Mass Media Communication Research Articles

The Meaning Of Moral Messages In Anime Films Boruto: Naruto The Movie (Semiotic Analysis of Roland Bhartes)

Film is one of the mass communication media that very effectively conveys communication messages for humans. Boruto: Naruto the Movie is one of the films resulting from the process of visualizing comics (manga) which has become a favorite film in Indonesia. This study aims to describe the meaning of moral messages contained in the anime film Boruto: Naruto the Movie. This research is a qualitative descriptive research with Roland Barthes' Semiotic analysis approach. Data collection in this study used two techniques, namely observation and documentation. The results showed that the meaning of the moral messages contained in the anime film Boruto: Naruto the Movie includes: 1) cooperation, 2) the importance of the process in education, 3) caution in speech, 4) persistence, 5) mother's attention to her child, 6) father's attention to her child, 7) prohibition of cheating, 8) concern, 9) apologizing, 10) self-confidence, 11) mutual understanding, 12) pronouncing in, and 13) firm stance. The meaning of denotation, connotations and myths conveyed by the director and writer make Boruto: Naruto the Movie worth watching for viewers because it contains a moral message that is familiar with our daily lives.

Analysis of Audience Reception Against Intercultural Communication Represented in the Film Bumi Manusia

Bumi Manusia is a film by Pramoedya Ananta Toer which has a theme about the love story of a young man of Javanese descent with a girl of Dutch descent and his struggles in the midst of the early 20th century Indonesian movement. audience, how to interpret the message received from a media, namely from a film which is one of the mass communication media. The purpose of this study is to find out how the audience's reception of intercultural communication in the film Bumi Manusia. This research is a descriptive analytical research method using Stuart Hall reception analysis with the concept of encoding-decoding and data collection techniques using the interview method. This study succeeded in showing different audience receptions in interpreting intercultural communication in the film Bumi Manusia. The results of this study indicate, the audience perceives into three types of dominant hegemonic, negotiated reading and optional reading. Viewers who are included in this dominant hegemonic classification understand the message content as it is. Audiences who are in a negotiating position receive texts or scenes of intercultural communication in the film but are not fully accepted because there are still things to negotiate. While the audience is in an oppotional position, the audience does not accept the text or scenes of intercultural communication presented in the film.

Peran Program Sharing Time RRI Pro 2 Bukittinggi dalam Meningkatkan Kemampuan Komunikasi Mahasiswa

Radio has become an influential communication media since it’s commencement . Eventhought, radio was once advertised as the fifth plantation after newspaper. By the development of technology, radio has growth by number of variations. There was a time when radio was as big as a televition station. This period is raised as the radios’ times. The growths of tecnology have developed the media, it was configurate the users, and then also configurate the society and its culture. Besides, radio as a communication mass media, hinge on audio or sound in transmission communication messages. The potential in radio are assists to conveyance of information, moreover the information received in various situations and conditions. This is a chance for students of the Islamic communication and broadcasting department, Faculty of Humanities Adab, and Da’wah, State Islamic University Sjech M. Djamil Djambek Bukittinggi in role of the sharing time program for the pro 2 Radio Republic of Indonesia (RRI) Bukittinggi. This paper uses a qualitative research method with a descriptive approach.

