Impact Of Consumer Behavior Research Articles

Research on the Impact of Consumer Behavior on Corporate Financial Performance

Research on the Impact of Consumer Behavior on Corporate Financial Performance

The role of AI in understanding consumer behavior in the utilisation of agrochemicals: A systemic review

Agribusinesses play a vital role in enhancing the agricultural sector through the supply of essential farming requisites such as agrochemicals. This study examined the role of artificial intelligence in the Nigerian agricultural sector and the impact of consumer behaviour on the agrochemical industry. The significance of agrochemicals in modern agriculture and the environmental challenges associated with their excessive use were reviewed. Furthermore, this study explored the application of Artificial Intelligence (AI) in understanding consumer behaviour and its implications for marketing strategies.

The Impact of Consumer Behavior on Consumer Loyalty

In an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors. Beyond purchase decisions, it encompasses constant interaction between individuals and their environment, influenced by personal preferences, social influences, culture, values, and past experiences. Understanding consumer behavior enables companies to identify trends, preferences, and needs accurately, leading to more effective marketing strategies and stronger customer relationships. However, companies face challenges such as lifestyle changes, technology, and evolving consumer expectations. Globalization and technology have altered consumer behavior, making consumers more informed and critical. To remain relevant, companies must adapt their strategies to these dynamics. Consumer behavior's influence extends beyond individuals to impact market dynamics, government policies, industry regulations, and economic trends, highlighting its significance for overall economic stability and growth. Through a multidimensional approach to studying consumer behavior, we can explore various factors influencing consumer loyalty, including psychological, social, cultural, and economic aspects. Deepening our understanding of these dynamics empowers companies to develop more effective strategies for building and maintaining consumer loyalty. This paper reviews literature on consumer behavior and its impact on consumer loyalty, highlighting key determinants such as brand loyalty, loyalty programs, digital marketing, perceived expensiveness, corporate associations, customer commitment, and customer experience. It emphasizes the need for further research to bridge existing gaps and elucidate the complex relationship between consumer behavior and loyalty. The primary objective is to undertake a comprehensive exploration of this relationship, uncovering underlying mechanisms and discerning how various aspects of consumer behavior influence loyalty. By offering insights to marketing practitioners, researchers, and stakeholders, this paper aims to contribute to academic discourse and provide actionable recommendations for fostering stronger bonds with customers. Ultimately, understanding consumer behavior's role in shaping loyalty empowers businesses to develop effective strategies and thrive in today's competitive marketplace. Through collaborative efforts and continued scholarly inquiry, we can unlock consumer behavior's full potential as a driving force behind sustainable business growth.

Pengaruh Perilaku Konsumen Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Cafe The Scoop Di Kabupaten Kolaka

The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions

The Impact of Consumer Behavior and Product Innovation on Enterprise R&D Decisions in a Macroeconomic Environment

With the intensification of market competition and the continuous progress of technology, enterprise R&D decision-making is becoming more and more important to the development of enterprises. Enterprise R&D decision-making involves product R&D direction, R&D investment, technological innovation and other aspects, which directly affects the market competitiveness of enterprises. However, the R&D decision of enterprises is influenced by many factors, such as market demand, consumer preference, competition pattern, product innovation and macroeconomic environment. These influencing factors affect the formulation and implementation of R&D decisions of enterprises to varying degrees. This paper discusses the influence of consumer behavior, product innovation and macroeconomic environment on enterprise R&D decision. Through the analysis of these influencing factors, the corresponding development suggestions are put forward to help enterprises better cope with these influencing factors and formulate more scientific and reasonable R&D strategies.

Perilaku Konsumerisme Mahasiswa Program Studi AFI FUSI UIN-SU (Tinjauan Praktik Belanja Online di Shopee)

Consumerism is an ideology that makes a person or group carry out consumption activities or use goods produced excessively, unconsciously and continuously. Instilling religious values, AFI FUSI UIN-SU students are also instilled with a wise mindset through Islamic philosophy courses as a compulsory subject. This research is a qualitative research type of field study using a philosophical approach. This study aims to identify matters concerning the consumer behavior level of AFI students towards the Shopee Application and the impact of the shopee application on the consumerism behavior of AFI students. The results of this study show that the consumerism behavior of AFI students towards the shopee application has been proven true and is endemic to AFI students to date, The impact of consumer behavior on the shopee application is divided into two, namely positive and negative.

