The study is aimed at the development of the psychological-pedagogical construct of implementation the information technologies in higher education. The aim of the study is to determine the psychological conditions and logic of information technologies deployment to develop the personal potential of students. The authors use the methods of systematization and generalization, the method of conceptual-structural reconstruction, modeling and design, psychological testing and comparative analysis. As a result, presented the personal-oriented construction of ICT realization into the university training. It combines the principles of using ICT, the structure of educational communications and specific stimuli of ICT that activating the personal potential of students. The principles proposed in the construction serve as a psychological-pedagogical filter for the introduction of ICT (targeting, accessibility, redundancy, diversity, integrativity, sensitivity, synergy, refreshment, systematicity, scientific orientation, etc.). Compliance with these principles allows building on the basis of ICT a developed and psychologically correct system of educational communications, including such components as: didactic, information-gnostic, interactive, attractive-motivating, participating and other components. In the presented construction, the authors also offer a set of ICT stimuli that activate the personal potential of students: representative, exposing, adaptive, contact, search-heuristic, imprinting, control-evaluative, structuring, reflective, modeling, suggestive, translimitative, temporal, personalizing, inclusive, etc. Approbation this construction in the online learning showed the promise of its application in practice. The results of diagnostics using the self-actualization method (version of the POI test by E. Shostrom) showed that students have an increase in such indicators of personal potential as: self-support, self-regard and self-acceptance, as well as spontaneity, flexibility and productive relationship. The results obtained can be applied in the field of building student-centered digitalization practices of university education, the novelty of which lies in the indirect introduction of information technologies through the development of a variety of educational communications aimed at activating students' personal resources and capacities.
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