АНАЛІЗ СУЧАСНИХ МЕТОДІВ МЕДІАВИМІРЮВАННЯ

<div><p><strong><em>Purpose. </em></strong><em>Generalization and structuring of data regarding the methodology of media measurements, analysis of the results of actual media measurements conducted in Ukraine, identification of dynamics and modern trends of media consumption.</em></p><p><strong><em>Research methodology. </em></strong><em>In the course of the study, the method of system analysis was used to generalize the methods of sociological research of the mass media; the method of statistical analysis is applied to reproduce certain characteristics of the audience on an imaginary model that reflects its various aspects; the method of structural-functional analysis was used to determine the structure of the audience and studies of the function of the media in relation to the integration of society</em>.</p></div><p><strong><em>Results.</em></strong><em> The audience of mass communication media is considered as a stable group of people who have common informational needs. A review of media audience research was carried out in the main areas: audience measurement, studying the relationship of the media audience to the products produced by them and the dynamics of audience preferences, studying the impact of the media on the audience. The main quantitative methods of mediametry were analyzed: diary panels; survey panels, such as personal interviews, telephone, self-administered, online surveys; panels built according to the principle of electronic scanning – peoplemeters, radiometers, radio control. Considered a classification of the types of audience measurement, namely: technical means of recording, diaries or self-reports, telephone surveys, questionnaires or personal interviews. Such stages of media research as processing of received information and determination of mediametric indicators are analyzed. The main stages of the development of television audience measurements in Ukraine are considered. The main indicators characterizing the radio audience are highlighted: frequency of listening for the last week, average rating for 15 minutes of broadcast in thousands of people (AQH) or percentage (AQH%), average weekly or average monthly coverage of stations. The indicators of the measurement of the audience of print media – coverage and socio-demographic profile of readers are considered. The results of audience research conducted by the Kantar Ukraine research company, the Kyiv International Institute of Sociology, and the Nielsen Media Ukraine company were analyzed. The methodological features of Internet audience research are indicated. The results of Internet media measurement were analyzed by the operators of research markets AC Nielsen, ComScore, Mediametrie, TNS, Factum Group, which includes the companies InMind and Gemius.</em></p><p><strong><em>Novelty. </em></strong><em>The article summarizes and structures the data on the methodology of media measurements, reveals the dynamics and modern trends of media consumption.</em></p><p><strong><em>Practical meaning.</em></strong><strong><em> </em></strong><em>The results of the study can be used to improve the methods of measuring media consumption, comparative analysis of the results of media studies conducted in Ukraine and countries around the world.</em></p><p><strong><em>Key words: </em></strong><em>audience measurement, mediametric studies, media measurement methodologies, structuring of current data, diary panels.</em></p>

CARIBE WAVE: A Decade of Exercises for Validating Tsunami Preparedness in the Caribbean and Adjacent Regions

ABSTRACT The year 2021 marked a decade of CARIBE WAVE (CW) exercises organized by the United Nations Educational, Scientific and Cultural Organization Intergovernmental Oceanographic Commission Coordination Group for Tsunamis and Other Coastal Hazards Warning System for the Caribbean and Adjacent Regions (ICG CARIBE/EWS). This region has had a long history of devastating tsunamis, and over the years the risk to lives and livelihoods of coastal communities has continued to increase. The tsunami threat in the Caribbean provides a strong incentive for countries to prepare and participate in annual tsunami exercises. The CW exercise is carried out with the purpose of validating and advancing tsunami resilient communities in the region. As a result of these exercises, countries have been able to test and improve communications between the Tsunami Service Provider and their National Tsunami Warning Centers (NTWC) and Tsunami Warning Focal Points (TWFP), as well as practice their emergency response plans. Participation of the public (including mass media communications, social media engagements, tsunami walks, etc.) and regional government beyond TWFP and NTWC has played a critical role in developing tsunami awareness in the greater community. This study collates the history and background of exercises since 2011, resulting in enhancing tsunami preparedness and awareness. Ongoing CW exercises should continue and be strengthened so that the region is prepared as possible to respond and recover when the next tsunami strikes the shores of the Caribbean and Adjacent Regions.

A Multifaceted Campaign to Combat COVID-19 Misinformation in the Hispanic Community.

At the height of the COVID-19 pandemic, the Public Good Projects, Hispanic Communications Network and World Voices Media joined forces to launch a nationwide, multifaceted campaignwhich aimed to increase vaccine confidence and decrease misinformation on social media within Hispanic communities. We created a Spanish vaccine misinformation tracking system to detect and assess misinformation circulating in online Spanish conversations. We used our media monitoring findings to work with Hispanic social media (SM) influencers, volunteers, and celebrities to spread pro-vaccine messaging online. We created misinformation-responsive SM assets, newsletters, talking points and trainings for Hispanic-serving community-based organizations (CBOs) to help them respond to misinformation and increase vaccine uptake. We used our misinformation findings to inform the creation of mass media communications such as radio PSAs and op-eds. In Year 1, our new Spanish monitoring system captured and organized 35M Spanish and 212.7M English posts about COVID-19 misinformation. We recruited 496 paid influencers, 2 Hispanic celebrities and 1,034 digital volunteers. We sent 70 newsletters to an average of 1539 CBO subscribers, containing 206 talking points and 344 resources (SM assets, toolkits, videos) in English and Spanish to support their outreach. Our radio PSAs reached 26.9M people and the op-eds reached 2.9M people. This project shows the proliferation of misinformation circulating in online Spanish conversations. It also shows we were effective at reaching our target audience with fact-based COVID-19 misinformation prebunk and debunk messaging.

