Development Of Management Initiatives Research Articles

INNOVATIVE MARKETING COMPLEX: ITS COMPONENTS, METHODS AND TOOLS

The article examines the state of innovation system in Ukraine. This state is defined as a crisis and such that it does not correspond to the current level in countries that have taken the path of innovative development. Low indicators were revealed that characterize innovative activity in industry, the state of which directly affects the rates of development in almost all sectors of the economy. It has been established that in order to develop an enterprise, increase its competitiveness and achieve leadership positions, it is necessary to observe two areas of activity - to develop and implement innovations and implement marketing complex activities aimed at the commercialization of innovations. The main factors that significantly affect the decision of enterprises to develop and implement innovative projects, as well as those factors that hinder the implementation of innovative activities have been determined. An approach to the formation of an innovative marketing complex is proposed. The approaches and positions to the marketing of innovations at the enterprise are determined, their influence on the efficiency of the enterprise is indicated. Marketing in the management of enterprise development is characterized. A systematic analysis of approaches to determining the role and place of marketing in the innovation sphere has been carried out. The practice of using marketing tools and methods in the domestic enterprises innovation activities is analyzed. The characteristics that determine the specifics of modern innovation marketing tools are determined. A complex of innovative marketing is proposed. The ways of financing innovative activity of Ukrainian enterprises are investigated. The authors refer to the search for partners for innovation activities (suppliers, intermediaries, consumers, financial institutions, etc.) as an important aspect of increasing the effectiveness of innovative marketing. The ways of further development of marketing innovations’ tools and methods and their practical application are outlined.

Research on Diagnosis and Evaluation of Power Grid Enterprise Management Development Based on Combined Weight TOPSIS Theory

At present, the operation and management of power grid enterprises is facing a complicated situation. Facing the new market-oriented reform situation and development trend, power grid companies must strengthen the awareness of input and output efficiency, fully integrate the key factors that determine investment and cost allocation and the evaluation results of enterprise production and operation, and do a good job in production and operation and grid development. This paper takes the county companies in the S area as the empirical analysis object, proposes a power grid management development evaluation index system, and combines the analytic hierarchy process(AHP) and the entropy weight method(EWM) to determine the weight, uses the TOPSIS theory to comprehensively evaluate the actual situation of the county companies, and through comparative analysis, The rationality of the indicator system and evaluation method is verified, and it can provide support and reference for further improving the level of fine investment management.

Substantiation of management decisions related to enterprise development based on energy efficiency

The paper investigates the peculiarities of constructing a cognitive model of development for enterprises on the basis of energy efficiency. The stages of conducting cognitive modeling for managing the development of enterprises in the energy industry have been determined within the scope of work. Cognitive analysis and modeling are conceptually innovative elements within the structure of the system dedicated to generation of efficient management decisions, which further allows: to study problems with vague factors and interconnections; to account for the impact of changes in the external environment; to use the objective trends in the innovative development of the situation to company’s advantage. Such technologies are increasingly gaining trust and confidence with organizations engaged in strategic and operational planning on all levels and across all spheres of innovation management of enterprise development. Employing cognitive technologies in the economic sphere enables to develop and substantiate a strategy of innovation management of enterprise development with the consideration for the impact of changes in external and internal environment. The work examines the factors of the cognitive model of innovation management of development for enterprise of energy industry based upon four sectors: enterprises in the energy sector; energy generation business; government; ecology. A study has been conducted in relation to the impact of 16 factors of external business environment on generating adjective decisions with regard to managing the development of enterprises in the energy industry on the basis of impulse modeling. It has been proven that within the system of innovation management of enterprise development the key object-oriented factor is the «Level of enterprise development» while other factors remain controllable. It is namely due to the dynamic analysis that it becomes possible to determine stabilizing and destabilizing factors of influence on the development of enterprises. Within the scope of the paper, the ranges of change in indicator factors related to management of enterprise development in the «min-max» system have been identified. Prospects of further research lie with constructing scenarios for development of enterprises in the energy industry, particularly with the implementation of impulse modeling that would allow to elaborate development strategies, specifically concerning the use of renewable sources of energy.

