Abstract
The paper explores a new paradigm of sustainable economic growth related to the application of knowledge and innovation as a significant resource in the economic sphere of enterprise management. As innovations form the strongest competitive advantages of modern enterprises, it has been proven that the prerequisite and condition of the digital transformation process is the presence of innovative management potential in the enterprise. The basis of the activities of modern enterprises is a well-built management system. However, in the digital economy, the efficiency of this system is directly related to the various innovations that are being introduced by enterprises
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