Clothing Market Research Articles

Factors That Influence Consumer Satisfaction in Shopping Tourism at the Jakarta Traditional Clothing Market

The research aims to determine the influence of product quality, price, product variety, and online sales on consumer satisfaction on shopping trips at the Jakarta Traditional Clothing Market. This type of research is quantitative descriptive with multiple regression analysis methods. There are three research locations: Tanah Abang Market, Majestic Market, and Cipulir Market. Data were collected by distributing questionnaires with a Likert scale of 1 to 5; the sampling technique was purposive sampling. The sample in this study amounted to 150 people. Partial research results show that product quality, price, product variety, and online sales significantly affect consumer satisfaction. Good product quality can increase consumer satisfaction through appropriate design, materials, durability, and appearance, creating trust. Price plays a vital role in consumer satisfaction. Many consumers with a limited budget tend to feel satisfied with affordable prices because they get good value to influence the perception of product value. Product variety increases consumer satisfaction by providing more choices according to preferences and meeting various consumer style preferences. Online sales significantly impact consumer satisfaction, providing ease of shopping remotely, access to a wide selection of products, price comparisons, and easily customizable searches.
 Keywords: Product Quality, Price, Product Variety, Online Sales, Consumer Satisfaction

Manufacturing and Properties of Various Ceramic-Embedded Composite Fabrics for Protective Clothing in Gas and Oil Industries Part II: Thermal Wear Comfort via Thermal Manikin

Thermal wear comfort for workwear clothing plays a vital role in maintaining comfortable water- and moisture-vapor-permeable properties while wearing clothing. In particular, thermal wear comfort measured using a thermal manikin is required in the protective workwear clothing market because their use provides objective data concerning the actual wearing performance of the clothing. This paper investigated the thermal wear comfort properties of various ceramic-embedded composite fabrics for workwear clothing worn in gas and oil industries produced from new schemes. The thermal insulation rate (Clo value) of Al2O3(Aluminum oxide)/graphite, ZnO(zinc oxide)/ZrC(zirconium carbide) and ZnO/ATO(antimony tin oxide)-embedded clothing was greater (25.5, 24.7 and 16.9%, respectively) than that of regular clothing (control), which was in accordance with the results (15.0, 13.8 and 11.3% higher, respectively) of the heat retention rate (I) of fabric specimens. It revealed that ZnO- and ATO-embedded yarns mixed with ZrC particles enhanced thermal wear comfort and had superior anti-static and UV-protective properties. Considering UV-protective and anti-static protective clothing worn in gas and oil industries and cold weather regions, it can be concluded that ZnO/ZrC-incorporated fabric is suitable because it showed superior thermal wear comfort with excellent UV-protective and acceptable anti-static properties. Meanwhile, assuming high functional performance for protective clothing worn in winter and factories, ZnO/ATO-incorporated fabric is pertinent to fabricating protective clothing for cold weather regions.

The Impact of Augmented and Virtual Reality Technologies on Customer Happiness in Immersive Shopping Experiences

This study investigates the impact of augmented and virtual reality (AR/VR) technologies on customer happiness in immersive shopping experiences in the Bahraini clothing market. A purposive sample of 500 respondents was used to collect data. The results demonstrate the significance of incorporating AR/VR technologies as a modern marketing strategy to enhance customer happiness and brand loyalty. The study also validated four hypotheses of the conceptual model, indicating that usability, functionality, customer involvement, and personalization directly influence customer happiness and satisfaction with the brand and shopping experience. Additionally, preferred techniques for implementing AR/VR technologies in shopping experiences were identified, including QR code scanning for virtual try-ons, 360-degree product views, AR/VR product showcases, AR filters on social media, virtual fitting rooms, and gamified shopping experiences. The findings suggest that international brands are leveraging AR/VR technologies as modern marketing tools in the era of artificial intelligence to gain a competitive advantage, and to encourage informed purchasing decisions.