The concept of "strategy" in the context of strategic management of enterprise development in the conditions of intellectualization of the economy

At the present stage of development of the Ukrainian economic system, the concept of "strategy" and its appropriate application by modern enterprises is becoming increasingly important. As a country of the former Soviet Union, Ukraine is undergoing a complex process of transformation, complicated by the decline of small and medium-sized businesses in global pandemic, military events in the east, inflation, and significant wear and tear of equipment and technology. Given all these factors, it is reasonable to assume that competitiveness in both foreign and domestic markets is declining. Increasingly, modern enterprises face the problem of identifying and choosing a strategy, because every company usually has a mission and goal, but unfortunately, not every manager understands that strategy plays an important role in implementing the plan, especially when it comes to enterprise development. That is why, in the context of the intellectualization of the economy, it is necessary to focus on strategic management of modern enterprises and try to develop innovative areas of economic activity. This study aims to generalize various interpretations of the term "strategy" with the subsequent proposal of its own interpretation in the context of strategic management of enterprise development. In the course of the research the significance of strategic development management for modern Ukrainian enterprises was considered and the own interpretation of the concept of "strategy" was offered. The results of the study are of practical significance for the production enterprise LLC "Odetex", as the strategy proposed in the article will create a kind of "foundation" for the implementation of the company's goals, further development and acquisition of new markets. Thus, in the context of the intellectualization of the economy, strategy and strategic management of the development of modern Ukrainian enterprises are an integral part of effective functioning in both domestic and foreign markets.

Management tools of system-integrated enterprise development management

Management tools of system-integrated enterprise development management

Management tools of system-integrated enterprise development management

Management tools of system-integrated enterprise development management

Концептуальні аспекти управління диверсифікаційно-інтеграційним розвитком підприємств в умовах неотехнологічного відтворення

The effective development of an enterprise depends on the effective management of this development. Management of enterprise development is based on known paradigms and concepts of management, which change depending on changes in the business environment. Accordingly, the conceptual aspects of enterprise development management change depending on the changing business environment. The article aims at forming the concept of managing the diversification and integration development of enterprises in the conditions of neo-technological reproduction. The peculiarities of modern conditions of enterprise development, characterized by manufacturability, innovation, and creativity, are analyzed. The main priorities in enterprise management in this environment are analyzed. It is proved that the activities of modern enterprises take place in the conditions of neo-technological reproduction. It is established that diversification and integration development is an effective direction of development for enterprises in the specified environment. The elements and the necessity of applying the corresponding aspects of the concept of managing the diversification and integration development of enterprises in the conditions of neo-technological reproduction are outlined. The article suggests a sketch of the concept based on the delimitation and identification of objective trends in the interaction between the following economic categories: "business process reengineering", "management innovation" and "resource allocation." The author takes into account the multidisciplinary paradigm of spreading creative ideas taken from scientific theories, and the results of successful implementation of specific knowledge into various aspects of society activity. The concept is aimed at providing the successful development of an enterprise, taking into account the main external and internal incentives for such development. It is proved that the proposed concept forms a theoretical and methodological basis for improving the management system of diversification and integration development in terms of neo-technological reproduction, as its observance provides the ability to produce cumulative neo-technological effects, and to activate qualitative and quantitative changes. As a result, it promotes the effective development of an enterprise and forms the innovative development management through the prism of three conceptual areas: the technological effectiveness of the process, knowledge creativity, and resource innovativeness.

Управління розвитком підприємств: уточнення теоретичних положень

Управління розвитком підприємств: уточнення теоретичних положень

Management of enterprise development based on adaptive value model in digital conditions

Based on the analysis of the features of changes in the institutional environment, the article analyzes the impact of digitalization on the conditions for the functioning and development of enterprises. The introduction of information technology has an impact on all spheres of activity of enterprises, and also leads to the transformation of relations between the consumer and the supplier of goods or services. The basic concepts of cost management of enterprises are analyzed, the problems of implementing the principles of cost management at domestic enterprises are considered. The analysis of the problems of the cost management introduction at the stages of the life cycle of the enterprise is done. It is proposed to consider the problems of cost management on the basis of a basic generalized model of the enterprise life cycle. It is shown that at various stages of the life cycle, the basic model of dynamic consistency of development indicators can undergo changes. Based on the dynamics of the cash flow and income of the enterprise, depending on the stage of the life cycle, modifications of the basic model of dynamic coordination of enterprises are proposed. The structure of the models, depending on the stage of the life cycle, is determined by the change in target settings in the enterprise. The proposed models can be used to assess the correct implementation of management decisions based on indicators and criteria for the value of the enterprise.

