Visitor Motivations Research Articles

The Effect of Travel Motivation on Tourist Satisfaction on Java Island Heritage Tours

This study aims to determine the effect of travel motivation on visitor satisfaction. The object of research is Heritage Tourism on the island of Java (Sumedang, Cirebon, Solo, Yogyakarta). The research sample consisted of 400 respondents. The population of this study were tourists who had visited heritage tourism objects in the 4 cities, the number of which was unknown. The sampling technique in this study is convenience sampling, using causal research. The aims of this study were (1) to analyze the travel motivation of visitors who came to heritage tourism on the island of Java, (2) to analyze the satisfaction of visitors who came to heritage tourism on the island of Java, (3) to determine the effect of travel motivation on visitor satisfaction on heritage tourism on the island of Java. The analytical method used is descriptive and inductive analysis through simple regression analysis. The results showed that: (1) travel motivation of visitors who came to Java island heritage tourism was considered good, (2) visitor satisfaction who came to Java island heritage tourism was considered good, (3) travel motivation had a significant effect on visitor satisfaction on Java island heritage tourism.

Survei Dan Minat Wisatawan Berkunjung Ke Salah Satu Potensi Wisata Olahraga Di Yogyakarta

The development tourism, is not only about refreshing but also activity of sport can be included in tourism. The impact of pandemic covid-19, has influenced the development of sport tourism in Indonesia. Yogyakarta, one of the most tourism destination, has many kinds of sport tourism spot. The reasons which can influence tourist arrival in a destination are tourists’ motivation. This research aims to know the domestic tourist’s motivation in visiting one sport tourism destination called Tankaman Natural Park in Kaliurang, Hargobinangun. This research applies the survey method and descriptive analysis with a quantitative approach. The data is obtained by distributing questionnaires, conducting the interview, and doing direct observation. The sample of this research is the domestic tourists. The research shows the motivation of domestic tourists visit to Tankaman Natural Park are dominantly fantasy motivation that the tourists could escape from their routines to seek comforts and hang out with family. And the second is to get physical activity by doing sport in tourism destination.
 Keywords: tourist motivation, sport tourism, tourism product

Visitor motivation and perceived value of periurban parks - Case study of Kamenica park, Serbia

Visitor motivation and perceived value of periurban parks - Case study of Kamenica park, Serbia

Characteristics of attached visitors in ecotourism destination

Place attachment is often used to understand visitors' characteristics and behaviors to assist in managing sensitive tourism destinations such as protected areas. This study segmented visitors by using place attachment as a segmentation basis at Penang National Park (PNP). K-means cluster analysis was used to segment the 387 respondents at PNP into three namely high, medium, and low attachment groups. The Chi-square test with Bonferroni adjusted p-value and ANOVA with Scheffe's post hoc test was used to determine the characteristics of each group according to their travel behavior and motivation to visit PNP. The results revealed that the high attachment group comprised 23.3% of the respondents. These respondents were mainly repeated visitors who visited Pantai Kerachut and were involved in nature-related activities. Their motivation to visit centered on the benefits of the settings such as to be close to nature, physically relax, reduce built-up tensions, and experience PNP while visiting the park. In contrast, the medium and low attachment groups comprised 50.4% and 26.3% of the respondents, respectively. Most of them were first-time visitors, traveled with friends and family, and visited attractions such as Teluk Aling, Teluk Duyung, Sungai Tukun, and Pasir Pandak. Their main activities were hiking and picnicking. They were motivated to visit PNP for the benefits gained from the activities, such as to do activities with family and group as well as being creative. In addition, they were pulled by the motivation to visit PNP because the park was a good place for their preferred outdoor activities, and to spend time with their companions at the park. These findings provided vital information for managers and park authorities in designing targeted programs and activities for most segments to reduce depreciative visitors' behavior at PNP. The findings from this research have several management implications. The analysis revealed that visitors with different levels of attachment differed based on their travel characteristics such as travel party, number of visits, main destinations, and main destinations in an ecotourism destination. They were also motivated by different visit motivations and setting motivations. In this study, visitors in the medium attachment group visited mainly for the pursuit of outdoor activity, while the low attachment group visited primarily for social bonding. Thus, ecotourism destinations could develop activities in congruence with these groups' preferences to enhance their recreational experiences at the destination. A strong attachment to the destination can nurture pro-environmental actions. Based on the study, the respondents in the high attachment group were nature-engagement-centric, while the less attached groups were activity-centric. Thus, the attachment of the less attached groups can be encouraged by adding environmental values to the activities that appeal to these groups of visitors. Information can assist park authorities in dealing with visitor risk management. Research has shown that a strong attachment to a place correlates negatively with the perception of risks. High attachment visitors tend to neglect or deny the potential hazard that might occur at the place they visit.