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Three studies are carried out in an attempt to provide a picture of clothing consumption and knowledge of fast fashion among young consumers, and investigate possibilities for more sustainable choices through analyses of the second-hand clothing market. The first study collects data from different second-hand clothing markets, whether direct from owner or through a second seller. Savings are calculated by scraping original and sale prices on regular markets. Content analyses of second-hand markets show a wide variation in discounts depending upon the type of clothing and channel used to purchase. We find independent resellers offer significant savings on higher quality clothing, but reselling used fast-fashion is not an attractive option due to its initial low price point. The second and third studies assess the attitude, behavior, and knowledge of fast fashion among young consumers and the possibility of education to decrease fast fashion consumption. These studies document the desire for fashionable clothing and expose the limited budget among young consumers. Some respondents spend all their discretionary income on clothing, and many times, purchased items are never worn. There is some indication that educating young consumers about real environmental impacts might shift purchases from quantity to quality, but educating consumers about the harm of fast fashion may be a slow difficult task.

Defining Drivers and Barriers of Sustainable Fashion Manufacturing: Perceptions in the Global South

The practices of reuse and repurposing as sustainability measures are on the rise, particularly in the Global North, emphasizing environmental sustainability. In the Global South, however, the approach to circularity is more inclined towards livelihoods, employment, and education. In the North, remanufacturing and upcycling have been instrumental in promoting sustainable design and manufacturing. Research on circular fashion in Africa, however, tends to be limited to the second-hand clothing market, with a lack of focus on remanufacturing and upcycling as part of circular fashion practice. Thus, this study aimed to explore perspectives on the challenges and enablers of sustainable fashion manufacturing, specifically focusing on remanufacturing and upcycling, within four Cape Town-based fashion businesses. This study also aimed to build upon a previously established conceptual framework, identifying the key barriers and drivers using a tool from the Theory of Constraints. The findings suggested that funding is the primary driving force behind sustainable manufacturing practices, whereas a lack of education on remanufacturing and upcycling was identified as the main barrier.

Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing

Purpose The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits for Russia. The secondhand market is the logical outcome of efforts to adopt resale as a facet of sustainable social innovation, with which to drive sustainable decision-making and socially responsible marketing in the secondhand high-end clothing market. Resale represents the cornerstone of business model innovation (BMi) for the retail sector, offering substantial opportunities for retailers who understand changes in consumption behaviour. More cost-effective and arguably greener, the sale of secondhand clothing is expected to be double the volume of fast fashion by 2030 but it remains an understudied field of research in the literature relating to the fashion industry. Design/methodology/approach Hypotheses are developed from the existing literature. Survey methodology is used to collect data from 250 Russian consumers in the city of Petersburg. The objective is to test the veracity of CSI shopper orientations, focusing on nascent motivations for high-end branded secondhand clothing, to examine sustainable social innovation and resale in an emerging market. Findings Four new shopping orientations are identified. Based on the empirical data, the authors suggest that five (out of the original eight CSI shopping orientations) are of internal statistical relevance, and that our new orientations are relevant for not only this market, but for neighbouring Eastern European countries too. The findings reflect postmodern evolution in behavioural motivations for Russian consumers, that can inform retail strategy in terms of BMi consumer for harnessing opportunities offered by sustainable social innovation and resale. Originality/value Whilst the CSI has been widely used, research for Eastern Europe is limited. Understanding the shopping orientations for sustainable alternatives to newly produced clothing has theoretical and practical implications for improving circularity, post-war entry strategies and countries facing economic downturn. This study contributes novel insights by examining consumer decision-making and shopping orientations in an emerging market.

PENGARUH PEMASARAN ONLINE PAKAIAN TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI ONLINE SHOPEE PADA MAHASISWA INSTITUT PARIWISATA TRISAKTI

This study aims to determine the effect of online clothing marketing on purchasing decisions in the Shopee online application for Trisakti Tourism Institute students. This type of research is descriptive quantitative with simple regression analysis method and sampling by random sampling. The number of samples is 100 0 people. The results of the study show that clothing online marketing has a significant effect on purchasing decisions in the Shopee online application. Online clothing marketing has a significant impact on the purchasing decisions of Trisakti Institute of Tourism students because of the ease of accessing online stores via mobile devices, providing a wider selection, promotions and discounts, product reviews and ratings, and the ability to easily share information with friends through social media.

