Clothing Market Research Articles

A Study on The Influence Of 'She-Economy' Upsurge on The Development of Clothing Companies: Taking Anta as An Example

With the awareness of people's self-consciousness, the 'she-power' of female consumers begins to emerge. The upsurge of the 'she-economy' has become a highly-concerned economic phenomenon. Various industries turned their attention to the female market and female groups. On the basis of previous studies on 'she-economy', this paper focuses on clothing enterprises, summarizing the impacts of this economic phenomenon on the cases concerned in this paper through case study, literature study and event study, so as to provide suggestions for the development of the clothing industry. The study found that the coping strategies made by clothing enterprises in response to the 'she-economy' phenomenon have a significant positive impact on the enterprises themselves, which is reflected in the profitability, asset structure and female consumption performance of the enterprise. Whereas, inappropriate marketing methods may bring a negative impact to enterprises. Hence, enterprises need to exercise sound judgement when making decisions. From the market situation, it can be found that the women's clothing market still has a large development space. In the future, clothing enterprises can learn from the excellent cases in the industry, try to open up the female business, transform the new-born 'she-power' into their customers, expanding their consumer group. Other industries can also carry out researches on the impacts of the 'she-economy' phenomenon, learn from the development experience of those clothing enterprises, and enter the huge consumer market of women's business.

Beneath the colorness skies: Does weather influence consumer color preference?

Understanding consumer preference is crucial for optimizing inventory management and enhancing consumer satisfaction. While previous research has explored various determinants of consumer choices, the role of weather in shaping consumer color preference has received little attention. This study addresses this gap by investigating how key weather variables—temperature, relative humidity, and wind speed—affect consumer color preference in the fashion clothing market. Using data from 3,184,162 transactions across 99 physical fashion retail stores in Italy, we analyze consumer clothing purchases as indicators of color preference. Our findings reveal that higher temperatures and relative humidity lead consumers to prefer cooler clothing colors, while increased wind speed encourages the selection of warmer colors. Additionally, fashion trends play a moderating role in shaping the relationship between weather conditions and color preference. This research contributes to a deeper understanding of the weather's influence on consumer behavior and offers valuable insights for retailers, enabling them to better anticipate changes in consumer preference under different weather conditions and reduce supply-demand imbalances.

Thermal conductivity assessment of cotton fibers from apparel recycling for building insulation

The impressive growth of the clothing market in the last decades comes along with an increase in the textile waste, nowadays mostly incinerated or landfilled. To improve the circularity of the sector, the possibility to recycle the textile waste into thermal insulation products for the building envelope has started to emerge. While the scientific literature agrees that the thermal conductivity of products based on textile waste is comparable to conventional thermal insulators, very few studies provide a comprehensive characterization of their heat transfer behavior in terms of the relevant parameters. This study focuses on post-consume cotton in the form of loose fibers with density 30, 50 and 70 kg/m3. By exploiting complementary experimental techniques, it is found that the effective thermal conductivity ranges between 0.0381 W/(m∙K) (ρ = 30 kg/m3, T = 10 °C, RH = 17 %) and 0.0546 W/(m∙K) (ρ = 50 kg/m3, T = 30 °C, RH = 80 %). The conductivity of the loose cotton fibers is predominantly sensitive to temperature and relative humidity, while the influence of density and the vertical/horizontal orientation appear less significant. These results highlight the complexity of the characterization of the thermal performance of such fibrous materials and the need to perform tests under fully controlled environmental conditions. Moreover, they are key for an accurate prediction of the performance of such insulating materials in real building operation, possibly achieved through dynamic energy simulations including heat and vapor transfer and modelling the conductivity variation with temperature and moisture.