Analysis The Influence of Visitor Motivation on Visitor Satisfaction and Its Impact on Revisit Intention at Hype Pantai Indah Kapuk

The development of the times provides changes in consumer behavior in keeping with current trends. In Indonesia, thematic bazaar is a trend that is quite popular where it is indicated by the number of thematic bazaars that have sprung up today, one of which is Hype Pantai Indah Kapuk. The purpose of this study is to determine the effect of Visitor Motivation to Visitor Satisfaction and its impact on re-visit intention on Hype Pantai Indah Kapuk. The method of analysis of the study using anaylsis path with a sample of 100 respondents in Jakarta. The result of this research shows that there is influence of Visitor Motivation to Visitor Satisfaction at Hype Pantai Indah Kapuk, there is influence of Visitor Motivation towards Revisit Intention on Hype Pantai Indah Kapuk, there is no influence of Visitor Satisfaction toward Revisit Intention on Hype Pantai Indah Kapuk, and there is influence of Visitor Motivation and Visitor Satisfaction towards Revisit Intention on Hype Pantai Indah Kapuk.

Visitors' Satisfaction in Natural Areas: The Case of Vinhais Biological Park

Satisfaction is a widely studied issue in tourism as it provides an understanding of the performance of a tourism destination's offer, highlighting the most important features considered by tourists. The growth in tourism demand in natural areas also makes it an important factor in identifying visitor satisfaction, as sustainable planning of these areas may also rely on knowing the opinion of their visitors. In this context, this study aimed to determine the visitors´ satisfaction with Vinhais Biological Park, located in the northeast of Portugal, during the summer of 2022. A questionnaire consisting of 8 closed-ended questions to identify the socio-demographic profile and overall satisfaction was applied during July and August 2022. Therefore, 251 valid questionnaires were considered for the quantitative data analysis and a final sampling error of 6.13% was assumed. A descriptive statistical analysis was performed to identify the socio-demographic profile and the satisfaction with the resources offered. Four hypotheses were formulated to test the association between socio-demographic profile (age group, gender, nationality, and education level) and overall satisfaction. The c2 test was used to test the hypotheses assuming a 5% significance level. The main findings showed that the socio-demographic profile of the sample is predominantly male (54.6%), aged between 11 and 40 years (77.6%), of Portuguese nationality (71.3%) and with higher education level (48.6%). Concerning the visit motivation, 61.4% went to the park after visiting the city of Vinhais or the region and nearly half (47%) of the respondents were satisfied. The results of c2 test revealed no significant association between the socio-demographic profile and overall satisfaction, meaning that none of the hypotheses was supported. Considering the number of visitors received in the park annually, this study's sample can be regarded as a limitation, making the understanding of satisfaction limited to the period of analysis and at a period when the impact of COVID-19 is noticeable. Finally, for future studies, a comparative analysis with other natural parks, both Portuguese and Spanish, is suggested for better monitoring of visitor satisfaction.

