Mass Media Communication Research Articles

BENTUK KEKERASAN PADA PEREMPUAN DALAM HUBUNGAN BERPACARAN DI FILM

Film is an effective mass communication media in conveying various kinds of messages. From the aspect of communication, films have many advantages compared to other media because they are presented in an audio-visual form. Possessive films are interesting to study because they highlight forms of dating violence that are still underestimated and different from other teen films that have been circulating in the market. Researchers conducted in-depth research and found dating violence was in the first position. This study wanted to reveal the form of violence against women in dating in possessive films. The theory used to support this research is Charles Sanders Peirce's Semiotic Analysis to analyze the meaning of signs, objects, and interpretants in each scene of violence that is displayed. This research uses descriptive analysis with a qualitative approach and uses a critical paradigm. Data collection techniques using documentation study and literature study and supported by triangulation. The results of the analysis in possessive films show that there are forms of violence against women in dating as well as gender bias which has always characterized women as weak and dependent on men until now.

Implementasi Kebijakan Program Monitoring Dan Aspirasi Publik Melalui Media Massa Di Lingkungan Pemerintah Provinsi DKI Jakarta (Studi Kasus Dinas Komunikasi, Informatika dan Statistik DKI Periode Januari-Desember 2019)

The purpose of this paper is to find out the implementation of monitoring program and media news analysis within the Jakarta Capital City Government managed by Department of Communication, Information and Statistics for Jakarta through the Public Opinion and Aspirations Management Unit. Every aspiration conveyed by the public through the reader letter in the mass media will be analyzed, managed and followed up by the relevant instruments. Furthermore, these public aspirations will be utilized by local governments to determine the direction of development policies. In its implementation, 85% of public aspirations were not responded by related instruments. To find solutions to existing problems the author uses theories from Replay and Franklyn. Data collection from the management unit of public opinion and aspirations in the form of activity documents, reference books and journals on public policy implementation and mass media communication, as well as interviews with stakeholders. In this study, the data obtained were analyzed qualitatively. In the research process found several obstacles in the internal unit so that the targets and objectives have not been achieved, including: there are still implementers who do not carry out standard operational procedures and officers that un-routinely forward and reply emails of analyzed aspirations to the relevant regional. This paper concludes that the implementation of the media news monitoring and analysis program in the Jakarta Capital City Government is not yet on target because of the low level of compliance and smooth implementation.

Means of Creating Credibility Effect in Commercial Advertising Texts

The article deals with verbal means of creating credibility effect in creolized advertising texts. The topicality of the study is explained by the insufficiency of pragmalinguistic and psycholinguistic researches on the problem of implementing manipulation tools and persuasion methods in adverting texts. The detailed description of language means of creating advertising credibility as effect that causes mass consumption determines the originality of the study. Within the frames of the study, verbal means of creating advertising credibility are identified and grouped in four categories: lexical, word-building, morphological, and syntactical ones. The author also determines and describes their functions, which include convincing the consumer of high quality of the item or service advertised, forming a positive emotional background, creating an illusion that the information in the ad is precise, full, and reliable. The results of the study may be used for both academic purposes (in teaching relevant disciplines to undergraduate and postgraduate students, in study guides on mass media communication) and practical use (e.g. in organizing advertising campaigns).

Distribution and predictors associated with the use of breast cancer screening services among women in 14 low-resource countries