ASSESSMENT OF THE DOMESTIC WORKWEAR MARKET

The research paper examines the development of the market for tailoring work clothes in Ukraine. The European and domestic classification of types of work clothes and the corresponding segmentation of the market are given. Special purpose clothing guarantees protection to employees from the adverse effects of the working environment, reduces the risk of industrial injuries and shows their individuality. Under modern conditions, the market of overalls is developing rapidly, taking into account the growing need for it among enterprises in the construction industry, manufacturing industry, distribution of electricity, gas and water, wholesale and retail trade, tourism, medicine, the service sector and other industries. Therefore, the analysis of the development of the overalls market requires in-depth research and is an important and urgent issue. The article provides an assessment of the current state of the workwear market in terms of changes in the number of enterprises, volumes of merchandise and sales of special purpose products. The domestic market of work clothes and personal protective equipment maintains a stable growth trend. In particular, new business entities dealing with their tailoring and implementation are being opened. They expand the range of special purpose products; improve their quality and aesthetic appearance. The article outlines the trends in the development of the workwear market in Ukraine: cost optimization for the purchase of better quality workwear; the emergence of new technologies in the production of work clothes increase the requirements for the innovative component of the clothing market; orientation of manufacturers of work clothes mainly on consumers of low and medium price segments; growth in the amount of tailoring of uniforms for the Armed Forces, the State Emergency Service, and medical workers based on military needs; increase in the number of competing companies. Based on this, the ways of further improvement of the scope of sales regarding the tailoring of work clothes are planned: to make comfortable multi-functional overalls for active life and work; to revitalize the digitization of the market for the sale of workwear; to involve nanotechnology in the production of overalls (fabrics: a generator, a cooler, which changes color under the influence of water, heat and light, which is not subject to damage when using a knife). As a result of taking these measures, companies producing special purpose clothing will increase their competitiveness both on the domestic and European markets.

The relationship between the rise of Vintage clothes’ market, culture and the new media

In resent years, vintage clothes have caught more and more people’s attention. To be specific, in the first-tier city and the new first tier city (such as Shanghai, Beijing, Hangzhou, Chongqing, Nanjing), the increases of the number of the vintage shop and the account about vintage in the new media have demonstrated that the vintage market share is growing. The aim of this study is to explore vintage culture and vintage clothing, the emotional connection people have with vintage garments, and how new media social platforms have renewed interest in vintage culture. The study aims to provide cultural and marketing insights for the future development of the vintage clothing market.

Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases

The second-hand clothing (SHC) market has seen dynamic expansion, driven by shifts in consumer attitudes. However, motivations underlying customer engagement in this market remain largely unexplored. Accordingly, this study investigates factors driving consumer sentiment towards buying used clothing. Data were collected in 2023 from a sample of 254 European consumers. The results show that positive attitudes towards SHC are associated with high levels of economic, hedonic (treasure hunting) and ethical motivations, while strong fashion interest and materialism seem to coincide with more negative evaluations of SHC. Interestingly, treasure hunting motivation emerged as the strongest driver of SHC attitudes, surpassing both economic and ethical motivations, which were similar in strength. However, mediation analysis revealed complex interaction patterns among the attitudinal variables, with the potential of reversing the direction of average regression weights for individuals as well as subgroups of customers. This study offers a more nuanced understanding of consumer behavior in the SHC market. It provides practical recommendations for the marketing strategies of SHC vendors, and lays the groundwork for future research in this area.

Faktor yang Mempengaruhi Keputusan Pembelian Pakaian Bekas di Pasar Aurduri Kota Jambi

The secondhand clothing market has become a popular alternative choice among consumers, especially in big cities like Jambi. This study aims to explore the factors that influence purchasing decisions of secondhand clothing in Aurduri Market, Jambi City. With the growing interest in second-hand clothing, it is important to understand the variables that influence purchasing decisions to provide deeper insights for sellers and market stakeholders. This study used a quantitative method with a sample of 40 respondents who were randomly selected. Data was collected through a questionnaire designed to evaluate the influence of price, product quality, brand, and socio-cultural factors such as local trends and norms on purchasing decisions. The results showed that price was the dominant factor influencing purchasing decisions, followed by clothing quality and seller reputation. Socio-cultural factors also influence purchasing decisions, albeit with a smaller degree of influence. The findings provide valuable insights for used clothing sellers in Aurduri Market in formulating marketing strategies, as well as enriching the literature on consumer behavior in the context of the used clothing market in Indonesia.