Dark Tourism: Tourist Motivations at The Site of Grief in Liberty Shrine, Cebu, Philippines

There is a marked rise in the development of outrage and demise-related tourist spots, destinations, and places of interest that provide potential information, insight, and recreation, enticing individuals eager to consume natural and commoditized death. The Liberty Shrine in Mactan, Cebu, Philippines, is an example of dark tourism because this spot is a commemorative marker that gives people an insight that the place was where Chieftain Lapu-Lapu killed Ferdinand Magellan during the battle in Mactan that, makes the latter the first Filipino to have deterred European belligerence. The study aimed to identify tourist motivations at the grief site in Liberty Shrine, located at Mactan, Cebu, Philippines. The study utilized the descriptive survey method validated through in-depth interviews, documentary analysis, and historical analysis. Using Stone's (2006) Dark Tourism theory, data were obtained from one hundred respondents (100), including government employees, residents, and tourists. Results revealed that visitor motivations at the grief site included location, education, motive, and promotion. It concluded that although location and education were rated Very Effective, motive and promotion were rated Effective only. The study recommended that the site management conduct systematic research and various promotional strategies, focusing on those that have proven more effective.

Immersive Exhibition: Its Theoretical Development, Its Audiences and the Re-discovery of Modern Art Exhibition

As an innovative form of art exhibition, immersive exhibitions have gained popularity all over the world in recent years. Such exhibitions are not only a departure from traditional gallery displays but also lead to different modalities of visiting cultural sites. One distinguishable tendency, one that could be detected in the curatorial strategies of most contemporary exhibitions, is the increasing emphasis put on the aesthetic effect that exhibitions could offer. Correspondingly, the relationship between the visitors and the artworks is changed through the ways visitors situate and perform their bodies within such exhibitions. Unlike traditional exhibitions, immersive exhibitions allow visitors to wander more freely and interact with the settings more engagingly. This essay analyses 1) the common features of immersive exhibitions and the more general theories behind the curatorial principles; 2) the visitor's motivation for visiting, their behaviors during visiting, and how they build their self-image on social media with the aid of immersive exhibitions; 3) the effect and significance of immersive exhibitions in democratizing art and reconsidering the boundary of art. Drawing from the above-mentioned points, some intriguing questions that concern broader aspects within the discipline are also noteworthy.

Analisis Kunjungan Pengunjung dari Perspektif Motivasi dan Persepsi Atraksi Heritage pada Kawasan Kota Tua Jakarta

The perspective of motivation and perception of heritage is the main driving force and attraction for visitors to make a visit to the Kota Tua Jakarta area. This study aims to determine the influence of visitor motivation and perceptions of heritage attractions on the decision to visit and impact on the decision to return to the Kota Tua area of Jakarta. Researchers also formulate a priority strategy for performance improvement in the Kota Tua Jakarta area through visitor motivation and perceptions. This research is quantitative descriptive. Data analysis used a path test with the SEM Model and AMOS 26.0 Program assistance. Meanwhile, the priority strategy uses Multidimensional Scaling and Importance-Performance Analysis (IPA) diagrams. The results of the study show that: (1) Push factor motivation has no effect on the decision to visit the Kota Tua Jakarta area, (2) Push factor motivation has a significant influence on the decision to visit the Kota Tua Jakarta area with a CR value of 1.969 and p of 0.049 and a contribution of 20.8%, (3) Heritage attractions do not have an influence on the decision to visit the Kota Tua Jakarta area, (4) The decision to visit has a significant influence on the decision to visit again to the Kota Tua Jakarta area with a CR value of 2.181 and p of 0.029 as well as a contribution of 22.9% and (5) Priority strategies that must be developed in improving the Kota Tua Jakarta area are in the attributes of heritage attractions, namely Shopping, Aesthetics, Congeniality, Scarcity, Influence, and History.

