New Forms Of Business Research Articles

Exploring the Impact of Emerging Technologies on Business Models, Customer Behavior, and Workforce Implications

In this study, we investigate how new technologies affect traditional company structures, consumer habits, and the implications for the labor force. This research delves deeply into the potential of robots, blockchain, and AI to disrupt existing markets and pave the way for new forms of business and product development. The study used a qualitative strategy, which included a literature review and industry-specific case studies. According to the data and analysis, if you want to successfully adopt new technologies, you need to take a strategic approach that takes into account the wants and fears of your customers and employees while also opening the door to growth and innovation. This research emphasizes the value of learning about and catering to customers' individual preferences and requirements before investing in the creation of customer-centric technologies. In addition, it stresses the significance of businesses investing in retraining and development to equip their workforce with the skills necessary to adapt to new job roles, as well as working with the workforce to address concerns and meet their needs. Finally, to effectively utilize emerging technologies for growth and innovation, it is necessary to continually evaluate and adjust to the impact they are having on business models, customer behavior, and the workforce

Dialectics of digitalization processes in the socio-economic system

Aim. The presented study aims to provide a theoretical interpretation of digitalization processes from the perspective of analyzing changes in the socio-economic system in the context of the increasing influence of digital technologies on the economy and society; to formulate conclusions and proposals for the effective use of modern methods, approaches, and tools to ensure national economic growth.Tasks. The authors analyze the processes of the digitalization of the economy in historical retrospect; consider the scientific views of representatives of various concepts of the digital economy as a phenomenon of an economy based on the active use of information, communication, and other advanced technologies in the production of economic goods; identify factors influencing the economic system of digital information transformation processes in society and the associated socio-political risks and challenges; show the impact of digital technologies on economic growth.Methods. This study uses the historical and abstract logical method, complex functional analysis, systems approach, comparison, and expert assessment.Results. The authors substantiate the conclusion that it is necessary and expedient to make allowance for the historical experience and socio-cultural identity of the country to ensure the progressive development and security of the national economy focused on technological modernization; provide recommendations on overcoming the contradictions identified during the analysis and reducing socio-economic risks.Conclusion. A retrospective analysis shows that along with the existing historical continuity of the stages of the digitalization of the economy, there is a gradual displacement of analog technologies by their digital substitutes and the emergence of new forms of business based on digital technologies.

ECONOMICS OF PLATFORMS AS A BASIS FOR DEVELOPING A CORPORATE BUSINESS STRATEGY AND FEATURES OF ITS IMPLEMENTATION IN THE CONDITIONS OF DIGITAL TRANSFORMATIONS IN THE BUSINESS ENVIRONMENT

The article deals with current issues of digital business transformations in the context of Industry 4.0, covering digitalization in all spheres of society, innovations in products and new business models. In particular, the platform has emerged as a new form of business that is built on providing a digital space for suppliers, consumers and other stakeholder groups. It was noted in the article that the main condition for creating a successful platform is the development of a mechanism for effective interaction. This ensures the quality and uptime of the platform. In addition, strategies for attracting users/consumers to the platform business were highlighted. It has been proven that if a company's income does not depend on the ownership or management of physical assets, there is no need for significant investments to scale. It was also noted that traditional businesses that have not transformed enough to create platforms may in the future face the fact that competition will arise in unrelated areas, since connections within the ecosystem play a key role in the ecosystem of platforms. As part of the study, it was also argued that in modern conditions the supply chain is no longer the main aggregator of business value, because a trend has been started to create and distribute it among platform participants, since a linear direction of movement to the end consumer is no longer assumed, the value moves immediately to the client and in the reverse direction, which leads to key differences in the operation of digital platforms. The key differences in the operation of digital platforms compared to linear business models were given.