Analysis of Willingness to Pay for Second-hand Clothing from the Perspective of Endowment Effect

The study analyzes the influential factors of the willingness to pay (WTP) in the used clothing market, and the endowment effect is taken into consideration. Endowment effect means that people tend to have a higher evaluation of what they own than before, and although endowment utility is a psychological behavior, it plays a very great influence in reality, and this influence cannot be ignored. This research first introduces the theoretical concept of WTA-WTP. WTA is the selling price the seller is willing to accept, while WTP is the price the buyer is willing to pay and describes which factors change the WTP. The WTP is the maximum price a consumer will pay, and the WTA is the minimum price a consumer will accept. When a consumer will trade for a good, it means that WTP equal to the WTA. The final factors influencing WTP can be divided into reference price, mental factors of purchase intention for basic physical needs, ecological concern and hedonism. The paper holds that all these factors affect buyers' willingness to pay from the perspective of endowment effect.

Providing the Smart Clothes for Security Forces by Adopting the IOT Technology

Smart clothing and body sensors for military use may not sell the same way smartphones do, but it’s still a growing market. Tractica forecasts that overall shipments of smart clothing will rise from 968,000 units in 2015 to 24.75 million units in 2021, a compound annual growth rate of nearly 72 percent. Smart clothing has become a key component in the creation of new military uniforms, designed to improve the health of the soldier while providing added battlefield insight. Smart military clothing is expected to be a $500 million market by next year. The military has partnered with industry leaders, other government agencies, and academia to support and advance the development of potential smart clothing solutions that would be beneficial to the U.S. military by giving them a technological and tactical advantage over its foes,” write the students of the University of California Berkley ’ s Sutardja Center in their analysis of the smart clothing market. Agent Detection is also known as environmental sensors, these sensors are designed to detect and avert dangers by measuring things such as radiation, chemicals, viruses, bacteria, fungi, humidity, temperature and atmospheric pressure. When working with smart clothing and body sensors, the challenge is to create a garment that can be treated like other clothing, being comfortable, flexible and washable. At the same time, many wearable systems are meant to be worn during rugged activity. Soldiers in the field need wearable clothing that can withstand a wide range of temperatures. This clothing also needs to provide effective shock and vibration resistance, as well as resistance to chemicals or solvents that might otherwise destroy a commercial device.

Growing Fire Incidents in Bangladesh: An Urgent Call for Health Policy Makers

Bangladesh has been experiencing an increasing number of fire incidents in recent years, causing significant damage to residential houses, business establishments, and factories. The recent fire outbreak in Banga Bazar, a prominent clothing market, resulted in the loss of almost 50,000 jobs and caused an economic loss of over 700 crore taka (65 million USD). Despite the absence of fatalities, the fire's impact on people's mental health and the country's economy is significant. The main causes of these incidents are the crowded population, low safety standards in factories and industries, poorly constructed buildings, and the lack of adequate fire safety precautions. The public's lack of knowledge and instruction on fire safety is also a significant concern. The government and public authorities need to take prompt action to prevent such incidents, including stricter safety regulations, the installation of appropriate fire safety equipment, and more significant public awareness campaigns. Additionally, steps must be taken to ensure the mental wellbeing of fire-affected people and firefighters who are often traumatized by witnessing the destruction of such events.

Business Valuation Analysis: Taking Lululemon as an Example

Lululemon's unique and innovative brand culture and concept, combined with the pursuit of healthy living and the globalization of sport, has led to the company's global growth. Lululemon’s creative fabric technology and design also enhanced its competitive edge. From the perspective of politics, economy, society and technology, due to the rapid expansion and emerging yoga culture and heathy life concepts, it might be overvalued according to its leading and fast-growing status in the athletic clothing market. In this paper, P/E ratio, forward P/E ratio, EV/EBITDA ratio and discounted cash flow model are adopted to value the company. The results of valuation ratios of Lululemon are higher than other competitors, and the data generated from the discounted cash flow model is lower than its current market value, indicating that the price of Lululemon is indeed overestimated. This paper would provide the investors an overview of Lululemon’s brand history, market position and basic valuation statistics.

Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework

Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework

Research on the Current Situation and Development Trend of Adaptive Clothing Demand

China is the country with the largest number of disabled people in the world. By 2022, according to the statistics of the China Disabled Persons Federation, the total number of disabled people in China has reached 85 million. In addition, most disabled people have special needs for the structure, materials and auxiliary accessories of clothing due to physical or psychological reasons, so we call this kind of clothing "adaptive clothing". In recent years, developed countries have made some achievements in the theoretical research and development of adaptive clothing. Clothing companies in some countries, including the United States, Britain, Australia, Russia and so on, have developed and formed, with a complete range of clothing, and normal production and sales. However, at present, domestic research in this field focuses more on the theoretical level and lacks practical data and experience. The adaptive clothing market is almost a blank, which requires further follow-up research. Based on the current situation of domestic adaptive clothing, this paper analyzes the theoretical research and development of domestic adaptive clothing, combines with the practical level to summarize the reasons for the lagging research of adaptive clothing and puts forward countermeasures, so as to provide reference for the systematic development and research of adaptive clothing. It is of great significance to care for disabled groups, promote social harmony, open the potential clothing market, create economic benefits and improve people's happiness index.

Second-hand clothing markets and a just circular economy? Exploring the role of business forms and profit

Second-hand consumption of clothing can support the transition to circular economies by prolonging the lifespan of products through reuse. Historically, not-for-profit businesses have been dominant actors in second-hand markets across Western Europe and North America. However, with the growing interest in second-hand consumption, for-profit firms have increasingly entered this market over the last decade. Through a qualitative case comparison, consisting of three not-for-profit businesses and three for-profit businesses operating in the Swedish second-hand clothing market, we explore the relationship between different business forms present on a changing second-hand market and a socially just circular economy. This study concludes that while a growing second-hand clothing market may support the transition to a future circular economy, there are issues related to which market actors have access to the used clothes, how these materials flow, and how profits are eventually distributed. Thus, we argue that particular attention should not only be paid to the material flows but also the legal structures and financial flows of firms present in circular markets. These aspects can in turn improve our understanding of who benefits from the transition to a circular economy, and under which conditions this transition can be made more socially just.

The ‘roaring’ twenties and African wildlife in fashionable dress: Part 1: Zebra fur patterns and femininity

The fur and fur patterns of African animals were part of the fashion industry’s exoticization of Africa during the 1920s. Avant-garde interest in African sculpture, African textiles and African jewellery blended with the popularity of jazz music played by African Americans to create a market for fashionable clothing inspired by Africa. Using fur from African animals, and textile prints and embroideries imitating fur patterns, reflected the most consistent interest in Africa. African safaris, world fairs and colonial expositions displaying African animals contributed to African exoticism. Books for children, textile designs illustrating African elephants and examples of fabric dyed colours called ‘lioness’ were some of the resulting consumer products. The graphic fur patterns of leopards, giraffes and zebras perfectly suited the bold geometric aesthetics of the Arts Modernes design style, while the fringe-like quality of monkey fur met the trend requirements for fringed evening wear. Zebra fur and patterns played a feminizing role in mediating the increasingly masculine dress and activities for women. The graphic black-and-white stripes linked the wearer to the exotics and adventure of Africa, while also reflecting contemporary design aesthetics and the hard-edged, chaotic American city. Because the zebra stripe originates on the fur of a peaceful prey animal, the pattern was perceived as graceful and feminine. For the modern women who wanted to participate in the adventures of the era, wearing zebra stripes tempered the interpretation of her wild life in the American urban jungle without compromising her femininity.

It is about inclusion! Mining online reviews to understand the needs of adaptive clothing customers

AbstractThe adaptive clothing market, which focuses on the inclusive design of clothing and footwear for people with varying degrees of disability, has grown substantially in recent years. However, few scholars have sought to understand the perspectives of online adaptive clothing consumers. This study employed topic modelling, sentiment analysis and collocation analysis to discover common themes and insights emerging from online customer reviews, scraped from a third‐party review platform and three retailing web sites. We utilized customer value and functional, expressive and aesthetic theories to group the results from topic modelling into key themes. Clothing function is the most frequently discussed theme in online customer reviews, followed by customer service and clothing aesthetics. Collocation analysis revealed the cause underlying each theme vis‐à‐vis customer satisfaction (e.g., fit and material quality) and dissatisfaction (e.g., sewing defects and lost shipment). The findings contribute to understanding the clothing needs and wants of people living with disabilities. It also provides practical guidelines on product offerings and online service optimization for adaptive clothing retailers.