BackgroundBreast cancer is one of the leading public health problem globally, especially in low-resource countries (LRCs). Breast cancer screening (BCS) services are an effective strategy for early determining of breast cancer. Hence, it is imperative to understand the utilisation of BCS services and their correlated predictors in LRCs. This study aims to determine the distribution of predictors that significantly influence the utilisation of BCS services among women in LRCs.MethodsThe present study used data on 140,974 women aged 40 years or over from 14 LRCs. The data came from country Demographic and Health Surveys (DHS) between 2008 and 2016. Multivariate logistic regression analysis was employed to investigate the significant predictors that influence the use of BCS services.ResultsThe utilisation of BCS services was 15.41%, varying from 81.10% (95% CI: 76.85–84.73%) in one European country, to 18.61% (95% CI: 18.16 to 19.06%) in Asian countries, 14.30% (95% CI: 13.67–14.96%) in American countries, and 14.29% (95% CI: 13.87–14.74%). Factors that were significantly associated to increase the use of BCS services include a higher level of education (OR = 2.48), advanced age at first birth (> 25 years) (OR = 1.65), female-headed households (OR = 1.65), access to mass media communication (OR = 1.84), health insurance coverage (OR = 1.09), urban residence (OR = 1.20) and highest socio-economic status (OR = 2.01). However, obese women shown a significantly 11% (OR = 0.89) lower use of BSC services compared to health weight women.ConclusionThe utilisation of BCS services is low in many LRCs. The findings of this study will assist policymakers in identifying the factors that influence the use of BCS services. To increase the national BCS rate, more attention should be essential to under-represented clusters; in particular women who have a poor socioeconomic clusters, live in a rural community, have limited access to mass media communication, and are have a low level educational background. These factors highlight the necessity for a new country-specific emphasis of promotional campaigns, health education, and policy targeting these underrepresented groups in LRCs.

Role of Mass Media and Public Health Communications in the COVID-19 Pandemic.

In Dec 2019, a novel pathogen emerged, and within weeks, led to the emergence of the biggest global health crises seen to date. The virus called ‘SARS-CoV-2’, causes coronavirus disease which was named ‘COVID-19’ by the World Health Organization (WHO). The speedy spread of this infection globally became a source of public worry and several unknowns regarding this new pathogen created a state of panic. Mass media became the major source of information about the novel coronavirus. Much like the previous pandemics of SARS (2003), H1N1 (2009), and MERS (2012), the media significantly contributed to the COVID-19 infodemics. In this review, we analyze the role of mass media and public health communications from December 31, 2019 to July 15, 2020, and make scientific inferences. The COVID-19 pandemic highlights multiple social, cultural, and economic issues arising from the media’s arguable role. The racial prejudices linked to the origin of the virus prevented collaborations among scientists to find a solution. Media coverage of coronavirus news during geographical lockdowns, extended quarantines, and financial and social hardships induced fear and caused psychological stress. Domestic and elderly abuse upsurged. The unscientific cures and unverified medicines endorsed by the politicians and fake doctors proved harmful. The media played a worldwide role in coronavirus disease tracking and updates through live updates dashboard. The media allowed for timely interventions by the Center For Disease Control And Prevention (CDC) and the World Health Organization (WHO), enabling a rapid and widespread reach of public health communications. We saw an upward trend for the promotion of health and hygiene practices worldwide by adaption of safe health practices such as increased hand washing, use of face coverings, and social distancing. Media reinforced illness-preventing guidelines daily, and people were encouraged to use telehealth to meet their healthcare needs. Mass media has an imperative role in today’s world and it can provide a unified platform for all public health communications, comprehensive healthcare education guidelines, and robust social distancing strategies while still maintaining social connections. It can enable equal access to healthcare, end discrimination, and social stigmatization. The role of media and public health communications must be understood and explored further as they will be an essential tool for combating COVID-19 and future outbreaks.

An Analysis on the Trust in Media Politics

Debates over trust in media politics have constantly engaged developed or developing countries over the years. As a result of misleading and/or biased attitude of most of the media politics organisations, audience trust in media politics is affected negatively. This study investigates the trust in media politics according to the educational level of adults living in Northern Cyprus (TRNC). The scope of the study focuses on several questions such as which mass communication media politics or what type of news in addition to remarks on audience trust in Northern Cyprus based media politics news. The study discusses the degree of audience trust depending on the media politics organisations and type of news they follow.