KOMUNIKASI MEDIA MASSA DALAM PROMOSI WISATA BUDAYA DESA SADE PADA ERA NEW NORMAL

The COVID-19 pandemic that has hit the world has made tourism now not run well, especially tourism in Sade Village, imperative Lombok. the brand new everyday technology is one of the opportunities inside the promoting of Sade Village tourism, the lack of information of the Sade community approximately the importance of generation is one of the declines inside the stage of tourist visits, however that is unique for Sade Village. This studies makes a speciality of 4 things, namely: Mass Media communication, Constraints, solutions from limitations, Implications. method The studies uses descriptive qualitative techniques, with the sort of facts series the usage of remark, interviews, and documentation. The data had been analyzed thru the ranges of reduction, publicity, and conclusion drawing so they come to be research consequences inside the shape of tips or pointers. The consequences of the studies display that the verbal exchange method executed went well in applying an knowledge of generation to the Sade Village supervisor regarding the usage of the internet site and the communique used, particularly verbal and non-verbal communique; the presence of miscommunication, budgetary constraints and human useful resource constraints; answers to troubles by being a good listener, preventing assuming with out previous affirmation and in search of as entire information as feasible, coordinating; the implications of mass media communique within the advertising of Sade Village tourism, particularly, Mass media implications for Sade Village tourism; mass media communication has an impact on the development of tourism in Lombok, mainly tourism in Sade Village; for those who eat mass media, it has an impact on new expertise and revel in about the village of Sade; Mass media communication has an effect on the mass media itself.

ON THE ISSUE OF MEDIATIZATION OF EDUCATION

The purpose of the article is to study the theoretical aspects of the problem of mediatization of education. The article discusses the content and various interpretations of the concepts of “media” and “mediatization”. The main attention is paid to the peculiarities of the process of mediatization, both in the school education system and in the field of higher education. Mediatization in school education is considered in the context of all elements of the educational process. First of all, this is expressed in the organization of the educational process in remote mode. In addition, mediatization makes it possible to conduct lessons using information technology, students perform creative projects, gain access to information sources and collections of various libraries. The mediatization of education expands opportunities for obtaining and correspondence education in the mode of distance communication, as well as through various online courses for obtaining professional education. The article also highlights the main tasks of mediatization of education and methods of organizing the educational process using mass communication media. Among these tasks are the possibility of obtaining information, using the potential of mediatization of education for moral and ethical education and personal development, familiarization with the achievements of the development of mass media, explaining their role and significance for the educational process, practical training in media technologies, aesthetic education of students. The evolutionary possibilities and trends in the development of education in the context of its mediatization, as well as the risks and negative aspects of this process are shown. The increasing role of the mediatization of education is explained by the continuous nature of education, total digitalization, the demand and availability of online courses for a wide audience. On the other hand, the mediatization of education will also have negative consequences. Firstly, the process of socialization of students will be difficult, and secondly, the educational process will acquire a formal character, which will affect its quality. Comparing the positive and negative aspects of the mediatization of education, it seems that there should be no abandonment of educational technologies that have been tested for decades, and here the task is to find the necessary balance between old technologies and new ones, which mutually complement each other, will contribute to the improvement of the educational system so that it meets the challenges and requirements of modernity. Methodologically, the article is based on the theoretical developments of foreign and Russian researchers. The article is based on general philosophical and socio-humanitarian methods of analysis.