Диверсифікація і інтеграція як форми забезпечення стратегічних орієнтирів управління розвитком підприємств

The article defines that an increase in both the external and the internal instability of enterprise operation imposes new requirements for the choice and substantiation of the strategy and forms of provision of strategic guidelines for managing the enterprise development that can ensure its viability and sustainable development. Thus, the publication is aimed at developing the theoretical-methodical principles of diversification and integration as the forms of ensuring strategic guidelines for the enterprise development management. According to the aim, the author considers the main views on understanding the strategy; the levels of strategic management of the enterprise; the main types of strategies that can be implemented at the enterprise; the classification of types of strategies. The interpretation of the essence of concepts of «goal», «guideline» and «development» is updated. It is substantiated that the main (target) guideline for managing the development of enterprise is to ensure its viability. Achieving this main guideline requires the implementation of a number of basic and specific guidelines, which, together with the target, will make up a system of strategic guidelines. The essence of the concept of «diversification» is closer defined; the motives, factors of the internal environment of enterprise, which should be taken into account when choosing a diversification strategy, are examined; various classifications of diversification types are considered. It is proved that diversification is seamlessly related to integration. It is determined that the formation and implementation of a diversification strategy of enterprise is preceded by substantiating the choice of its types, forms and approaches to implementation. The essence of the concept of «integration» is specified, its forms, types, classifications depending on certain classification characteristics are researched. The place and role of diversification and integration in the strategic management of enterprise, criteria of expediency of choice and implementation of a certain strategy are considered. It is proved that diversification and integration are the most important instruments for enhancing the efficiency of enterprises, which is directed towards increasing their viability and competitiveness, improving the financial condition and investment attractiveness.

Digitalization in Realization of Ecological and Economic Principles of Managing Sustainable Development of Agrarian Enterprises

The article describes the digitalization of ecological and economic principles of agricultural enterprise development management. It presents effective techniques for adapting enterprises to the challenges of the smart economy, which changes human needs, products, services, value chains, markets, processes, business models, forms of competition and business partnerships. The article proves the efficiency of precision farming, which includes parallel driving, yield mapping, differentiated application of seeds and fertilizers. It is determined that the lack of systemic demand for digital solutions from domestic agricultural enterprises and rural communities and unpreparedness (strategic, financial, technological, personnel, organizational, etc.) of most enterprises and communities to cardinal innovations significantly deter the formation of smart agribusiness in Ukraine. The article describes the system of measured indicators and capabilities of the Hummingbird Technologies platform and consequences of its implementation for land management, in particular normalized relative biomass index, leaf surface index, crop heterogeneity map, plant lodging risk map, weed map, seedling density map, electronic maps creation tasks, task map for differentiated desiccation, task map for differentiated application of herbicides, task map for differentiated application of growth regulators in plants. It justifies the need to intensify the work of rural a community, which try to communicate with agricultural producers on mutually beneficial terms and with other stakeholders for the sustainable development of rural areas. The issues of participation of rural communities in projects to increase soil fertility, organization of organic farms, service cooperatives, which are directly or indirectly related to the effective management of environmental and economic development of agricultural enterprises. The article shows the necessity of professional development of business engineers, personnel and strengthening of role of analytics for agricultural enterprises to digitalize the economic activity.

MODELLING OF THE DEVELOPMENT OF THE INDUSTRIAL ENTERPRISE IN COLLABORATION WITH THE UNITED LOCAL COMMUNITY

This article summarizes the arguments and counterarguments within the scientific discussion on identifying the state of the enterprise to evaluate the effectiveness of its operation and optimize the target functions in solving the problems of managing enterprise development. The main purpose of the research is to develop a scientific and methodological approach to modeling the system of management of the dynamic state of a manufacturing enterprise in the conditions of decentralization and formation of indicators of its development. The systematization of literary sources and approaches to solving the problem of managing the development of industrial enterprises showed that each level of analysis of the state of the enterprise and assessment of the dynamics of its development and problem situation corresponds to an aggregate set of estimates that take into account both individual indicators and their different groups. The urgency of solving this scientific problem lies in the fact that the process of managing the enterprise development in the conditions of decentralization becomes increasingly poorly structured and random, and therefore there is a need to manage this process in order to survive and develop the enterprise in an aggressive market environment. Investigations into enterprise development management under decentralized conditions with purposeful change of system parameters, structure and properties, and perturbation of the enterprise's external and internal environments require the use of new management models, with the new model being better than being replaced. An innovative approach involves managing the development of a manufacturing enterprise based on the intensification of innovation activity, analysis and implementation of innovative achievements in all areas of economic activity of the production system (aircraft). Methodical tools of the study were methods of optimizing the functioning of the production system in decentralization, mathematical models of managing the dynamic development of the enterprise, the assessment of impulses of the united territorial community (OTG) on the development of the Armed Forces with the simultaneous assessment of the performance of enterprises and their impact on the OGT, construction, transmission matrices which establishes the connection between the values of investment costs and the transition characteristic of the resource management of enterprise development and the reaction of Sun dnyh performance. The object of the study is the dynamic development of a manufacturing enterprise under decentralized conditions. The proposed scientific and methodological approach of modeling the management system of development of a production enterprise in the conditions of decentralization and its practical implementation will allow to determine the dominant parameters of the development of production enterprises that have an impact on ATG and to timely monitor the impulses and space of the ATG states taking into account the state of the aircraft as parameters for its development. . The results of the study may be useful for developing systems for monitoring and strategic management of industrial enterprise development processes under decentralization.