Digital Technologies in the Modern Music Space

At the turn of the 20th—21st centuries, musical culture transformation processes have been actively actualized, which is manifested in the use of digital and visual technologies by musicians, direc tors, producers, visual designers. The stages of transformation of modern musical culture have become relevant precisely for the reason that at the turn of the 20th—21st centuries, mass communication media have begun a process of transition to new digital technologies of implementation and delivery of audiovisual information to modern listeners. Modern specialists, by their activity’s results and its great popularity, prove the relationship bet ween the artistic idea of the work they create and the technical and technological means of its implementation. Thus, in the musical culture of the turn of the 20th—21st centuries, virtual anime characters and Vocaloid performers, whose functioning is actively connected with the use of digital technologies, are particularly relevant and popular. In particular, the creative activities of British musician D. Gahan, Vocaloid anime performers — H. Miku, Kaito, K/DA group, are based on the use of such digitization elements as projection on a translucent screen, expansion of one, often two screens, creation of two- and three-dimensional projection, etc. Animation technologies used in the process of creating modern video clips contribute to the implementation of a wide range of creative and experimental opportunities for directors, in particular, such a technique for creating and broadcasting concert performances as virtual reality has been actualized. Digital technologies also provide opportunities to significantly expand the scope of the range and timbre arsenal of virtual performers, and satisfy a variety of aesthetic tastes of the public.

Media Communications of the Region in Context of Globalization and Glocaliza-tion of Information Space (on Example of Mass Media of the Republic of Mordovia)

The article analyzes the impact of globalization processes on the development of information and communication potential of mass media in the Republic of Mordovia. Such concepts as “globalization,” “information and communication globalization,” “content of the epoch,” “acceleration of the rhythm of time,” “glocalization” are clarified and justified. The positive and negative consequences of the impact of glocal processes on the development of the region are presented. The author summarizes the research on new media and the processes of digitalization of the information system and highlights the main factors of globalization in regional media. There is a quantitative growth of mass communication media in the Republic of Mordovia and the development of the entire system of media communications. It is proved that globalization in the media of the Republic of Mordovia, as well as in other regions, is carried out through digitalization, which is represented in all information processes, while glocalization is manifested in the preservation of regional and national characteristics. Based on the thematic analysis of the media texts of Mordovia, it is shown that the vast majority of materials are devoted to events in the region, that is, on the one hand, the audience remains highly interested in regional topics, and on the other hand, regional news reaches the federal and even global level. It is noted that the federal network media does not manage to take a significant place in the region and this gives scope for the development of the local press.

The impacts of comparative ads used by retailers to compare their store brands with national brands

PurposeThe research aim is to investigate the impacts of comparative ads used by retailers to compare the prices of their store brand (SB) products with those of equivalent national brand (NB) products. More specifically, this research examines if consumers perceive retailers as legitimate when they use comparative ads to compare the prices of their SB products to those of equivalent NB products, and how effective are these comparative ads in terms of actual purchases. This research also explores for which SB type (economy, standard or premium) and consumers are comparative ads most effective.Design/methodology/approachThis research investigates consumers' reactions to comparative ads used by retailers to compare the prices of their SB products with those of similar NB products through an experiment within a store laboratory. A between-subject design has been used. The participants of the first/second/third group (n1 = 93/n2 = 92/n3 = 91) were exposed to ads comparing the prices of retailer's economy/standard/premium SB food products with their equivalent NB food products, in the same product category. The participants of each group carried out a shopping trip in the store laboratory.FindingsConsumers consider retailers legitimate when they use comparative ads. This favourable evaluation improves their attitude towards these ads. However, the impact of retailers' legitimacy of (1) means, (2) objectives and (3) historical legitimacy on consumers' attitude towards comparative ads depends on the SB type (economy, standard and premium). By contrast, comparative ads are effective in terms of consumers' attitude towards these ads and towards SBs, along with purchase intention and actual purchases of these brands, whatever the SB type. Lastly, this research highlights that comparative ads for SBs are mainly directed at consumers with high levels of price consciousness and resistance to NBs.Research limitations/implicationsThis research only tested the impact of direct comparative advertising and an extrinsic attribute (price). The research experiment was conducted on a convenience sample, which limits its external validity.Practical implicationsThis research encourages retailers to use comparative advertising for their SBs (economy, standard and premium) for several reasons. First, this study suggests that comparative advertising is an effective tool for retailers to shape or improve consumers' attitude towards SBs, via their attitude towards comparative ads. Second, this research proposes that comparative advertising contrasting the prices of SB products with those of NB products could increase retailers' in-store sales of their SBs. Lastly, this research underlines that comparative advertising is particularly effective for consumers with high levels of price consciousness and resistance to NBs.Originality/valueThis research supplements previous research in the field of SBs and comparative advertising. Previous research on comparative advertising has examined NBs exclusively (Dianoux et al., 2013; Beard, 2018). Comparisons between SBs and NBs are lacking. This research thus validates the use of this specific form of communication for SBs, given the paucity of studies of the effects of the use of mass media communication on SBs (Nenycz-Thiel and Romaniuk, 2014; Gendel-Guterman and Levy, 2017).

