Market Of Tourist Services Research Articles

МЕНЕДЖМЕНТ КОНКУРЕНТНИХ ПЕРЕВАГ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ УКРАЇНИ

The article identifies the essence of competitive advantages from the standpoint of different scientists and different sources of formation. A detailed analysis of the factors that provide a stable competitive advantage: geographical, organizational, economic, innovative. On this basis, the components of the economic mechanism for ensuring the competitive advantages of tourism businesses at the regional level to increase the investment attractiveness of the tourism industry are revealed. Based on the analysis of the dynamics of the number of tourists who were served by travel agents and tour operators in Ukraine, the main trends and changes in the structure of tourism and the factors that influenced them. The diagnostics of indicators of activity of subjects of tourist business is carried out separately for legal entities and natural persons-entrepreneurs. It is motivated that the development of tourism business has allowed many countries with less attractive than in Ukraine, natural and cultural-historical preconditions to increase the level of socio-economic development. Available tourist resources contribute to Ukraine's entry into the world tourist market. But even the significant tourist potential does not guarantee the successful development of the tourism industry. To increase the efficiency of using the competitive advantages of the tourism sector of the economy, it is necessary to regulate this process both at the national level and in the regions. On this basis, strategic approaches to the development and improvement of the market of tourist services are motivated on the basis of the Strategy of development of tourism and resorts of Ukraine for the period till 2026 approved by the Government. As a result, a set of actions has been identified at the appropriate levels that will promote the activation of the market of tourist services in Ukraine. The success of all components of the tourist attractiveness of the region depends mainly on an effective management system and the level of their cooperation. The necessity of development of innovative types of tourism, their popularization among the population of Ukraine and citizens of other countries is proved. Qualitative components of competitive advantages that form the image of the region and the country as an object of tourism are substantiated.

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The article analyzes the importance of tourism for the socio-economic system of the country, and also evaluates trends in the development of tourism in the current conditions of the impact of the COVID-19 pandemic. Possible ways of overcoming the consequences of the pandemic for the tourism industry in Ukraine and strengthening its position in the world market of tourist services have been substantiated

The role of agritourism in the development of rural territories in the union state of russia and belarus

The purpose of the study is to assess the state and prospects of rural tourism development as one of the priority areas of economic activity in the agricultural sector of Russia and Belarus and its place in the European market of tourist services. The history of development of agritourism in the world economy is analyzed, the specifics of different countries are noted, and the advantages of agritourism in the Union State are shown. The study was carried out using classical methods of comparison, analysis of dynamic series, and analytical groupings. The modern economic literature highlights the main directions of agritourism development in the world, the impact of investments in agritourism on rural development, and the retention of rural population in Russia and Belarus. The main attention in this article is focused on the advantages of rural tourism in Russia and Belarus in comparison to rest of the European market of tourist services, which can facilitate attracting foreign tourists. At the same time, the strengths and weaknesses of this type of economic activity in the Union State in comparison to the neighboring countries are discussed. Russian regions are grouped by the level of rural tourism development, and the level of investment in agriculture is assessed. The study allowed us to identify the "bottlenecks" in the development of rural tourism in Russia and Belarus and to identify the most important objective and subjective reasons for their occurrence. In the conclusion the article offers a set of recommendations that will allow using the specific natural and climatic features of the Union State to attract state and private investment contributing to the development of agritourism and rural terrritories.

ОСНОВНІ НАПРЯМИ РОЗВИТКУ МІЖНАРОДНОЇ ГОСТИННОСТІ ТА ШЛЯХИ ВДОСКОНАЛЕННЯ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ ГОТЕЛЬНО-РЕСТОРАННОГО ГОСПОДАРСТВА