The Importance of the Vinted Application in Popularizing Sustainable Behavior among Representatives of Generation Z

Changes in the fashion market (mainly fast fashion) mean that the negative impact of this sector on the natural and social environment is increasing. An important measure to limit this negative impact is to create more responsible consumer behavior in this market. This applies especially to young consumers, who are the recipients of most fast fashion campaigns, and thanks to new media (including mobile applications), their sustainable behavior can be shaped. The main aim of this study was to identify the features of the useful Vinted mobile application in terms of promoting socially and environmentally sustainable behaviors of Generation Z on the clothing market. At the stage of collecting research material, the desk research and CAWI (computer-assisted web interview) methods were used, and the analysis included, among others, measures of descriptive statistics, a customer satisfaction index (CSI) and a Mann–Whitney Z test. The research was carried out at the turn of 2022/23. The responses of 370 respondents using the Vinted application were qualified for analysis. A convenient selection of the research sample was used. The link to the survey was shared through online channels, including social media. The snowball method was used to obtain respondents. This study shows that less frequent use of the application corresponds to lower ratings of the analyzed parameters. The most important features (attributes) of the application are free application, ease of creating an account and secure payment. The main reason for using the Vinted application is the economic factor (looking for bargains). There is a difference between the CSI value in the group of women and men. To the best of the authors’ knowledge, this is the first survey conducted among representatives of Gen Z, which simultaneously took into account satisfaction with using the Vinted application and its impact on popularizing sustainable attitudes.

An Analysis of Consumer Sensory and Sensibility Factors for Planning Conductive Fabric Clothing

The ultimate purpose of this research is to analyze consumers’ complex sensory and sensibility factors, providing fundamental data to assist in suggesting the planning of clothing products with conductive fabric. For conductive fabric, “electrostatic” is the key factor, while “even,” “not crude,” “mature,” “modern,” “refined,” and “urbane” constitute the primary sensibility factors. Participants tended to perceive that knit-type silver-coated conductive fabric based on the nylon is more insulating and formal than the same fabric based solely on the silver fiber. According to the analysis of differences in sensory factors based on the composition, it was observed that conductive fabric made from 100% nylon exhibits high versatility in developing clothing products. The preference for clothing products made from conductive fabric revealed that blouses, shirts, dresses, and t-shirts were highly ranked. Especially, knit-type conductive fabric appears highly suitable for developing clothing, as it exhibits the highest preference for various clothing products. Thus, actively applying knit-type conductive fabric on a preferential basis is expected to be effective in introducing conductive fabric into the clothing market and stimulating product development. In conclusion, this result indicates that introducing conductive fabric into the clothing market is positive. Sensory and sensibility factors of the proposed fabric are believed to offer an important guideline for those who develop clothing products made of conductive fabric to satisfy consumer needs.

This Paper Attempts to Analyze Florence’s Textile and the Functioning of the Fashion Market to Understand the Most Important Features that Made the City the First Fashionable City in Europe during the Renaissance Epoch

In the early modern period, from the 14th-16th century, the textile and clothing production industry was a significant economic contributor in Florence. The Florentine fashion industry's success became evident in the city's fashion exports, which were sought-after globally, providing employment opportunities for many of its residents which were dominated mainly by a thriving textile and clothing market, eventually dividing the society into guilds which were determined by class, employment role and economic status. This essay will describe how the Florence textile and clothing market’s economy functioned and was heavily influenced by different geographical allies, how the city's strategic location in central Italy made it an essential trading centre which helped establish the city's reputation as a throbbing fashionable destination which proved to be an essential driver of the city's economic and cultural growth eventually shaping the city's fashion scenario. which distributed its wealth and fashionable social dignity unevenly amongst its citizens, manipulating the entire citizenry of Florence to be involved in the larger fashion scenario of the city voluntarily or unknowingly, eventually making the city the first fashionable city in Europe. Finally, it will conclude the most important feature that contributed to making Florence the most fashionable city in Europe.

