Abstract
This study aims to analyze tourism products and integrated marketing communications on visit decisions through visit motivation as an intervening variable in heha ocean view. This research is a quantitative research. The population used in the study were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques in this study used a questionnaire in the form of a questionnaire. The model analysis technique and hypothesis testing used by researchers is Partial Least Square (PLS) analysis with SmartPLS software. The results showed that tourism products had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit decisions, while visit motivation had a significant positive effect on visit decisions.
 Keywords: Tourism Products, Integrated Marketing Communication, Visit Decision, Visit Motivation
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