Motives to Visit Urban Ecotourism Sites: A Study of a Botanical Garden in South Africa

Botanical gardens are a global phenomenon. Historically developed with the intention of maintaining a living collection of plants (under scientific management) for the purpose of research and education, botanical gardens have evolved to provide an accessible urban alternative for ecotourism experiences. Given that many botanical gardens are publically funded, income secured from tourist visitation can help supplement (limited) government funds. The purpose of this study was determining the motives of visitors to a botanical garden in South Africa. Employing a quantitative methodology, an onsite intercept survey by means of convenience sampling yielded 304 usable responses. An exploratory factor analysis revealed six distinct visitor motivations. The results inform the marketing of botanical gardens with a view to promoting their financial sustainability as visitor attractions, and ultimately their continued role as centres of scientific research, conservation and education.

The Analysis of Visitor Behavior to Sibetan Tourism Village, Karangasem Bali

Sibetan Tourism Village is a unique destination based on natural tourism attractions in Bali. The beauty of natural scenery and Salak Agrotourism are excellent tourist attractions for visitors. The COVID-19 pandemic had a significant impact on changes in visitor behavior when traveling. The competitiveness of tourist villages and the unknown reasons for visitors to travel to Sibetan Tourism Village becomes an important to carry out a research related to visitors’ behavior analysis. This research aimed to analyze the behavior of visitors who traveled to Sibetan Tourism Village based on six correlation between latent variables. This research method uses a quantitative approach with a sample of 100 respondent taken collected with accidental sampling method. The data analysis techniques included structural equation modeling (SEM) with the SmartPLS 3.3.5 Student Version analysis tool and qualitative descriptive analysis technique. The results of the analysis of visitors’ behavior to Sibetan Tourism Village in this study indicates that (1) visitor motivation has a significant effect on visitor satisfaction; (2) service quality has a significant effect on visitor satisfaction; (3) visitor satisfaction has a significant effect on the image of the destination; (4) the image of the destination has a significant effect on the intention to revisit; (5) visitor motivation has a significant effect on the intention to revisit; and (6) service quality has no significant effect on the intention to revisit.

Exploring omnivores and univores in art museums

This research note makes an original contribution to tourism research by reporting qualitative findings on the experiences and motivations of various art museum visitors using the omnivore-univore and push-pull frameworks. The study sample includes current visitors to two main art museums in Genoa, Italy. 400 face-to-face interviews are conducted to gather data on the definition of museums. The grounded theory approach is used to explore the experiences and motivations of art museum visitors by referring to their definitions. For this purpose, 347 useable definitions are reviewed to identify push and pull motivations by using NVivo 11. Findings suggest that Cultural Omnivores are more likely than Art Museum Univores to describe a museum using push factors involving various intrinsic experiences. The theoretical and managerial implications are discussed.

Activities as the critical link between motivation and destination choice in cultural tourism

PurposeThis study aimed to determine the motivations of a select group of South Africans in terms of their potential engagement with cultural tourism; more specifically, the study set out to show whether these motivations influence the cultural activities that the tourists want to participate in and whether their interest in specific cultural activities determines their destination choices. Furthermore, the mediating role of activities in the relationship between cultural motivations and destination choice was also assessed.Design/methodology/approachAn online panel survey collected responses from 1,530 potential cultural tourists across South Africa. Hypotheses were tested, using structural equation modelling.FindingsThe results show that tourists' motivations for cultural tourism influence their likelihood of participating in specific cultural activities. Cultural tourism is shown to be influenced by more than learning and includes entertainment, relaxation, novelty and escape dimensions. There also seems to be a difference in the activities engaged in by destination type. For example, tourists likely to take part in indigenous cultural tourism activities are more likely to do so at hedonic destinations.Practical implicationsThis paper contributes to the understanding of cultural tourism activities, aiding destinations in attracting cultural tourists. Destinations need to develop activities that match visitor motivations, increase satisfaction and encourage visitors to return.Originality/valueThe paper increases the understanding of cultural tourism in South Africa and underlines the importance of communities in providing distinctive tourism activities. The study also has an important social dimension, highlighting the role of social status in cultural tourism consumption and destination selection.

