Abstract
For some years now, tourism has been facing a number of changes and the creation of new tourism products. The image and branding of the destination in relation to the cultural, historical and gastronomic roots of the place is becoming increasingly important. Gastronomic tourism stems from the motivations of visitors who wish to travel to a specific place to taste and delight their palate with typical dishes. It is a relatively new and potentially profitable tourism product that has generated a large number of terms such as gastronomic route or tourist brands aimed at cooking and culinary enthusiasts.
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