Revisit Intention Research Articles

Tourism Destination Image: Towards a Better Performance on Malay Restaurant by Reflecting Competitive Advantage in Business Organization

A study on revisit intention has a different meaning in business development. Competitiveness in business activities such as in Malay restaurants needs to use a various method. To gain the functionality of the development, innovation practices and destination image should be aimed for a better understanding of the overall concept. The purpose of this study is to design a conceptual understanding of the destination image and innovation practices towards Malay restaurant performance which is grounded in competitive advantage theory. Furthermore, competitive advantage provides insight into how the connection between business organizations will help the development and sustainability of business performance. In addition, it will bring a more significant contribution to the structure of the organization. This article suggests that a significant measurement of competitiveness could be ascertained from a performance perspective. The article integrates previous studies on the respective measures and proposes a conceptual framework for tourist destination image. Destination image has a relation with restaurant performance which can be studied further on the future reference. It will contribute to the significance of practicality and theoretically as it mentioned the purpose of destination image and competitive advantage towards Malay restaurant performance. However, in terms of Malay restaurant performance, it still needs to be discussed in depth as it has a limited view of the discussion. Determinants of tourism destination image, innovation practices, and restaurant performance are also discussed for future research.

Do authentic dimensions and customer knowledge affect overall authenticity and revisit intention via interacting gastronomic experience? Perspective on ethnic restaurants

Authenticity has been widely acknowledged as a pivotal determinant in the success of ethnic restaurants. This study explores the influence of authentic dimensions and customer knowledge on the overall authenticity and revisits intention of Omani ethnic restaurants by moderating the gastronomic experience. Using a positivist approach, data were collected from 330 customers of Omani ethnic restaurants in Oman. All dimensions of authenticity (atmosphere, food, service, and price) have a positive influence on revisit intention. Concurrently, empirical evidence substantiates that customer knowledge significantly and positively impacts customers' perceptions of authenticity and revisit intention. Gastronomic experience moderates the association between overall authenticity and revisit intention. Overall authenticity mediates the influence of authenticity dimensions revisit intention, except true to self. The study contributes to the literature on the importance of authenticity and customer knowledge in the success of ethnic restaurants. It provides valuable insights for restaurant managers and marketers in Oman.

Pengaruh Citra Destinasi, Perceived Value dan Experiental Marketing Terhadap Minat Berkunjung Kembali

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.

The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.

Effects of Service Quality Factors of Yoga Clubs In Senior Welfare Centers On Customer Satisfaction and Revisit Intention

This study aimed to analyze the effects of service quality factors of yoga clubs in senior welfare centers on customer satisfaction and revisit intention. An online survey was performed from May 1 to 15, 2023, targeting the elderly aged 60 and older. This study utilized 182 valid copies from 190 participants experienced in silver yoga at five senior welfare centers in Korea. This study confirmed that women in their 60s, mainly from middle-class families, participated in silver yoga programs in senior welfare centers, and that they had been participating in yoga for less than a year, spent less than an hour per session, and attended two to three times per week. Also, the service quality factors that could affect the customer satisfaction of subjects participating in silver yoga classes were confirmed in the following order: health & hygiene (β=.361, p<.001), tangibles (β=.293, p=.001), and intangibles (β=.272, p=.007). Furthermore, health & hygiene (β=.593, p=.001) and tangibles (β=.421, p<.001) had a significant effect on revisit intention, but tangibles (β=.091, p=.442) did not. Customer satisfaction had a significant effect on revisit intention (β=.891, p<.001). The study identified that health & hygiene, and tangibles impact both customer satisfaction and revisit intention significantly, while intangibles affect revisit intention indirectly through customer satisfaction.