Overlapping Segments for State Park Visitors: A Canonical Correlation Analysis of Push-and-Pull Motivation

Market segmentation remains one of the most important approaches used in tourism to provide crucial information regarding visitors’ profiles. Considering the importance of state and national parks to the tourism industry, there is an increasing interest in examining the motivations of park visitors. Drawing on the push-and-pull theoretical framework of tourist motivation, this study employs a canonical correlation analysis and an overlapping segmentation approach to gen-erate market segments of visitors to a state park system in the United States. A total of 2,822 past and current visitors were surveyed and consequently assigned to three overlapping market segments based on the results of canonical correlation analysis. The segments were labeled as “Connecting with Nature,” “Experiential Recreation,” and “Family Bonding.” Specifically, the “Family Bonding” market seg-ment was found to have the most overlap with the other two groups. On the other hand, the segment of “Experiential Recreation” had the least overlap, suggesting that the members of this segment are uniquely defined and display a high degree of homogeneity. Additionally, 75 visitors were found to overlap across all three seg-ments. Such findings suggest that this group of respondents score positively on all motivation items and share the same preferences of state park systems’ attributes. Thus, park managers should refrain from assigning visitors to fit just one segment and target the potential visitors considering the substantial overlapping between groups. The study findings have important practical implications for state park sys-tem managers and provide critical insights to inform future marketing strategies and to improve parks’ offerings.

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

The use of micropayment methods in the media industry has proven to be well received by media audiences in Europe and the United States. Even so, there has been no further research regarding consumption patterns of media audiences in Indonesia for this payment method. This study aims to measure how much the motive of visitors is in their interest in accessing DailySocial.id as a micro-paid news portal by using the uses and gratifications 2.0 theory which has a typology of the MAIN model (modality, agency, interactivity and navigability. Through a descriptive quantitative research survey method, researchers process data from 349 respondents who are members of the DailySocial.id media audience. As a result, the navigability motive is the most powerful reason that drives audiences to consume the media, followed by modality motives in second place, interactivity in third place and agency in last place. Navigability is the biggest motive which shows that the audience access DailySocial.id because they can feel free in exploring all the information on the site, so they feel entertained. That feeling of entertainment makes the fun indicator the main gratification that audiences seek when accessing DailySocial.id as micro-paid news. In addition, it is evident that the majority of audience (76%) are more likely to be interested in buying micro-paid articles. Meanwhile, the frequency and duration of access are the two things that most contribute to fulfilling user motives in their interest in accessing DailySocial.id as a micro-paid news portal.

Analisis Produk Wisata dan Komunikasi Pemasaran Terpadu terhadap Motivasi Kunjungan Melalui Keputusan Kunjungan sebagai Variabel Intervening pada Heha Ocean View

This study aims to analyze tourism products and integrated marketing communications on visit decisions through visit motivation as an intervening variable in heha ocean view. This research is a quantitative research. The population used in the study were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques in this study used a questionnaire in the form of a questionnaire. The model analysis technique and hypothesis testing used by researchers is Partial Least Square (PLS) analysis with SmartPLS software. The results showed that tourism products had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit decisions, while visit motivation had a significant positive effect on visit decisions.
 Keywords: Tourism Products, Integrated Marketing Communication, Visit Decision, Visit Motivation

Comparison of visitor motives for food & wine events in the Western Cape, South Africa

Purpose – his study analyses the motives of visitors to two food and wine events in the Western Cape, South Africa. Its purpose is to enhance the ongoing success, sustainability, and distinctiveness of these culinary events in comparison to alternative leisure and entertainment activities. Methodology/Design/Approach – A spatial systematic approach was used to survey 680 event visitors. Visitors self-completed the structured questionnaires with mostly closed-ended questions. Findings –Preliminary results suggest that visitors to food and wine events come for largely the same reasons. More detailed analyses revealed that food and wine event visitors place more importance on certain factors, suggesting that the visitors will have different leisure behaviours and needs in terms of event product requirements. Originality of the research – The findings help identify visitors to food and wine events in the Western Cape, allowing for targeted marketing and tailored event offerings. This increases the precision and effectiveness of marketing and supports the successful development of future events. The study provides valuable insights into the motivations for attending South African food and wine events, adding to the existing literature, which can also help to ensure the continued success, competitiveness and sustainability of these events in the region.