IMPACT OF ADVERTISING ON THE ECONOMY IN MODERN SOCIETY

The article researched the advertising as one of the most unique ways to create a positive image of a company by influencing decisions on mundane and minor issues. It has been proven that advertising affects the formation of individual values of a person through its influence on psychology and behavior. It is substantiated that at the current stage, the significant public interest in advertising as a social institution is due to two factors: the development of market relations, characteristic of the Ukrainian economy, and the extensive but deterministic network of successful development of advertising industry entities. It is emphasized that advertising is the basis of interdisciplinary analysis through the actualization of the main areas of research in economics, sociology, psychology and linguistics. In addition, the emergence of new forms of business in the national economy identifies advertising as an intangible phenomenon, as it affects the institutional environment, in particular social institutions, causing radical changes in their functioning and helping to solve social problems in these institutions. It is proved that modern advertising tries to create conditions under which buyers recognize the attractiveness of advertising. The key task of the advertising industry is the principle “buy and make the purchase process not one-time, but permanent”, which identifies advertising as a single component of marketing, which begins with understanding the client, taking into account individual requests and needs. Given the ambiguity of the interpretation of the category “advertising”, its research is carried out in several directions: product (service) analysis, market research, analysis of the possibility of mass media and means of communication, etc. It is well-founded that advertising, acting as a cultural mediator in social communication systems, influences people’s behavior, but also influences people’s attitudes.

Research on Multi-scene and Multi-station Fusion Mode Based on Layered Theory of Energy Internet

Multi-station integration is a new form of business in the development of energy Internet and a brand new practice of power iot. It is an innovative form that strengthens the interaction between charge and storage of source network on both sides of energy supply and demand, and enhances the flexibility of power grid by taking substation, energy storage station, distributed energy station and other resources as the core. However, there is not a set of construction mode that can guide implementation, copy and popularize. Therefore, guided by the existing construction practice of multi-station fusion in China and combined with multi-user scenarios, this paper studies the multi-station fusion mode, proposes a multi-station fusion planning system based on EIST theory, gives the fusion mode under different business scenarios, and synchronously constructs a new ecological business chain with multi-station fusion as the core. It aims to make full use of the innate advantages of substation in energy flow convergence, realize the “integration of energy flow, business flow and data flow”, comprehensively support the transformation of digital power grid, and practice the national development strategy of “digital economy” and “digital China”.

ISLAMIC PERSPECTIVE OF E-COMMERCE TRANSACTIONS: A SOLUTION TO CONTEMPORARY COMMERCIAL PROBLEMS

E-commerce is a crucial aspect of the economy for firms that offer their goods or services online. E-commerce allows sellers or companies to target a wider audience than traditional retail. In the world of corporate technology, there has been tremendous expansion in recent decades. Technology is used by enterprises to gain a better position in the marketplace. The purpose of this research paper is to investigate Islamic viewpoints on e-commerce, notably in terms of transactions. It will also highlight the rights of the seller and customer according to Islamic law. The ethical perspective of E-Commerce in Islam will be investigated to explicit Muslims about how they might benefit from this new form of business. E-commerce contracts will also be analyzed in Islamic contract law that is crucial for business development and life improvement.  This paper will attempt to set out the paradigm for Islamic E-commerce, emphasizing the important success elements and ethics that will produce positive outcomes and provide a solution to the contemporary commercial problems.

Significados políticos y jurídicos del uso global de las criptomonedas

The global use of crypto assets is a widespread practice in 2021 among people and companies that are interested in participating in new forms of business that could be very lucrative in the medium term, in addition to representing a new monetary conception of a digital nature that is not controlled by any central bank, nor issued by any state. The purpose of this short essay is to present volume 39, number 71 of Political Issues, by developing a set of reflections on the scope and meaning of cryptocurrencies in today's world. It is concluded that, the mere idea of minting a currency in digital format of the fictitious subject Satoshi Nakamoto creator of Bitcoins, is avant-garde for all people who want to carry out exchanges of values without any centralized mediation of private or public financial institutions, through an open access anomie network made up of free and equal subjects, that can death rate the monetary control of economies by governments, while creating alternatives for Fiat currencies. Among the negative aspects are the growing use of energetic electricity that cryptos require to be able to develop their operations.

