Abstract
The article considers SMM advertising as an effective opportunity to promote Internet projects in the hotel business. This information environment is conducive to promotional activities, as Internet visitors are predisposed to receiving information about the hotel industry. Moreover, it is for this information that they go to the net. SMM is a mass communication medium that differs from other media mainly in the way it spreads and presents information, providing a lot of opportunities for integrated marketing programs in the hotel industry. The specificity of SMM activities on the network lies in the fact that any user has the opportunity to be both a recipient and a sender of an information message. Therefore, SMM advertising, compared to traditional PR (public relations) on the Internet, provides a deeper level of interaction with potential customers.
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