The article is devoted to the principles of successful development and functioning of the international hospitality industry in modern conditions. The current state of development of hotel and restaurant enterprises is covered. Features of modern development of the enterprises of hotel and restaurant economy are resulted. The urgency of creating and developing tools for hotels and restaurants at the international level is considered and the need for their application in practice as a multi-element system, which has a positive impact on the functioning of the international hospitality industry. The hotel and restaurant industry is considered as one of the main determinants of the hospitality industry. Approaches to the use of tools in the management of hotel and restaurant enterprises are indicated. The activity of hotel and restaurant enterprises is characterized and the methods of their management are determined. Ways of improvement of the enterprises of hotel and restaurant economy are offered. It is established that the environment of the world hospitality industry is the world market of tourist services. The world market of tourist services consists of national tourist markets, which have their own characteristics. Tourism services are based on all the characteristics of services, such as intangibility, inseparability, inconsistency and variability of quality. The world market of tourist services is affected by such phenomena as changes in the international division of labor, internationalization of finance, new technologies, unification of the consumer market, increasing competition, the process of transnationalization. It was found that the main actors in the global hotel and restaurant industry are enterprises of various types. A certain type of enterprise is formed depending on the specifics of available services. The formation of the type of management and operating costs depends on the type of enterprise. Hotels and restaurants have been found to have a significant impact on the global hospitality industry. It is investigated that the largest participant in the international tourist exchange is the European region. The most competitive countries by all indicators are European countries. The 2020 pandemic has caused significant damage to the global market for travel services, several times more than the losses during the 2009 crisis.

Development of a methodological approach to assessing tourism potential, considering the recreational needs of the population

The current situation in the world market of tourist services is characterized by several restrictions concerning both the impossibility of traveling to some countries and tourist formalities aimed at observing the safety measures of tourists. In addition, the structure of tourists’ needs has changed significantly, in connection with which the directions of “green” nature-oriented tourism have become actualized, contributing to the implementation of the concept of sustainable tourism development. In this regard, it is required to assess and re-evaluate the tourist potential of local territories and its development, considering the recreational needs of the local population. The article presents a methodological approach to assessing the tourist potential of local territories, considering the recreational needs of the population. The approach is based on the synthesis of methods for assessing the tourist-recreational potential of local territories and the real needs of tourist-recreational services among the population of the region. The methods of recreational-geographical, marketing, cluster approaches, as well as economic and mathematical modeling and cross-classification were used for methodology forming. The proposed methodological approach is in demand by regional and local authorities, tour operators and investors to objectively assess the tourist potential of local territories, considering the recreational needs of the population and the priorities of tourism development.

ВОЗМОЖНОСТИ ОБЕСПЕЧЕНИЯ ФИНАНСОВОЙ УСТОЙЧИВОСТИ ПРЕДПРИЯТИЙ ИНДУСТРИИ ГОСТЕПРИИМСТВА В РОССИИ В ПЕРИОД ПОСЛЕ ПАНДЕМИИ

The coronavirus pandemic has had a negative influence on many areas of functioning of society, including the economy. Under these circumstances, many businesses have lost most of their potential income. The tourism industry has proven to be one of the worst hit sectors of the economy. This article examines the main differences in financial management at the enterprises of the hotel industry, analyzes the current situation of enterprises in the hospitality industry. The main problems and prospects of the sector development due to competent financial management are presented. Based on the results of the current situation study in the domestic market of tourist services, a number of proposals are made to solve the problems identified within the framework of the work.

ДОСЛІДЖЕННЯ РИЗИКІВ НА МІЖНАРОДНОМУ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ, СПРИЧИНЕНИХ ПАНДЕМІЄЮ ТА ПЛАНУВАННЯ ЗАХОДІВ ВИХОДУ З КРИЗИ ЗА РАХУНОК ПІДВИЩЕННЯ РІВНЯ ПРОФЕСІЙНОЇ МОТИВАЦІЇ ПРАЦІ ПЕРСОНАЛУ