Editorial on Highlights of Mass Communication

The Journal of Mass Communication & Journalism is an Open Access journal (ISSN: 2165-7912) that provides free access to its wellresearched articles to its users. It owes the major responsibility to explore what these developments mean to the audience and the way audience is influencing the media of mass communications. Mass communication is a process in which a person, group of people.

Editorial Highlights For Media Now a Days

That these developments mean to the audience and the way audience is influencing the media of mass communications. Media has a strong significance in an individual’s life. It defines how a person thinks, lives and acts to a large extent. Mostly everyone in this modern era owns a smartphone and uses social applications like Facebook, Instagram, and Whats-app. People keep in touch with their friends and family.

COVID-19 Contact Tracing Solutions for Mass Gatherings.

Mass gatherings and high-density activities, such as sporting events, conventions, and theme parks, are consistently included among highest-risk activities given the increased potential for widespread coronavirus disease 2019 (COVID-19) transmission. A more balanced risk management approach is required because absolute suppression of risk is unrealistic in all facets of life. Contact tracing remains a limiting factor in achieving such a balance. The use of Bluetooth or pairing devices is proposed to address this challenge. This simple approach, when applied in a manner that satisfies privacy and trust concerns, would allow high-risk encounters to be quickly identified, namely those where participants have spent 15 minutes or more within 6 ft of each other per current guidelines. If an attendee later tests positive for COVID-19 and tracing is required, the event organizer can provide a limited list of potential close contacts rather than an exhaustive list of all attendees. Contact tracers can, therefore, limit efforts to this concise group rather than needing to contact thousands of people or conduct mass media communications. Such a system, if institutionalized, supports risk assurance and safety measures for businesses by demonstrating a commitment to staff, customer protection, and ensuring high-risk encounters are logged, reinforcing longer-term societal pandemic resilience.

Science Cafés, Science Shops and the Lockdown Experience in Florence and Rome

The lockdown was crucial to stop the COVID-19 pandemic in Italy, but it affected many aspects of social life, among which traditional live science cafés. Moreover, citizens and experts asked for a direct contact, not relying on mass-media communication. In this paper, we describe how the Florence and Rome science cafés, contacted by citizens and experts, either directly or through the Florence science shop, responded to these needs by organizing online versions of traditional face-to-face events, experiencing high levels of participation. The science café methodology was also requested by a high school that needed to conclude an engagement experience with students and their families. We also report the results of a survey about the satisfaction of this new methodology with respect to the old one.

REPRESENTASI IDENTITAS SANTRI (Analisis Semiotika Model John Fiske Dalam Film Cahaya Cinta Pesantren)

Film termasuk dalam media komunikasi massa elektronik yang dianggap mampu menjadi media efektif untuk membujuk dan mempersuasi khalayak luas. Film mempengaruhi khalayak melalui tanda-tanda yang dimuculkan dalam tayangan seperti yang terdapat dalam Film Cahaya Cinta Pesantren. Penelitian ini dilakukan untuk mengetahui tanda-tanda yang merepresentasi identitas santri dalam film Cahaya Cinta Pesantren. Jenis penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan analisis semiotika model John Fiske. Hasil penelitian ini adalah adanya representasi identitas santri yang digambarkan melalui kode semiotika John Fiske yakni penampilan, ekspresi, kamera, latar dan tindakan. Selain itu, dalam film ini juga terkandung ideologi subkultur, bahwa santri merupakan sosok yang keluar dari budaya dominan dengan melakukan kegiatan sehari-hari yang lebih mementingkan kehidupan akhirat.