국내 반려동물전공대학생의 반려동물 의복추구에 따른 소비자유형과 반려동물 의류 구매의도의 영향요인

In this study, we explored the preferences and purchasing motivations of South Korean pet-related majors regarding pet clothing. Through big data analysis from sources like Naver Data Lab, surveys, and interviews, we identified diverse buyer groups in the pet clothing market. Our findings reveal that seasonal trends influence search and purchase behaviors, with factors such as usability, safety, lifestyle compatibility, fashion, satisfaction, and environmental concern influencing their choices. This insight enhances our understanding of the pet clothing market and provides valuable guidance for producers and retailers aiming to better meet pet owners' needs.

Adaptive Clothing for the Elderly of India: Analysis of the Current Market Scenario

Since the beginning of civilisation, clothing has played a vital role in the lives of mankind. Humans use clothing to express themselves and build a positive relationship with others in the society. However, the fashion business has always concentrated on a narrowly defined retail client based on modern cultural notions of beauty: young, conventionally beautiful, and able bodies, with very little inspirational work done in inclusive fashion clothing (Azer et al., 2012; Carroll, 2015). Most of the elderly people struggle with limited body movements and functions and therefore find it difficult to fit into the clothes made by the fashion retail industry. They require clothing that are adaptive, meaning clothing that are easily accessible, made to fit their body requirements and do not compromise on style. The good news is that there is a noticeable shift in the fashion industry and there are many brands which are working in the domain of adaptive clothing. In the international market there are a number of retail organisations that have a dedicated clothing line for the elderly. However, the adaptive clothing market in India is at a nascent stage. There are just a handful of brands working in this sector. The objective of the research was to study the current market players offering adaptive clothing in India. The data was collected from the social media pages of five home grown brands. An in-depth analysis was done in terms of the product range, their functionality, available sizes, choice of textiles etc. The percentage of elderly population is growing in India but the number of products and choices offered by these Indian brands are limited. Therefore, this sector has a huge potential. Research should be carried out to identify the needs of the consumers and suitable product line should be developed.

Circular economy rebound effect in the context of second-hand clothing consumption

The purpose of this paper was to investigate whether consumer behaviour in the second-hand clothing market causes a rebound effect, and if so, what are the reasons behind it. The study examined two potential causes: the price effect and moral licensing. A survey technique was used for data collection to study the phenomenon quantitatively. Non-parametric tests, analysis of relationships between variables and hierarchical cluster analysis were used to analyse the results. The existence of a rebound effect in the used clothing market was confirmed. At the same time, the magnitude of the substitution rate between new clothing and used clothing was estimated at 1:1.23. It was also proved that the phenomenon under study is influenced by both the price effect and moral licensing.

The influence of emerging market consumers’ purchase intention of luxury clothing on their purchase behaviour: a South African perspectives

The growth of the economy has occasioned a shift in consumption patterns in the South African luxury markets. This study aims to investigate the purchasing behaviour of emerging market consumers as regards luxury clothing. A survey was conducted and data was collected online from 300 emerging market consumers in SA by means of a survey questionnaire. The results of the study demonstrated that status, quality, and materialism all influence the purchase intention of emerging market consumers as regards luxury clothing. Status had the strongest effect on purchase intention for luxury clothing, followed by quality and materialism. Consumer intention to purchase luxury products was found to influence such consumers’ purchase behaviour. This study is significant for retail stores in South Africa selling luxury clothing, as well as those intending to enter the SA luxury clothing market. The study findings shed light on factors influencing purchase behaviour by emerging market consumers as regards to luxury clothing.