Research on Occupational Injury Protection System for New Business Practitioners

This paper analyzes the necessity of establishing the occupational injury security system for new forms of business and summarizes the pilot areas of the current occupational injury security sy stem, and then analyzes the problems existing in the current occupational injury security for new forms of business, including the difficulty in identifying labor relations and the mismatch between supply and demand of occupational injury security. Finally, the specific conception of occupational injury protection system for employees in the new form of business is put forward, including open insured objects, appropriate payment base, flexible identification of occupational injury, etc.

The impact of cybercrime on the digital economy

Keywords: human capital, remote work, cybersecurity, hybrid workforce, digitaleconomics
 The article considersfactors of cyber hazards for the world economic system that appeared during the pandemicCOVID-19, as well as transition of the economy to the «new normal», in the contextof digitalization in the following aspects: digitalization and new working conditions,use of hybrid work, biological pandemic and cyber-pandemic and their influence onchanges in the economy, factors of cyber threats to business. It is highlighted that thepandemic and the abrupt transition to the use of remote forms of work have become extraordinaryevents in the world over the past two years. The objective precondition forsuch a change in the socio-economic and military features was the reorientation of theworld's leading economies (primarily the United States and China) to the powerful digitalizationof all spheres of human life and, above all, the creation of new technologies. Itis noted that China invests more than other countries (including the United States) inadvanced technology and training of highly qualified specialists, especially with a doctordegree that requires a high level of digital technology and appropriate literacy, and provideseffective adaptation to any working conditions including hybrid.The emergence of a hybrid working ecosystem and hybrid workforce is analysed, aswell as their advantages and disadvantages are substantiated. It is noted that the digitaleconomy has several new aspects compared to the traditional one. The emergence of hybridwork, the corresponding changes in the emergence of hybrid workforce and in the organizationof production management are the most dynamic components of change.However, even faster changes are taking place in the security of business, more precisely— in the growth of its vulnerability due to the rapid development of cyber threats inthe digital environment, which the economy has only begun to actively master, but hasnot yet created the necessary system of self-defence. Remote form of work has given riseto new forms of business — the creation and use of cyber threats. The emergence of acyber-pandemic as a result of rapid digitization due to the COVID-19 pandemic and thetransition of labour to remote form is analysed. The most important factors of cybersecurityfor the successful operation of companies are highlighted.

The influence of the crisis on corporate governance and its legislative regulation: evidence from Ukraine

The crisis caused by COVID-19 pandemic has affected the world community, changed the usual way of operating and managing each organization. The article aims to outline possible ways to optimize corporate management in crisis conditions in Ukraine. Based on the statistical methods the influence of COVID-19 pandemic on the activity of organisations in these conditions in Ukraine was determined, thus, this period was characterized by enterprises’ income fall, growing share of dismissed employees, new challenges for administrative staff in the area of innovation and change management etc. The most significant factors influencing the organization's crisis management were classified: negative (economic loss, lack of working capital, lack of demand for the products of the company, reducing staff, closing the economic areas that affect the company's operations, interruptions in the work of contractors) and positive (ensuring the stability of wages, changes in labor legislation, management flexibility, development of new forms of business, improving communication between the administration of the organization and the state). Determined that optimize crisis management organization possible through the implementation of management, economic and legislative measures. The optimization of crisis management of the organization will lead to economic development and preservation of human capital in the country.

Analysis on the Measures of Integrating Ecological Concept into Landscape Design and Construction Based on Big Data

Big data is both a method and a new form of business. It can be collected the records of all life activities, an inanimate activities generated data, and through technical means, calculation, statistics, analysis, storage, transmission and is utilized to extract valuable information of the whole activity process and adopted to the technology as a whole, including the universe itself and activities, life itself, living environment and all the living and nonliving activities generated by recording the data generated. Under such conditions, landscape design and construction can make use of the powerful functions and advantages of big data and get better development. Similarly, as a popular concept in line with the values of environmental protection and ecology can also be integrated with it, providing new inspiration for landscape design.