PERUMUSAN STRATEGI RADIO KALTARA 105.8 FM ONLINE DI PROVINSI KALIMANTAN UTARA

This research is motivated by the author's observations of the development of modern communication media today which has allowed people all over the world to be able to communicate with each other. Radio has undergone quite a long development before becoming a mass communication medium as it is today. The purpose of this study is how the reporting strategy of Radio Kaltara in disseminating information, especially in reporting and what are the strengths and challenges in reporting Radio Kaltara. This research uses descriptive qualitative research which is explorative. This research is located at Radio Kaltara FM, Radio Kaltara FM is sheltered by PT. Media Radio Kaltara which has the tagline Real News & Music Station and is on the 92.4 MHz frequency. The data collected for this study were taken from two sources of data, namely primary and secondary. The results of the analysis obtained from the EFE and IFE matrices are a matrix called the internal-external matrix (IE). These outcomes are selected based on the IFE and EFE scores. SWOT analysis consists of strengths, weaknesses, opportunities, and threats as instruments for forming strategies.

A hybrid approach for Bangla sign language recognition using deep transfer learning model with random forest classifier

Sign language is the comprehensive medium of mass communication for hearing and speaking impaired individuals. As they cannot speak or hear, they are not able to use sound or vocal signals as an information medium for their communication. Rather, they are bound to exchange visual signals to express their feeling in their day-to-day life. For this, they use various body language mainly hand gestures as sign language. Sign language fundamentals can be largely divided into two parts namely digits (numerals) and characters (alphabetical). In this paper, we proposed a hybrid model consisting of a deep transfer learning-based convolutional neural network with a random forest classifier for the automatic recognition of Bangla Sign Language (numerals and alphabets). The overall performance of the presented system is verified on ‘Ishara-Bochon’ and ‘Ishara-Lipi’ datasets. ‘Ishara-Bochon’ and ‘Ishara-Lipi’ are datasets of isolated numerals and alphabets respectively which are the first complete multipurpose open-access dataset for Bangla Sign Language (BSL). Besides, we also proposed a background elimination algorithm that removes unnecessary features from the sign images. Along with the proposed background elimination technique, the system is able to achieve accuracy, precision, recall, f1-score values of 91.67%, 93.64%, 91.67%, 91.47% for character recognition and 97.33%, 97.89%, 97.33%, 97.37% for digit recognition respectively. The detailed experimental analysis assures the feasibility and effectiveness of the proposed system for BSL recognition.

SEMIOTIC ANALYSIS IN FAMILY CONFLICTS ON THE FILM "ALI & RATU RATU QUEENS"

Film is one of the mass communication media that can be enjoyed by all circles. Ali & Ratu Ratu Queens is an Indonesian film that has family conflicts that are presented as the core of this film. In this study, the film Ali & Ratu Ratu Queens was analyzed using semiotic analysis according to Charles Sanders Peirce and semiotics according to Roland Barthes. This study uses a qualitative descriptive approach in analyzing the symbols of family conflict according to the semiotics of Charles Sanders Peirce and Roland Barthes. The study lasted for one month by observing film footage. The analysis unit of this study is the film Ali & Ratu Ratu Queens and a collection of cuts of scenes in the film Ali & Ratu Ratu Queens. Using Charles Sanders Peirce's theory of semiotics and Roland Barthes's theory of semiotics. The results showed that the meaning of representations, objects, interpretants, denotations and connotations of the film Ali & Ratu Ratu Queens produced four symbols of family conflict: conflicts between married couples, conflicts between fathers and children, conflicts between mothers and children and conflicts with extended families

SMM advertising in Internet projects for hotel business promotion

The article considers SMM advertising as an effective opportunity to promote Internet projects in the hotel business. This information environment is conducive to promotional activities, as Internet visitors are predisposed to receiving information about the hotel industry. Moreover, it is for this information that they go to the net. SMM is a mass communication medium that differs from other media mainly in the way it spreads and presents information, providing a lot of opportunities for integrated marketing programs in the hotel industry. The specificity of SMM activities on the network lies in the fact that any user has the opportunity to be both a recipient and a sender of an information message. Therefore, SMM advertising, compared to traditional PR (public relations) on the Internet, provides a deeper level of interaction with potential customers.