Perception and Adoption Level of Improved Off-season Tomato Cultivation Practice among Farm Women of Odisha

Study was undertaken in the selected villages of Keonjhar district of Odisha to assess the impact of Krishi Vigyan Kendra (KVK) intervention on the perception and adoption level of off-season tomato cultivation practices among the farm women. Profitability of small holder farm women can be improved by diversification through high value crops like vegetables during the off-season. The study area comes under North Central Plateau agro-climatic zone of the state which offered ample opportunities for the production of vegetables like tomato, cole crops, radish, coriander during the wet season, when the market demand for these vegetables are very high in comparison to the normal season. Realizing the potential of off-season vegetable production in improving the livelihoods of farming community, KVK, Keonjhar popularized this profitable venture through training and demonstration and after five years of intervention, the study for assessing the impacts revealed that the farmwomen of the KVK adopted villages had higher perception and adoption level on the important technologies of off-season tomato cultivation in comparison to the KVK non-adopted villages. However, their perception and adoption need to be improved in the areas like integrated nutrient and pest management practices in general and bio-fertiliser and bio-pesticide application, use of pheromone traps, selection of suitable safer insecticides and micronutrient application in particular. The personal and psycho-sociological attributes like participation level in training & demonstration, extension contact, exposure to best practices, farming experience, mass media exposure, progressiveness, scientific orientation, institutional orientation, education, social participation, communication behaviour and risk orientation had positive and significant association with the extent of adoption.

ART AND COMMUNICATION AS A NOVEL EXPERIENCE IN MODERN CULTURE

In this paper we discuss the deadlocks of defining art in modern culture. The lack of criteria and modernism revisited are of crucial issue in this account. The theoretical mainframe of our approach is founded on the Frankfurt School thinkers (Max Horkheimer, Theodor Adorno, Walter Benjamin), and of course Jürgen Habermas. This theoretical apparatus also draws on contemporary accounts given by Sorbonne Professor Marc Jimenez and art critic John A. Walker.[1] The paper discusses whether fine art may survive, in what forms – and to what purpose – in an age of mass media and in conditions of rapid networked communication. The paper sets off from the critical role radical art plays in today’s divided yet global world and on the continuing debates between high art and low culture, but reflects on the interaction between art, media and technology.
 To support our argument we suggest Body Art and other web/digital and technological applications in art, and the cyber-art currently being produced for the internet. The paper acknowledges the numerous interactions between art and culture in a postmodern pluralistic world, and draws from the vast range of contemporary works of art to illustrate and to criticize theoretical points. The true test of theory in aesthetics is their application to particular cases. When a theory shows limitations in such an application, we gain clues as to what theoretical adjustments or innovations are called for to accommodate today’s works.
 The introductory part of the essay comprehensively surveys recent debates on works of art, mass culture and society, and their socio-philosophical significance. The main discussion refers to the work of Walter Benjamin and Jürgen Habermas, aptly commented on by Marc Jimenez;[2] after exploring the complex relationships between culture and art as it’s reflected in that work, the argument provides an account of the 1980s political turn in aesthetics and explicates the impact of new communication technologies in modern culture. The narration is enhanced by specific examples of works of art in the era of mass media, web and digital culture, and underlines both the styles’ pluralism and the variety of parameters affecting the interaction between art and mass media communication. Critical findings and suggestions for further research conclude the paper.
 
 [1] Marc Jimenez, Qu’est-ce que l’esthétique, Paris: Gallimard, 1997; John A. Walker, Art in the Age of Mass Media, London: Pluto, 2001.
 [2] Jimenez, Ibid.

