When green meets gamification: A winning combo for hotel revisit intentions

Abstract

Drawing on achievement-goal theory and the theory of planned behavior, this study examined gamification achievements’ (i.e., perceived task complexity and achievement motives) impact on hotel guests’ energy-saving attitudinal outcomes and revisit intentions. 437 data were analyzed employing structural equation modeling and multigroup analysis. Results indicated that task complexity negatively influenced attitudes and perceived behavioral control but positively impacted subjective norms toward the energy-saving game. Achievement motives positively influenced all three TPB indicators (i.e., attitudes, subjective norms, and perceived behavioral control toward the energy-saving game). Attitudes and subjective norms, in turn, positively enhanced hotel revisit intentions, while perceived behavioral control reduced hotel revisit intentions. Further, green hotel experiences moderated the relationships between achievement motives and three TPB indicators (i.e., attitudes, subjective norms, and perceived behavioral control toward the energy-saving game). Findings provide ample theoretical contributions and suggest hotel practitioners use achievement-based energy-saving gamification to promote hotel revisit intentions.