Investigating patient revisit intention in community health centres: a mediational study

Purpose Community health centres (CHCs) play a vital role in healthcare service delivery in rural India and act as a crucial link between the primary and tertiary healthcare systems. The rural population in the union territory of Jammu and Kashmir primarily depends on CHCs for healthcare services due to the scarcity of private healthcare infrastructure and the lack of access to tertiary hospitals. The purpose of this study is to analyse the impact of management capability, staff competence, waiting time and patient satisfaction on revisit intention among patients visiting CHCs for care needs. It further examines the mediational role of patient satisfaction between antecedents of patient satisfaction and revisit intention. Design/methodology/approach A survey by questionnaire was used to collect data from 318 inpatients and outpatients visiting CHCs. Partial least square-structural equation modelling was performed with the help of SmartPLS 3 software to evaluate the causal relationships between variables. Findings The findings of the study ascertain that staff competence and waiting time are strong predictors of patient satisfaction while management capability was reported as an insignificant factor. Patient satisfaction significantly affects revisit intention and successfully mediates the impact of management capability, staff competence and waiting time on revisit intention. Originality/value CHCs play a significant role in bridging the gap between primary healthcare and tertiary healthcare and in delivering healthcare services to the vast rural population in India. This study necessitates the active participation of management to ensure the smooth functioning of CHCs. There is a need to provide adequate staff and necessary infrastructural facilities to reduce the treatment waiting time.

Exploring the influence of historical storytelling on cultural heritage tourists’ revisit intention: A case study of the Mogao Grottoes in Dunhuang

The revisit intention of tourists has long been a focal point of academic inquiry. However, there is still insufficient research on the antecedents of revisit intention from the perspectives of historical storytelling, destination image and perceived value. Taking the Mogao Grottoes in Dunhuang, a UNESCO World Heritage Site, as a case study, this paper, based on stimulus–organism–response (SOR) theory, examines the impact of historical storytelling on the destination image, perceived value, and revisit intention. Additionally, it further explores the mediating role of destination image and perceived value, as well as the moderating effect of place attachment in this chain. The research findings indicate that: (1) Historical storytelling significantly enhances tourists’ perception of the tourism experience and revisit intention; (2) The study supports the mediating effect of destination image and perceived value; (3) Place attachment has a significant positive moderating effect between historical storytelling and revisit intention. Effective historical storytelling can significantly enhance destination image and perceived value, improve tourists’ participation and satisfaction in tourism, stimulate revisit intention, and promote the sustainable development of tourist destinations. These findings enrich the research content of cultural heritage tourism, providing valuable suggestions for improving the management level of cultural heritage tourism attractions and increasing visitors’ revisit intention.

Physical and Social Servicescape: Impact on Customer Affection and Behavior at Full-Service Restaurants

ABSTRACT This study utilizes Stimulus Organism Response (SOR) theory to examine how customer, employee, and physical servicescape affect consumer behavior in full-service restaurants, as well as how customer affection mediates, and gender moderates these effects. We managed to collect 308 valid responses, which we further analyzed through structural equation modeling. The data supported the idea that customers, employees, and physical servicescape favorably affect customer affection, which in turn influences revisit intentions and WoM. Customer affection also mediates the effects of the three servicescape dimensions on WoM and revisit intentions. Males were more affected by employee servicescape and customer affection. Whereas females had a larger effect of customer servicescape on customer affection; other differences were insignificant. Within the SOR theory, we added customer affection as a mediator and gender as a moderator between servicescapes’ dimensions and behavioral outcomes (e.g. WoM and revisit intentions).

The Effects of Electronic Word of Mouth, Customer Attitude, and Service Quality on Revisit Intention of Wellness Tourism

This study aimed to investigate the effects of digital marketing tools (e.g., electronic word of mouth) on customer satisfaction and revisit the intention of wellness and spa tourism from the viewpoint of international tourists visiting Thailand after COVID-19. Due to the rising awareness of health and wellness, the authors intended to explore wellness tourism from the perspective of international tourists. In addition, the current research also investigated the effect of service quality and tourist attitude toward wellness/spa tourism on tourist satisfaction and revisit intention. Data collection was from 403 international tourists visiting Thailand, and one of the primary purposes of their visits was to participate in wellness or spa services in Thailand. The results showed that satisfaction, service quality, and electronic word-of-mouth significantly influenced the intention to revisit wellness tourists. In contrast, attitude and service quality significantly affected the satisfaction of wellness tourists. The discussions, conclusions, and practical recommendations were also provided to offer the guidelines for further development of the wellness tourism industry.

Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of COVID-19

ABSTRACT This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the collected data of 549 tourists. It is also found that MTE directly and positively influences revisit intention in tourists. The result also shows that meaningfulness indirectly affects revisit intention of tourists when the relationship is mediated via MTE. Perceived risk of COVID-19 negatively moderates the relationship between MTE and revisit intention. All these results help destination managers and tourism practitioners make more informed decisions to improve the experience of tourists further and make travel destinations more sustainable.

The Nature-based Tourism Sustainability: Cultural Measures and Personality Trait

A tourism that relied on nature-based tourism (NBT) was not enough as a reason for revisit intention. Revisit intention are the key of tourism sustainability. This study aim to determine cultural background as personalities of tourism destination. The objectives are to justify the tourism destination culture personality relevant for destination personality measurement which seen from culture perspective. Through destination personality approach, this study investigates the role of tourism destination culture personality to strengthen the effect of tourist engagement and memorable tourism experience which can lead to a higher revisit intention considering the match between destination image and tourist’s self-concept. Tourism destination culture personality is a concept that integrates the concepts of destination personality and Hofstede's dimension of culture to describe the unique cultural identity of a tourism destination. In this matter, 259 respondents from a single nation was involved to evaluate 15 scale items of tourism destination culture personality and the framework of current research. Results show that all scale items of tourism destination culture personality were valid. The SEM-PLS and The importance-performance map analysis (IPMA) justified that tourism destination culture personality is essential concept for optimizing the relationship between tourist engagement and memorable tourism experience on revisit intention. Moreover, the tourism destination culture personality has È-Shape curvilinear relationship on the tourist engagement and revisit intention which projected. The last, these results were assessed by robustness and configuration tests to reduce the possibility of error regarding our findings. Overall, this study contributes to the extant literature on tourism destination culture-personality by constructing a composite picture of tourism destination culture-personality dimensions on the tourist’ engagement, memorable tourism experience and revisit intention of NBT. The study’s theoretical contributions, its restrictions and practical implications for NBT operators are further discussed.

The Influence of Food Quality, Hygiene, Price and Revisit Intention Towards Street Food in Dannok, Thailand

This study investigates the influence of food quality, hygiene, price, and revisit intention toward street foods in Dannok, Thailand. The research used convenience sampling with a sample size of 150 respondents. The research employed a structured questionnaire, consisting of demographic information, three variables (food quality, hygiene, and price), and revisit intentions through an online survey. A six-point Likert scale was used. Factor analysis and reliability tests were conducted to validate the instruments. The analysis indicated that food quality, hygiene, and price significantly influenced customers' revisit intentions. Then, the Regression Test further highlighted that food hygiene had the most significant impact, followed by food quality and price. The findings suggest that enhancing food quality, price, and hygiene can enhance customer satisfaction and increase the possibility of revisiting intention. The findings of this research provide valuable insights for street food vendors in emergent approaches to boost the street food industry's appeal and sustainability. Future research may explore different samples and incorporate additional variables that will influence revisit intention.

Analisis Pengaruh Brand Heritage terhadap Revisit Intention di Tugu Kunstkring Paleis Menteng Jakarta

Tugu Kunstkring Paleis is a fine dining concept restaurant which has a building with a long history which was founded in 1913 and is located in Central Jakarta, Menteng. The purpose of this research was to determine the influence of brand heritage on revisit intention at Tugu Kunstkring Paleis so that we could find out whether there was an influence between these two things. This research uses quantitative research methods using simple linear regression analysis, classical assumption tests, hypothesis testing using the t test, coefficient of determination test. This test was carried out on 100 visitors as respondents to the Tugu Kunstkring Paleis Menteng area. Based on the results of the research that has been conducted, the overall average value of variable X (brand heritage) is 4.52 (very high), and the average value of variable Y (revisit intention) is 4.52 (very high). Based on the t test calculation, the result of the significance value is 0.000 below 0.05, which means that variable X (brand heritage) has an effect on variable Y (revisit intention). In the coefficient of determination test, there is a value of 0.648, so it can be concluded that variable positive towards revisit intention.