Wealth stratified inequalities in service utilisation of breast cancer screening across the geographical regions: a pooled decomposition analysis

BackgroundBreast cancer is the most commonly occurring cancer among women in low-resourced countries. Reduction of its impacts is achievable with regular screening and early detection. The main aim of the study was to examine the role of wealth stratified inequality in the utilisation breast cancer screening (BCS) services and identified potential factors contribute to the observed inequalities.MethodsA population-based cross-sectional multi-country analysis was used to study the utilisation of BCS services. Regression-based decomposition analyses were applied to examine the magnitude of the impact of inequalities on the utilisation of BCS services and to identify potential factors contributing to these outcomes. Observations from 140,974 women aged greater than or equal to 40 years were used in the analysis from 14 low-resource countries from the latest available national-level Demographic and Health Surveys (2008–09 to 2016).ResultsThe population-weighted mean utilisation of BCS services was low at 15.41% (95% CI: 15.22, 15.60), varying from 80.82% in European countries to 25.26% in South American countries, 16.95% in North American countries, 15.06% in Asia and 13.84% in African countries. Women with higher socioeconomic status (SES) had higher utilisation of BCS services (15%) than those with lower SES (9%). A high degree of inequality in accessing and the use of BCS services existed in all study countries across geographical areas. Older women, access to limited mass media communication, being insured, rurality and low wealth score were found to be significantly associated with lower utilisation of BCS services. Together they explained approximately 60% in the total inequality in utilisation of BCS services.ConclusionsThe level of wealth relates to the inequality in accessing BCS amongst reproductive women in these 14 low-resource countries. The findings may assist policymakers to develop risk-pooling financial mechanisms and design strategies to increase community awareness of BCS services. These strategies may contribute to reducing inequalities associated with achieving higher rates of the utilisation of BCS services.

Симулятивная идентичность медиасубъекта

The study aims to determine an individual’s identification strategy within conditions of sociocultural space mediatisation. The article has demonstrated that digital media do not only establish new ways of reproducing social practices but also bring about transformations happening to an individual as a participant in mass media communication. Scientific novelty of the research lies in explication of identification strategies within various subjectivity conceptualisations: from self-reference in classical philosophy to simulation in postmodernism. The attained results have revealed that within conditions of mediatisation, an individual functions as a media subject whose leading identification strategy is simulation.

Predicting COVID-19 Incidence Using Anosmia and Other COVID-19 Symptomatology: Preliminary Analysis Using Google and Twitter.

ObjectiveTo determine the relative correlations of Twitter and Google Search user trends concerning smell loss with daily coronavirus disease 2019 (COVID-19) incidence in the United States, compared to other severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) symptoms. To describe the effect of mass media communications on Twitter and Google Search user trends.Study DesignRetrospective observational study.SettingUnited States.Subjects and MethodsGoogle Search and “tweet” frequency concerning COVID-19, smell, and nonsmell symptoms of COVID-19 generated between January 1 and April 8, 2020, were collected using Google Trends and Crimson Hexagon, respectively. Spearman coefficients linking each of these user trends to COVID-19 incidence were compared. Correlations obtained after excluding a short timeframe (March 22 to March 24) corresponding to the publication of a widely read lay media publication reporting anosmia as a symptom of infection was performed for comparative analysis.ResultsGoogle searches and tweets concerning all nonsmell symptoms (0.744 and 0.761, respectively) and COVID-19 (0.899 and 0.848) are more strongly correlated with disease incidence than smell loss (0.564 and 0.539). Twitter users tweeting about smell loss during the study period were more likely to be female (52%) than users tweeting about COVID-19 more generally (47%). Tweet and Google Search frequency pertaining to smell loss increased significantly (>2.5 standard deviations) following a widely read media publication linking smell loss and SARS-CoV-2 infection.ConclusionsGoogle Search and tweet frequency regarding fever and shortness of breath are more robust indicators of COVID-19 incidence than anosmia. Mass media communications represent important confounders that should be considered in future analyses.

EDUCARE ALLA CITTADINANZA NELL’ERA DELLO STORYTELLING

The question of the potentially negative impact of mass media communication on democratic societies has been for decades in the spotlight (with the notions of “videopower”, “psychopower” and “telecracy”). Against this backdrop, the contribution focuses on a specific facet, that of storytelling, which will be addressed through the critical lens of Christian Salmon, educationally appropriated in light of Neil Postman’s tenets. I explore whether and how a combination of Dewey’s education for inquiry and Richard Rorty’s “sentimental education” through novels could represent a way of educating citizens capable of critically engaging with the many forms of storytelling dominating the public discourse.