Social Entrepreneurship – Current Trend of Economic Development

The development of a market economy involves the socialization of its economic entities, i.e. the direction of their activities to solve social problems. The purpose of this article is to consider the theoretical and practical aspects of social entrepreneurship as a modern trend of economic development. The authors note that the main features of social entrepreneurship are: innovative activities; its dual focus, which combines non-profit goals with the ability, necessity and ability to make a profit; public nature of social enterprises and complexity in the organization and development, the presence of significant risks. Studies of the functioning of social entrepreneurship in the world have identified the following trends in its development: due to the different participation of the state in its support; lack of a single “acceptable” or effective form of social entrepreneurship and a certain generally defined area of activity; the success of social entrepreneurship in the world and its significant contribution to the economy.In Ukraine, social entrepreneurship is a new form of business. The main trends in the functioning of social entrepreneurship in Ukraine are: a fairly wide geography of distribution of their activities, although the vast majority of them operate in large cities; the most common organizational form is individual small business; the main activities are: employment of vulnerable groups and generating income for social activities, etc. However, despite the rather rapid development of social entrepreneurship in Ukraine, the problems of its functioning are: lack of financial and institutional state support; lack of motivation to create social enterprises and low level of public awareness of their significant positive potential; its significant dependence on foreign support and investment. According to the authors, these problems do not allow social entrepreneurship in Ukraine to realize its potential and become a trend of economic development. JEL classіfіcatіon: D64, L26, L31

When Hosts Trust Guests and Sharing Platforms: Trust in Sharing Economy

ABSTRACT The peer-to-peer accommodation business has become an important topic in tourism. While the sharing economy relies heavily on peer-to-peer interactions, understanding of this new form of business from the host perspective is still developing. Further, the study argues that the majority of existing studies have often primarily concentrated on Airbnb and therefore limit our understanding of the sharing economy. This study employs a sociological perspective to understand trust through the lens of Chinese hosts and their dynamic interactions with sharing platforms beyond Airbnb. Drawing on in-depth interviews, this qualitative study explores the complexities involved in hosts’ interpersonal and institutional trusting relationships. A conceptual appraisal of the concept of trust in the Chinese context informs the empirical work. Specifically, the study identifies different types of hosts and how their way of being a host shapes their trust behaviors to both sharing platforms and guests.

MATRIX FORM OF FORMULATION OF BUSINESS-MARKETING DETERMINATIONS IN CONDITIONS OF COVID 19 PANDEMIC

Economics is a science based on the choice of business alternatives in the circumstances that characterize the analyzed business environment. Various circumstances are not under control of business decision-makers, but they must be considered and respected by them. It is known that the environment is an indispensable part of the business system and that their permanent interaction is present. The environment can be convinient and inconvinient for certain business systems, where top business ingenuity means adapting the business system to the environment and finding opportunities for functional progress, regardless of the environment. Business circumstances are experiencing revolutionary changes caused by the emergency situation related to the spread of COVID - 19 virus, with almost all business systems being affected by new and unexpected circumstances. The degree and form of business conditionality ranges from disastrous to favorable, but it is also determined by the ingenuity of business management, and not only by the appearance of a global pandemic. Modeling the business strategies according to the degree of impact conditioned by the nature of the activity requires the formulation of a payment matrix and thus the selection of the optimal business strategy in line with the capabilities of the business system. Marketing commitments are an instrument of rapprochement with users of products and / or services of the business system and logically arise from strategic commitments. The research task is to formalize the modelling of business systems strategic behaviour in the field of composing marketing activities cohering with the impact degree of economy conditions on business and the need for additional efforts to establish a new form of business to amortize the consequences of new circumstances. The matrix formulation of strategic solutions, intersected with the newly created circumstances expressed in the form of the conditionality degree of business activities to epidemiological circumstances, enables the selection of optimal business in accordance with business opportunities. More developed business systems that already use internet marketing and social media marketing have risen and positioned themselves in the market and as such their business will have the best chance of surviving a pandemic period. Marketing activities are to be adapted to the target market, where it is clear that the online market operates perfectly in circumstances other than analysed, globally more significant than in the analysed territory, where marketing would enable market expansion and preparation for standardization of created online or contactless offer, and thus prepare the market and users for the future business. The world will operate on the principle of raising awareness in various ways to overcome the negative impact formed in the global pandemic and this includes openness to: new technologies, online business, new techniques for changing beliefs, classical education, basic education in business economics, psychological topics to strengthen the mental state and immune system, as well as many others, which will have a positive impact on each individual as well as on companies as systems.

