Abstract
The article examines the influence of environmental factors on the activities of tourist enterprises. The assessment of the importance of additional services for tourists (clients) of hotel and hotel structures was carried out. The degree of tourists ‘ satisfaction with the elements of the tourist product is analyzed. The main provisions of the pricing policy in assessing the level of competition in the tourism industry are described. The degree of tourists ‘ satisfaction with the elements of the tourist product was assessed. The main recommendations for the progressive development of the tourist services market in the structure of the ecological framework of the Republic of Crimea are formulated.
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