Development of tourist services market infrastructure in Ukraine

Abstract

Introduction. The development of the infrastructure of such a market in domestic spaces is becoming extremely urgent In the current conditions of globalization and the intensive growth of the global tourism services market. Indeed, attracting foreign tourists has a positive impact on the national economy of the host countries by creating new jobs, and accordingly contributes to reducing unemployment, GDP growth, as well as filling the state budget and increasing its balance of payments, as well as stability of the exchange rate. At the same time, it should be borne in mind that directly in the field of tourism services less than 10% of the total income of this industry is obtained, while 90% is due to infrastructure facilities. In this aspect, an objective need is formed to study and substantiate effective ways of infrastructural development of the tourism services market in our country. Methods. The study is built on the basis of applying a systematic and holistic approach, an analysis and synthesis method, a structural modeling method, monographic, abstract and logical methods, informative data from the regulatory and statistical base, as well as the study of scientific and theoretical material in the plane of ensuring the effective development of the market infrastructure tourist services. Results. The effective directions of development of the infrastructure of the market of tourist services in Ukraine are identified and substantiated. The features of the infrastructural development of the tourist services market are disclosed. The importance of the integrated development of the infrastructure of the market for tourism services through the prism of ensuring a balanced level of resource use is argued. The current state of the tourism services market in Ukraine has been assessed and the main groups of factors influencing the infrastructure development of this market have been identified. A number of structural elements of tourism infrastructure have been identified: subjects of tourism activity, tourism resources, tourism industry, tourism services, tourism product. The scheme of the effective functioning and development of the tourism services market in the overall structure of the tourism industry development is built. It has been proved that the infrastructure of the tourism services market is represented by a certain set of material and material objects, the functioning of which is aimed at satisfying tourist needs and the development of this market, and also contains the material and technical base of functional economic structures. Discussion. In the context of substantiated directions for the development of the infrastructure of the domestic tourism services market, in addition to a number of specific ways and identified factors, the correct coordination and adjustment of the influence of which will increase the overall social and economic level of the country's development, also requires a thorough study of innovative and investment infrastructure support in the tourism services market system regarding its instrumental apparatus in the context of balanced resource use tions and increase the competitiveness of the tourism product in the light of the effective functioning of the sphere of tourist services. Keywords: infrastructure, development, market, tourism services, tourism product, tourism resources, tourism entities.