Abstract
The purpose of this paper was to investigate whether consumer behaviour in the second-hand clothing market causes a rebound effect, and if so, what are the reasons behind it. The study examined two potential causes: the price effect and moral licensing. A survey technique was used for data collection to study the phenomenon quantitatively. Non-parametric tests, analysis of relationships between variables and hierarchical cluster analysis were used to analyse the results. The existence of a rebound effect in the used clothing market was confirmed. At the same time, the magnitude of the substitution rate between new clothing and used clothing was estimated at 1:1.23. It was also proved that the phenomenon under study is influenced by both the price effect and moral licensing.
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