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

СУЧАСНИЙ СТАН І ТЕНДЕНЦІЇ РОЗВИТКУ ІВЕНТИВНОГО ТУРИЗМУ В УКРАЇНІ НА ПРИКЛАДІ ОДЕСЬКОЇ ОБЛАСТІ

Tourism is one of the leading industries in the world economic complex (in economic terms it ranks second after the oil refining industry, and in terms of the number of jobs it firmly holds the first position). In recent years, the sphere of recreation, entertainment and tourism is one of the most promising areas of economy and business. In the current conditions of recession, economic tourism should become one of the factors of increasing domestic regional products, diversification of sources of income of regional budgets, job creation and improving the quality of life. Event tourism as a business began its development abroad, but in recent years has firmly entered the lexicon of tourism professionals in Ukraine, supplementing the list of types of domestic and inbound tourism. Events are becoming one of the most important elements of people's lifestyles. The rise in living standards and incomes has led to the rapid growth of the holiday and entertainment industry, which is directly related to the development of event tourism. Inventive tourism involves the systematic planning, development and marketing of festivals and special events that contribute to the development of infrastructure, the formation of a positive image of the territory, its attractiveness and economic growth. The article examines the current state of event tourism in Ukraine and highlights the main trends in its development on the example of Odessa region. The essence of event-tourism and its classification are determined. The development of event tourism in the international market of tourist services is characterized. The main tourist events of the region and the development of event tourism in Odessa region are covered. Thematic types of event tourism and modern event events and the process of preparation for their holding in the region are highlighted. The directions of state regulation of event tourism in Ukraine and in particular in the Odessa region are formed. Prospects of creation and realization of event tours on the territory of Ukraine are considered and directions of development of event tourism of the region are offered. The ways of further development of event tourism in Ukraine on the example of Odessa region are given.

Теоретичні засади розвитку ринку туристичних послуг у системі світового ринку послуг

One of the most significant structural shifts in the economy is the rapidly growing importance of the servicing sphere. Gradually, it becomes increasingly important in the modern world economy and turns into the dominant sector of the national economy. The sphere of services is characterized by such features as high dynamism, higher profit rate, high speed of capital turnover, as well as shorter payback period of investments compared to many commodity sectors of production. There is also a constant growth of the role of international tourism, which has almost inexhaustive potential for development and is a promising direction of socio-economic development of countries. Tourism activity has a multiplier effect, stimulating the development of other industries. The article is aimed at analyzing the essence and main aspects of development of the tourist services market within the world market system. As a result of the research, the essence and significance of the world market of services is considered, its structure and specific features are defined. The essence and peculiarities of the tourist services market are examined. The essence, functions and classification of tourist services are considered. The main factors that either facilitate or impede the development of international tourism are identified. The directions of influence of international tourism on economic development are determined. Based on the analysis of factors that encourage foreign and domestic companies to provide tourist services, and specific signs of the tourist services market, it is concluded that tourist services clearly define the consumer market. On the basis of the carried out research the main aspects of the development of the tourist services market are defined.

НЕКОТОРЫЕ ОСОБЕННОСТИ РЫНКА ТУРИСТИЧЕСКИХ УСЛУГ В СТРУКТУРЕ ЭКОЛОГИЧЕСКОГО КАРКАСА РЕСПУБЛИКИ КРЫМ

The article examines the influence of environmental factors on the activities of tourist enterprises. The assessment of the importance of additional services for tourists (clients) of hotel and hotel structures was carried out. The degree of tourists ‘ satisfaction with the elements of the tourist product is analyzed. The main provisions of the pricing policy in assessing the level of competition in the tourism industry are described. The degree of tourists ‘ satisfaction with the elements of the tourist product was assessed. The main recommendations for the progressive development of the tourist services market in the structure of the ecological framework of the Republic of Crimea are formulated.

DOMESTIC TOURISM MARKET: ANALYSIS AND FORECAST

In a pandemic, the economy must adapt to new conditions in order to minimize the risks that arise. One of the areas of the economy that is most affected by the pandemic is travel and tourism (T&T). If at the beginning of the 21st century tourism showed high indicators of development, then in 2020 the T&T sphere approached the limit of survival, according to many experts’ estimates. An effective way to preserve the country’s tourism potential under these conditions is to develop domestic tourism. This research aims to analyse the development indicators of the tourism sector in Ukraine and assess the prospects for the development of the domestic tourist services market based on a correlation and regression model. The article presents an analysis of the main indicators of tourism development in Ukraine. In particular, these are such indicators as the capital investment volume, the dynamics of income from the provision of tourist services, and the total contribution of tourism to GDP. A structural analysis of the dynamics of tourist flows in Ukraine for 2013-2019 has been carried out. A significant advantage of outbound tourism in comparison with domestic tourism has been revealed. A regression model has been constructed. This model reflects the relationship between the number of domestic tourists and such factor characteristics as: transport passenger turnover, average salary level and the number of travel agencies. The inverse relationship between the dynamics of the number of domestic tourists and the number of travel agencies was revealed. It was concluded that it would be advisable for the state to encourage small forms of management in the tourism industry, which are focused on creating tourist products of local significance. A direct relationship between the average salary, passenger traffic and the number of domestic tourists was proved. The calculated forecast indicates the possibility of increasing the number of domestic tourists in Ukraine in 2020 by 6%, in 2021 by 6%, in 2022 by 5%.

