• Seven novel cyanopyridone-based D-A-D type molecules with a fixed triphenylamine donor, were synthesized. • Theoretical, optical, solvatochromic, thermal, electrochemical, electrical, and EL studies were performed to evaluate structure-property relationships. • Doped OLEDs using novel fluorophores as dopants outperform non-doped devices. • OLEDs emit yellow light with maximum efficiencies of 10.72 cd/A, 7.87 lm/W, and 5.32%. Amongst many types of fluorescent organic materials, compounds with π-conjugation between an electron donor (D) and electron acceptor (A) have been intensively investigated as effective organic electroluminescence (EL) device components. Herein, we report the synthesis and structural characterization of a new series of D-A-D configured small molecule-based fluorophores ( TPA-CyP1-7 ) having triphenylamine ( TPA ) as a donor unit and 3-cyanopyridine-2-one ( CyP ) as an acceptor core with different architects for use as efficient yellow light emitters in fluorescent organic light-emitting diodes (OLED). The detailed photophysical, solvatochromic, thermal, electrochemical, and EL properties, including quantum chemical calculations, were systematically investigated to study their relation between structure and properties. All the fluorophores show high fluorescent quantum yields in the solid film state and display high thermal stability with decomposition temperatures above 350 o C. The study reveals that they possess appropriate HOMO and LUMO energies level for effective charge injection. Finally, these yellow luminogens were employed to fabricate new OLED devices as sole emitters and dopants with CBP host materials. Interestingly, the host-guest devices doped with CBP host emitters show a remarkable improvement in the overall device performance. Among them, the TPA-CyP3 -based doped device has achieved a maximum current efficiency ( η c ), high power efficiency ( η p ), and good external quantum efficiency ( η EQE ) of 10.72 cd/A, 7.87 lm/W, and 5.32%, respectively.