Characterizing Inbound Tourism in Mati City: Destination Attributes and Revisit Intention

Abstract

The study intends to assess the level of tourist perceived destination attributes (local culture, activities & special events, local hospitality, infrastructure, destination management, accessibility, quality of service, physiography, superstructure, and quality of shopping) and the level of revisit intention in the City of Mati. This study also aimed to look into the utilization and importance of the tourist perceived destination attributes and their effectiveness towards revisiting intention. A non-exploratory plan was utilized for the study using illuminating overview strategy procedure. This study used an online survey through google forms to disseminate the survey questionnaire to the 500 tourists who visited the City of Mati. The study shows that the perceived destination attributes of Mati City as a travel destination are very much observed. On the other hand, the revisit intention in Mati City is highly observed. Above all, the tourist destination attributes and revisit intention are completely correlated and have a significant relationship. The results have marketing implications for the Mati City tourism and resort management. Sustaining satisfaction among tourists simply means that they were able to provide the need and wants for an anticipated experience and stay in the aspects. This will result in sustainable destination management and innovation if they continue to meet tourist expectations regarding destination attributes and experience (products).