АНАЛИЗ ЛИКВИДНОСТИ И ПЛАТЕЖЕСПОСОБНОСТИ ПРЕДПРИЯТИЙ ИНДУСТРИИ ТУРИЗМА

This study is aimed at studying the features of the formation of a mechanism for ensuring the liquidity and solvency of travel agencies in the context of the development of a pandemic caused by COVID-19 infection. The object is an average travel agency – an analogue of real-life agencies in the tourism services market of the Republic of Tatarstan with an average annual revenue from sales over the past 3 years in the amount of 15 000 thousand rubles. The authors propose recommendations for the development of a model and strategy for the development of liquidity and solvency of travel agencies in the conditions of development instability caused by the pandemic.

Сучасні тренди інноваційного розвитку сфери туризму в Україні

The tourism sphere is most sensitive against the changing external and internal environment, the main driver of its development is innovation. The article focuses on the achievements of the scholars who considered the need to introduce innovative approaches and innovative technologies for the effective development of the tourism sector in Ukraine. Studying the main approaches to the classification of types of innovations in the tourism business, the peculiarities of the application of innovations in tourism are systematized at three following levels: macro level (the State level), meso level (region level), and micro level (level of entities of tourism activities). Attention is paid to the need for the State participation in the formation of an effective strategy for the development of tourism on an innovative basis. It is noted that the introduction of innovations for the development of the tourism services market does require a joint combination of efforts of all tourism entities at the country level, as well as region level, and support on the part of the local self-government bodies. The main directions of development of the tourism sphere in Ukraine on an innovative basis are: creation of new types of tourism products; use of new tourism sites or resources that have not been used before; use of new or significantly improved technologies in the provision of tourism services; changes in the organization of the creation and implementation of traditional tourism products; new solutions in the supply, distribution and delivery chains, including tourists; research and access to new markets for tourism products. The authors consider the role and impact of information technologies in the development of innovative tourism products, such as: augmented and virtual reality, QR codes, online bookings, touch-screen displays. Given the new challenges of today, due to the influence of political, economic, international and other factors, including the spread of the COVID-19 pandemic, the main trends in the innovative development of the tourism sector in Ukraine are distinguished. It is noted that the application of innovations is the main instrument for increasing the competitiveness of domestic tourism services in the international tourism market.

FORMATION OF THE WORLD INDUSTRIAL TOURISM SERVICES MARKET MECHANISM STRUCTURE AND FUNCTIONING

Objective. The objective of the research is to form the structure and functioning mechanism of the world industrial tourism services market. Methods. To achieve this goal, a set of general scientific and special methods of analysis is used, namely: theoretical generalization, analysis and synthesis (to investigate the essence of the industrial tourism services market and its components); abstract-logical (to determine approaches to the formation of the industrial tourism services market structure), system-structural and grouping, modeling (to compile the structure and mechanism of the world industrial tourism services market).