Efek Perkembangan Komunikasi Massa Terhadap Pola Pikir dan Perilaku Masyarakat Di Era Society 5.0

The involvement of technology in modern life can no longer be ignored. Almost all the activities of today's society can not be separated from technology. It is also to fulfill access in finding information. The involvement of the communication media is considered to be able to effectively complement the diverse needs of the community, the speed of access to information that currently varies. The media of mass communication has become an inexhaustible part of providing information to the audience, the life of print media and technology has become an inseparable component of human life. The ease in accessing mass communication media by the community, has an influence on changes in people's mindsets and behavior so as to make mass communication media as a benchmark. The purpose of this study was to determine the development of the effect of mass communication on people's mindset and behavior. This study uses a literature study method, namely by collecting data through written documents or electronic documents to support the writing process. This research shows that the mindset and behavior of the community is closely related to the development of mass communication media that is easily accessible anytime and anywhere

The COVID-19 Pandemic, Social Media Culture, and Public Education

The purpose of this study is to examine the public education of COVID-19 through the use of social and cultural media. Additionally, this research examines how the media affects the community and the role of mass media communication in raising knowledge about COVID19 prevention and preventative measures. This study employs a qualitative method by adopting a virtual ethnographic approach, which refers to ethnographic research regarding the internet and social media conducted in online settings. The findings indicate that Indonesian social media culture can serve as a teacher by educating the public and stimulating interest in the latest research on COVID-19; by directing people to their websites and landing pages for information on the latest and most trusted COVID-19; by marketing innovative services such as health care social funding; and by posting case information, photos, and results (with permission) relating to COVID-19.

Diabetes in the News: Readability Analysis of Malaysian Diabetes Corpus.

This paper describes a study to evaluate the readability scores of Malaysian newspaper articles meant to create awareness of diabetes among the public. In contrast to patient-specific sources of information, mass media may potentially reach healthy people, thus preventing them from becoming part of the diabetes statistics. Articles published within a selected corpus from the years 2013 to 2018 and related to awareness regarding diabetes were sampled, and their readability was scored using Flesch Kinkaid Reading Ease (FKRE). Features of three articles ranked as the best and worst for readability were qualitatively analyzed. The average readability for the materials is low at 49.6 FKRE, which may impede the uptake of information contained in the articles. Feature analysis of articles with the best and worst readability indicates that medical practitioners may not be the best spokesperson to reach the public. It also indicates that simple sentence structures could help improve readability. There is still much room for improvement in attaining good public health literacy through mass media communication. Public health and media practitioners should be vigilant of the language aspects of their writing when reaching out to the public.

Behavior Change Communication Implemented at Scale in Nigeria Increases the Prevalence of Key Infant and Young Child Feeding Practices

ObjectivesThe objective of this study was to evaluate the impact of Alive & Thrive Nigeria’s infant and young child feeding (IYCF) behavior change communication (BCC) activities, including interpersonal communication in health facilities, community mobilization, and mass media, on early initiation of breastfeeding, exclusive breastfeeding, and minimum dietary diversity. MethodsLocal government areas in Kaduna and Lagos States were randomized to intervention or comparison and cross-sectional surveys of households with children aged 0–23 months [N = 6,266 baseline (2017), N = 7,320 endline (2020)] were conducted. Difference-in-differences and post-hoc baseline-endline models were used to measure intervention impacts. ResultsDifference-in-differences models showed no significant differences between the intervention and comparison areas in early initiation of breastfeeding (both states), exclusive breastfeeding (Kaduna), or minimum dietary diversity (both states). In Lagos, an 11.5 percentage point increase in exclusive breastfeeding in the intervention compared with the comparison area trended toward significance (P = 0.08). At endline, exposure to interpersonal communication, community mobilization, and mass media did not differ by study area in either state. Given the overall lack of differences in intervention exposure by study area, post-hoc baseline-endline analyses were performed with the study areas combined and increases were detected in early initiation of breastfeeding (Kaduna 40% to 46%, P = 0.05), exclusive breastfeeding (Kaduna 25% to 43%, P < 0.001), and minimum dietary diversity (Kaduna 20% to 41%, P < 0.001; Lagos 37% to 58%, P < 0.001). ConclusionsThis evaluation found minimal impacts of the Alive & Thrive intervention on IYCF practices in the difference-in-differences analysis because of intervention spillover to the comparison area. Increases in IYCF practices from baseline to endline were substantial and are likely attributable to the intervention, which was the major IYCF promotion activity in both states. Funding SourcesThis research was funded by the Alive & Thrive initiative, managed by FHI Solutions, and currently funded by the Bill & Melinda Gates Foundation, Irish Aid, the Tanoto Foundation, UNICEF, and the World Bank.