The formation of the investment strategy of agricultural enterprises

By and large, investments provide the mechanism needed to finance, develop and grow the economy. In all developed countries the agricultural economy enjoys state support. Investors consider the current state of the investment climate in Ukraine as unsatisfactory. There are a number of factors: a sharp reduction in government funding, the absence of an efficient credit system, a tight tax policy. Credit and banking organizations also do not want to finance in the agricultural sector, as there are risks. Basically, businesses rely only on their own funds. In this article, we will reveal the prerequisites, essence and consistency of the formation of the investment strategy of agricultural enterprises. At present the tool for ensuring the efficiency of agricultural enterprise development management is to formulate and implement an optimal investment strategy. The process of forming an investment strategy involves the selection of objects of strategic management of the organization. Such objects are investment activity of the enterprise as a whole, strategic economic zones and investment projects. The enterprise development strategy is also focused on attracting internal and external investments. Instruments of investment activity of the enterprise can be divided into financial and non-financial.

State regulation and strategic development management of enterprises of state sector: methods and mechanisms improvement

State regulation and strategic development management of enterprises of state sector: methods and mechanisms improvement

Mechanism for managing the development of industry enterprises

The relevance of enterprise development management issues paves the way for elaborating and studying a managing mechanism. In the present paper, priority factors of the internal environment, which determine the development of an enterprise, are monitored and identified to formulate recommendations on development management. The factors identified were characterized by a number of relative indicators used for development assessment. Methods for assessing the enterprise development, by which comprehensive analysis and identification of promising and current development priorities were proposed, create an effective enterprise management system that can be positioned in a competitive environment. Various options for management decisions, determined by the type of the enterprise development, were proposed as tools for ensuring the enterprise development. The type of development is based on the combination of aggregated indicators by subsystems, which are called complex indicators. Based on the identified factors and the methods, a mechanism for managing the development of enterprises was elaborated. The application of this mechanism at the enterprise level will facilitate the adoption of strategically sound management decisions and increase the efficiency of economic management.

Enterprise development management through managed chaos

The purpose of the study is to substantiate the feasibility of using the theory of chaos in the process of managing the industrial enterprises. One of the tools for managing chaos is proposed to be chaos engineering – a method of conducting planned experiments that give an idea of how the system can behave as a result of disturbances. The introduction of chaos engineering will allow for prediction of possible perturbations and prepare the system for a new attractor at an optimal time with minimal losses. The chaos management model of the economic system, which allows either a radical change in the status of the enterprise, its ability to influence demand and supply while maintaining the subjectivity of the development, or to promote antifragility of the enterprise, allows strengthening the stability of the economic system.

Management and Control Model of Organizational Change in the Process of Monitoring of Financial Results

Organizational changes are considered as a necessary element of the organizational development process of the enterprise - the process of forming a new organizational system that ensures maximum efficiency and effectiveness in achieving organizational development goals. The development of the organization is a system of measures in the field of strategic management aimed at the implementation of targeted organizational changes that ensure the effective implementation of the strategy and the achievement of the strategic goals of the enterprise. The article presents a three-circuit descriptive model of the enterprise development management process that describes the management processes: the interaction of the enterprise with the environment, the implementation of the economic development strategy of the enterprise and organizational changes in the enterprise. Based on the development management model, the role and place of the organizational change management process and the stochastic dynamic model of this process, taking into account the characteristics of the environment of the enterprise and the intensity of the implementation of organizational changes at the enterprise, are demonstrated.