Diagnosis of tourism and gastronomy in Mexcaltitán, Nayarit. Economic, social and environmental factors that inhibit its development

For some years now, tourism has been facing a number of changes and the creation of new tourism products. The image and branding of the destination in relation to the cultural, historical and gastronomic roots of the place is becoming increasingly important. Gastronomic tourism stems from the motivations of visitors who wish to travel to a specific place to taste and delight their palate with typical dishes. It is a relatively new and potentially profitable tourism product that has generated a large number of terms such as gastronomic route or tourist brands aimed at cooking and culinary enthusiasts.

엑스포 2030을 위한 지속가능한 관광개발 전략 - 월드 엑스포 2020 두바이 사례연구

Hosting mega-events such as Expos, the Olympics, and the World Cup has become a means to achieve destination development and attract tourists to a host city. However, in a global event like the World Expo 2020 Dubai, where the opening event was postponed once due to an unprecedented epidemic worldwide, the brand image of the host city and risk perception of infectious diseases may affect visitors’ travel intentions to a host city and its neighboring cities. This study aims to investigate the impact of COVID-19 risk perception and protection motivation among the participants of the World Expo 2020 Dubai on travel intentions to city attractions and other cities in the U.A.E. The online and on-site survey was conducted from 1 to 31 Mar 2022. As a result of Jamovi and Smart PLS analyses, the protection motivation of visitors to the Expo 2020 mediated the relationship between COVID-19 risk perception and travel intention, indicating that, despite the high COVID-19 risk perception of visitors, travel intentions to Dubai attractions as well as neighboring cities was positively significant. The results also suggest the Expo organizers promote host city awareness and a favorable tourist destination brand image. This research study will provide insights for Busan tourism stakeholders regarding sustainable development plans and destination brand image reflecting the case study of the World Expo 2020 Dubai. In parallel, this research will highlight the catalytic effects of Expo 2020 on the brand positioning and future of the U.A.E as a sustainable tourism destination. This study suggests future directions and implications of sustainable development strategies for Busan as a candidature to organize the World Expo 2030 based on the World Expo 2020 Dubai.

Urban Forest Visit Motivation Scale: Development and Validation

Due to the importance of the positive effects of urban forests on urban dwellers and the limitations of prior studies, which have mainly dealt with motivations involving rural or tourism-oriented forests, this study aims to develop a scale of visit motivation for an urban forest specifically as a way to deal with more diverse and specific motivations. The first step is to develop a draft version of the Urban Forest Visit Motivation Scale (UFVMS) through experts’ discussions of important factors from prior studies and the analysis of Big Data. Then, to confirm the reliability and validity of these items, 878 valid data of visitors of urban forests living in Seoul and Incheon were collected to conduct EFA and CFA to validate the final version of the scale. As a result of factor analysis, seven dimensions (Experience Activities, Healing and Rest, Health, Environmental Experience, Daily Leisure, Family, Eco-Friendly) with 24 items for the UFVMS were drawn after deleting 5 items that had a low standard regression weight on CFA or were unsuitable for the characteristics of a dimension. The results of this study are expected to provide academic and practical implications for urban forest visit motivation. In particular, unlike common purposes such as healing and health, the results indicate that the purpose of daily leisure-related activities is a notable factor of visiting urban forests, showing that there is also a high need for good-quality facilities such as food suppliers, toilets, and so on. This study will contribute to the academic development of research on UFVMS and the practical development for managers of urban forests in terms of planning a better management of the urban forest with a full understanding of visitors’ motivations. This improving management will contribute to the development of the social sustainability of urban citizens while giving various benefits.