Impact of consumer behavior on online resale price and transaction closure

Impact of consumer behavior on online resale price and transaction closure

Impact of consumer behaviour on the environmental sustainability profile of food production and consumption chains – a case study on chicken meat

The relationship between consumer behaviour, food-packaging system, and food loss and waste (FLW) has often been overlooked within environmental sustainability assessments of food products. The aim of this study was twofold: (1) to quantify the food and packaging flows of the combination of four packed chicken products and four types of household behaviour using material flow analysis, and (2) to assess the environmental profile of these combinations through life cycle assessment (LCA) within a Flemish (Belgian) context. The household behaviours described different household chicken meat waste percentages and particular household actions (e.g. storage location). The life cycle stages entailed chicken farm, poultry processing, meat cutting and packaging, distribution, retail, consumer, and end-of-life. The impact assessment method was the Environmental Footprint (2.0). The food yield—the ratio of the food amount consumed by its intended user and that entering meat cutting and packaging—of all combinations was 79.1–97.3%. The behaviour of major wasters increased the environmental impact of the food chain by 8.4% compared to the non-wasters. The impact of the product with the worst score, i.e. diced chicken breast 0.5 kg, rose 9.6% compared to the product with the best score, chicken breasts 0.5 kg. In case of the major wasters, the impact of FLW was higher by a factor of ten higher than those of the packaging materials. The single score of the average Flemish consumer or weighted average was 2.3–4.0% higher than non-wasters depending on the chicken product. These results highlight the importance of including household behaviour, FLW and packaging within food LCA research.

Supply chain channel conflict coordination with consumer network acceptance

PurposeThe purpose of this paper is an attempt to design a proper incentive coordination mechanism to deal with the channel conflicts between the traditional sales and online direct sales.Design/methodology/approachWith respect to the problems of channel conflicts between the traditional sales and online direct sales, to optimize the sale system and get more profits, considering the influences of consumer network acceptance, the authors establish demand and profit function based on consumer's utility, respectively. What's more, we exploit the game theory to analyze the optional decisions of the supply chain under the incentive coordination condition and no incentive coordination condition, and then we discuss the supply chain's optimal pricing, demand, profit and compensation incentive levels with the different effect of consumer network acceptance.FindingsThe level of compensation incentive provided by the manufacturer is influenced by consumer network acceptance and product cost. The lower the consumer network acceptance, the better the compensation incentive coordination effect of manufacturers. Manufacturers, wholesalers, retailers and consumers are all important players in real supply chain relationships. When a manufacturer exists as a dominant role, it should pay full attention to the impact of consumer behavior on supply chain decisions.Practical implicationsThe research can clarify the influence and mechanism of consumer behavior on supply chain channel conflict coordination, and deal with channel conflicts.Originality/valueThe proposed incentive coordination can effectively realize supply chain channel conflict resolution, and provide decision-making ideas and methods for manufacturers to develop the supply chain management of online direct sales channels.

Supply chain coordination of fresh agricultural products based on consumer behavior

The circulation efficiency of the fresh agricultural product supply chain is greatly influenced by the purchasing power of end consumers. In this paper, a method to coordinate a fresh agricultural product supply chain with the consideration of strategic consumer behavior is proposed. First, considering the characteristics of the fresh agricultural products supply chain, the utility function of consumers is provided. Second, under the centralized chain, this study focuses on the impact of consumer behavior on supply chain decision-making, quantifies the strategic behavior of strategic consumers as a risk aversion coefficient, and analyzes the impact of consumer risk on supply chain decision-making. Third, two coordination contracts based on revenue sharing and wholesale price are designed for the decentralized decision making in fresh agricultural product supply chain. Finally, through numerical analysis, the sensitivity analysis of some key parameters in the model is carried out.

The impact of consumer behavior on preannounced pricing for a dual‐channel supply chain

AbstractThis study discusses a dual‐channel supply chain in which a manufacturer sells a regular‐priced product through dual channels in the normal sales period and only sells overstocked products through the direct channel in the discounted sales period in the presence of strategic consumers. The manufacturer acts as a Stackelberg leader to adopt a preannounced pricing policy. This study first proposes demand functions for a two‐period dual‐channel model by incorporating consumer utility functions. Based on the demand functions, optimal pricing strategies for both manufacturer and retailer are established. The results show that the manufacturer prefers to raise prices in both periods for consumers with a short delivery lead time. However, counterintuitively, the selling prices set by the manufacturer do not decrease as the degree of consumer patience increases. Finally, there is a Pareto zone under a certain condition where both the manufacturer and the retailer in the two‐period dual‐channel model outperform their counterparts in terms of profit in the single‐period dual‐channel model.