SCOBY Cellulose Modified with Apple Powder—Biomaterial with Functional Characteristics

The need for new non-animal and non-petroleum-based materials is strongly emphasized in the sustainable and green economy. Waste materials have proven a valuable resource in this regard. In fact, there have been quite a large number of goods obtained from wastes called "Vegan leather" that have gained the clothing market's attention in recent years. In practice, they are mostly composites of waste materials like cactus, pineapples, or, eventually, apples with polymers like polyurethane or polyvinyl chloride. The article presents the results of work aimed at obtaining a material based entirely on natural, biodegradable raw materials. Bacterial cellulose produced as a byproduct of the fermentation carried out by SCOBY was modified with glycerol and then altered by the entrapment of apple powder. The effect of introducing apple powder into the SCOBY culture media on the mechanical properties of the obtained bacterial cellulose was also evaluated The resulting material acquired new mechanical characteristics that are advantageous in terms of strength. Microscopic observation of the apple powder layer showed that the coverage was uniform. Different amounts of apple powder were used to cover the cellulose surface from 10 to 60%, and it was found that the variant with 40% of this powder was the most favorable in terms of mechanical strength. Also, the application of the created material as a card folder showed that it is durable in use and retains its functional characteristics for at least 1 month. The mechanical properties of modified bacterial cellulose were favorably affected by the entrapment of apple powder on its surface, and as a result, a novel material with functional characteristics was obtained.

ФОРМИРОВАНИЕ СОВРЕМЕННЫХ ЦЕПОЧЕК ДОБАВЛЕННОЙ СТОИМОСТИ В ПРОИЗВОДСТВЕ ОДЕЖДЫ: ГЕОГРАФИЧЕСКИЕ АСПЕКТЫ

The study focuses on countries‘ participation in global value chains (GVCs) in clothing production. Special attention is given to the creation of value in the clothing industry across various stages of GVCs. It also explores the distribution of specific operations and agents worldwide, highlighting the differences in participation among countries and regions at each stage. In the production of low-cost clothing, the countries of Southeast Asia, Turkey, India, and China stand out, and the non-production stage (design, branding) is confined to the countries where brand-owning companies are based, for example, France, Germany, Italy, Spain, and the USA. Digitalization and sustainable development are new factors considered in changing value chains, resulting in an increased number of participants from previously disadvantaged countries and a bigger market share of them. Under the influence of the concept of sustainable development, the share of the clothing market made from recycled or environmentally friendly raw materials is increasing: countries that previously did not have competitive advantages in this industry are being involved in the value chain, for example, Sri Lanka, Kenya, Israel (creation of recycled synthetic raw materials); Uruguay, Argentina and South Africa (eco-wool), China and India (eco-cotton). The development of e-commerce leads to a shift in value generation from countries hosting retail stores to countries where the largest warehouses of companies and online stores, as well as offices of transport companies, are located. Keywords: clothing production, global value chains, geographical structure of production, formation of clothing costs, clothing trade.

Место устойчивого развития в мировой модной индустрии и на российском рынке дизайнерской одежды

Место устойчивого развития в мировой модной индустрии и на российском рынке дизайнерской одежды

Critical Evaluation of Cultural Differences Between the UK and China Markets for Fashion Clothing: Identifying Links Between Marketing Communications Necessary for Success in Both Countries

This paper aims to explore the development of UK fashion clothing brands and their associated marketing communication plans to identify effective advertising methods that can facilitate expansion into the Chinese fashion clothing market. The research critically evaluates the psychology and buying behavior of young consumers in the UK and China to understand cultural differences and to better inform successful advertising strategies in both countries. In addition, the study assesses and identifies the relevant factors that affect the purchasing behavior of UK and Chinese consumers in the fashion clothing industry. The key finding is that UK fashion clothing brands, such as TOP SHOP and River Island, can optimize their marketing communication outputs to increase their chances of success in the Chinese market. The paper concludes that a better understanding of cultural differences and effective marketing strategies can help UK fashion clothing brands expand into the Chinese market.