Abstract
This study aims to determine the effect of travel motivation on visitor satisfaction. The object of research is Heritage Tourism on the island of Java (Sumedang, Cirebon, Solo, Yogyakarta). The research sample consisted of 400 respondents. The population of this study were tourists who had visited heritage tourism objects in the 4 cities, the number of which was unknown. The sampling technique in this study is convenience sampling, using causal research. The aims of this study were (1) to analyze the travel motivation of visitors who came to heritage tourism on the island of Java, (2) to analyze the satisfaction of visitors who came to heritage tourism on the island of Java, (3) to determine the effect of travel motivation on visitor satisfaction on heritage tourism on the island of Java. The analytical method used is descriptive and inductive analysis through simple regression analysis. The results showed that: (1) travel motivation of visitors who came to Java island heritage tourism was considered good, (2) visitor satisfaction who came to Java island heritage tourism was considered good, (3) travel motivation had a significant effect on visitor satisfaction on Java island heritage tourism.
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