Impact of Consumer Behavior on New Product Diffusion under Duopoly Market: A Simulation Approach

Impact of Consumer Behavior on New Product Diffusion under Duopoly Market: A Simulation Approach

A vector-borne contamination model to assess food-borne outbreak intervention strategies

• The relationship between contaminated food in a supply chain and distribution and consumption by the consumer is studied. • A compartment-based model is presented to describe the food-borne outbreak event. • The impact of consumer behavior and production control strategies on the reduction of consumer illness is discussed. Food-borne illness occurs through the consumption of food that has been tainted at some point in the food supply chain. While most contamination is accidental, there is some evidence of intentional food adulteration. This study explores the relationship between food safety practices and consumer behavior in a two-stage food supply chain. We use a vector-borne model to represent the spread of contaminated food through the supply chain. Based on our computational study,we determine the number of consumers that become ill as a result of a contamination event, describe the effect of consumer consumption and purchase behavior on the spread of food-borne illness, and evaluate the effects of various intervention strategies on consumer illness.

Impact of consumer behavior on furan and furan-derivative exposure during coffee consumption. A comparison between brewing methods and drinking preferences

This study examined the influence of consumer behavior on furan, 2-methylfuran, 3-methylfuran, 2,5-dimethylfuran and 2,3-dimethylfuran exposure in coffee. Coffees brewed using a filter, fully automatic, capsule machine or reconstituted instant coffee were found to have a significant different cup concentrations of furan derivatives. Coffee brewed with the fully automatic machine contained the highest furan and furan derivative concentrations (99.05 µg/L furan, 263.91 µg/L 2-methylfuran, 13.15 µg/L 3-methylfuran and 8.44 µg/L 2,5-dimethylfuran) whereas soluble coffee did not contain detectable levels, thereby contributing least to a consumer’s dietary exposure. Furan and furan derivative concentrations were found to decrease significantly upon cooling, reducing consumer exposure by 8.0–17.2 % on average once the coffee reached drinking temperature 55–60 °C, in ceramic cups. Serving coffee in a ceramic or disposable cup were found to influence the cooling dynamics of the coffee but did not statistically influence the consumers exposure at a given temperature.

Zakupy w centrum handlowym a klarowność Ja – różnice międzypłciowe

The study examines the relationship between the different aspects of symbolic consumption expressed in shopping in a mall and self-concept clarity and the moderating effect of gender on these relationships. Self-concept clarity describes the extent to which people with a clear self-concept know who they are, do not have beliefs that conflict with each other, and have viewpoints that remain consistent over time. The study involved 93 consumers who, upon exiting a mall, answered questions relating to shopping and assessed the level of self-concept clarity they felt while shopping. The procedure provided some insights into the dynamics of the self-concept clarity processes experienced during shopping. The results of the study demonstrated that as time spent on shopping increases, the level of self-concept clarity decreases for women, but not for men. There was a non-significant relationship between the purchase of products of high symbolic value and the amount of money spent and self-concept clarity. I discuss the results in the context of the threatening impact of consumer behaviour on self-concept clarity, and in the context of creating the Self through symbolic consumption.

The impact of consumer behavior on financial security of households in Poland

The paper applies the concept of identity to investigate whether consumer behavior matters for a household's financial security. It is assumed that considerable part of households may express their identity through status-oriented consumption. The research is carried out in two steps. First, the index of financial security is built and used to determine the level of financial security experienced by working-age families in Poland. Second, the simulation results based on an econometric model are employed to find the answer to the question: Does financial insecurity result more from the need to manifest consumption at the higher level than average in an income-group of which people are members, or people want to be distinguishable inside their own income-group but they do not identify with a group having consumption at visibly higher level, or from the need to improve self-image by bringing own consumption closer to the pattern of a group with higher wealth status of which they are not members? The source of data is the 2005-2009 Households Budget Surveys in Poland. The findings offer empirical evidence for the relevance of consumer behavior for financial security of households in Poland. Considerable part of households expresses identity through conspicuous consumption. Both groups of households, the insecurity rich and the insecurity poor, accept the same ranking of status goods: a car on the first position, next homes (housing and equipment) and clothes on the third place. Status-oriented consumption creates life beyond means and pushes even relatively rich households towards financial insecurity.

Effects of consumer behaviour on innovations in fast food industry

The purpose of this study is to examine effects of consumer behaviour on innovation commercialization among fast food restaurants via the analysis of restaurant selection criteria in the Lithuanian fast food market. In today’s global economic competitive environment where innovation is becoming more important, companies need to successfully manage innovations in order to ensure their competitive advantage, exploit new markets and attract customers. There is extensive research in the area of innovation (for instance, Schumpeter, 1934; Drucker, 2002; Lundvall, 2004; Freeman, 1982; Alam and Perry, 2002; Berghman, 2008; Ottenbacher, 2007, 2008 and etc.); however, the literature on the impact of consumer behaviour on commercialization of innovation is not well-established. The paper is innovative and relevant due to the selected fast food industry for analysis. It addresses the question: how does consumer behaviour contribute to innovation processes in the fast food industry and what are the ways to optimize the innovation performance, based on consumer needs? Fast food could be considered as an innovation itself. Nowadays it is not enough to just provide a fast food. Companies need to innovate in order to attract new customers – there is a new trend of healthy fast food, where requirements for fast food companies are very high. The present paper overviews and compares the academic literature on innovation, various classifications of innovation types and innovation process. It also presents the specific trends and issues of the EU system of innovation, choosing the Lithuanian case due to its sensitivity to transformation and rapid improvements, and only then it evolves into a quantitative survey-based study on fast food; restaurant selection criteria.