Theoretical and practical modeling innovation and trends developement in the competitiveness of the market of tourist services: regional aspect

The object of research is the development of competitiveness of the market of tourist services. The study is based on the development and implementation of innovations in the market of tourist services, through the prism of a new philosophy of the tourism industry, including travel, which is based primarily on safety, protection and health, growth and balance of human needs. The article highlights and substantiates the priorities of the gradual exit from the crisis of COVID-19 and trends in the competitiveness of the market of tourist services, focusing on the regional aspect. The state and main characteristics of the tourist and recreational potential of domestic tourism are analyzed, on the example of the Lviv region (Ukraine). The main negative tendencies are singled out and the ways of their solution are substantiated. The analysis of experience and perspective technologies of development of the tourist market of the region is carried out. It is characterized that the priority role in the attractiveness of the region is played by the tourist service, which forms the impression of the tourist product in general. Based on this, it is substantiated that there is a close interdependence between the service and the tourist product in the market of tourist services of Lviv region. The understanding of cultural tourism through ethno-festivals as a mechanism of development of tourist services of the Lviv region is revealed. The system of ethno-festivals of Lviv region, which provide tourist attractiveness, is singled out. It is argued that the development of cultural tourism best promotes the uniqueness of customs, rituals, traditions and culture of the region. It is proved that ethno-festivals can be considered as a mechanism of effective promotion that promotes the development of tourist services in the Lviv region. Emphasis is placed on the fact that domestic tourism and the values of sustainable development help to develop the economy and conserve resources. The mechanism optimization for improving the formation of competitiveness of the market of tourist services of the Lviv area by realization of safe tourism, development and modernization of tourist infrastructure, creation of tourist, infrastructural and innovation clusters, formation of economic logistics, active use of innovative technologies and marketing of tourist region is offered

Regulating the tourism industry to attract foreign investments at risk of force majeure events

This article studies the legislative regulation of tourist activities in order to improve the investment climate. The authors consider the current state of the tourist services market and the reasons why the flow of tourists has significantly decreased and analyze the refund policy in case it is impossible to provide a tourist service due to the closure of the border during the pandemic. Based on the analysis of the international experience and the tourism industry in the Russian Federation, the authors developed recommendations to improve existing legislation and government policy towards the tourism industry, which should guarantee the influx of investments. In addition, they addressed the issue of attracting foreign investments to the tourism industry within the scope of public-private partnerships, as well as the issue of the creation of special economic zones of the tourist and recreational type. The authors concluded that it is necessary to form a clear political program for the development of tourism in the Russian Federation and to apply comprehensive measures to create conditions in which Russian tourism develops more effectively.

PROMOTION OF HISTORICAL AND CULTURAL HERITAGE OBJECTS ON THE MARKET OF TOURIST SERVICES

The article is devoted to topical issues of promotion of historical and cultural heritage sites on the market of tourist services. It is pointed out that the shortcomings in the system of promotion of these objects cause low motivation of potential tourists to visit them. The promotion of the objects is organized by a number of different subjects, each of which has its own interest in this matter, and therefore presents the object it offers to visit in its own way. Due to the diversity of promotion activities, a potential tourist does not have a holistic view of the historical and cultural object, and hence the need to visit it. The article argues that the offer of a trip to a historical and cultural heritage site should be based on the interests of a potential consumer of services. To do this, in addition to the existing factors of consumer segmentation, it is proposed to use segmentation by historical and cultural priorities. The publication identifies segments of this factor for the historical ensemble of Zhovkva in the Lviv region. The need to independently promote historical and cultural heritage sites is pointed out, which should be based on their uniqueness and competitive advantages. It is stated that the means of promoting objects should be available to certain target groups and meet their interests. The main means of promotion are characterized. It is proposed to make more active use of modern communication capabilities, in particular the Internet. The model of information content of the site of the object of historical and cultural heritage is presented, the expediency of wide representation of objects in social networks is indicated. It is recommended to use their digitization to promote objects and to maintain a lively interest of a potential tourist by skillfully presenting materials. It is proposed to produce and distribute in popular networks short but meaningful videos, shoot and distribute clips of famous artists against the background of objects. It is pointed out that traditional methods of promotion should not be abandoned, including various presentations and guided tours for people who can potentially promote the object. It is emphasized that the maximum effect from the promotion of historical and cultural heritage sites is achieved provided that the tourist product and the conditions of stay of tourists will fully meet their requirements. Keywords: promotion, objects of historical and cultural heritage, potential tourists, means of promotion, tourist product.