REALIZATION OF IMPLICIT WARNING IN POLITICAL INTERVIEW

The topic of the present article concerns the ways of expressing the speaker's communicative intent and highlighting the perlocutionary effect of the discursive move in political discourse. The aim of the research is to study the ways of making an impact on the audience in the communicative context of mass media communication. For the purpose of analysis the transcript of a political interview published on the website of the news program Democracy Now is taken. The language material is analysed with the application of contextual-semantic and pragmatic methods of analysis. The study of the dialogic moves of the partners in the question-answer sequences provides ample grounds to suggest that the conversational unit under analysis can be interpreted as a case of macro-warning which creates the perlocutionary effect of alarming. Furthermore, both participants contribute to creating the integrative communicative intent of the interview.

УПРАВЛЕНИЕ СОЗНАНИЕМ СО СТОРОНЫ ЭКСТРЕМИСТСКИХ ОРГАНИЗАЦИЙ СРЕДСТВАМИ ИНТЕРНЕТ-КОММУНИКАЦИИ

Oblective of the study is to determine how extremist organizations manage the consciousness of individuals they recruit into their activities using mass communication media. &nbsp; &nbsp; The methodological basis of the research consists of a systematic methodological approach used to analyze the cognitive-ideological matrices of individual consciousness, an information and communication methodological approach that allows us to consider the process of loosening and replacing nuclear ideologies of political consciousness with activated borderline ideologies that were previously in a de-actualized state, a subjective-personal methodological approach applied to reveal the process of the impact of extremist propaganda in recruiting new members. &nbsp; &nbsp; Research results are presented by the conclusion about the role of activation of borderline ideologies by extremist propaganda in the process of reformatting the political consciousness of the individual, the conclusion about the role of Internet communication in the management of extremist organizations by the consciousness of social individuals, the conclusion about the radicalization of the political consciousness of the individual under the influence of extremist propaganda by means of Internet communication and its involvement in extremist and terrorist activities. &nbsp; &nbsp; Prospects of the study unfold in the form of an analysis of the activities of specific extremist organizations, the development of methods to counter the propaganda of extremism and terrorism, the rehabilitation of a person subjected to the propaganda of extremism.

Pemaknaan Cover Majalah Tempo “Wajah Kusam Kampus” Edisi 1-7 Februari 2021

: Mass media is one of the things that cannot be separated from people's lives. Mass communication media is the latest communication media that is simultaneous, addressed to a number of audiences through online and print media, where messages from an information can be received simultaneously and at the same time. Magazines are general communication tools that are published regularly. one of the characteristics of the magazine is the cover of the magazine. The cover plays a very important role in giving the reader a first impression, because on the cover there are elements of images, symbols, and signs. Charles Sanders Peirce stated that semiotics is another name for logic, namely the formal doctrine of signs. The sign or image on a cover must have a meaning contained in it. To find out the meaning in it, a qualitative research method was used with the cover object of Tempo Face Kusam Kampus as the research material. The meaning contained in the cover of the magazine is that due to the many rectors who are proven to have committed acts of plagiarism, the campus face becomes dirty and flawed.

IOT Based Digital Wireless Notice Board

This paper aims to present a technology based online notice board using Internet of Things (IOT). Down the years Display boards constituted one of the major roles in mass communication medium. In order to reduce paper work, time and man power, the proposed model introduces an online digital notice board using IOT.IOT Connects things to the internet. So, we can access the Notice board from anywhere across the world through internet. The notice board is interfaced with the Wi-Fi module to provide internet access to the board. The Wi-Fi module which is installed at the digital notice board receives the message from designated user and gets presented on the notice board. From our proposed model the authorized admin enables to post the message from any corner and this message can be portrayed on the LCD Display. The proposed model funds with multiple applications like help desks in transporting stations like railway, airways and bus stations which offers travellers to have up to date/updated info. It has a better impact in jammed regions as in supermarket to provide a hike and decremental cost prices. This directs the people/students in completely unfamiliar areas. Lesser to the infinity each remote areas of the world can be portrayed on the screen with the updated news and it can be possible only by the IOT.