EVALUATION OF THE ENVIRONMENTAL IMPACT OF CONSUMER BEHAVIOUR: COMPARISON BETWEEN FRESH AND PROCESSED TOMATOES

Several studies emphasize that agriculture and food as a whole are responsible for the increase in greenhouse gas emissions. Furthermore, as a central actor in the food supply chain, consumers play a very important role as their food behaviour can be highly polluting. However, few studies focus on the environmental impact of consumer behaviour or investigate which action has the greatest consequences. The purpose of this study is to analyse consumer practices, from purchase to final waste. Fresh and processed tomatoes were chosen as examples of general fruit and vegetables, and their environmental impact measured. Four impact categories were adopted: acidification, eutrophication, global warming and human toxicity. Results regarding fresh tomatoes clearly indicate that purchasing has the highest environmental impact for all 4 categories of impacts. Such an impact is mainly due to transport from supermarket to household (generally by car). Also in the case of processed tomatoes purchasing is responsible for a great share of the impact , but cooking and end of life phases are also very important, namely for acidification and global warming the former, and human toxicity the latter. If we compare fresh tomatoes with processed tomatoes, the latter have a greater impact in all 4 categories. GHG emissions at consumer level are 0.07 kg CO2 eq for fresh tomatoes and 0.18 kg CO2 eq for processed tomatoes, while human toxicity levels are 25 times higher for the latter. However, if we take into consideration the fact that 6 kg of fresh tomatoes are needed for 1 kg of processed tomatoes, the results can be seen in a different light. In this case, the impact of fresh tomatoes (global warming potential) is 2.3 times higher than that of processed tomatoes. Finally, if we calculate CO2 emissions generated by making equal quantities of tomato sauce with fresh tomatoes or rather with tomato paste, results are equal.

The Consumers' Heuristics effects of E-Commerce's Price Promotion on Perceived Value

More and more E-Commerce’s issues are studied in these days, especially for the price promotion. Due to customers have different thinking process; their perceived value is different too. Some researches study the impact of consumer behavior by price promotion type or frequency, yet these researches seldom examine the mental processing before purchase decision making by the promotion factors. Mental simulation can be used as a heuristic for estimating probabilities or assessing causality. Therefore, based on the perspective of consumers’ heuristics, this paper fills that gap by focusing on the impact of E-Commerce's Price Promotion on Perceived Value. With quasi-experimental design, the study used the repeated measures and covariates to examine the combined interactive effects of mental simulation and discount rate on perceived value. Results show that when faced with promotion situations may invoke the consumers through the process of mental simulation to interpretation of discount and found that the heuristics will interfere with the mental simulation on effect of perceived value. Furthermore under high discount rate and percent-off discount, the consumers will have the highest level of perception value, but not for the lowest level at low discount rate and price-off situation.

The Impact of Consumer Behavior and Service Perceptions of a Major Sport Tourism Event

The Honolulu Marathon has consistently provided a positive economic impact to the state of Hawaii's economy. The purpose of this study was to assess the economic benefits of the 2007 Honolulu Marathon by runners from outside the state of Hawaii and their traveling companions on the city of Honolulu. Another purpose of this study was to compare the service perceptions of Japanese participants with those of English-speaking participants, with a focus on examining opportunities to increase economic contributions from the two groups. The 2007 Honolulu Marathon is the third largest marathon in the USA and six largest in the world, with over 27,000 runners registered. Only the New York City Marathon (34,729) and the Chicago Marathon (32,332) are larger. Of the 27,000 registered participants of the Honolulu Marathon, 19,500 runners are residents from outside the state of Hawaii. The data used in this study were collected by distributing a research instrument to marathon participants. The instrument consisted of 18 questions regarding length of stay, accommodation, and the amount of money spent by the marathon participants for food, lodging, souvenirs and other miscellaneous items while attending the marathon activities in Honolulu. A total of 1,643 participants completed the surveys for this study. Examination and analysis of these results will prove to be very helpful in determining the economic benefit the Honolulu Marathon has on Honolulu and the state of Hawaii. The Honolulu Marathon accounted for an economic impact of $108,890,000 that generated $3.7 million in state taxes. The opportunity for internationally diverse participatory sports events to increase tourism substantially, especially in the state of Hawaii, suggests that further research in this area is necessary.