Evaluation of quality level in managing the development of industrial enterprises

The research focuses on the substantiation of theoretical aspects and practical support for assessing the quality level of managing enterprises development taking into account the influence of the external and internal environment.The conceptual apparatus for estimation of quality development of enterprise management was refined, which makes it possible to determine reasonably the level of management according to the generally known elements (economic, social and ecological) that are proposed to be supplemented with an energy component. A new conceptual approach to the procedure of evaluation of the quality of development management by levels, the stages of which are proposed to expand by: the formation of the database by levels of management (state, regional), choice and evaluation of indicators by components of development and spheres of activity, development of the tools for management improvement. The integrated indicator has been proposed, which differs from the existing ones by the fact that it estimates the quality of development management, rather than the development level. In contrast to the previously proposed ones, the integrated indicator takes into account the influence of external environment by the components of development and of the internal environment – by the areas of activity for each component. That is why it has practical significance, since it allows performing monitoring and detecting the negative influence of management on the enterprise development. Taking coke plants as an example, the structures of the indicators that characterize the management quality were determined. A large number of indicators were reduced by the method of expert assessments, which increases the validity of the choice. Indicator estimates were constructed solely based on relative indicators (indices), which improves consistency. Using the integrated method, the estimation of the indicators by individual components and on the whole was performed. The scale for evaluation of the quality level of enterprise development management was constructed using the Harrington function. The new approach to assessing the quality of the enterprise development management and a complex of mathematical support will lead to the uniform economic, social, environmental and energy development of enterprises

Innovative technologies and tools of analyzing domestic enterprises activity and development management

The subject of the research is theoretical and practical aspects of the definition and implementation of innovative management technologies and their components in the system of strategic management of agrarian enterprises. The purpose of the work is to identify the factors and competitive advantages of innovative management technologies and to substantiate the mechanisms of their implementation in the system of strategic management of agrarian enterprises. Methodological basis of the article became as general scientific, and special methods of scientific knowledge. Were used methods: dialectical, monographic, historical, system-structural analysis and synthesis, problem and program-target approaches. Results of work. The article considers the content and features of benchmarking as a tool of tactical management and strategic management of enterprise development, achieving their competitiveness. Its main advantage is the maintenance of the current efficiency and the provision of competitive advantages for a long time. Also benchmarking is aimed at improving the quality of products, introducing the benefits and achievements of other enterprises. The basic functions and tasks of benchmarking are substantiated. The efficiency and prospects of its application are determined. The field of application of results. Conclusions and results of the article can be used in the educational-scientific process of the economic faculties of higher educational institutions. It is expedient to transfer them for practical use in the management of enterprises in order to increase its efficiency on an innovative basis. Conclusions. As a powerful quality tool, benchmarking is an indispensable tool for learning the organization. Without it, you will never know which position of the company with regard to competitors and companies of the world level, you will not learn about the new methods necessary for a radical improvement; will not be a way to measure the effectiveness of processes. Benchmarking is not limited to studying the experience of "the work of competitors and world leaders." It is one of the key tools in the process of continuous improvement of any activity, because benchmarking is a systematic comparison of elements of activity with similar elements of more successful activity at macro and micro levels.

The Application of Information Technologies in Consideration of Augmented Reality and Lean Management of Enterprises in the Light of Sustainable Development

The paper discusses the problem associated with the use of modern information technologies that take into account extended reality and the lean management culture to achieve sustainable development by enterprises, which is part of the field of management science. The subject is important and current due to the strong social need for the implementation of the concept of sustainable development. The aim of the article is to learn about and evaluate augmented reality and lean culture in the area of sustainable development management of enterprises. The concept of sustainable development is an approach that arouses great interest among management theoreticians, but many practitioners still do not know how to effectively realize it in changing conditions. Therefore, the paper proposes the application and the use of augmented reality and lean culture assumptions in the area of sustainable development management of enterprises. In the research, the authors emphasize that the sustainable approach to enterprise management should take into account the assessment of augmented reality (AR) and instruments of lean culture in the area of management since better understanding of the coexistence of benefits, compromises, opportunities and threats related to modern technologies allows for more efficient implementation of sustainable development management in enterprises. The paper has been divided into four parts. The first part presents the concept of sustainable development in the light of the literature research. The second part shows the essence of augmented reality as a modern information technology. The third part of the paper is devoted to the presentation of the concept of lean management in enterprises. The fourth part of the paper is the case study, in which the DHL enterprise report is related to, where the applied and utilized augmented reality and lean culture in shaping sustainable development are presented. The methods used to achieve the goal are: Literature studies, descriptive analysis and case study. The whole discussion is closed with the summary, which shows that the scope of application of augmented reality and lean culture in the area of sustainable development management of enterprises is unlimited.