Study of the dyeing industry pollution after mandatory installation of ETP in Madhabdi municipality, Bangladesh

ABSTRACT Madhabdi municipality of the Narsingdi district of Bangladesh, the “Manchester of the East,” is famous for its cloth market and fabric dyeing industries. The untreated effluent discharge has been mixed with the water and soil, degrading the environmental standards of this area for years. Installing an effluent treatment plant (ETP) in all textile industries in Bangladesh is mandatory. This study evaluates the soil condition, surface water quality, and heavy metal contamination in cultivated vegetables after the compulsory installation of ETP. Soil and water samples from eight locations and cultivated vegetable samples from three locations are collected and analyzed for this study. The pH, EC (electric conductivity), TDS (total dissolved solids), DO (dissolved oxygen), and heavy metal concentrations are observed. The water quality index, contamination index, metal evaluation index, pollution load index, and metal pollution index are calculated from the collected samples. The study found that the physico-chemical properties of water pH (9.19), EC (2232.38 µScm-1), and DO (0.79 mgL-1) violate the national standards. The mean TDS is below the maximum permissible level. The heavy metal concentrations of Cr and Pb in water are 1.03 and 0.13 mgL-1, crossing the permissible limit, respectively, but Mn, having 0.89 mgL-1, is within the limit. The water quality is unsuitable for domestic and agricultural use, contamination is “medium,” and metal evaluation is “medium.” The soil is alkaline, having a pH of 8.58. The soil’s Cr, Pb and Mn concentrations are 68.21 µgg-1, 52.73 µgg-1and 805.16 µgg-1, respectively. The soil contamination level is low to moderate. Cultivated leafy vegetables have a concentration of Cr, Pb and Mn; 2.61 µgg-1, 0.30 µgg-1and 288.67 µgg-1, respectively, where Cr has crossed, Pb is within, and Mn is lower than the permissible limit. Produced vegetables have high (12.10–33.09) MPI (metal pollution index) and are at a high-risk level for consumption as food.

Web-Based Clothes Sales Information System

Aliyelsha Damar Bordir is a business in the field fashion which is located on Jln. Rasuna Said No.38 Kurai Taji, South Pariaman, Pasir, Kec. Central Pariaman, Pariaman City. Aliyelsha Damar Bordir sells robes, koko clothes, kebaya clothes and mukenas. Clothing sales at the Aliyelsha Damar Bordir shop do not yet use information technology media so there are limitations in selling and marketing clothes at the Aliyelsha Damar Bordir shop not using information technology so it is difficult to do marketing. Based on the existing problems, the author designed a web-based information system for selling clothes at the Aliyelsha Damar Bordir shop. This research method uses the System Development Life Cycle (SDLC) with the Waterfall model. The programming languages used in building the system are PHP and MySQL. The aim of this research is to build a sales information system for the Aliyelsha Damar Bordir shop in selling clothing, implementing a clothing sales information system in improving clothing marketing and strengthening business value in the field of fashion and the results of this research are that the system built can make it easier for Aliyelsha Damar Bordir in the sales that will be built, as well as making it easier to provide information regarding goods and customer data.

Exploring the Role of Environmental Awareness in Managing Sustainable Consumption Behaviors for Maternity Clothing