Tempos de streaming. Implicações na produção audiovisual no Brasil

This research addresses a recent period of the trajectory of Brazilian audiovisual production and its relationship with contemporary platforms of distribution and consumption of video on demand, VoD. National production of films, soap operas, series and other audiovisual consumer goods, prior to digital technologies, remained in closed and limited models. The advent of the internet and streaming technologies have enhanced the opening of the market to new forms of business, untying the productions of these limits. The objective of this work was to verify, through analytical data provided by companies, data obtained from qualitative research and content from personal interviews with market professionals, in addition to the referenced bibliography, as this new market for online distribution of videos implied expansion of the Brazilian market, especially when we focus on production. This trajectory has shown us that VoD has effectively become another window of opportunity for the dissemination of national productions alongside public investment policies for the script development phase.

Characterizing the mission statements of benefit corporations: Empirical evidence from Italy

AbstractIn 2015, Italy introduced a new legal form—“benefit corporation” (società benefit)—that provides legal status to companies that have one or more common benefit objectives in addition to the profit‐seeking goal. Italian benefit corporations are obligated by law to operate in a responsible, sustainable, and transparent way and to include the interests of different stakeholders in their corporate strategy. This study examines the Italian case by applying textual statistical analysis on benefit corporations' public mission statements using the IRaMuTeQ software. Performing hierarchical cluster analysis and correspondence factor analysis identifies the “benefit” concept emerging from the mission statements in terms of promotion of individual skills, development of a new business model, and service to society. This study contributes to the debate on the content of mission statements by giving empirical evidence about this new form of business, and it provides some practical implications for managers, entrepreneurs, and policymakers.

Main Trends in the Development of the Global E-Commerce Market

The advent of Internet technologies has contributed to the spread of e-commerce in many countries around the world. The Russian Federation is also developing rapidly. E-commerce participants are not individual organizations and enterprises. Currently, in all areas in which it is possible, business entities seek to use the options of distribution of goods and services to expand their activities. The activity of citizens in the field of e-commerce is increasing. Research shows high growth rates for e-commerce worldwide. The stable positive dynamics of the industry attracts more and more new participants focused on innovative solutions and new forms of business. The relevance of the topic is due to the need to analyze the trends in the development of commerce and determine its prospects in Russia.

Integrating Law, Technology and Design: Teaching Data Protection & Privacy Law in a Digital Age

In this paper, we identified five fundamental principles for developing data protection law courses in today’s digital age. The paper outlines the broader context of the transformation of legal education in a digital age; describes the importance of integrating legal-thinking and design-thinking with a deeper understanding of the underlying technologies and user-interfaces; and introduces the main features of a new approach to teaching data protection and privacy. The main argument of the paper is to suggest that the data protection lawyer of the future will become a key intermediary of innovation – or a ‘transaction engineer’ – who helps facilitate and coordinate new forms of business and other social relationships; contributes to harnessing the benefits of disruptive technologies, automation and digital connectivity to build next generation legal services; and contributes to the development of a legally compliant and socially responsible technological infrastructure. To perform this function effectively, however, data protection professionals need to develop a new mindset, along with several new skills and capacities, including a better understanding of the technological architecture of a post-digital transformation world, as well as the power and importance of legal design. Crucially, this means re-visiting the law school curriculum and legal education, more generally. From a pedagogical perspective, we propose a task-oriented, “sandbox”, and “gamified” approach to data protection law that delivers a more meaningful student experience in which students are given the space to experiment via engagement with timely and practical problems.

