Abstract
In this study, we explored the preferences and purchasing motivations of South Korean pet-related majors regarding pet clothing. Through big data analysis from sources like Naver Data Lab, surveys, and interviews, we identified diverse buyer groups in the pet clothing market. Our findings reveal that seasonal trends influence search and purchase behaviors, with factors such as usability, safety, lifestyle compatibility, fashion, satisfaction, and environmental concern influencing their choices. This insight enhances our understanding of the pet clothing market and provides valuable guidance for producers and retailers aiming to better meet pet owners' needs.
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