As China relaxes its birth policies and Chinese women gain greater mental and economic independence, the market for maternity clothing has expanded significantly. This essential item for pregnant women now features a vast design space and a growing consumer market, drawing widespread attention. However, due to the ongoing changes in pregnant women’s body shapes and the requirement for many to keep working and socializing during early and mid-pregnancy, maternity clothing has a brief usage period and a quick turnover, contributing to unsustainable consumption habits. This research aims to explore the effect of environmental awareness on sustainable consumption behavior in maternity clothing. Using Grounded Theory, the study investigates sustainability issues in maternity clothing consumption, identifying the factors and stages that influence sustainable consumption behavior. It focuses on two main questions: research question 1: How can the sustainability of maternity clothing be enhanced to minimize unsustainable consumption? research question 2: What impact does environmental awareness have on sustainable consumption behavior in maternity clothing? Maternity clothing represents a unique segment in the fashion industry due to its short-term usage and specific functional requirements. Despite its temporary use, maternity clothing consumption can significantly contribute to environmental degradation due to unsustainable production practices, use of non-eco-friendly materials, and disposal issues. Current literature has extensively covered sustainability in general fashion but has relatively overlooked the specific context of maternity clothing. Addressing research question 1 helps fill this gap by focusing on targeted strategies to enhance the sustainability of maternity clothing, thereby reducing its environmental impact. Environmental awareness is a critical driver of sustainable consumption behavior. However, the extent to which this awareness translates into actual purchasing decisions, especially in niche markets like maternity clothing, remains under-explored. Understanding this relationship can provide valuable insights into consumer behavior and help fashion brands design more effective sustainability initiatives. By examining research question2, the study aims to bridge the gap in literature regarding the specific impact of environmental awareness on consumption behaviors within the maternity clothing segment. This can inform strategies for promoting eco-friendly practices and increasing consumer engagement in sustainable fashion. To ensure the comments and reports were relevant, data collection was carried out from 2019 to 2023 using keywords such as “sustainable maternity clothing,” “eco-friendly maternity clothing,” “sustainable fashion,” “maternity clothing consumption,” and “postpartum clothing consumption.” A total of 1,086 relevant papers and other materials were obtained, Out of these ,45 viable texts were chosen for an in -depth analysis. The study identified factors related to environmental consciousness and three stages of sustainable maternity clothing consumption behavior. Additionally, it offers recommendations for encouraging sustainable consumption of maternity clothing through effective management practices.

Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product

This study investigates the impact of hedonic and utilitarian values on customer satisfaction and behavioral intentions in the Muslim clothing market, focusing on CV. Rabbani Asysa Ponorogo's products. Employing a quantitative approach, the research uses questionnaires analyzed with SEM-PLS 4.0 and involves a purposive sample of 100 respondents. This study is significant for its specific examination of the Muslim fashion industry, addressing a gap in understanding consumer behavior in this niche market. The findings reveal that while hedonic values significantly influence both customer satisfaction and behavioral intentions, utilitarian values only impact customer satisfaction, not behavioral intentions. Customer satisfaction is also a significant determinant of behavioral intentions. The research concludes that balancing both hedonic and utilitarian aspects is crucial for enhancing customer satisfaction and behavioral intentions in this sector.

The Innovation of Clothing Marketing Strategy Integrating Sichuan Yi Ethnic Costume Culture

Yi nationality clothing is the splendid flower of Yi nationality. The Yi costume of Liangshan is a microcosm of the historical development of Liangshan, and also a deep-seated cultural symbol. It is an important carrier for tracing ancestors, storing culture, recounting ancient records and inheriting tradition. It has been called "the living fossil of national art" by many scholars and historians. This paper examines the market strategy of Sichuan Yi nationality clothing market in detail based on the theoretical and practical research. Then work out a set of scientific and effective marketing strategy. This has played a positive role in the healthy development of the minority clothing industry in Sichuan.

Research on the Marketing Strategy of Plus-size Women's Clothing -Based on 5C Theory

According to data, there are more than 90 million obese people and 200 million overweight people in China, many of whom are women. Therefore, the plus-size women's clothing market is increasingly demanded by the market. This article is based on the 5C theory to study the current marketing strategies of plus-size women's clothing in China and what marketing strategies should be adopted by Chinese plus-size women's clothing brands in the changing market environment. Through literature reading and analysis, it can be concluded that based on the 5C theory, the current marketing strategy of plus-size women's clothing brands is: In order to cope with the changing market environment, Chinese brands need to respond flexibly, continuously innovate and optimize marketing strategies, and keep pace with the times. Advance, maintain competitiveness, and integrate Chinese traditional culture and clothing to move towards the international stage.