Memorability of Tourism Experiences and The Influence Towards Revisit Intention to The Museum: A Conceptual Model Development

Museums play an important role in cultural tourism as they display cultural heritage, present the culture and history of different regions, and have educational and entertainment functions. Museum visitors belong to the same tourism industry that makes up the whole contribution to the country's GDP. It is indisputable to address tourism as an industry that focuses on visitors' personal experience, whereby tourists are eager for a memorable tourism experience (MTE). Specifically, a study on MTE and revisit intention has existed in recent years. Despite the growth of studies on MTE and revisit intention, studies that focus on museum settings were found to be scarce. Hence, this article aims to integrate previous research about MTE and revisit intention that finally will propose a conceptual framework for future study. This case study will use a non-probability sampling method that will consider the National Museum as the survey site. The findings of this study are expected to assist the relevant tourism stakeholders in maneuvering tourism experience marketing and promoting revisit intention among the visitors of the museums in Malaysia.

The Memorable Tourism Experience's Effect on Revisit Intention in Batu City Tourism Village: A Mediating Role of Tourist Satisfaction

The Memorable Tourism Experience's Effect on Revisit Intention in Batu City Tourism Village: A Mediating Role of Tourist Satisfaction

Enhancing memorable volunteer tourism experiences through mindfulness: A case of short‐term volunteer tourists

AbstractVoluntourism has been increasingly researched in tourism studies. However, the need remains to better understand what drives memorable experiences in such a context. This research applied mindfulness theory in the setting of voluntourism. The influence of mindfulness among voluntourists was studied along with dimensions of memorable tourism experiences (MTEs, i.e., hedonism, involvement, meaningfulness, knowledge, novelty, and local culture) and revisit intention among voluntourists. A structural model was employed with twelve hypotheses pertaining to data collected from 342 Chinese residents who had prior voluntourism experience before data collection in March 2020. For data analysis, confirmatory factor analysis and structural equation modeling were used to test relationships between variables. Data analysis demonstrated that mindfulness significantly influenced all six dimensions of MTEs in this study. Four of the dimensions of MTE (i.e., hedonism, involvement, meaningfulness, and local culture) significantly influenced revisit intention.

Development of Patient Satisfaction Model in Gastrointestinal Endoscopic Procedures in Indonesia

Background: Patient satisfaction is an indicator of quality and success of medical service. Improvement on the valuation model has been applied in some countries. Aim: This study aimed to test and analyse the effects of the patient satisfaction on revisit intention in patients who undergo gastrointestinal endoscopy in Indonesia. Method: A quantitative survey was conducted through a purposive sampling technique to collect data from XYZ. Results: The survey resulted in 147 responses, which were analysed through partial least squares-structural equation modelling (PLS-SEM). The direct influence on patient satisfaction was found to be the strongest from Skill and Hospital Facility. It was found that patient satisfaction positively and significantly predicted revisit intention. This study has implications for policymakers and hospital management in improving skill and hospital facility and information before endoscopy in optimizing revisit intention through patient satisfaction.

Rural Tourism Satisfaction and Revisit Intention in Connection with Private Travel Agencies: Focusing on the Awareness of Users of Rural Travel Products

Rural Tourism Satisfaction and Revisit Intention in Connection with Private Travel Agencies: Focusing on the Awareness of Users of Rural Travel Products

The Moderating Effect of Korean Cafe's Involvement in Dessert on the Perceived Value and Revisit Intention of Menu Quality

The Moderating Effect of Korean Cafe's Involvement in Dessert on the Perceived Value and Revisit Intention of Menu Quality

The Examining Tourist Push-pull Motivation on Revisit Intention in Banyuwangi Tourism Destination

The Examining Tourist Push-pull Motivation on Revisit Intention in Banyuwangi Tourism Destination