Analysis of the main trends of the market of organic cosmetic products based on argan oil

Abstract

Aim. To analyze the main trends in the development of the market segment of organic cosmetics containing argan oil.
 Materials and methods. Data from Internet sources on specific topics, information from the official websites of cosmetic manufacturers, as well as methods of systems analysis, historical, retrospective, analytical and logical methods were used in the work.
 Results. Due to the growing popularity of organic beauty, the global organic cosmetic market demonstrates an annual growth rate of 8-10 % (it is predicted that by 2022 its volume will be $ 2024 million). The article examines approaches to the collection of the raw material, the production and sale of environmentally friendly cosmetic products containing argan oil. To obtain 1-1.5 liters of pure oil, it is necessary to process 100 kg of seeds or 3 kg of kernels, its shelf life without preservatives is 2 years, therefore, the question of the composition of cosmetics produced by world brands remains open. The fact that it is practically absent in ordinary stores is also associated with negative factors that hinder the development of organic cosmetics with argan oil in different countries, including Ukraine. According to the marketing company Reportsbuzz, 17 key players from 10 countries producing these cosmetic products have been identified, the leaders among them are the Kingdom of Morocco (5 companies, which is 29,4 % of the total).
 Conclusions. The analysis of the composition of cosmetics sold on the sites kasta.ua, prom.ua, shafa.ua, allows us to conclude that most of the products are manufactured in Israel and the United States (although declared as Moroccan); the main component is silicones. Cosmetics with Spinosa oil (Argan) Kernel Oil is in the sixth place. In Ukraine, cosmetics with argan oil can be purchased through the official distributor – “Nectarome Ukraine”, on its website 6 products are presented with prices that start from $ 4 per 20 ml (Sérum huileux Neroli – Argane – Figues de barbarie) to $ 119.66 per 1 liter (Huile d’ Argane pressée à froid Certifiée Biologique) as of 23.06.2021.