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The article examines the conditions and features of the formation of an idea for the development of a modern product, modern technology or a new vector of development of entrepreneurial activity on the platform of design thinking. This category - design thinking should become one of the main areas of business development, startups and creating a comfortable environment not only in business but also in the organization of public programs and decisions, the organization of municipal economy, as well as management at the state level. Any startup begins with the formation of the idea. It should not be just an idea, but the idea that can change the world, change people's lives for the better. A mandatory condition for the development of the country's economic system is the development of the entrepreneurship. During the political reorientation of our country, changes in the economy are taking place primarily through the introduction of new ideas. Based on the existing issues of business organization, entrepreneurship development and especially the creation of startup projects in Ukraine, requires clarification of the peculiarities of the development of startups based on a new approach - design thinking. Requires research and further clarification of the application of design thinking in the work of enterprises, the use of innovative approaches to the organization of both new forms of business and the improvement of existing relationships and business processes. The purpose of the article is to study the conditions and features of the formation of the idea for the development of a modern product, modern technology or a new vector of business development on the platform of design thinking. Of course, these changes require the promotion of more competitive products created using innovative approaches, there is the implementation of a startup. Many methods can be used to understand the real problem and its causes. It is worth to analyze the problem. The analysis of the problem better provides understanding of the problem before starting work with it. Even at the stage of the problem formulation, may arise a lot of questions connecting with people perception, misunderstanding, and vision of its solutions. A fundamentally new approach of solving the problem is the design thinking. The design thinking is a method of creating products and services that are focused on the person. It is the process when researchers try to understand the consumer problems, to make assumptions and to check them, to change the problem statement and try to find alternative strategies and solutions. The design thinking basis is the empathy and the ability to form schematic images in the imagination to further identify patterns and generate ideas with emotional and functional content. Empathy is a broad concept that refers to a person's cognitive and emotional reactions to another's experience. The empathy benefits to build and rebuild relationships. On the other hand, through support we acquire the skills of better regulation of personal emotions, especially using such useful and valuable experiense in stressful circumstances. This determines another property of empathy - it promotes the development of healthier and more meaningful behavior. Implementing business ideas creates additional opportunities for businesses. This process begins with a specific problem - a task for design thinking. This task must be accessible, understandable and feasible. Solving this problem will meet the needs of consumers, solve their problem, and create a new, unique product that is in demand. The development of startups, business organizations, the work of enterprises on this principle will provide significant benefits, and will be more successful and competitive.

Competitive advantage of the sustainable digital economy

This research focuses on factors that influence the competitive advantage of the sustainable digital economy. Digital economy helped to speed up the exchange of information flows which, in turn, impacted on the creation the new forms of business and socio-economic interactions. Such sectors as banking and finance or hospitality and services are all influenced by the advancements of the digital economy that include sharing economy or Blockchain technology and its related applications. In this article, we show that digital economy is more sustainable due to the fact that it requires less energy sources and can itself contribute to the formation of the green economy and the acceptance of the renewable energy. All these features constitute its competitive advantage that needs to be further supported and fostered. In addition, we discuss key strategies and the development of skills to adapt to a digital economy and provide an overview of high-quality training for high-tech workers. It was assumed that in future, people would be able to easily acquire new skills through vocational training and vocational training. However, the spread of digital technologies has changed the way we work and has increased the need for high-quality training for workers in a wide range of professions. To use such technologies effectively, workers in an increasing number of sectors and professions need both general and advanced ICT skills.