DIGITALIZATION OF BUSINESS PROCESS MANAGEMENT IN THE TOURIST INDUSTRY OF UKRAINE AS A RESPONSE TO MODERN CHALLENGES OF THE WORLD ECONOMY

In the presented article features of introduction and use of process of digitalization in the market of tourist services of Ukraine are considered. It is generalized that digitalization of business, regardless of the scale, sphere of management, is a driving force that promotes its promotion, development and provides higher competitiveness. Its main advantages are: saving time and increase of the productivity of internal business processes of the company; optimization and improvement of communications - both internal and external; providing additional value of goods (services) through quality service; higher competitive opportunities due to improved customer service and overall optimization of the workflow; price reduction through process automation and digitization of business processes; transparency of internal and external business processes of the enterprise, etc. It is also noted that the requirements for digitalization of tourism businesses are not only a challenge of time, but also a vital necessity, including pandemic, caused by the Covid-19 coronavirus. The way out of this crisis is modern digital technologies that allow people (consumers) to travel virtually, book online accommodation, transport, tickets, and travel companies to rethink the importance of these technologies in managing their own business. It is proved that organizational and legal changes that have taken place at the level of higher state authorities (creation of the Ministry of Culture, approval of the Concept for the development of electronic services in Ukraine, etc.) are an important argument for our country's transition to the digital economy. Based on the forecasts of the European Organization for the Safety of Air Navigation, it is determined that the active use of digital technologies in the market of tourist services will lead to the resumption of tourism in Europe and, in particular, in Ukraine. The article analyzes the most popular digital tools that are already actively used in the tourism industry: thematic mobile applications; sites-units for booking air tickets, accommodation or other services; use of social networks as platforms for organizing the tourism business; virtual tourism; conducting online tours, etc. Domestic travel companies are invited to introduce other innovations in the field of digital technologies (availability of a modern and functional website; creation of business pages of the company in popular social networks and use of available tools for advertising and promotion of their own tourism product; creation of chatbots to respond to the most frequent questions of potential consumers, establishing the most personalized communication with customers through the use of mobile applications, etc.), which will create better opportunities to manage their own business and make it more competitive. Keywords: digitalization, digital economy, management, business processes, tourism, travel services, digital tools, online tourism.

Integral Assessment of the Competitiveness of Socio-Economic Activity of the Western Regional Market of Tourism Services of Ukraine

The relevance of the study is that tourism is a leading field of activity in many countries, as its development provides an opportunity to use the most valuable natural resources, create new jobs, intensify investment activities, improve the environmental and socio-economic situation. Despite the actualization of the outlined problem, it is worth noting the lack of research on the market of tourist services in the Western regional market in the scientific literature, and in particular the processes of socio-economic activity and mechanisms for their regulation. The following research methods were used in this work: statistical, mathematical, method of analysis and cartographic. Also, statistical data of the State Statistics Service of Ukraine, the Ministry of Finance of Ukraine, the Ministry of Economic Development of Ukraine, the Ministry of Infrastructure of Ukraine, the Ministry of Social Policy, the Ministry of Development of Communities and Territories of Ukraine, etc. were used. This paper substantiates the level of competitiveness of socio-economic activity of the Western regional market of tourist services, analyses a number of scientific works of foreign and Ukrainian scientists. The main results of the study is an integrated assessment of the competitiveness of the Western regional market of tourist services. For this purpose, all-Ukrainian indicators for assessing the socio-economic development of the regions were used. The analysis revealed that the studied objects (Volyn, Rivne, Ternopil and Lviv regions) during 2015-2018 improved their level of integrated competitiveness in the market of tourism services, but it remains critically low, although it is gradually growing

Tourist Cluster as a Tool for the Development of the Competitive Market of Ukraine Tourist Services

The article analyzes the theoretical foundations and features of tourist and recreational zoning. The concept of the tourist cluster is examined and revealed. The methodological approach of tourist and recreational zoning in Ukraine is singled out. the method of clustering as a tool for developing the competitiveness of the market of tourist services of Ukraine is presented. The conclusion that the tourist and recreational zoning of Ukraine is an effective multiplicative tool for attracting investment and promotion of tourist resources has been substantiated. The algorithm of creation and development of a tourist cluster at the present stage is offered.