organic beauty entrepreneurs.

Evaluation of Marketing Components of Organic Cosmetics in terms of Sociodemographic Composition of Women Consumers

The study aims to examine the evaluations of female consumers in terms of the socio-demographic variables for the marketing components of organic cosmetics. The study is designed as quantitative research in the descriptive model. The main population of the study is the female consumers in Malatya province. 583 samples with population characteristics were found suitable for the research. The consumer evaluation survey for the marketing components of organic cosmetic products and the survey form containing the questions concerning the socio-demographic qualities of the consumers were used as the assessment instrument. The unpaired t-test and one-way analysis of variance were used in the data analysis. Significant differences were found between the socio-demographic qualities of the participants and their evaluations for the marketing components of organic cosmetics.